Vietnam Online Food Delivery Market to Reach US$ 2,918.3 Million by 2032, Fostered by Rapid Urbanization

March 21, 2023 | Transportation and Logistics

IMARC Group's latest report, titled "Vietnam Online Food Delivery Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032," finds that the Vietnam online food delivery market size reached US$ 847.1 Million in 2023. Online food delivery is the process of placing an order for food from a restaurant or food cooperative via a mobile app or website. These applications and websites cater to the needs of the users by offering filters and different payment options, including cash on delivery, debit/credit cards, net banking, and others. In addition, numerous companies enable customers to create an account for convenient and frequent ordering. Since it offers various advantages, such as easy and quick ordering, less hassle, fewer misunderstandings and miscommunications, minimal to no human interaction, and cashback offers, online food delivery is gaining immense traction in Vietnam, especially among the younger population. 

Vietnam Online Food Delivery Market Trends:

In Vietnam, rapid urbanization and easy accessibility and convenience of online food delivery represent the primary factors driving the market growth. Moreover, customers can order food quickly and with enhanced transparency through online websites and apps. In line with this, there has been a surging adoption of online food delivery modes, as it enables consumers to compare the menus and prices of various restaurants and order food according to their tastes and preferences at a better price, is positively influencing the market growth. Additionally, the widespread availability of a wide range of food options on food delivery websites and apps, including Vietnamese cuisines, western cuisines, and South Asian cuisines, catering to the unique food preferences of different consumers across the country has catalyzed market growth. Apart from this, the online food delivery system provides a complete customer database that helps identify recurring customers, their preferences, and repeated orders. In addition, the rising efficiency of restaurants due to online orders as they make day-to-day operations more efficient and eliminate the need for employees to receive orders manually via telephones, enabling them to focus more on dine-in customers, has catalyzed the market growth. Other factors, including the emerging food service industry, improving restaurant productivity, inflating consumer disposable incomes, and changing lifestyles, are also anticipated to provide a positive thrust to the market growth. Looking forward, IMARC Group expects the market value to reach US$ 2,918.3 Million by 2032, expanding at a CAGR of 14.3% during 2024-2032.

Market Summary:

  • Based on the order method, the market has been bifurcated into mobile application and website. Currently, mobile apps dominate the market.
  • On the basis of the cuisine, the market has been segregated into Vietnamese, western, Italian, South Asian, and other cuisines. Amongst these, Vietnamese cuisine represents the largest market segment.
  • Region-wise, Southern Vietnam holds the leading position in the market, followed by Northern and Central Vietnam.
  • The competitive landscape of the market has also been examined, with some of the key players being (Takeaway.Com N.V.),,,, and Grab Food. 

Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Million
Segment Coverage Order Method, Cuisine, Region
Region Covered Southern Vietnam, Northern Vietnam, Central Vietnam
Companies Covered (Takeaway.Com N.V.),,, and Grab Food
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3699
Five User License: US$ 4699
Corporate License: US$ 5699
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

Contact Us:

30 N A
Tel No:(D) +91 120 433 0800
Americas:- +1 631 791 1145 | Africa and Europe :- +44-753-713-2163 | Asia: +91-120-433-0800

Need more help?

  • Speak to our experienced analysts for insights on the current market scenarios.
  • Include additional segments and countries to customize the report as per your requirement.
  • Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
  • For further assistance, please connect with our analysts.
Vietnam Online Food Delivery Market to Reach US$ 2,918.3 Million by 2032, Fostered by Rapid Urbanization
Purchase options

Benefits of Customization

Personalize this research

Triangulate with your data

Get data as per your format and definition

Gain a deeper dive into a specific application, geography, customer, or competitor

Any level of personalization

Get in Touch With Us

Phone: +1-631-791-1145


Phone: +91-120-433-0800


Phone: +44-753-714-6104


Client Testimonials

Aktive Services

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

Read More
Greenfish S.A.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

Read More
Colruyt Group

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Read More

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

Read More
Zee Media Corp. Ltd.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Read More
Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

Read More
Sumitomo Corporation

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

Read More
Hameln Rds

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

Read More
Quality Consultants BV

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

Read More
TATA Advanced Systems Limited

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

Read More

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

Read More