Self-Service BI Market Report by Component (Software, Services), Deployment Model (On-premises, Cloud-based), Application (Sales and Marketing, Customer Engagement and Analysis, Fraud and Security Management, Risk and Compliance Management, Predictive Asset Maintenance, Supply Chain Management and Procurement), Industry Vertical (BFSI, Retail and E-Commerce, Telecom and IT, Government and Defense, Healthcare, Manufacturing, Media and Entertainment, Transportation and Logistics, Energy and Utilities, and Others), and Region 2024-2032

Self-Service BI Market Report by Component (Software, Services), Deployment Model (On-premises, Cloud-based), Application (Sales and Marketing, Customer Engagement and Analysis, Fraud and Security Management, Risk and Compliance Management, Predictive Asset Maintenance, Supply Chain Management and Procurement), Industry Vertical (BFSI, Retail and E-Commerce, Telecom and IT, Government and Defense, Healthcare, Manufacturing, Media and Entertainment, Transportation and Logistics, Energy and Utilities, and Others), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A4533
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Self-Service BI Market Overview 2024-2032:

The global self-service BI market size reached US$ 9.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 28.0 Billion by 2032, exhibiting a growth rate (CAGR) of 13.1% during 2024-2032.

Report Attribute
 Key Statistics 
Base Year
2023
Forecast Years
2024-2032
Historical Years
2018-2023
Market Size in 2023
US$ 9.0 Billion
Market Forecast in 2032
US$ 28.0 Billion
Market Growth Rate 2024-2032 13.1%


Self-service business intelligence (BI) is a data analytics approach enabling business operators from non-analytical background to access and explore data sets. It allows them to sort, filter, analyze and visualize data without the requirement of the information technology (IT) team. Besides this, it helps businesses promote collaboration on multiple divisions and utilize ad hoc querying. As it also assists in making informed decisions that lead to positive business outcomes, which include improving efficiency, better customer satisfaction, and higher revenue and profits. Consequently, there is a rise in the utilization of self-service BI in different fields, such as sales, finance, operations, marketing, and human resources.

Global Self-Service BI Market

Self-Service BI Market Trends:

There is a surge in the volume of structured and unstructured data across the globe, which can be accredited to globalization, increasing internet penetration, rising utilization of social media platforms and the burgeoning e-commerce sector. This, in confluence with the growing adoption of data analytics solutions by small and medium-sized enterprises (SMEs), represents one of the key factors positively influencing the adoption of service-service BI. It aids businesses in decentralizing the business analytical process. Moreover, the increasing emergence of cloud computing technologies in BI is offering lucrative growth opportunities to market players. Apart from this, as governing agencies of numerous countries are encouraging the utilization of digital payments, there is a considerable rise in the number of individuals shifting towards online payments. As a result, financial institutes like banks are seeking technological solutions to make their existing workforce more efficient. This, along with the growing need for organizations to be more agile and retain a competitive edge in the market, are positively influencing the utilization of self-service BI around the world.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global self-service BI market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on component, deployment model, application and industry vertical.

Breakup by Component:

  • Software
  • Services
     

Breakup by Deployment Model:

  • On-premises
  • Cloud-based
     

Breakup by Application:

  • Sales and Marketing
  • Customer Engagement and Analysis
  • Fraud and Security Management
  • Risk and Compliance Management
  • Predictive Asset Maintenance
  • Supply Chain Management and Procurement
  • Others
     

Breakup by Industry Vertical:

  • BFSI
  • Retail and E-Commerce
  • Telecom and IT
  • Government and Defense
  • Healthcare
  • Manufacturing
  • Media and Entertainment
  • Transportation and Logistics
  • Energy and Utilities
  • Others
     

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Cisco Systems Inc., HCL Technologies Limited, Hewlett Packard Enterprise Company, International Business Machines Corporation, Microsoft Corporation, MicroStrategy Incorporated, Oracle Corporation, QlikTech International AB, SAP SE, SAS Institute Inc., Tableau Software LLC (Salesforce.com Inc.), TIBCO Software Inc., UiPath Inc. and Zoho Corporation Pvt. Ltd.

Report Coverage:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Segment Coverage Component, Deployment Model, Application, Industry Vertical, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Cisco Systems Inc., HCL Technologies Limited, Hewlett Packard Enterprise Company, International Business Machines Corporation, Microsoft Corporation, MicroStrategy Incorporated, Oracle Corporation, QlikTech International AB, SAP SE, SAS Institute Inc., Tableau Software LLC (Salesforce.com Inc.), TIBCO Software Inc., UiPath Inc. and Zoho Corporation Pvt. Ltd.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3899
Five User License: US$ 4899
Corporate License: US$ 5899
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report

The global self-service BI market was valued at US$ 9.0 Billion in 2023.

We expect the global self-service BI market to exhibit a CAGR of 13.1% during 2024-2032.

The rising utilization of self-service BI in numerous fields, such as sales, finance, operations, etc., as it assists in making informed decisions that lead to positive business outcomes, which include improving efficiency, better customer satisfaction, and higher revenue and profits, is primarily driving the global self-service BI market.

The sudden outbreak of the COVID-19 pandemic has led to the increasing adoption of self-service BI, owing to the growing consumer inclination towards digital payments for conducting financial transactions with minimal human interaction to mitigate the risk of the coronavirus infection.

Based on the component, the global self-service BI market has been segmented into software and services. Currently, software exhibits a clear dominance in the market.

Based on the deployment model, the global self-service BI market can be divided into on-premises and cloud-based, where on-premises hold the largest market share.

Based on the application, the global self-service BI market has been categorized into sales and marketing, customer engagement and analysis, fraud and security management, risk and compliance management, predictive asset maintenance, supply chain management and procurement, and others. Among these, fraud and security management currently accounts for the majority of the global market share.

Based on the industry vertical, the global self-service BI market can be bifurcated into BFSI, retail and e-commerce, telecom and IT, government and defense, healthcare, manufacturing, media and entertainment, transportation and logistics, energy and utilities, and others. Currently, BFSI exhibits a clear dominance in the market.

On a regional level, the market has been classified into North America, Asia-Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.

Some of the major players in the global self-service BI market include Cisco Systems Inc., HCL Technologies Limited, Hewlett Packard Enterprise Company, International Business Machines Corporation, Microsoft Corporation, MicroStrategy Incorporated, Oracle Corporation, QlikTech International AB, SAP SE, SAS Institute Inc., Tableau Software LLC (Salesforce.com Inc.), TIBCO Software Inc., UiPath Inc., and Zoho Corporation Pvt. Ltd.

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Self-Service BI Market Report by Component (Software, Services), Deployment Model (On-premises, Cloud-based), Application (Sales and Marketing, Customer Engagement and Analysis, Fraud and Security Management, Risk and Compliance Management, Predictive Asset Maintenance, Supply Chain Management and Procurement), Industry Vertical (BFSI, Retail and E-Commerce, Telecom and IT, Government and Defense, Healthcare, Manufacturing, Media and Entertainment, Transportation and Logistics, Energy and Utilities, and Others), and Region 2024-2032
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