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The global hair care market reached a value of US$ 93.8 Billion in 2020. Looking forward, IMARC Group expects the market to exhibit stable growth during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.
Hair care involves the utilization of different products to cleanse, maintain, and improve the overall texture and appearance of the hair. These products generally include gels, oils, rinses, tonics, masks, serums, shampoos, dressings, conditioners, and sprays. Presently, several companies are introducing novel and innovative products that are silicone and sulfate-free to keep up with the continuously evolving hair trends. Moreover, inflating disposable incomes, improving living standards, and the increasing adoption of a modern approach to grooming practices are positively influencing the demand for hair care products worldwide.
Due to the diversity and complexity of hair types and concerns, several companies are offering customized products to meet specialized consumer needs, which range from cleansing, styling, softening, strengthening to scalp care, damage repair, thermal protection, frizz control, color retention, moisturization, and bond-building. This, along with the increasing awareness about hair-related issues due to climate change, air pollution, and other environmental factors, represents one of the significant factors fueling the market growth. Apart from this, with a considerable shift towards sustainable manufacturing and chemical-free products, the leading manufacturers are incorporating natural oils, aloe vera, cocoa butter, and extracts of other organic ingredients. They are also offering multi-purpose products via online distribution channels to expand their product portfolio and attract more consumers. Other factors, including the rising demand for premium hair care solutions, increasing investments in promotional activities like celebrity endorsements and improving product packaging, are anticipated to drive the market further.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global hair care market report, along with forecasts for growth at the global and regional level from 2021-2026. Our report has categorized the market based on product type and distribution channel.
Breakup by Distribution Channel:
Breakup by Product Type:
At present, shampoo represents one of the most popular products.
On the geographical front, North America enjoys the leading position in the market on account of the high per capita incomes and the easy availability of innovative products.
The report has also analyzed the competitive landscape of the market, with some of the key players being KAO Group, L’Oréal USA, Inc., The Procter & Gamble (P&G) Company, Unilever PLC, and Johnson & Johnson, Inc.
Key Questions Answered in This Report:
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