• Home
  • |
  • Press Release
  • |
  • Growth of China Toys Market Flourishing Due to Rising Parental Concerns

Growth of China Toys Market Flourishing Due to Rising Parental Concerns

September 24, 2018

According to the latest report by IMARC Group, titled “China Toys Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023”, the China toys market reached a value of US$ 12 Billion in 2017. The toys market in China is presently the second largest across the globe and its development has offered huge remunerative opportunities to domestic as well as international manufacturers. Designed exclusively for young children, toys refer to items which help in playing and learning new things. They are primarily made of materials like cardboard, wood, cloth, plastic and clay. Toys help in the overall development of children as they are a great way to de-stress, and improve social, physical and cognitive skills.

On account of rising disposable incomes and changing lifestyles, parents are, nowadays, paying more attention to their children’s early education so as to cultivate creativity amongst them. As these toys combine learning and fun, they are well received by parents and children alike, in turn, augmenting the demand for educational toys. Apart from this, investments from international toy brands, like Mattel, Hasbro and Lego, are contributing to the growth of the China toys market. These investments are a result of rising popularity and mounting domestic demand for toys in the region. Moreover, China has recently witnessed a boom in the e-commerce sector because of the evolution of smartphones and other digital media platforms. Online platforms have enabled International brands in directly selling their products to the Chinese population without being physically present in the country. Looking forward, the market value is projected to exceed US$ 22 Billion by 2023, expanding at a CAGR of 11% during 2018-2023.

Market Summary:

  • Based on type, the market has been segmented as plush toys, electronic/remote control toys, games and puzzles, construction and building toys, dolls, ride-ons, sports & outdoor play toys, infant/pre-school toys, activity toys and others. Currently, plush toys dominate the market, holding the largest share as these toys are one of the first toys which are owned by children.
  • On the basis of distribution channel, specialty toy chain stores represent the largest segment, followed by supermarkets and hypermarkets, departmental stores, online and others. Specialty toy chain stores offer a wide array of products as they have extensive branch networks. Additionally, they sell premium brand products which target the middle as well as high class population.
  • Based on end-user, the market is segregated as unisex, boys and girls. Currently, unisex toys exhibit a clear dominance in the market, accounting for the majority of the market share. These toys include plush toys, pre-school activity toys, games and puzzles, construction and outdoor games, and ride-ons.
  • Province-wise, the market has been segmented into Guangdong, Jiangsu, Shandong, Zhejiang, Henan and others. Amongst these, Guangdong is the leading market with the majority of the share in China. This is due to the fact that Guangdong province has the fastest growing economy.
  • The competitive landscape of the market has also been examined with some of the key players being Mattel, Inc.; Lego; Hasbro, Inc.; Vtech; Hape International (Ningbo) Ltd.; Silver Lit Toys Manufactory Limited; Sieper Gmbh; Micro Mobility Systems Ag; Ravensburger Ag; and Shantou City Big Tree Toys Co., Ltd.


About Us

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

Contact Us

IMARC Group

USA: +1-631-791-1145
Email: sales@imarcgroup.com
Website: https://www.imarcgroup.com
Follow us on twitter : @imarcglobal

Growth of China Toys Market Flourishing Due to Rising Parental Concerns
Benefits of Customization

Personalize This Research

Triangulate with your Data

Get Data as per your Format and Definition

Gain a Deeper Dive into a Specific Application, Geography, Customer or Competitor

Any level of Personalization

Get in Touch With Us
UNITED STATES

Phone: +1-631-791-1145

INDIA

Phone: +91-120-433-0800

UNITED KINGDOM

Phone: +44-753-713-2163

Email: sales@imarcgroup.com

Client Testimonials

Aktive Services

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

Read More
Bayer AH

It was indeed a great experience to work with IMARC on the assignment on Aqua market. The team had done a fantastic job in terms of what was expected, what was assured and what was the result… the report gave us many insights and market know how which allowed us to work on our strength and define exact strategies…

Read More
Colruyt Group

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Read More
KRISHAK BHARTI CO-OP LTD

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

Read More
Zee Media Corp. Ltd.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Read More
Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

Read More
Sumitomo Corporation

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

Read More
Hameln Rds

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

Read More
Quality Consultants BV

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

Read More
TATA Advanced Systems Limited

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

Read More
Stax

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

Read More