Hair Care Market

Hair Care Market Size and Share:

The global hair care market size was valued at USD 90.5 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 177.20 Billion by 2033, exhibiting a CAGR of 3.80% from 2025-2033. North America currently dominates the market, holding a market share of over 35.0% in 2024. The increasing prevalence of various hair problems, rising concerns among individuals about the harmful effects of pollution, and the growing demand for anti-dandruff shampoos with natural ingredients are some of the major factors propelling the hair care market share.

A key driver in the hair care market is the rising consumer interest in hair care and wellness. As people become more aware of the need for hair care, consumers are becoming more interested in products that provide benefits like nourishment, hydration, and scalp well-being. This trend is supported by the growth in natural and organic ingredients, as consumers look for chemical-free products that promote long-term hair well-being. Beauty blogs, online comments, and social media websites are also responsible for driving hair care market demand, persuading consumers to adapt customized hair care regimens and thereby driving demand for both special and high-end hair care products.

The American hair care industry is seeing continuous growth, with a share of 87.90%. The market is being propelled by increasing consumer interest in health, wellness, and ingredient purity. More people are looking for hair products that provide nourishment, scalp health, and are sulfate-free, paraben-free, and chemical-free. This has resulted in the proliferation of natural, organic, and environmentally friendly hair care products. Social media, reviews, and influencer marketing continue to influence consumer choice, driving interest in customized hair care regimens. Filling this demand, the BLS indicated that through May 2023, there were about 294,840 workers employed as hairdressers, hairstylists, and cosmetologists, which indicated the size of the market and its robust service-oriented foundation.

Hair Care Market Trends:

Celebrity Influence Drives Grooming Trends

The primary hair care market trends are the increase in the focus on grooming, self-presentation and looking polished. Individuals have realized that their hair contributes to their overall appearance, and they are more likely to spend money on hair care products and treatments to improve their overall appearance. In addition, the visibility of so many social media platforms, beauty influencers, and celebrity culture are propelling demand for hair care products, with people wanting to mimic popular hairdos and remain abreast of the latest styles. According to various studies, the branding behavior of social media influencers reflects a high correlation with consumer interest in making a purchase, with the influence of the influencer putting consumers 89.7% more likely to buy a product.

Easy Access to Customized Hair Care Products

Individuals have varying hair textures, types, and issues, like dryness, frizz, thinning, or heat- or chemical-induced damage. The need for customized hair care products that cater to specific needs—such as hydrating shampoos for dry hair, frizz-controlling serums, or color-treated hair treatments is rising as a result of this variety. The demand for products designed for curly hair has increased as a result of people with curly or textured hair accepting their natural hair characteristics. For instance, 94.9% of Africans have curly hair, according to the National Institutes of Health (NIH). Just 12% of Asians have curly hair, which is a significantly smaller percentage. The identification and embracing of various hair textures create the demand for specialized hair care products, leading to an increase in the number of products found in the market.

Rising Hair Health Concerns

Another major factor behind the increasing demand for hair care products and services is growing concern about hair health and wellness. A lot of people are concerned about keeping their hair in good health and condition. There is thus an increased level of consciousness regarding the advantage brought by the well-being and health of the hair, i.e., healthy scalp, well-nourishment, and guard against damage as well as vibrant, strong, and shiny locks. This awareness is what resulted in the needs of products to deliver scalp care, solutions against the problem of dandruff or hair fall, and include ingredients that have proven to well-nourish and strengthen hair. For example, Minimalist, a well-known Indian skincare brand, recently extended its portfolio of haircare products with the launch of its Anti-Dandruff Shampoo 3.5%, which is a long-term solution to dandruff. This clinically proven product effectively tackles the root causes of dandruff and aids in healthy scalp function. Thus, the desire for hair health and well-being is spurring innovation within the hair care market, with an emphasis on products that aid in long-term hair vitality.

Hair Care Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global hair care market, along with forecast at the global, regional, and country levels from 2025-2033. The market has been categorized based on product type and distribution channel.

Analysis by Product Type:

• Shampoo
• Hair Color
• Conditioner
• Hair Styling Products
• Others

Shampoo accounts for 33.8% of the market share, driven by its essential role in personal hygiene and high usage frequency across all age groups. The category benefits from consistent demand, with consumers regularly purchasing shampoo as part of their routine grooming habits. Growth is further supported by product innovation, such as herbal, anti-dandruff, and sulfate-free variants catering to diverse hair types and concerns. Aggressive marketing by major brands and the rise of influencer-driven promotions on digital platforms have expanded consumer reach. Additionally, the availability of shampoos across various price points and packaging sizes makes them accessible to both urban and rural buyers. These factors collectively boost consumption and sustain shampoo’s leading position in the personal care market outlook.

Analysis by Distribution Channel:

• Supermarkets and Hypermarkets
• Specialty Stores
• Convenience Stores
• Online Retailers
• Others

Based on the hair care market forecast, the supermarkets and hypermarkets dominate the market with a 45.9% share due to their wide product variety, competitive pricing, and strong consumer trust. These retail formats offer a one-stop shopping experience, attracting high footfall by combining convenience with value. Their large-scale operations enable better supplier negotiations and frequent promotional campaigns, which drive volume sales. Additionally, their strategic urban and suburban locations increase accessibility for a broad customer base. Supermarkets and hypermarkets also invest in private-label products, further enhancing profitability and customer loyalty. With well-organized shelf displays and efficient inventory systems, they ensure product availability and a smoother shopping experience. These advantages collectively reinforce their position as the preferred distribution channel across both developed and emerging markets.

Regional Analysis:

• North America
• Europe
• Asia Pacific
• Middle East and Africa
• Latin America

North America holds the largest market share of 35.0% due to strong technological adoption, robust infrastructure, and high consumer spending. The region benefits from the presence of leading industry players, advanced research capabilities, and a well-established distribution network. Growth is also driven by favorable government policies, early adoption of innovative products, and increasing investments across key sectors like healthcare, manufacturing, and IT. The United States, in particular, contributes significantly due to its large-scale enterprises, strong digital penetration, and emphasis on automation and efficiency. Additionally, North America's ability to rapidly commercialize emerging technologies ensures sustained demand across industries, strengthening the hair care market growth.

Key Regional Takeaways:

United States Hair Care Market Analysis

The United States hair care market is primarily driven by rising consumer awareness about personal grooming, increasing disposable incomes, and a growing emphasis on wellness and self-care. As individuals become more concerned with maintaining healthy hair, there is a shift toward premium and organic hair care products that cater to specific hair types and concerns, such as dry scalp, hair loss, and color treatment. The demand for cruelty-free and eco-friendly products is also expanding, influenced by broader sustainability trends and ethical consumerism. Furthermore, the penetration of social media and celebrity endorsements has led to a rise in the popularity of new hair care trends, from specific styling techniques to innovative product formulations. According to a study by the Pew Research Center in 2022, three out of ten adults who use social media reported making a purchase due to influencer endorsement. Moreover, women are more inclined than men to make a purchase based on influencer endorsement (36% vs 21%). Additionally, with technological advancements, personalized hair care solutions, such as customized shampoos and conditioners based on individual hair profiles, are gaining popularity. The continuous rise in the popularity of hairstyling treatments and at-home hair care routines also contributes to the robust growth and evolution of the market in the United States.

Asia Pacific Hair Care Market Analysis

The Asia Pacific hair care market is expanding due to rapid urbanization, changing lifestyles, and a growing interest in premium and personalized products. As per estimates by Worldometer, 52.9% of the population in Asia lived in urban areas in 2024, equating to 2.5 billion individuals. As urban populations continue to rise, consumers are increasingly adopting more sophisticated hair care routines, seeking products that cater to their busy, on-the-go lifestyles. Moreover, the rise in middle-class populations, particularly in countries such as China and India, has heightened the demand for premium hair care solutions. For instance, the middle class is expected to account for 38% of the total population of India by 2031 and 60% by 2047, as per recent industry reports. Additionally, the rising awareness about the harmful effects of pollution on hair health has increased the demand for protective and restorative hair care solutions, driving market growth.

Europe Hair Care Market Analysis

The growth of the European hair care market share is significantly influenced by the rise in multiculturalism and the demand for hair products that cater to a diverse range of hair textures and types. As the population in Europe becomes more culturally diverse, consumers are seeking products that address the specific needs of curly, wavy, and coily hair, as well as those suited to fine or thinning hair. This trend is further fueled by a shift toward natural and organic ingredients in hair care products as individuals seek safer and more sustainable options. Environmental concerns and ethical considerations, such as the demand for cruelty-free, vegan, and eco-friendly packaging, are also influencing purchasing decisions. Additionally, the rising awareness about scalp health has led to a rise in interest in scalp care products such as exfoliating treatments, oils, and serums that target conditions such as dandruff or hair thinning. The increasing focus on self-care and at-home beauty routines, supported by digital platforms offering personalized recommendations, has further contributed to the expansion of the Europe hair care market.

Latin America Hair Care Market Analysis

The hair care market in Latin America is growing, fueled by the region’s rising adoption of eco-friendly and sustainable beauty practices. Consumers are increasingly prioritizing products with biodegradable packaging and formulations free from harmful chemicals, driving the demand for clean beauty solutions. The influence of beauty influencers and social media is also propelling various trends, encouraging consumers to experiment with new products and routines. As per the International Trade Administration (ITA), 67% of consumers in Brazil browse for various products on Instagram, 51% on YouTube, 37% on Facebook, and 13% on TikTok. Moreover, in 2022, 41% had purchased products that social media influencers had recommended. Additionally, the rise of DIY hair care treatments, also influenced by social media tutorials, has encouraged consumers to explore at-home alternatives to salon treatments, fostering market growth in the region.

Middle East and Africa Hair Care Market Analysis

The Middle East and Africa hair care market is being increasingly propelled by a growing emphasis on premium and salon-quality products, particularly among affluent consumers seeking luxury hair care solutions. Rising urbanization in the region has also led to greater access to a variety of hair care products through both physical retail outlets and online platforms. According to recent industry reports, 44.5% of the population in Africa lived in urban areas in 2024, equating to 674.87 million individuals. Additionally, cultural and religious practices, including the rising popularity of modest fashion and beauty routines, have led to a demand for specialized hair care products, including those tailored for different hair textures. Furthermore, the growing popularity of hair care regimens tailored to men’s grooming needs is expanding the market across both urban and rural areas.

Competitive Landscape:

The top companies in the global hair care market are launching various hair care products with different ingredients, content formulation, product size, and price. They are also introducing organic, plant-based, herbal, and medicated variants in innovative fragrances and packaging to meet the requirement of the consumer. Key companies are also offering customized products to meet special consumer needs, such as cleansing, styling, softening, strengthening, damage repair, thermal protection, frizz control, color retention, and moisturization. They are also focusing on numerous marketing strategies, such as celebrity endorsements, online tutorials, reviews, and social media endorsements, to expand their consumer base.

The report provides a comprehensive analysis of the competitive landscape in the hair care market with detailed profiles of all major companies, including:

• KAO Group
• L’Oréal USA, Inc.
• The Procter & Gamble (P&G) Company
• Unilever PLC
• Johnson & Johnson, Inc.

Latest News and Developments:

• April 2025: Beyoncé's haircare brand, Cécred, became available at over 1,400 Ulta Beauty stores across the US and online, marking Ulta's largest exclusive haircare launch. The partnership features custom in-store displays and salon integrations, with all 7,000 Ulta stylists trained in Cécred's products. Specialized treatments like the Scalp Revival and Protein Bounceback are offered.
• March 2025: Hairitage by Mindy, Mindy McKnight’s haircare company, exclusively introduced a new range of novel products at Walmart. These most recent additions demonstrate Hairitage's dedication to providing inclusive, high-performing hair care products that are grounded on actual customer demands.
• November 2024: CeraVe, a leading skincare company in the US, announced its venture into the haircare industry with the launch of the CeraVe Anti-Dandruff Shampoo and Conditioner. These products reportedly eliminate 100% of visible dandruff and aid in reducing hair fall symptoms while making hair healthy and soft.
• September 2024: Rihanna’s Fenty Hair, which features nine haircare and styling products, launched in all 700 physical locations of Sephora in North America, along with the brand’s online website. With this launch, Rihanna’s Fenty Beauty, Fenty Skin, Fenty Hair, and Fenty Eau de Parfum will all be available at Sephora, allowing customers to browse all Fenty beauty categories in one location for the very first time.
• July 2024: Blake Lively launched her haircare line, Blake Brown, which features a novel range of products for healthy, strong hair, including shampoos and hair masks. Blake Brown is a cruelty-free, premium haircare line that was developed in collaboration with Give Black Beauty, a leading international beauty company.

Hair Care Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the hair care market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global hair care market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the hair care industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.