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Global Water Purifier Market to Reach US$ 71.9 Billion by 2027, Impelled by Increasing Need for Potable Water

Published on Feb 22, 2022

The latest report by IMARC Group, titled "Water Purifier Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027," finds that the global water purifier market size reached US$ 42.4 Billion in 2021. Water purifiers are systems designed to filter out impurities and biological contaminants, such as toxins, chemicals, bacteria, harmful gases, and suspended solids, from the water. They employ distillation and deionization processes to reduce the concentration of particulate matter present in the water, making it safe for human consumption and industrial use. As a result, water purifiers find extensive applications across various industries that require clean and potable water, including pharmaceutical, food and beverages (F&B), chemical, textile, and petroleum. 

We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.  

Global Water Purifier Market Trends:

The increasing need for potable water and the rising water pollution levels due to untreated wastewater and effluents released from numerous industries represent the primary factors driving the market growth. Besides this, the growing incidences of waterborne diseases have escalated the product demand as water purifiers assist in minimizing the risk of acquiring these diseases. Additionally, governments of various countries are taking favorable initiatives to spread awareness regarding the harmful effects of impure water on human health. Along with this, the rising health consciousness among the masses has accelerated the adoption of water purifiers. Furthermore, the leading manufacturers are focusing on research and development (R&D) activities to launch innovative product variants equipped with advanced water purification technologies to expand their customer base and gain a competitive edge in the industry. This, in line with the introduction of next-gen water purifiers, such as reverse osmosis (RO), ultraviolet (UV), ultra-filtration (UF), and activated carbon filters, has propelled the market growth. Other factors, including the emergence of smart purifiers, inflating consumer disposable incomes, elevating living standards, rapid urbanization, and increasing investments in water recycling projects, are also providing a positive impact on the market growth. Looking forward, IMARC Group expects the market value to reach US$ 71.9 Billion by 2027, expanding at a CAGR of 9.4% during the forecast period (2022-2027).

Market Summary:

  • Based on the technology type, the market has been divided into gravity purifiers, RO purifiers, UV purifiers, sediment filter, water softener, and others. Currently, RO purifiers account for the majority of the market share.
  • On the basis of the distribution channel, the market has been classified into retail stores, direct sales, and online. Amongst these, retail stores exhibit a clear dominance in the market.
  • The market has been segregated based on the end user into industrial, commercial, and household sectors. At present, the household sector represents the largest segment.
  • On a geographical front, Asia Pacific holds the leading position in the market. Other major regions include Europe, North America, Middle East and Africa, and Latin America.
  • The competitive landscape of the market has also been examined, with some of the key players being LG Electronics Inc., Unilever PLC, Panasonic Corporation, Kinetico Incorporated (Axel Johnson Inc.), Aquatech International LLC, GE Appliances (Haier Inc.), A.O. Smith Corporation, Whirlpool Corporation, Eureka Forbes Ltd., Pentair PLC, Kaz USA, Inc., Mitsubishi Rayon Cleansui Co., Ltd., Kent RO Systems Ltd., Tata Chemicals Ltd., Koninklijke Philips N.V., EcoWater Systems LLC, 3M Company, and Ion Exchange Ltd.


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IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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