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COVID-19
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The global tissue paper market reached a value of US$ 64.9 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 93.4 Billion by 2027, exhibiting a CAGR of 6.17% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use sectors. These insights are included in the report as a major market contributor.
Tissue papers are manufactured using the pulp of hardwood and softwood trees, water and chemicals. The production process for a tissue paper primarily involves pulping and retting, adding color or components to strengthen or soften and enhance the water-holding capacity, and ultimately pressing the product to mold into the required shape. Tissue papers are primarily used for sanitation and hygiene purposes. They are convenient to use and most suitable for cleaning and drying wet surfaces. For household and commercial purposes, they are widely used in the form of paper towels, wet and pocket tissues, napkins and toilet rolls. In comparison to plastics and textiles, tissue papers have low-cost of production, and are conveniently available, biodegradable and recyclable.
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The thriving hospitality and tourism industries are among the key factors driving the growth of the market. Furthermore, an overall increase in the awareness regarding health and hygiene among consumers has enhanced the utilization of tissue paper products in office complexes and commercial spaces as well. Furthermore, facial tissues are gaining preference in several regions across the globe, especially in urban setups, thus providing a thrust to the market. Additionally, the production of specialized tissues such as premium decorative, glazed and printed variants are significantly boosting the product sales. Advancements in manufacturing technologies have enabled the vendors to improve product designs and patterns to cater to a wide consumer base with diversified requirements. Other factors, including the development of organic tissue papers, rising disposable incomes, and favorable government policies to promote public health, are projected to drive the market further.
IMARC Group provides an analysis of the key trends in each sub-segment of the global tissue paper market, along with forecasts at the global and regional level from 2022-2027. Our report has categorized the market based on product, raw material, application and distribution channel.
Breakup by Product:
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Note: Values and trends in the above chart consists of dummy data and are only shown here for representation purpose. Kindly contact us for the actual market size and trends.
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Breakup by Raw Material:
Breakup by Application:
Breakup by Distribution Channel:
Breakup by Region:
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The report has also analysed the competitive landscape of the market with some of the key players being Asia Pulp and Paper Group (APP), Georgia-Pacific LLC, Kimberly-Clark Corporation, Procter & Gamble Company, Hengan International Group Company Limited, CMPC S.A., Cascades, Inc., Jukebox Print Inc., Paper Mart Inc., Svenska Cellulosa AB and Unicharm Corporation.
IMARC Group’s latest report provides a deep insight into the global tissue paper market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the tissue paper market in any manner.
| Report Features | Details |
|---|---|
| Base Year of the Analysis | 2021 |
| Historical Period | 2016-2021 |
| Forecast Period | 2022-2027 |
| Units | US$ Billion |
| Segment Coverage | Product, Raw Material, Application, Distribution Channel, Region |
| Region Covered | Asia Pacific, Europe, North America, Latin America, Middle East and Africa |
| Companies Covered | Asia Pulp and Paper Group (APP), Georgia-Pacific LLC, Kimberly-Clark Corporation, Procter & Gamble Company, Hengan International Group Company Limited, CMPC S.A., Cascades, Inc., Jukebox Print Inc., Paper Mart Inc., Svenska Cellulosa AB and Unicharm Corporation |
| Customization Scope | 10% Free Customization |
| Report Price and Purchase Option | Single User License: US$ 2499 Five User License: US$ 3499 Corporate License: US$ 4499 |
| Post-Sale Analyst Support | 10-12 Weeks |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
The global tissue paper market was valued at US$ 64.9 Billion in 2021.
We expect the global tissue paper market to exhibit a CAGR of 6.17% during 2022-2027.
The expanding product utilization in the hospitality sector, coupled with the rising consumer
awareness towards health and wellbeing, is primarily driving the global tissue paper market.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from
conventional brick-and-mortar distribution channels towards online retail platforms for the purchase
of tissue paper.
Based on the product, the global tissue paper market has been bifurcated into paper napkin, paper
towel, facial tissue, toilet paper, wrapping tissue, and others. Currently, paper napkin holds the
majority of the total market share.
Based on the raw material, the global tissue paper market can be segregated into wood free, wood
containing, and recovered fiber. Among these, recovered fiber currently exhibits a clear dominance
in the market.
Based on the application, the global tissue paper market has been divided into household and
commercial. Currently, the commercial sector accounts for the majority of the global market share.
Based on the distribution channel, the global tissue paper market can be segmented into
supermarkets and hypermarkets, convenience stores, online stores, and others. Among these,
supermarkets and hypermarkets currently hold the largest market share.
On a regional level, the market has been classified into North America, Asia Pacific, Europe, Middle
East and Africa, and Latin America, where North America currently dominates the global market.
Some of the major players in the global tissue paper market include Asia Pulp and Paper Group
(APP), Georgia-Pacific LLC, Kimberly-Clark Corporation, Procter & Gamble Company, Hengan
International Group Company Limited, CMPC S.A., Cascades, Inc., Jukebox Print Inc., Paper Mart Inc.,
Svenska Cellulosa AB, and Unicharm Corporation.
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