Market Overview:

The global hair care market size reached US$ 82.3 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 107.2 Billion by 2028, exhibiting a growth rate (CAGR) of 4.4% during 2023-2028.

Hair care involves the utilization of different products to cleanse, maintain, and improve the overall texture and appearance of the hair. These products generally include gels, oils, rinses, tonics, masks, serums, shampoos, dressings, conditioners, and sprays. Presently, several companies are introducing novel and innovative products that are silicone and sulfate-free to keep up with the continuously evolving hair trends. Moreover, inflating disposable incomes, improving living standards, and the increasing adoption of a modern approach to grooming practices are positively influencing the demand for hair care products worldwide. 

Due to the diversity and complexity of hair types and concerns, several companies are offering customized products to meet specialized consumer needs, which range from cleansing, styling, softening, strengthening to scalp care, damage repair, thermal protection, frizz control, color retention, moisturization, and bond-building. This, along with the increasing awareness about hair-related issues due to climate change, air pollution, and other environmental factors, represents one of the significant factors fueling the market growth. Apart from this, with a considerable shift towards sustainable manufacturing and chemical-free products, the leading manufacturers are incorporating natural oils, aloe vera, cocoa butter, and extracts of other organic ingredients. They are also offering multi-purpose products via online distribution channels to expand their product portfolio and attract more consumers. Other factors, including the rising demand for premium hair care solutions, increasing investments in promotional activities like celebrity endorsements and improving product packaging, are anticipated to drive the market further.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global hair care market report, along with forecasts at the global and regional from 2023-2028. Our report has categorized the market based on distribution channel and product type.

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Specialty Stores
• Convenience Stores
• Online Retailers
• Others
   

Breakup by Product Type:

• Shampoo
• Hair Color
• Conditioner
• Hair Styling Products
• Others
   

At present, shampoo represents one of the most popular products.

Regional Insights:

• North America
• Europe
• Asia Pacific
• Middle East and Africa
• Latin America
   

On the geographical front, North America enjoys the leading position in the market on account of the high per capita incomes and the easy availability of innovative products.

Competitive Landscape:

The report has also analyzed the competitive landscape of the market, with some of the key players being KAO Group, L’Oréal USA, Inc., The Procter & Gamble (P&G) Company, Unilever PLC, and Johnson & Johnson, Inc.

Report Coverage: