The global tissue paper market exhibited strong growth during 2015-2020. Tissue papers are manufactured using the pulp of hardwood and softwood trees, water and chemicals. The production process for a tissue paper primarily involves pulping and retting, adding color or components to strengthen or soften and enhance the water-holding capacity, and ultimately pressing the product to mold into the required shape. Tissue papers are primarily used for sanitation and hygiene purposes. They are convenient to use and most suitable for cleaning and drying wet surfaces. For household and commercial purposes, they are widely used in the form of paper towels, wet and pocket tissues, napkins and toilet rolls. In comparison to plastics and textiles, tissue papers have low-cost of production, and are conveniently available, biodegradable and recyclable.
The thriving hospitality and tourism industries are among the key factors driving the growth of the market. Furthermore, an overall increase in the awareness regarding health and hygiene among consumers has enhanced the utilization of tissue paper products in office complexes and commercial spaces as well. Furthermore, facial tissues are gaining preference in several regions across the globe, especially in urban setups, thus providing a thrust to the market. Additionally, the production of specialized tissues such as premium decorative, glazed and printed variants are significantly boosting the product sales. Advancements in manufacturing technologies have enabled the vendors to improve product designs and patterns to cater to a wide consumer base with diversified requirements. Other factors, including the development of organic tissue papers, rising disposable incomes, and favorable government policies to promote public health, are projected to drive the market further. Looking forward, the global tissue paper market is expected to grow at a CAGR of around 7% during 2021-2026.
IMARC Group’s latest report provides a deep insight into the global tissue paper market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the tissue paper market in any manner.
The report has also analysed the competitive landscape of the market with some of the key players being Asia Pulp & Paper, Georgia – Pacific, Kimberly-Clark, Procter & Gamble, Hengan China Investment Co. Ltd, CMPC, Cascades, Jukebokprint, Papermart, SCA, Unicharm, etc.
Key Questions Answered in This Report:
According to the estimates by IMARC Group, the global tissue paper market is expected to witness a CAGR of 7% during 2021-2026.
The expanding product utilization in the hospitality sector, coupled with the rising consumer awareness towards health and wellbeing, represents some of the key drivers for the global tissue paper market.
The emergence of biodegradable and organic product variants for minimizing carbon footprints represents one of the key trends in the global tissue paper market.
Due to the sudden outbreak of the COVID-19 pandemic has led to the increasing adoption of tissue paper over conventional cloth-based for numerous sanitization and cleaning purposes to mitigate the risk of coronavirus infection.
On the basis of the product, the market has been bifurcated into paper napkin, paper towel, facial tissue, toilet paper, wrapping tissue, and others. Currently, toilet paper holds the majority of the total market share.
On the basis of the application, the market has been divided into household and commercial. Among these, the household sector represents the largest segment.
On the basis of the distribution channel, the market has been segmented into supermarkets and hypermarkets, convenience stores, online stores, and others. Currently, convenience stores hold the largest market share.
Region-wise, the market has been classified into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America, where Asia Pacific dominates the global market.
The key companies in the global tissue paper market are Asia Pulp & Paper, Georgia – Pacific, Kimberly-Clark, Procter & Gamble, Hengan China Investment Co. Ltd, CMPC, Cascades, Jukebokprint, Papermart, SCA, Unicharm, etc.
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