According to the latest report by IMARC Group, titled "Rice Bran Oil Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025," the global rice bran oil market size reached 1.64 Million Tons in 2019. Rice bran oil is an edible vegetable oil that is widely used for high-temperature cooking, such as deep- and stir-frying. It is obtained from the outer brown layer (bran) of rice grains and characterized by mild flavor and neutral taste. It is a rich source of vitamin E, antioxidants and natural bioactive phytoceuticals, such as oryzanol, tocopherols, lecithin and tocotrienols. It also consists of an ideal ratio of saturated, polyunsaturated, monounsaturated and essential fatty acids. As a result, its consumption is associated with boosting immunity, lowering cholesterol levels, preventing gastrointestinal disorders, improving the nervous system and minimizing the risks of developing cancer.
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Global Rice Bran Oil Market Trends:
The global market is primarily driven by the growing health consciousness among the masses. The low fat and high nutritional content of rice bran oil, coupled with the numerous health benefits associated with its consumption, has contributed to its widespread utilization in the food and beverage industry. Along with this, rapid urbanization, shifting lifestyle preferences and inflating disposable incomes of the majority of the population, have contributed to the growing demand for healthy convenience and ready-to-eat (RTE) foods, which, in turn, is facilitating the uptake of rice bran oil across the globe. Increasing preference toward organic and non-genetically modified (non-GM) products among consumers is acting as another major growth-inducing factor. Furthermore, rice bran oil also finds extensive application in the personal care and cosmetics industries for manufacturing lotions, soaps, moisturizers and various hair care products. This, along with the rapid expansion of the e-retail sector and aggressive promotional strategies by manufacturers, represents some of the other factors that are creating a positive outlook for the market. Looking forward, the market is projected to exhibit moderate growth during the forecast period (2020-2025).
- On the basis of the end-use, the market has been bifurcated into edible and industrial applications, wherein edible applications account for the majority of the total market share.
- On the geographical front, the market has been segregated into India, China and Japan. Amongst these, India holds the leading position in the market.
- The competitive landscape of the market has been studied in the report with the detailed profiles of key players.
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