Vietnam Online Food Delivery Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023

$ 1999


The Vietnam online food delivery market was worth US$ X Million in 2017, registering a CAGR of X% during the year 2010-2017. The market is further projected to cross US$ X Million by 2023, at a CAGR of X% during 2018-2023. Online food delivery refers to the process of ordering food from a food cooperative or restaurant through a mobile app or webpage. These apps and web pages provide filters and different paying methods, such as cash on delivery, debit/credit card, net banking, etc., catering to the need of the consumers. Besides this, various companies allow their consumers to create an account for frequent and convenient ordering. Advantages offered by online food delivery such as easy and fast ordering, less hassle, fewer misunderstanding and miscommunication, minimum human interaction and cashback offers have made it popular in Vietnam, particularly among the younger population.

Vietnam Online Food Delivery Market Drivers/Constraints:

  • A major factor catalysing the growth of the online food delivery market in Vietnam is its convenience and easy accessibility. With a growth in digital technology, the food delivery market in the country is being reshaped. Food ordered through online websites and apps provide customers convenience and a greater level of transparency. Through various online food delivery modes, consumers can compare the menus and prices of various restaurants. This enables them to order food according to their taste and preference at a better price than the conventional method of food ordering.
  • Various food delivery applications and websites in Vietnam are offering numerous food options to their consumers. This include Vietnamese Cuisines, Western Cuisines, and South Asian Cuisines among others. Availability of such a wide range of food options caters to the food preferences of different consumers, thereby driving the overall demand of online food delivery services in the country.
  • Enhanced efficiency of restaurants is another major driver of the online food delivery market in Vietnam. The online orders make the day to day operations more efficient for a restaurant. The time employees use to receive orders through the telephone is reduced and this increases the time employees have to focus on dine-in customers. Moreover, the chances of human errors due to miscommunication are also reduced when an order is made.
  • Through online ordering and delivery system, a complete database of the customers can be created which helps in identifying recurring customers, their preferences and repeated orders. The previous ways of ordering food included many problems such as time constraints, different accents of people, disturbance over a phone call, etc. due to which restaurants are compelled to cancel or abandon the order. However, with the online food delivery options available, these challenges can be overcome.
  • As a restaurant or a franchise of a food product are hesitant to launch their mobile application as it may incur additional cost for development, installation, maintenance, and marketing of the applications, they prefer to collaborate with various food delivery companies.
  • Retailers have also been drawn to the country’s relatively young consumer population. The 15 to 64 age group accounts for the majority of the overall population of Vietnam and are a key demographic to spur the growth in the online food delivery market.


Order Methods:

On the basis of order method, the market has been segmented into mobile app and website. Amongst these, mobile app represents the largest segment as it is faster than websites and provides numerous advantages such as easy user interface and saved customer profiles.

Cuisines:

Based on the cuisine, the Vietnamese cuisine is the most popular segment. It is followed by Italian cuisine and pizza, Western cuisine and South Asian cuisine.

Regional Insights:

On a geographical front, Southern Vietnam represents the biggest market. Other major regions include Northern Vietnam and Central Vietnam.

Competitive Landscape:

The Vietnam online food delivery industry is concentrated in nature with the presence of a handful of players. Some of the leading players operating in the market are:

  • Vietnammm
  • Eat.vn
  • Foody.vn
  • Now.vn
  • Grab Food


This report provides a deep insight into the Vietnam online food delivery market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the online food delivery market in any manner.

Key Questions Answered in This Report:

  • How has the Vietnam online food delivery market performed so far and how will it perform in the coming years?
  • What are the key regions in the Vietnam online food delivery market?
  • Which are the popular cuisines in the Vietnam online food delivery market?
  • What are the major order methods in the Vietnam online food delivery market?
  • What are the various stages in the value chain of the Vietnam online food delivery market?
  • What are the key driving factors and challenges in the Vietnam online food delivery market?
  • What is the structure of the Vietnam online food delivery market and who are the key players?
  • What is the degree of competition in the Vietnam online food delivery market?

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
      2.3.1    Primary Sources
      2.3.2    Secondary Sources
    2.4    Market Estimation
      2.4.1 Bottom-Up Approach
      2.4.2 Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Vietnam Online Food Delivery Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Market Breakup by Offline and Online Order Mode
    5.4    Market Breakup by Order Method
    5.5    Market Breakup by Cuisine
    5.6    Market Breakup by Region
    5.7    Market Forecast
    5.8    SWOT Analysis
      5.8.1     Strengths
      5.8.2     Weaknesses
      5.8.3     Opportunities
      5.8.4     Threats
    5.9    Value Chain Analysis
    5.10    Porter’s Five Forces Analysis
      5.10.1 Overview
      5.10.2 Bargaining Power of Buyers
      5.10.3 Bargaining Power of Suppliers
      5.10.4 Degree of Rivalry
      5.10.5 Threat of New Entrants
      5.10.6 Threat of Substitutes
    5.11    Key Market Drivers and Success Factors
6    Market by Order Method
    6.1    Mobile Application
    6.2    Website
7    Market by Cuisine
    7.1    Vietnamese Cuisine
    7.2    Western Cuisine
    7.3    Italian Cuisine
    7.4    South Asian Cuisine
    7.5    Others
8    Market by Region
    8.1    Southern Vietnam
    8.2    Northern Vietnam
    8.3    Central Vietnam
9    Competitive Landscape
    9.1    Market Structure
    9.2    Key Players
10    Key Player Profiles
    10.1    Vietnammm.com (Takeaway.Com N.V.)
      10.1.1 Company Overview
      10.1.2 Company Description
      10.1.3 Financials
      10.1.4 Key Product and Services
      10.1.5 Key Business Strategies and Plans
    10.2    Foody.vn
      10.2.1 Company Overview
      10.2.2 Company Description
      10.2.3 Key Product and Services
      10.2.4 Key Business Strategies and Plans 
    10.3    Now.vn
      10.3.1 Company Overview
      10.3.2 Company Description
      10.3.3 Product Portfolio
      10.3.4 Key Business Strategies and Plans
    10.4    Eat.vn
      10.4.1 Company Overview
      10.4.2 Company Description
      10.4.3 Key Product and Services
      10.4.4 Key Business Strategies and Plans
    10.5    Grab food
      10.5.1 Company Description
      10.5.2 Key Product and Services
      10.5.3 Key Business Strategies and Plans


List of Figures

Figure 1: Vietnam: Online Food Delivery Market: Major Drivers and Challenges
Figure 2: Vietnam: Online Food Delivery Market: Value Trends (in Million US$), 2010-2017
Figure 3: Vietnam: Food Delivery Market: Breakup by Offline and Online Order Mode (in %), 2017
Figure 4: Vietnam: Online Food Delivery Market: Breakup by Order Method (in %), 2017
Figure 5: Vietnam: Online Food Delivery Market: Breakup by Cuisine (in %), 2017
Figure 6: Vietnam: Online Food Delivery Market: Breakup by Region (in %), 2017
Figure 7: Vietnam: Online Food Delivery Market Forecast: Value Trends (in Million US$), 2018-2023
Figure 8: Vietnam: Online Food Delivery Industry: SWOT Analysis
Figure 9: Vietnam: Online Food Delivery Industry: Value Chain Analysis
Figure 10: Vietnam: Online Food Delivery Industry: Porter’s Five Forces Analysis
Figure 11: Vietnam: Online Food Delivery Market: Ordering through Mobile Application (in Million US$), 2010, 2017 and 2023
Figure 12: Vietnam: Online Food Delivery Market: Ordering through Website (in Million US$), 2010, 2017 and 2023
Figure 13: Vietnam: Online Food Delivery Market (Vietnamese Cuisine): Value Trends (in Million US$), 2010, 2017 and 2023
Figure 14: Vietnam: Online Food Delivery Market (Western Cuisine): Value Trends (in Million US$), 2010, 2017 and 2023
Figure 15: Vietnam: Online Food Delivery Market (Italian Cuisine): Value Trends (in Million US$), 2010, 2017 and 2023
Figure 16: Vietnam: Online Food Delivery Market (South Asian Cuisine): Value Trends (in Million US$), 2010, 2017 and 2023
Figure 17: Vietnam: Online Food Delivery Market (Other Cuisine): Value Trends (in Million US$), 2010, 2017 and 2023
Figure 18: Southern Vietnam: Online Food Delivery Market (in Million US$), 2010, 2017 and 2023
Figure 19: Northern Vietnam: Online Food Delivery Market (in Million US$), 2010, 2017 and 2023
Figure 20: Central Vietnam: Online Food Delivery Market (in Million US$), 2010, 2017 and 2023


List of Tables

Table 1: Vietnam: Online Food Delivery Market: Key Industry Highlights, 2017 and 2023
Table 2: Vietnam: Online Food Delivery Market Forecast: Breakup by Order Method (in Million US$), 2018-2023
Table 3: Vietnam: Online Food Delivery Market Forecast: Breakup by Cuisine (in Million US$), 2018-2023
Table 4: Vietnam: Online Food Delivery Market Forecast: Breakup by Region (in Million US$), 2018-2023
Table 5: Vietnam: Online Food Services Market Structure
Table 6: Vietnam: Online Food Delivery Market: Key Players
Table 7: Takeaway: Key Financials (in US$ Million), 2013-2017
Table 8: Vietammm: Key Products and Services
Table 9: Foody.vn: Key Products and Services
Table 10: Now.vn: Key Products and Services 
Table 11: Eat.vn: Key Products and Services
Table 12: Grab food: Key Products and Services


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