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*As the coronavirus disease (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

Tissue Paper Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

The global tissue paper market exhibited strong growth during 2015-2020. Tissue papers are manufactured using the pulp of hardwood and softwood trees, water and chemicals. The production process for a tissue paper primarily involves pulping and retting, adding color or components to strengthen or soften and enhance the water-holding capacity, and ultimately pressing the product to mold into the required shape. Tissue papers are primarily used for sanitation and hygiene purposes. They are convenient to use and most suitable for cleaning and drying wet surfaces. For household and commercial purposes, they are widely used in the form of paper towels, wet and pocket tissues, napkins and toilet rolls. In comparison to plastics and textiles, tissue papers have low-cost of production, and are conveniently available, biodegradable and recyclable.

The thriving hospitality and tourism industries are among the key factors driving the growth of the market. Furthermore, an overall increase in the awareness regarding health and hygiene among consumers has enhanced the utilization of tissue paper products in office complexes and commercial spaces as well. Furthermore, facial tissues are gaining preference in several regions across the globe, especially in urban setups, thus providing a thrust to the market. Additionally, the production of specialized tissues such as premium decorative, glazed and printed variants are significantly boosting the product sales. Advancements in manufacturing technologies have enabled the vendors to improve product designs and patterns to cater to a wide consumer base with diversified requirements. Other factors, including the development of organic tissue papers, rising disposable incomes, and favorable government policies to promote public health, are projected to drive the market further. Looking forward, the global tissue paper market is expected to grow at a CAGR of around 7% during 2021-2026.

IMARC Group’s latest report provides a deep insight into the global tissue paper market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the tissue paper market in any manner.

Report Coverage:

  • Historical, Current and Future Market Trends
     
  • Market Breakup by Product:
    • Paper Napkin
    • Paper Towel
    • Facial Tissue
    • Toilet Paper
    • Wrapping Tissue
    • Others
       
  • Market Breakup by Raw Material:
    • Wood Free
    • Wood Containing
    • Recovered Fiber
       
  • Market Breakup by Application:
    • Household
    • Commercial
       
  • Market Breakup by Distribution Channel:
    • Supermarkets & Hypermarkets
    • Convenience Stores
    • Online Stores
    • Others
       
  • Market Breakup by Region:
    • North America
    • Asia Pacific
    • Europe
    • Middle East and Africa
    • Latin America
       

Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the key players being Asia Pulp & Paper, Georgia – Pacific, Kimberly-Clark, Procter & Gamble, Hengan China Investment Co. Ltd, CMPC, Cascades, Jukebokprint, Papermart, SCA, Unicharm, etc.
 

Key Questions Answered in This Report:

  • How has the global tissue paper market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global tissue paper industry?
  • What are the key regional markets in the global tissue paper industry?
  • What is the breakup of the market based on the product?
  • What is the breakup of the market based on the raw material?
  • What is the breakup of the market based on the application?
  • What is the breakup of the market based on the distribution channel?
  • What are the various stages in the value chain of the global tissue paper industry?
  • What are the key driving factors and challenges in the global tissue paper industry?
  • What is the structure of the global tissue paper industry and who are the key players?
  • What is the degree of competition in the global tissue paper industry?
  • What are the profit margins in the tissue paper industry?

According to the estimates by IMARC Group, the global tissue paper market is expected to witness a CAGR of 7% during 2021-2026.

The expanding product utilization in the hospitality sector, coupled with the rising consumer awareness towards health and wellbeing, represents some of the key drivers for the global tissue paper market.

The emergence of biodegradable and organic product variants for minimizing carbon footprints represents one of the key trends in the global tissue paper market.

 

Due to the sudden outbreak of the COVID-19 pandemic has led to the increasing adoption of tissue paper over conventional cloth-based for numerous sanitization and cleaning purposes to mitigate the risk of coronavirus infection.

On the basis of the product, the market has been bifurcated into paper napkin, paper towel, facial tissue, toilet paper, wrapping tissue, and others. Currently, toilet paper holds the majority of the total market share.

On the basis of the application, the market has been divided into household and commercial. Among these, the household sector represents the largest segment.

On the basis of the distribution channel, the market has been segmented into supermarkets and hypermarkets, convenience stores, online stores, and others. Currently, convenience stores hold the largest market share.

Region-wise, the market has been classified into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America, where Asia Pacific dominates the global market.

The key companies in the global tissue paper market are Asia Pulp & Paper, Georgia – Pacific, Kimberly-Clark, Procter & Gamble, Hengan China Investment Co. Ltd, CMPC, Cascades, Jukebokprint, Papermart, SCA, Unicharm, etc.

1   Preface
2   Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   Global Tissue Paper Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Breakup by Product
    5.5    Market Breakup by Raw Material
    5.6    Market Breakup by Application
    5.7    Market Breakup by Distribution Channel
    5.8    Market Breakup by Region
    5.9    Market Forecast
6   SWOT Analysis
    6.1    Overview
    6.2    Strengths
    6.3    Weaknesses
    6.4    Opportunities
    6.5    Threats
7   Value Chain Analysis
8   Porter’s Five Forces Analysis

    8.1    Overview
    8.2    Bargaining Power of Buyers
    8.3    Bargaining Power of Suppliers
    8.4    Degree of Competition
    8.5    Threat of New Entrants
    8.6    Threat of Substitutes
9   Market Breakup by Product
    9.1    Paper Napkin
        9.1.1    Market Trends
        9.1.2    Market Forecast
    9.2    Paper Towel
        9.2.1    Market Trends
        9.2.2    Market Forecast
    9.3    Facial Tissue
        9.3.1    Market Trends
        9.3.2    Market Forecast
    9.4    Toilet Paper
        9.4.1    Market Trends
        9.4.2    Market Forecast
    9.5    Wrapping Tissue
        9.5.1    Market Trends
        9.5.2    Market Forecast
    9.6    Others
        9.6.1    Market Trends
        9.6.2    Market Forecast
10  Market Breakup by Raw Material
    10.1    Wood Free
        10.1.1    Market Trends
        10.1.2    Market Forecast
    10.2    Wood Containing
        10.2.1    Market Trends
        10.2.2    Market Forecast
    10.3    Recovered Fiber
        10.3.1    Market Trends
        10.3.2    Market Forecast
11  Market Breakup by Application
    11.1    Household
        11.1.1    Market Trends
        11.1.2    Market Forecast
    11.2    Commercial
        11.2.1    Market Trends
        11.2.2    Market Forecast
12  Market Breakup by Distribution Channel
    12.1    Supermarkets & Hypermarkets
        12.1.1    Market Trends
        12.1.2    Market Forecast
    12.2    Convenience Stores
        12.2.1    Market Trends
        12.2.2    Market Forecast
    12.3    Online Stores
        12.3.1    Market Trends
        12.3.2    Market Forecast
    12.4    Others
        12.4.1    Market Trends
        12.4.2    Market Forecast
13  Market Breakup by Region
    13.1    North America
        13.1.1    Market Trends
        13.1.2    Market Forecast
    13.2    Asia Pacific
        13.2.1    Market Trends
        13.2.2    Market Forecast
    13.3    Europe
        13.3.1    Market Trends
        13.3.2    Market Forecast
    13.4    Middle East and Africa
        13.4.1    Market Trends
        13.4.2    Market Forecast
    13.5    Latin America
        13.5.1    Market Trends
        13.5.2    Market Forecast
14  Price Analysis
15  Competitive Landscape

    15.1    Market Structure
    15.2    Key Players
    15.3    Profiles of Key Players
        15.3.1    Asia Pulp & Paper
        15.3.2    Georgia – Pacific
        15.3.3    Kimberly-Clark
        15.3.4    Procter & Gamble
        15.3.5    Hengan China Investment Co. Ltd
        15.3.6    CMPC
        15.3.7    Cascades
        15.3.8    Jukebokprint
        15.3.9    Papermart
        15.3.10    SCA
        15.3.11    Unicharm


List of Figures

Figure 1: Global: Tissue Paper Market: Major Drivers and Challenges
Figure 2: Global: Tissue Paper Market: Sales Value (in Million US$), 2015-2020
Figure 3: Global: Tissue Paper Market: Breakup by Product (in %), 2020
Figure 4: Global: Tissue Paper Market: Breakup by Raw Material (in %), 2020
Figure 5: Global: Tissue Paper Market: Breakup by Application (in %), 2020
Figure 6: Global: Tissue Paper Market: Breakup by Distribution Channel (in %), 2020
Figure 7: Global: Tissue Paper Market: Breakup by Region (in %), 2020
Figure 8: Global: Tissue Paper Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 9: Global: Tissue Paper Industry: SWOT Analysis
Figure 10: Global: Tissue Paper Industry: Value Chain Analysis
Figure 11: Global: Tissue Paper Industry: Porter’s Five Forces Analysis
Figure 12: Global: Tissue Paper (Paper Napkin) Market: Sales Value (in Million US$), 2015 & 2020
Figure 13: Global: Tissue Paper (Paper Napkin) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 14: Global: Tissue Paper (Paper Towel) Market: Sales Value (in Million US$), 2015 & 2020
Figure 15: Global: Tissue Paper (Paper Towel) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 16: Global: Tissue Paper (Facial Tissue) Market: Sales Value (in Million US$), 2015 & 2020
Figure 17: Global: Tissue Paper (Facial Tissue) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 18: Global: Tissue Paper (Toilet Paper) Market: Sales Value (in Million US$), 2015 & 2020
Figure 19: Global: Tissue Paper (Toilet Paper) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 20: Global: Tissue Paper (Wrapping Tissue) Market: Sales Value (in Million US$), 2015 & 2020
Figure 21: Global: Tissue Paper (Wrapping Tissue) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 22: Global: Tissue Paper (Other Products) Market: Sales Value (in Million US$), 2015 & 2020
Figure 23: Global: Tissue Paper (Other Products) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 24: Global: Tissue Paper (Wood Free) Market: Sales Value (in Million US$), 2015 & 2020
Figure 25: Global: Tissue Paper (Wood Free) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 26: Global: Tissue Paper (Wood Containing) Market: Sales Value (in Million US$), 2015 & 2020
Figure 27: Global: Tissue Paper (Wood Containing) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 28: Global: Tissue Paper (Recovered Fiber) Market: Sales Value (in Million US$), 2015 & 2020
Figure 29: Global: Tissue Paper (Recovered Fiber) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 30: Global: Tissue Paper (Household) Market: Sales Value (in Million US$), 2015 & 2020
Figure 31: Global: Tissue Paper (Household) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 32: Global: Tissue Paper (Commercial) Market: Sales Value (in Million US$), 2015 & 2020
Figure 33: Global: Tissue Paper (Commercial) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 34: Global: Tissue Paper Market: Sales through Supermarkets & Hypermarkets (in Million US$), 2015 & 2020
Figure 35: Global: Tissue Paper Market Forecast: Sales through Supermarkets & Hypermarkets (in Million US$), 2021-2026
Figure 36: Global: Tissue Paper Market: Sales through Convenience Stores (in Million US$), 2015 & 2020
Figure 37: Global: Tissue Paper Market Forecast: Sales through Convenience Stores (in Million US$), 2021-2026
Figure 38: Global: Tissue Paper Market: Sales through Online Stores (in Million US$), 2015 & 2020
Figure 39: Global: Tissue Paper Market Forecast: Sales through Online Stores (in Million US$), 2021-2026
Figure 40: Global: Tissue Paper Market: Sales through Other Distribution Channels (in Million US$), 2015 & 2020
Figure 41: Global: Tissue Paper Market Forecast: Sales through Other Distribution Channels (in Million US$), 2021-2026
Figure 42: North America: Tissue Paper Market: Sales Value (in Million US$), 2015 & 2020
Figure 43: North America: Tissue Paper Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 44: Asia Pacific: Tissue Paper Market: Sales Value (in Million US$), 2015 & 2020
Figure 45: Asia Pacific: Tissue Paper Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 46: Europe: Tissue Paper Market: Sales Value (in Million US$), 2015 & 2020
Figure 47: Europe: Tissue Paper Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 48: Middle East and Africa: Tissue Paper Market: Sales Value (in Million US$), 2015 & 2020
Figure 49: Middle East and Africa: Tissue Paper Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 50: Latin America: Tissue Paper Market: Sales Value (in Million US$), 2015 & 2020
Figure 51: Latin America: Tissue Paper Market Forecast: Sales Value (in Million US$), 2021-2026


List of Tables

Table 1: Global: Tissue Paper Market: Key Industry Highlights, 2020 and 2026
Table 2: Global: Tissue Paper Market Forecast: Breakup by Product (in Million US$), 2021-2026
Table 3: Global: Tissue Paper Market Forecast: Breakup by Raw Material (in Million US$), 2021-2026
Table 4: Global: Tissue Paper Market Forecast: Breakup by Application (in Million US$), 2021-2026
Table 5: Global: Tissue Paper Market Forecast: Breakup by Distribution Channel (in Million US$), 2021-2026
Table 6: Global: Tissue Paper Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 7: Global: Tissue Paper Market Structure
Table 8: Global: Tissue Paper Market: Key Players

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