*As the coronavirus disease (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Introduction
3.1 Overview
3.2 Executive Summary
3.3 Key Industry Trends
4 Global Advertising Market
4.1 Current and Historical Market Trends
4.2 Performance of Various Segments
4.3 Performance of Various Regions
4.4 Key Players and their Market Shares
4.5 Market Forecast
5 Global Print Advertising Market
5.1 Market Overview
5.2 Current and Historical Market Trends
5.3 Impact of COVID-19
5.4 Market Breakup by Type
5.5 Market Breakup by Region
5.5.1 Asia Pacific
5.5.1.1 Current and Historical Market Trends
5.5.1.2 Market Forecast
5.5.2 Europe, Middle East and Africa
5.5.2.1 Current and Historical Market Trends
5.5.2.2 Market Forecast
5.5.3 North America
5.5.3.1 Current and Historical Market Trends
5.5.3.2 Market Forecast
5.5.4 Latin America
5.5.4.1 Current and Historical Market Trends
5.5.4.2 Market Forecast
5.6 Newspaper Advertising
5.6.1 Advertising Revenue: Current and Historical Market Trends
5.6.2 Circulation Revenue: Current and Historical Market Trends
5.6.3 Market Breakup by Region
5.6.4 Major Newspapers: Performance by Readership
5.6.6 Market Forecast
5.7 Magazine Advertising
5.7.1 Advertising Revenue: Current and Historical Market Trends
5.7.2 Circulation Revenue: Current and Historical Market Trends
5.7.3 Market Breakup by Region
5.7.4 Major Magazines: Performance by Readership
5.7.5 Market Forecast
5.8 Market Breakup by Industry
5.8.1 Retail
5.8.1.1 Current and Historical Market Trends
5.8.1.2 Market Forecast
5.8.2 Electronics and Telecommunications
5.8.2.1 Current and Historical Market Trends
5.8.2.2 Market Forecast
5.8.3 Insurance and Finance
5.8.3.1 Current and Historical Market Trends
5.8.3.2 Market Forecast
5.8.4 Others
5.8.4.1 Current and Historical Market Trends
5.8.4.2 Market Forecast
5.9 Market Forecast
5.10 Print Advertising Pricing Models
5.11 SWOT Analysis
5.11.1 Overview
5.11.2 Strengths
5.11.3 Weaknesses
5.11.4 Opportunities
5.11.5 Threats
5.12 Value Chain Analysis
5.12.1 Research
5.12.2 Content Development
5.12.3 Advertising Agencies
5.12.4 Print Advertising Media
5.12.5 Audience
5.13 Porters Five Forces Analysis
5.13.1 Bargaining Power of Suppliers
5.13.2 Bargaining Power of Buyers
5.13.3 Threat of Substitutes
5.13.4 Competitive Rivalry
5.13.5 Threat of New Entrants
5.14 Key Challenges
6 Global Print Advertising Market: Competitive Landscape
6.1 Market Structure
6.2 Profiles of Leading Players
List of Figures
Figure 1: Global: Advertising Market: Sales Value (in US$ Billion), 2014-2019
Figure 2: Global: Advertising Market: Breakup by Segment (in %), 2019
Figure 3: Global: Advertising Market: Regional Breakup by Value (in US$ Billion), 2014 and 2019
Figure 4: Global: Advertising Market: Regional Breakup (in %), 2019
Figure 5: Global: Advertising Market: Share of Key Players (in %), 2019
Figure 6: Global: Advertising Market Forecast: Sales Value (in US$ Billion), 2020-2025
Figure 7: Global: Advertising Market Forecast: Breakup by Segment (in %), 2025
Figure 8: Global: Advertising Market Forecast: Regional Breakup (in %), 2025
Figure 9: Global: Print Advertising Market: Sales Value (in US$ Billion), 2014-2019
Figure 10: Global: Print Advertising Market: Breakup by Segment (in %), 2014-2019
Figure 11: Global: Print Advertising Market: Value Breakup by Region (in %), 2020 and 2025
Figure 12: Global: Print Advertising Market Forecast: Breakup by Segment (in %), 2020-2025
Figure 13: Asia Pacific: Print Advertising Market: Sales Value (in US$ Billion), 2014 and 2019
Figure 14: Asia Pacific: Print Advertising Market Forecast: Sales Value (in US$ Billion), 2020-2025
Figure 15: EMEA: Print Advertising Market: Sales Value (in US$ Billion), 2014 and 2019
Figure 16: EMEA: Print Advertising Market Forecast: Sales Value (in US$ Billion), 2020-2025
Figure 17: North America: Print Advertising Market: Sales Value (in US$ Billion), 2014 and 2019
Figure 18: North America: Print Advertising Market Forecast: Sales Value (in US$ Billion), 2020-2025
Figure 19: Latin America: Print Advertising Market: Sales Value (in US$ Billion), 2014 and 2019
Figure 20: Latin America: Print Advertising Market Forecast: Sales Value (in US$ Billion), 2020-2025
Figure 21: Global: Print (Newspaper) Advertising Market: Sales Value (in US$ Billion), 2014-2019
Figure 22: Global: Circulation Revenue of Newspapers (in US$ Billion), 2014 and 2019
Figure 23: Global: Print (Newspaper) Advertising Market: Value Breakup by Region (in %), 2019
Figure 24: Global: Print (Newspaper) Advertising Market: Top Newspapers by Circulation (in 000), 2019
Figure 25: Global: Print (Newspaper) Advertising Market Forecast: Sales Value (in US$ Billion), 2020-2025
Figure 26: Global: Print (Magazine) Advertising Market: Sales Value (in US$ Billion), 2014-2019
Figure 27: Global: Circulation Revenue of Magazines (in US$ Billion), 2014 and 2019
Figure 28: Global: Magazine Print Advertising Market: Value Breakup by Region (in %), 2019
Figure 29: Global: Magazine Advertising Market: Top Magazines by Readership (in Million)
Figure 30: Global: Magazine Advertising Market Forecast: Sales Value (in US$ Billion), 2020-2025
Figure 31: Global: Print Advertising Market: Breakup by Industry (in %), 2019
Figure 32: Global: Print Advertising Market (Retail): Sales Value (in US$ Billion), 2014 and 2019
Figure 33: Global: Print Advertising Market Forecast (Retail): Sales Value (in US$ Billion), 2020-2025
Figure 34: Global: Print Advertising Market (Electronics and Telecommunications): Sales Value (in US$ Billion), 2014 and 2019
Figure 35: Global: Print Advertising Market Forecast (Electronics and Telecommunications): Sales Value (in US$ Billion), 2020-2025
Figure 36: Global: Print Advertising Market (Insurance and Finance): Sales Value (in US$ Billion), 2014 and 2019
Figure 37: Global: Print Advertising Market Forecast (Insurance and Finance): Sales Value (in US$ Billion), 2020-2025
Figure 38: Global: Print Advertising Market (Other Industries): Sales Value (in US$ Billion), 2014 and 2019
Figure 39: Global: Print Advertising Market Forecast (Other Industries): Sales Value (in US$ Billion), 2020-2025
Figure 40: Global: Print Advertising Market Forecast: Sales Value (in US$ Billion), 2020-2025
Figure 41: Print Advertising Market: SWOT Analysis
Figure 42: Print Advertising Market: Value Chain Analysis
Figure 43: Print Advertising Market: Porter’s Five Forces Analysis
List of Tables
Table 1: Global: Advertising Market: Performance of Various Segments, (in US$ Billion), 2014-2019
Table 2: Global: Advertising Market Forecast: Breakup by Segment, (in US$ Billion), 2020-2025
Table 3: Global: Advertising Market Forecast: Breakup by Region, (in US$ Billion), 2020-2025
Table 4: Global: Advertising Market Forecast: Breakup by Industry, (in US$ Billion), 2020-2025
Table 5: Global: Advertising Market: Competitive Structure
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