According to the latest report by IMARC Group, titled “Sales Acceleration Technology Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026,” the global sales acceleration technology market size reached US$ 66.40 Billion in 2020. Sales acceleration technology is a cloud-based software designed to assist businesses in maximizing their sales revenue. It provides the sales and marketing teams with insightful data for increasing the velocity and relevance of customer conversions. It also helps perform sales and administrative tasks using features, such as inbound and outbound call tracking, list building tools, email tracking, lead prioritization, market intelligence and predictive analysis tools, gamification, and sales force automation. At present, the demand for sales acceleration technology is escalating around the world as it offers benefits, including increased sales productivity and improved sales coaching.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
Global Sales Acceleration Technology Market Trends:
Sales acceleration technology is adopted by organizations worldwide to drive sales through marketing campaigns and monitor consumer patterns. It is utilized in configuration, sales promotion automation, pricing, quote (CPQ) functions, sales email tools, sales intelligence, and customer relationship management. Moreover, the technology has minimized the wastage of time while contacting potential clients and optimizing sales processes. Besides this, product innovations, such as the development of interactive and intuitive dashboards for an enhanced digital experience for the user, are contributing to the market growth. Furthermore, sales acceleration software developers are integrating smooth animations, elaborate designs, and sales monitoring tools to expand their consumer base. The market is further driven by the rising trend of automation, improvements in information technology (IT) infrastructure and substantial research and development (R&D) activities. Looking forward, the market value is projected to reach US$ 175.5 Billion by 2026, expanding at a CAGR of 17.70% during the forecast period (2021-2026).
- Based on the type, the market has been segmented into configure price quote (CPQ), sales proposal automation, customer relationship management, sales email, sales intelligence and other tools.
- On the basis of the end use industry, the market has been classified into banking, financial services and insurance (BFSI); healthcare; retail; automotive; telecom; manufacturing; and others.
- Region-wise, the market has been divided into North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (the United Kingdom, Germany, France, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and Middle East and Africa.
- The competitive landscape of the market has been examined, with some of the key players being Apttus Corporation, ConnectLeader LLC, Lucid Creative Group, LLC, Outreach Corporation, Salesforce.com, Inc., SalesLoft, Inc., Sofon B.V., Tenfold Corporation, Upland Software, Inc., and Yesware, Inc.
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