Print Advertising Market

Print advertising represents one of the oldest and widespread forms of media, mainly consisting of newspapers and consumer magazines. It is versatile, creative, engaging and can be accessed easily by everyone. However, due to digitalization of media, people have shifted from print to electronic channels. As a result, organisations are now spending more on digital advertisements as opposed to print. This shift has, therefore, affected the growth of the global print advertising market. According to a new report published by IMARC Group, titled “Global Print Advertising Market Report & Forecast 2020-2025”, the market reached a value of US$ 72 Billion in 2019. Despite the market’s declining growth and the competition faced from the newer advertising media such as internet and mobile advertising, print advertising still accounts for a significant share in the global advertising market. This can be attributed to a number of factors. A large portion of the global population still subscribes to newspapers and magazines either because they are habitual of reading it or it is considered a symbol of respectability for educated families. Moreover, print ads are less intrusive and at the same time provide unlimited exposure than other forms of media as the reader can study the advertisement at his leisure without any time limit or interruptions. Print media also provides position flexibility as it offers a choice to the advertisers as to where to place the ad in a publication. Findings from the report further suggest that while the print advertising market is declining in developed markets, it is experiencing a balanced growth in emerging markets. Looking forward, IMARC Group expects the global print advertising market to continue to decline during the next five years.

The report has segmented the global print advertising market on the basis of type which include newspapers and magazines. Currently, newspaper advertising represents the largest segment. Based on industry, the report lists the key industries which actively uses print as a medium for advertising. Market share analysis of key regions and markets have also been provided in the report. Major markets for print advertising include Asia-Pacific, EMEA (Europe, the Middle East and Africa), North America and Latin America. The report has further analysed the competitive analysis of the market covering the major players of the global print advertising market.

This report provides a deep insight into the global print advertising industry covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, current trends, key market drivers and challenges, Porter’s five forces analysis, print advertising pricing models, margins in print advertising, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the print advertising industry in any manner.

Key Questions Answered in This Report:

1   Preface
2   Scope and Methodology
    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Introduction
    3.1 Overview
    3.2 Executive Summary
    3.3 Key Industry Trends 
4   Global Advertising Market 
    4.1 Current and Historical Market Trends 
    4.2 Performance of Various Segments 
    4.3 Performance of Various Regions 
    4.4 Key Players and their Market Shares 
    4.5 Market Forecast 
5   Global Print Advertising Market 
    5.1 Market Overview 
    5.2 Current and Historical Market Trends 
    5.3 Impact of COVID-19
    5.4 Market Breakup by Type 
    5.5 Market Breakup by Region 
        5.5.1 Asia Pacific 
           5.5.1.1 Current and Historical Market Trends
           5.5.1.2 Market Forecast
        5.5.2 Europe, Middle East and Africa
           5.5.2.1 Current and Historical Market Trends
           5.5.2.2 Market Forecast
        5.5.3 North America 
           5.5.3.1 Current and Historical Market Trends
           5.5.3.2 Market Forecast
        5.5.4 Latin America
           5.5.4.1 Current and Historical Market Trends
           5.5.4.2 Market Forecast 
    5.6 Newspaper Advertising 
        5.6.1 Advertising Revenue: Current and Historical Market Trends 
        5.6.2 Circulation Revenue: Current and Historical Market Trends 
        5.6.3 Market Breakup by Region 
        5.6.4 Major Newspapers: Performance by Readership 
        5.6.6 Market Forecast 
    5.7 Magazine Advertising 
        5.7.1 Advertising Revenue: Current and Historical Market Trends 
        5.7.2 Circulation Revenue: Current and Historical Market Trends 
        5.7.3 Market Breakup by Region 
        5.7.4 Major Magazines: Performance by Readership 
        5.7.5 Market Forecast 
    5.8 Market Breakup by Industry 
        5.8.1 Retail
           5.8.1.1 Current and Historical Market Trends
           5.8.1.2 Market Forecast
        5.8.2 Electronics and Telecommunications
           5.8.2.1 Current and Historical Market Trends
           5.8.2.2 Market Forecast
        5.8.3 Insurance and Finance
           5.8.3.1 Current and Historical Market Trends
           5.8.3.2 Market Forecast
        5.8.4 Others
           5.8.4.1 Current and Historical Market Trends
           5.8.4.2 Market Forecast
    5.9 Market Forecast 
    5.10 Print Advertising Pricing Models 
    5.11 SWOT Analysis
        5.11.1 Overview
        5.11.2 Strengths
        5.11.3 Weaknesses
        5.11.4 Opportunities
        5.11.5 Threats
    5.12 Value Chain Analysis
        5.12.1 Research
        5.12.2 Content Development
        5.12.3 Advertising Agencies
        5.12.4 Print Advertising Media
        5.12.5 Audience
    5.13 Porters Five Forces Analysis 
        5.13.1 Bargaining Power of Suppliers 
        5.13.2 Bargaining Power of Buyers 
        5.13.3 Threat of Substitutes 
        5.13.4 Competitive Rivalry 
        5.13.5 Threat of New Entrants 
    5.14 Key Challenges 
6   Global Print Advertising Market: Competitive Landscape 
    6.1 Market Structure 
    6.2 Profiles of Leading Players 
 
List of Figures

Figure 1: Global: Advertising Market: Sales Value (in US$ Billion), 2014-2019 
Figure 2: Global: Advertising Market: Breakup by Segment (in %), 2019
Figure 3: Global: Advertising Market: Regional Breakup by Value (in US$ Billion), 2014 and 2019 
Figure 4: Global: Advertising Market: Regional Breakup (in %), 2019
Figure 5: Global: Advertising Market: Share of Key Players (in %), 2019
Figure 6: Global: Advertising Market Forecast: Sales Value (in US$ Billion), 2020-2025
Figure 7: Global: Advertising Market Forecast: Breakup by Segment (in %), 2025 
Figure 8: Global: Advertising Market Forecast: Regional Breakup (in %), 2025 
Figure 9: Global: Print Advertising Market: Sales Value (in US$ Billion), 2014-2019 
Figure 10: Global: Print Advertising Market: Breakup by Segment (in %), 2014-2019 
Figure 11: Global: Print Advertising Market: Value Breakup by Region (in %), 2020 and 2025
Figure 12: Global: Print Advertising Market Forecast: Breakup by Segment (in %), 2020-2025 
Figure 13: Asia Pacific: Print Advertising Market: Sales Value (in US$ Billion), 2014 and 2019 
Figure 14: Asia Pacific: Print Advertising Market Forecast: Sales Value (in US$ Billion), 2020-2025
Figure 15: EMEA: Print Advertising Market: Sales Value (in US$ Billion), 2014 and 2019 
Figure 16: EMEA: Print Advertising Market Forecast: Sales Value (in US$ Billion), 2020-2025
Figure 17: North America: Print Advertising Market: Sales Value (in US$ Billion), 2014 and 2019
Figure 18: North America: Print Advertising Market Forecast: Sales Value (in US$ Billion), 2020-2025
Figure 19: Latin America: Print Advertising Market: Sales Value (in US$ Billion), 2014 and 2019
Figure 20: Latin America: Print Advertising Market Forecast: Sales Value (in US$ Billion), 2020-2025
Figure 21: Global: Print (Newspaper) Advertising Market: Sales Value (in US$ Billion), 2014-2019 
Figure 22: Global: Circulation Revenue of Newspapers (in US$ Billion), 2014 and 2019 
Figure 23: Global: Print (Newspaper) Advertising Market: Value Breakup by Region (in %), 2019
Figure 24: Global: Print (Newspaper) Advertising Market: Top Newspapers by Circulation (in 000), 2019 
Figure 25: Global: Print (Newspaper) Advertising Market Forecast: Sales Value (in US$ Billion), 2020-2025 
Figure 26: Global: Print (Magazine) Advertising Market: Sales Value (in US$ Billion), 2014-2019 
Figure 27: Global: Circulation Revenue of Magazines (in US$ Billion), 2014 and 2019 
Figure 28: Global: Magazine Print Advertising Market: Value Breakup by Region (in %), 2019
Figure 29: Global: Magazine Advertising Market: Top Magazines by Readership (in Million) 
Figure 30: Global: Magazine Advertising Market Forecast: Sales Value (in US$ Billion), 2020-2025 
Figure 31: Global: Print Advertising Market: Breakup by Industry (in %), 2019
Figure 32: Global: Print Advertising Market (Retail): Sales Value (in US$ Billion), 2014 and 2019
Figure 33: Global: Print Advertising Market Forecast (Retail): Sales Value (in US$ Billion), 2020-2025
Figure 34: Global: Print Advertising Market (Electronics and Telecommunications): Sales Value (in US$ Billion), 2014 and 2019
Figure 35: Global: Print Advertising Market Forecast (Electronics and Telecommunications): Sales Value (in US$ Billion), 2020-2025
Figure 36: Global: Print Advertising Market (Insurance and Finance): Sales Value (in US$ Billion), 2014 and 2019
Figure 37: Global: Print Advertising Market Forecast (Insurance and Finance): Sales Value (in US$ Billion), 2020-2025
Figure 38: Global: Print Advertising Market (Other Industries): Sales Value (in US$ Billion), 2014 and 2019
Figure 39: Global: Print Advertising Market Forecast (Other Industries): Sales Value (in US$ Billion), 2020-2025
Figure 40: Global: Print Advertising Market Forecast: Sales Value (in US$ Billion), 2020-2025 
Figure 41: Print Advertising Market: SWOT Analysis 
Figure 42: Print Advertising Market: Value Chain Analysis 
Figure 43: Print Advertising Market: Porter’s Five Forces Analysis 

List of Tables

Table 1: Global: Advertising Market: Performance of Various Segments, (in US$ Billion), 2014-2019 
Table 2: Global: Advertising Market Forecast: Breakup by Segment, (in US$ Billion), 2020-2025
Table 3: Global: Advertising Market Forecast: Breakup by Region, (in US$ Billion), 2020-2025
Table 4: Global: Advertising Market Forecast: Breakup by Industry, (in US$ Billion), 2020-2025
Table 5: Global: Advertising Market: Competitive Structure