Water Purifier Market Report

Market Overview:

The global water purifier market size reached US$ 46.3 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 78.1 Billion by 2028, exhibiting a growth rate (CAGR) of 9.35% during 2023-2028. The increasing incidences of water-borne diseases, rising need for potable water, and the growing awareness about the harmful effects of impure water represent some of the key factors driving the market.  

Expansion of Distribution Channel Augmenting Market Growth

The increasing consumer preferences toward online shopping on account of busy lifestyles and the growing working population represents one of the major factors driving the demand for water purifier around the world. It provides convenience, reviews, doorstep delivery, innumerable payment options, and easy installation of the product.

Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. The market structure is concentrated with major players operating in the industry. The volume of new entrants is moderate in the water purifier industry due to rising demand from end use industry and low product differentiation.    

What is a Water Purifier?

A water purifier is a device or system that removes impurities like toxins, bacteria, chemicals, harmful gases, and suspended solids from water to make it safe for consumption. It can be installed on the countertop or under the sink. It aids in improving the taste, odor, and appearance of water, reducing the concentration of particulate matter present in water and minimizing the chances of acquiring waterborne diseases. It also reduces the use of bottled water, which has a significant impact due to the production and disposal of plastic bottles. It requires regular maintenance and replacement of filters and membranes to ensure their effectiveness.      

COVID-19 Impact:

The COVID-19 pandemic outbreak caused a severe problem for the water purifier industry and imposed unprecedented challenges on numerous countries. In the early stages of the pandemic, there was a surge in demand for water purifiers as people became more aware about the importance of clean and safe drinking water. This resulted in a rise in the sales for water purifier manufacturers as people rushed to purchase purifiers for their homes and businesses. However, supply chains were disrupted as the pandemic progressed, and manufacturers struggled to keep up with the increased demand for their products. Many factories were forced to shut down or operate at reduced capacity, which led to delays in production and delivery. In addition, the economic slowdown caused by the pandemic led to a decline in consumer spending, which further impacted the water purifier industry. Many consumers were forced to cut back on discretionary spending, and sales of high-end water purifiers declined. Despite these challenges, the water purifier industry has shown resilience and adaptability in the face of the pandemic. Many manufacturers shifted their focus to online sales and digital marketing to reach customers during the lockdowns. They have also invested in new technologies and innovations to improve the efficiency and effectiveness of their products.

Water Purifier Market Trends:

The increasing incidences of water-borne diseases and gastrointestinal-related disorders and the rising health consciousness among individuals represent one of the major factors driving the demand for water purifiers around the world. Moreover, the growing need for potable water and the increasing water pollution levels due to untreated wastewater and effluents released from numerous industries is influencing the market positively. In addition, governing agencies of various countries are undertaking favorable initiatives to spread awareness about the harmful effects of impure water on human health. Apart from this, product manufacturers are introducing water purifiers with advanced water purification technologies, such as reverse osmosis (RO), ultraviolet (UV), ultra-filtration (UF), and activated carbon filters, to expand their customer base and gain a competitive edge. They are also introducing automated testing equipment to analyze water quality and improve the purity, safety, quality, and taste of water. Key players are investing in advertising campaigns and celebrity and social media influencer endorsements to enhance brand awareness and profitability.        

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global water purifier market report, along with forecasts at the global and regional level from 2023-2028. Our report has categorized the market based on technology type, distribution channel and end-user.

Technology Type Insights:

• Gravity Purifiers 
• RO Purifiers
• UV Purifiers
• Sediment Filter
• Water Softener
• Others
   

The report has provided a detailed breakup and analysis of the water purifier market based on the technology type. This includes gravity purifiers, RO purifiers, UV purifiers, sediment filter, water softener, and others. According to the report, RO purifiers represented the largest segment as it can eliminate up to 97%-98% dissolved materials from the water with the usage of a semi-permeable membrane. Moreover, the rising demand for RO water purifiers due to the high levels of water pollution and a huge customer base is influencing the market positively.

Distribution Channel Insights:

• Retail Stores
• Direct sales
• Online
   

A detailed breakup and analysis of the water purifier market based on the distribution channel has also been provided in the report. This includes retail stores, direct sales, and online. According to the report, retail stores accounted for the largest market share as they allow customers to try and inspect the product before purchasing and providing immediate gratification. Moreover, retail stores have a compact store format and a w?d? network reaching out to ?m?ll?r t?wn?.

End User Insights:

• Industrial
• Commercial
• Household
   

A detailed breakup and analysis of the water purifier market based on the end user has also been provided in the report. This includes industrial, commercial, and household. According to the report, household accounted for the largest market share due to rapid urbanization, inflating income levels, and improving stand of living. Moreover, the increasing installation of water purifiers in homes due to the growing health concerns among the masses is influencing the market positively.

Regional Insights:

• Europe
• North America
• Asia Pacific
• Middle East and Africa
• Latin America
   

The report has also provided a comprehensive analysis of all the major regional markets, which include Europe, North America, Asia Pacific, Middle East and Africa, and Latin America. According to the report, Asia Pacific was the largest market for water purifier. The rising incidence of waterborne diseases and the growing awareness about health and health hazards that are caused due to impure water represents one of the key factors catalyzing the demand for water purifiers in the Asia Pacific region. Moreover, new product launches, increased marketing efforts, and easy availability via e-commerce channels are some of the other factors driving the demand for water purifiers in the region. Besides this, the growing demand for pure water due to the supply of poor water quality in the region is influencing the market positively.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the global water purifier market. Some of the companies covered in the report include:

• LG Electronics Inc.
• Unilever N.V.
• Panasonic Corporation
• Kinetico Incorporated (Axel Johnson Inc.)
• Aquatech International LLC
• GE Appliances (Haier Inc.)
• A.O. Smith Corporation
• Whirlpool Corporation
• Eureka Forbes Ltd.
• Pentair Plc
• Kaz USA, Inc.
• Mitsubishi Rayon Cleansui Co., Ltd.
• Kent RO Systems Ltd.
• Tata Chemicals Ltd.
• Koninklijke Philips N.V.
• EcoWater Systems LLC.
• 3M
• Ion Exchange
   

Please note that this only represents a partial list of companies, and the complete list has been provided in the report.

Report Coverage:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the water purifier market from 2017-2028.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global water purifier market.
• The study maps the leading, as well as the fastest-growing, regional markets.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the water purifier industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.