IMARC Group's latest report, titled "Sales Acceleration Technology Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027," finds that the global sales acceleration technology market size reached US$ 78.7 Billion in 2021. Sales acceleration technology is cloud-based software designed to help businesses increase their sales revenue. It offers insightful data to the marketing and sales teams to boost the speed and relevance of client conversions. It helps perform sales and administrative tasks by utilizing features like inbound and outbound call tracking, list-building tools, gamification, lead prioritization, email tracking, market intelligence and predictive analysis tools, and sales force automation. Since it offers increased sales productivity and improved sales coaching, sales acceleration technology is gaining immense traction across the globe.
Global Sales Acceleration Technology Market Trends:
Rapid automation across industries represents the primary factor driving market growth. Moreover, there has been a rise in the use of sales acceleration technologies by organizations to drive sales via marketing campaigns and monitor consumer patterns. In line with this, the increasing demand for efficient sales management tools is positively influencing the market growth. Additionally, the rising product use for configure, price, and quote (CPQ) functions, sales marketing automation, sales email tools, customer relationship management (CRM), and sales intelligence for reducing time wastage while engaging potential customers and improving various sales processes is another major growth-inducing factor. Besides this, numerous product innovations, such as the introduction of user-friendly and interactive dashboards to improve the user's digital experience, have propelled market growth. Along with this, the integration of innovative designs, smooth animations, and sales monitoring tools by software developers to increase user engagement has catalyzed market growth. Other factors, including the rising preferences for cloud computing, ongoing research and development (R&D) activities, rising demand for sales automation, improvements in the information technology (IT) infrastructure, and emerging marketing trends, are also creating a favorable market outlook. Looking forward, IMARC Group expects the market value to reach US$ 209.7 Billion by 2027, growing at a CAGR of 17.91% during 2022-2027.
- On the basis of the type, the market has been segmented into configure price quote (CPQ), sales proposal automation, customer relationship management, sales email, sales intelligence, and other tools.
- Based on the end use industry, the market has been classified into BFSI, healthcare, retail, automotive, telecom, manufacturing, and others.
- Region-wise, the market has been divided into North America (the United States and Canada), Asia-Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others), Latin America (Brazil, Mexico, and others), and Middle East and Africa.
- The competitive landscape of the market has also been examined, with some of the key players being Apttus Corporation, Connect Leader LLC, Lucid Creative Group LLC, Outreach Corporation, Salesforce.com Inc., SalesLoft Inc., Sofon B.V., Tenfold Corporation, Upland Software Inc., and Yesware Inc.
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