According to the latest report by IMARC Group, titled "Indonesia Gravity-based Water Purifier Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025," the gravity-based water purifier market in Indonesia grew at a CAGR of nearly 15% during 2014-2019. A gravity-based water purifier refers to a setup that involves a chemical-free water filtration process. It employs ultra-filtration mechanisms or activated carbon to remove the turbidity and pollutants, such as chemicals, pathogens, harmful substances, microorganisms and other dissolved solids, from the water to make it fit for human consumption. It does not require electricity for operating, which significantly reduces the costs associated with electricity consumption. Apart from this, its usage offers numerous benefits, such as easy portability and improved efficacy, when compared with the traditionally used electric water filters. Consequently, these water purifiers are widely utilized across the residential, commercial and industrial segments in Indonesia.
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Indonesia Gravity-based Water Purifier Market Trends:
The market is primarily driven by the growing demand for clean and safe water across Indonesia. The rising contamination levels of drinking water resources have led to the degrading quality of the water supplied to the households. This has provided a boost to the demand for convenient and affordable water purification techniques, such as gravity-based water purifiers. In addition to this, the rising awareness regarding waterborne diseases and the growing health concerns among the masses have facilitated the uptake of these purifiers in Indonesia. Furthermore, the government is undertaking numerous initiatives to reduce carbon emissions, which, in turn, has led to the shifting preference from electricity-based water purifiers toward gravity-based product variants. It is also engaging in spreading consumer awareness and promoting the importance of clean and safe drinking water, which is creating a positive outlook for the market. Apart from this, the sales of these water purifiers have significantly increased through online platforms that attract a broader demographic of customers. Some of the other factors contributing to the market include technological advancements in water filtration mechanisms, improving living standards of the masses and the inflating per capita income levels. On account of the aforementioned factors, the market is anticipated to exhibit a double-digit growth rate during the forecast period (2020-2025).
- On the basis of the product type, the market has been bifurcated into individual and community water purifiers.
- Based on the distribution channel, the market has been divided into direct sales, company outlets, online and others.
- The competitive landscape of the market has been studied in the report with the detailed profiles of the key players. Some of these players include Advance Product (Semangat Sejahtera Bersama, PT), Culligan Indonesia, Kent RO Systems Ltd., Nazava Water Filters (Pt Holland), PT Toray International Indonesia, Toclas Corporation, Unilever Plc, and COWAY CO., LTD.
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