Global Self-Service BI Market to Grow at 12.6% During 2025-2033, Bolstered by Rapid Growth of Data Volume

January 07, 2025 | Technology & Media

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The latest report by IMARC Group, titled “Self-Service BI Market Report by Component (Software, Services), Deployment Model (On-premises, Cloud-based), Application (Sales and Marketing, Customer Engagement and Analysis, Fraud and Security Management, Risk and Compliance Management, Predictive Asset Maintenance, Supply Chain Management and Procurement), Industry Vertical (BFSI, Retail and E-Commerce, Telecom and IT, Government and Defense, Healthcare, Manufacturing, Media and Entertainment, Transportation and Logistics, Energy and Utilities, and Others), and Region 2025-2033,” finds that the global self-service BI market size reached USD 10.1 Billion in 2024. Self-service business intelligence (BI) is a software developed with a data analytics approach. It enables business users to access and analyze business data without statistical analysis, BI knowledge, or data mining background. The software allows the implementation and installation of analytical solutions without the need for IT or data professionals. Self-service BI tools also permit the average employee to gain understanding and insights from data, enabling informed business strategies and decision-making. It also helps businesses promote collaborations on different divisions and utilize ad hoc querying. As a result, it finds application across a multitude of business functions, including operations, sales, marketing, finance, production, and human resources sectors.

Global Self-Service BI Market Trends:

The market is primarily driven by the rising data-driven decision-making models among enterprises that require technical guidance or a dedicated team. In addition, the increasing adoption of cloud computing services and the growing volume of business data are fueling the market growth. For instance, there has been increasing volume of structured and unstructured data across the globe, which is escalating the demand for self-service BI. Moreover, financial institutions like banks are aiming to make their workforce efficient using technology-driven processes for analyzing data and representing actionable information. Due to this, the adoption of BI solutions in banks reduces ongoing costs and maximizes existing talent utilization and resources, thereby fueling the need for self-service BI solutions. Besides this, self-service BI helps corporate executives to make data-driven business decisions and decentralize the business analytical process. Furthermore, factors such as rapid urbanization, increasing penetration of the internet, and the rising influence of social media platforms are positively influencing the market growth. Looking forward, the market value is projected to reach USD 29.4 Billion by 2033, expanding at a CAGR of 12.6% during 2025-2033.

Market Summary:

Based on the component, the market has been segmented into software and services.
On the basis of the deployment model, the market has been classified into on-premises and cloud-based.
The market has been categorized based on the application into sales and marketing, customer engagement and analysis, fraud and security management, risk and compliance management, predictive asset maintenance, supply chain management and procurement, and others.
On the basis of the industry vertical, the market has been segregated into BFSI, retail and e-commerce, telecom and IT, government and defense, healthcare, manufacturing, media and entertainment, transportation and logistics, energy and utilities, and others.
Region-wise, the market has been divided into North America (the United States and Canada), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others), Latin America (Brazil, Mexico, and others), and Middle East and Africa.
The competitive landscape of the market has been examined, with some of the key players being cisco Systems Inc., HCL Technologies Limited, Hewlett Packard Enterprise Company, International Business Machines (IBM) Corporation, Microsoft Corporation, MicroStrategy Incorporated, Oracle Corporation, QlikTech International AB, SAP SE, SAS Institute Inc., Tableau Software LLC (Salesforce.com Inc.), TIBCO Software Inc., UiPath Inc., and Zoho Corporation Private Limited.

Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Billion USD
Segment Coverage	Component, Deployment Model, Application, Industry Vertical, Region
Region Covered	Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered	United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered	Cisco Systems Inc., HCL Technologies Limited, Hewlett Packard Enterprise Company, International Business Machines Corporation, Microsoft Corporation, MicroStrategy Incorporated, Oracle Corporation, QlikTech International AB, SAP SE, SAS Institute Inc., Tableau Software LLC (Salesforce.com Inc.), TIBCO Software Inc., UiPath Inc. and Zoho Corporation Pvt. Ltd.
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

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Global Self-Service BI Market to Grow at 12.6% During 2025-2033, Bolstered by Rapid Growth of Data Volume

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