Print advertising represents one of the oldest and widespread forms of media, mainly consisting of newspapers and consumer magazines. It is versatile, creative, engaging and can be accessed easily by everyone. However, due to digitalization of media, people have shifted from print to electronic channels. As a result, organisations are now spending more on digital advertisements as opposed to print. This shift has, therefore, affected the growth of the global print advertising market. According to a new report published by IMARC Group, titled “Global Print Advertising Market Report & Forecast 2020-2025”, the market reached a value of US$ 72 Billion in 2019. Despite the market’s declining growth and the competition faced from the newer advertising media such as internet and mobile advertising, print advertising still accounts for a significant share in the global advertising market. This can be attributed to a number of factors. A large portion of the global population still subscribes to newspapers and magazines either because they are habitual of reading it or it is considered a symbol of respectability for educated families. Moreover, print ads are less intrusive and at the same time provide unlimited exposure than other forms of media as the reader can study the advertisement at his leisure without any time limit or interruptions. Print media also provides position flexibility as it offers a choice to the advertisers as to where to place the ad in a publication. Findings from the report further suggest that while the print advertising market is declining in developed markets, it is experiencing a balanced growth in emerging markets. Looking forward, IMARC Group expects the global print advertising market to continue to decline during the next five years.
The report has segmented the global print advertising market on the basis of type which include newspapers and magazines. Currently, newspaper advertising represents the largest segment. Based on industry, the report lists the key industries which actively uses print as a medium for advertising. Market share analysis of key regions and markets have also been provided in the report. Major markets for print advertising include Asia-Pacific, EMEA (Europe, the Middle East and Africa), North America and Latin America. The report has further analysed the competitive analysis of the market covering the major players of the global print advertising market.
This report provides a deep insight into the global print advertising industry covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, current trends, key market drivers and challenges, Porter’s five forces analysis, print advertising pricing models, margins in print advertising, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the print advertising industry in any manner.
Key Questions Answered in This Report:
The global print advertising market was worth around US$ 72 Billion in 2019.
According to the estimates by IMARC Group, the global print advertising market is expected to witness a decline in revenues during the next five years.
Advertisers are focusing on developing new marketing strategies, such as the utilization of local, regional or national newspapers and magazine titles, which is acting as a major trend in the industry.
Print advertising accounts for a significant share in the global advertising market, which can be attributed to a huge population that subscribes to newspapers and magazines.
The market is being negatively impacted on account of the increasing adoption of social distancing measures and the rising concerns about the transmission of the coronavirus disease (COVID-19) through physical surfaces.
On the basis of the type, the market has been bifurcated into newspaper and magazine advertising.
Based on the industry, the market has been segmented into retail, electronics and telecommunications, insurance and finance, and others.
Region-wise, the market has been categorized into Asia Pacific, Europe, Middle East and Africa, North America, and Latin America.
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