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Global Print Advertising Market Report & Forecast 2023-2028
Report Format: PDF+Excel | Report ID: SR112023A734
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Introduction
3.1 Overview
3.2 Executive Summary
3.3 Key Industry Trends
4 Global Advertising Market
4.1 Current and Historical Market Trends
4.2 Performance of Various Segments
4.3 Performance of Various Regions
4.4 Key Players and their Market Shares
4.5 Market Forecast
5 Global Print Advertising Market
5.1 Market Overview
5.2 Current and Historical Market Trends
5.3 Impact of COVID-19
5.4 Market Breakup by Type
5.5 Market Breakup by Region
5.5.1 Asia Pacific
5.5.1.1 Current and Historical Market Trends
5.5.1.2 Market Forecast
5.5.2 Europe, Middle East and Africa
5.5.2.1 Current and Historical Market Trends
5.5.2.2 Market Forecast
5.5.3 North America
5.5.3.1 Current and Historical Market Trends
5.5.3.2 Market Forecast
5.5.4 Latin America
5.5.4.1 Current and Historical Market Trends
5.5.4.2 Market Forecast
5.6 Newspaper Advertising
5.6.1 Advertising Revenue: Current and Historical Market Trends
5.6.2 Circulation Revenue: Current and Historical Market Trends
5.6.3 Market Breakup by Region
5.6.4 Major Newspapers: Performance by Readership
5.6.5 Market Forecast
5.7 Magazine Advertising
5.7.1 Advertising Revenue: Current and Historical Market Trends
5.7.2 Circulation Revenue: Current and Historical Market Trends
5.7.3 Market Breakup by Region
5.7.4 Major Magazines: Performance by Readership
5.7.5 Market Forecast
5.8 Market Breakup by Industry
5.8.1 Retail
5.8.1.1 Current and Historical Market Trends
5.8.1.2 Market Forecast
5.8.2 Electronics and Telecommunications
5.8.2.1 Current and Historical Market Trends
5.8.2.2 Market Forecast
5.8.3 Insurance and Finance
5.8.3.1 Current and Historical Market Trends
5.8.3.2 Market Forecast
5.8.4 Others
5.8.4.1 Current and Historical Market Trends
5.8.4.2 Market Forecast
5.9 Market Forecast
5.10 Print Advertising Pricing Models
5.11 SWOT Analysis
5.11.1 Overview
5.11.2 Strengths
5.11.3 Weaknesses
5.11.4 Opportunities
5.11.5 Threats
5.12 Value Chain Analysis
5.12.1 Research
5.12.2 Content Development
5.12.3 Advertising Agencies
5.12.4 Print Advertising Media
5.12.5 Audience
5.13 Porters Five Forces Analysis
5.13.1 Bargaining Power of Suppliers
5.13.2 Bargaining Power of Buyers
5.13.3 Threat of Substitutes
5.13.4 Competitive Rivalry
5.13.5 Threat of New Entrants
5.14 Key Challenges
6 Global Print Advertising Market: Competitive Landscape
6.1 Market Structure
6.2 Profiles of Leading Players
List of Figures
Figure 1: Global: Print Advertising Market: Major Drivers and Challenges
Figure 2: Global: Advertising Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Advertising Market: Breakup by Segment (in %), 2022
Figure 4: Global: Advertising Market: Regional Breakup by Value (in Billion US$), 2017 and 2022
Figure 5: Global: Advertising Market: Regional Breakup (in %), 2022
Figure 6: Global: Advertising Market: Share of Key Players (in %)
Figure 7: Global: Advertising Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 8: Global: Advertising Market Forecast: Breakup by Segment (in %), 2028
Figure 9: Global: Advertising Market Forecast: Regional Breakup (in %), 2028
Figure 10: Global: Print Advertising Market: Sales Value (in Billion US$), 2017-2022
Figure 11: Global: Print Advertising Market: Breakup by Segment (in %), 2017-2022
Figure 12: Global: Print Advertising Market: Value Breakup by Region (in %), 2023 and 2028
Figure 13: Global: Print Advertising Market Forecast: Breakup by Segment (in %), 2023-2028
Figure 14: Asia Pacific: Print Advertising Market: Sales Value (in Billion US$), 2017 and 2022
Figure 15: Asia Pacific: Print Advertising Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 16: EMEA: Print Advertising Market: Sales Value (in Billion US$), 2017 and 2022
Figure 17: EMEA: Print Advertising Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 18: North America: Print Advertising Market: Sales Value (in Billion US$), 2017 and 2022
Figure 19: North America: Print Advertising Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 20: Latin America: Print Advertising Market: Sales Value (in Billion US$), 2017 and 2022
Figure 21: Latin America: Print Advertising Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 22: Global: Print (Newspaper) Advertising Market: Sales Value (in Billion US$), 2017-2022
Figure 23: Global: Circulation Revenue of Newspapers (in Billion US$)
Figure 24: Global: Print (Newspaper) Advertising Market: Value Breakup by Region (in %), 2022
Figure 25: Global: Print (Newspaper) Advertising Market: Top Newspapers by Circulation (in 000)
Figure 26: Global: Print (Newspaper) Advertising Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 27: Global: Print (Magazine) Advertising Market: Sales Value (in Billion US$), 2017-2022
Figure 28: Global: Circulation Revenue of Magazines (in Billion US$)
Figure 29: Global: Print (Magazine) Advertising Market: Value Breakup by Region (in %), 2022
Figure 30: Global: Print (Magazine) Advertising Market: Top Magazines by Readership (in Million)
Figure 31: Global: Print (Magazine) Advertising Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 32: Global: Print Advertising Market: Breakup by Industry (in %), 2022
Figure 33: Global: Print Advertising (Retail) Market: Sales Value (in Billion US$), 2017 and 2022
Figure 34: Global: Print Advertising (Retail) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 35: Global: Print Advertising (Electronics and Telecommunications) Market: Sales Value (in Billion US$), 2017 and 2022
Figure 36: Global: Print Advertising (Electronics and Telecommunications) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 37: Global: Print Advertising (Insurance and Finance) Market: Sales Value (in Billion US$), 2017 and 2022
Figure 38: Global: Print Advertising (Insurance and Finance) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 39: Global: Print Advertising (Other Industries) Market: Sales Value (in Billion US$), 2017 and 2022
Figure 40: Global: Print Advertising (Other Industries) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 41: Global: Print Advertising Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 42: Global: Print Advertising Industry: SWOT Analysis
Figure 43: Global: Print Advertising Industry: Value Chain Analysis
Figure 44: Global: Print Advertising Industry: Porter’s Five Forces Analysis
List of Tables
Table 1: Global: Advertising Market: Performance of Various Segments, (in Billion US$), 2017-2022
Table 2: Global: Advertising Market Forecast: Breakup by Segment (in Billion US$), 2023-2028
Table 3: Global: Advertising Market Forecast: Breakup by Region (in Billion US$), 2023-2028
Table 4: Global: Advertising Market Forecast: Breakup by Industry (in Billion US$), 2023-2028
Table 5: Global: Print Advertising Market Forecast: Breakup by Type (in Billion US$), 2023-2028
Table 6: Global: Print Advertising Market Forecast: Breakup by Region (in Billion US$), 2023-2028
Table 7: Global: Print Advertising Market Forecast: Breakup by Industry (in Billion US$), 2023-2028
Table 8: Global: Print Advertising Market: Competitive Structure
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