Global Tissue Paper Market to Reach US$ 118.1 Billion by 2032, Stimulated by Increasing Awareness of Hygiene and Sanitation

May 01, 2020 | Retail

According to the latest report by IMARC Group, titled “Tissue Paper Market Report by Product (Paper Napkin, Paper Towel, Facial Tissue, Toilet Paper, Wrapping Tissue, and Others), Raw Material (Wood Free, Wood Containing, Recovered Fiber), Application (Household, Commercial), Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Online Stores, and Others), and Region 2024-2032,” the global tissue paper market size reached US$ 73.6 Billion in 2023. Tissue paper is a lightweight paper product made from recycled paper pulp or virgin wood pulp. It is typically used for hygiene purposes, such as facial tissues, napkins, bathroom tissues, and paper towels. Tissue paper is known for its soft texture, absorbency, and ease of use, making it an essential product in households, hospitality establishments, healthcare facilities, and various other environments. In addition to hygiene applications, tissue paper is used for wrapping, packaging, and decorative purposes. It is manufactured in different grades, qualities, and colors to meet the diverse needs of consumers. Moreover, the manufacturing process of tissue paper involves a careful balance of strength and softness, often enhanced with additives to provide additional properties like resistance to moisture and pleasing fragrances.

Global Tissue Paper Market Trends:

The rising awareness of hygiene and sanitation across the globe is one of the major factors contributing to the market growth. Additionally, the growing hospitality industry and the increasing disposable income of consumers are strengthening the market growth. Moreover, the introduction of eco-friendly and recycled tissue papers manufactured from sustainable materials and designed to minimize impact on the environment, are providing a considerable boost to the market growth. In addition to this, the advent of premium and specialized tissue products catering to the unique needs of different industries is propelling the market growth. In line with this, the easy product availability across various online retail channels is further fueling the market growth. Furthermore, the implementation of various government initiatives towards environment-friendly practices encouraging manufacturers to invest in recycling technologies, which aligns with the global shift towards sustainability, is creating a positive outlook for the market growth. Looking forward, the market value is projected to reach US$ 118.1 Billion by 2032, expanding at a CAGR of 5.2% during 2024-2032.

Market Summary:

  • Based on the product, the market has been segmented into paper napkins, paper towels, facial tissue, toilet paper, wrapping tissue and others. According to the report, paper napkins represent the largest segment.
  • On the basis of the raw material, the market has been divided into wood free, wood containing and recovered fiber. Amongst these, recovered fiber accounts for the largest market share.
  • On the basis of the application, the market has been bifurcated into the household and commercial. According to the report, the commercial sector accounts for the largest market share.
  • Based on the distribution channel, the market has been classified into supermarkets & hypermarkets, convenience stores, online stores, and others. Among these, supermarkets & hypermarkets account for the largest market share.
  • Region-wise, the market has been segmented into North America, Asia Pacific, Europe, Middle East and Africa, and Latin America. According to the report, North America is the largest regional market for tissue paper.
  • The competitive landscape of the market has also been examined, with some of the key players being Asia Pulp and Paper Group (APP), Georgia-Pacific LLC, Kimberly-Clark Corporation, Procter & Gamble Company, Hengan International Group Company Limited, CMPC S.A., Cascades, Inc., Jukebox Print Inc., Paper Mart Inc., Svenska Cellulosa AB, Unicharm Corporation. etc.

Report Coverage:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Segment Coverage Product, Raw Material, Application, Distribution Channel, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Companies Covered Asia Pulp and Paper Group (APP), Georgia-Pacific LLC, Kimberly-Clark Corporation, Procter & Gamble Company, Hengan International Group Company Limited, CMPC S.A., Cascades, Inc., Jukebox Print Inc., Paper Mart Inc., Svenska Cellulosa AB and Unicharm Corporation
Customization Scope 10% Free Customization
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Post-Sale Analyst Support 10-12 Weeks
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Global Tissue Paper Market to Reach US$ 118.1 Billion by 2032, Stimulated by Increasing Awareness of Hygiene and Sanitation
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