Hair care routines differ according to the physical characteristics of one's hair and an individual's culture. Hair care products help to control the properties and behaviour of the hair so that it can be maintained and styled in a desirable manner. These products generally include shampoos, hair conditioners, hair sprays, permanent waves, hair straighteners and relaxers, rinses, tonics, dressings, etc. According to IMARC Group’s latest report, titled “Hair Care Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024”, the global hair care market reached a value of US$ 88 Billion in 2018.
Increasing number of fashion conscious consumers and rise in male grooming, coupled with demand for healthy, lustrous, and manageable hair represent the key factors driving the global hair care market. Expanding aging population and subsequent adoption of hair colours and dyes has also provided a thrust to the market growth. Moreover, a surge in hair related issues among the consumers has led to several product innovations accommodating the prevalent and changing consumer tastes and preferences, thereby facilitating the demand for hair care products. Apart from this, the growth of the organized retail has also boosted the market. According to the report, the market is anticipated to reach a value of US$ 107.4 Billion by 2024, exhibiting a CAGR of 3.4% during 2019-2024.
The report has segmented the market on the basis of product type into shampoo, hair colour, conditioner, hair styling products and others, wherein shampoo represents the most popular product. Based on the distribution channels, the market is categorised into supermarkets and hypermarkets, specialty stores, convenience stores, online retailers and others. On a regional-basis, the report covers North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. Currently, North America represents the largest market, followed by Europe. The report has also analysed the competitive landscape of the market with some of the key global players being Kao Corporation, L'oreal, Procter & Gamble, Unilever, and Johnson & Johnson.
This report provides a deep insight into the global hair care market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the hair care industry in any manner.
Key Questions Answered in This Report:
- How has the global hair care market performed so far and how will it perform in the coming years?
- What are the key regions in the global hair care market?
- Which are the popular product types in the global hair care market?
- What are the major distribution channels in the global hair care market?
- What are the various stages in the value chain of the global hair care market?
- What are the key driving factors and challenges in the global hair care market?
- What is the structure of the global hair care market and who are the key players?
- What is the degree of competition in the global hair care market?
- How are hair care products manufactured?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Hair Care Market
5.1 Market Overview
5.2 Market Performance
5.3 Market Breakup by Product Type
5.4 Market Breakup by Distribution Channel
5.5 Market Breakup by Region
5.6 Market Forecast
5.7 SWOT Analysis
5.7.1 Overview
5.7.2 Strengths
5.7.3 Weaknesses
5.7.4 Opportunities
5.7.5 Threats
5.8 Value Chain Analysis
5.8.1 Overview
5.8.2 Research and Development
5.8.3 Raw Material Procurement
5.8.4 Manufacturing
5.8.5 Marketing
5.8.6 Distribution
5.8.7 End-Use
5.9 Porters Five Forces Analysis
5.9.1 Overview
5.9.2 Bargaining Power of Buyers
5.9.3 Bargaining Power of Suppliers
5.9.4 Degree of Competition
5.9.5 Threat of New Entrants
5.9.6 Threat of Substitutes
6 Market Breakup by Product Type
6.1 Shampoo
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Hair Color
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Conditioner
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Hair Styling Products
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Others
6.5.1 Market Trends
6.5.2 Market Forecast
7 Market Breakup by Distribution Channel
7.1 Supermarkets and Hypermarkets
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Specialty Stores
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Convenience Stores
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Online Retailers
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Others
7.5.1 Market Trends
7.5.2 Market Forecast
8 Market Breakup by Region
8.1 North America
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Europe
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Asia Pacific
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Middle East and Africa
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Latin America
8.5.1 Market Trends
8.5.2 Market Forecast
9 Hair Care Manufacturing Process
9.1 Product Overview
9.2 Raw Material Requirements
9.3 Manufacturing Process
9.4 Key Success and Risk Factors
10 Competitive Landscape
10.1 Market Structure
10.2 Key Players
10.3 Profiles of Key Players
10.3.1 Kao Corporation
10.3.1.1 Company Overview
10.3.1.2 Description
10.3.1.3 Product Portfolio
10.3.1.4 Financials
10.3.1.5 SWOT Analysis
10.3.2 L'oreal
10.3.2.1 Company Overview
10.3.2.2 Description
10.3.2.3 Product Portfolio
10.3.2.4 Financials
10.3.2.5 SWOT Analysis
10.3.3 Procter & Gamble
10.3.3.1 Company Overview
10.3.3.2 Description
10.3.3.3 Product Portfolio
10.3.3.4 Financials
10.3.3.5 SWOT Analysis
10.3.4 Unilever
10.3.4.1 Company Overview
10.3.4.2 Description
10.3.4.3 Product Portfolio
10.3.4.4 Financials
10.3.4.5 SWOT Analysis
10.3.5 Johnson & Johnson
10.3.5.1 Company Overview
10.3.5.2 Description
10.3.5.3 Product Portfolio
10.3.5.4 Financials
10.3.5.5 SWOT Analysis
List of Figures
Figure 1: Global: Hair Care Market: Major Drivers and Challenges
Figure 2: Global: Hair Care Market: Sales Value (in Billion US$), 2011-2018
Figure 3: Global: Hair Care Market: Breakup by Product Type (in %), 2018
Figure 4: Global: Hair Care Market: Breakup by Distribution Channel (in %), 2018
Figure 5: Global: Hair Care Market: Breakup by Region (in %), 2018
Figure 6: Global: Hair Care Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 7: Global: Hair Care Industry: SWOT Analysis
Figure 8: Global: Hair Care Industry: Value Chain Analysis
Figure 9: Global: Hair Care Industry: Porter’s Five Forces Analysis
Figure 10: Global: Hair Care (Shampoo) Market: Sales Value (in Million US$), 2011 & 2018
Figure 11: Global: Hair Care (Shampoo) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 12: Global: Hair Care (Hair Color) Market: Sales Value (in Million US$), 2011 & 2018
Figure 13: Global: Hair Care (Hair Color) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 14: Global: Hair Care (Conditioner) Market: Sales Value (in Million US$), 2011 & 2018
Figure 15: Global: Hair Care (Conditioner) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 16: Global: Hair Care (Hair Styling Products) Market: Sales Value (in Million US$), 2011 & 2018
Figure 17: Global: Hair Care (Hair Styling Products) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 18: Global: Hair Care (Other Products) Market: Sales Value (in Million US$), 2011 & 2018
Figure 19: Global: Hair Care (Other Products) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 20: Global: Hair Care Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2011 & 2018
Figure 21: Global: Hair Care Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2019-2024
Figure 22: Global: Hair Care Market: Sales through Specialty Stores (in Million US$), 2011 & 2018
Figure 23: Global: Hair Care Market Forecast: Sales through Specialty Stores (in Million US$), 2019-2024
Figure 24: Global: Hair Care Market: Sales through Convenience Stores (in Million US$), 2011 & 2018
Figure 25: Global: Hair Care Market Forecast: Sales through Convenience Stores (in Million US$), 2019-2024
Figure 26: Global: Hair Care Market: Sales through Online Retailers (in Million US$), 2011 & 2018
Figure 27: Global: Hair Care Market Forecast: Sales through Online Retailers (in Million US$), 2019-2024
Figure 28: Global: Hair Care Market: Sales through Other Distribution Channels (in Million US$), 2011 & 2018
Figure 29: Global: Hair Care Market Forecast: Sales through Other Distribution Channels (in Million US$), 2019-2024
Figure 30: North America: Hair Care Market: Sales Value (in Million US$), 2011 & 2018
Figure 31: North America: Hair Care Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 32: Europe: Hair Care Market: Sales Value (in Million US$), 2011 & 2018
Figure 33: Europe: Hair Care Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 34: Asia Pacific: Hair Care Market: Sales Value (in Million US$), 2011 & 2018
Figure 35: Asia Pacific: Hair Care Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 36: Middle East and Africa: Hair Care Market: Sales Value (in Million US$), 2011 & 2018
Figure 37: Middle East and Africa: Hair Care Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 38: Latin America: Hair Care Market: Sales Value (in Million US$), 2011 & 2018
Figure 39: Latin America: Hair Care Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 40: Hair Care Product Manufacturing: Process Flow
List of Tables
Table 1: Global: Hair Care Market: Key Industry Highlights, 2018 and 2024
Table 2: Global: Hair Care Market Forecast: Breakup by Product Type (in Million US$), 2019-2024
Table 3: Global: Hair Care Market Forecast: Breakup by Distribution Channel (in Million US$), 2019-2024
Table 4: Global: Hair Care Market Forecast: Breakup by Region (in Million US$), 2019-2024
Table 5: Hair Care Product Manufacturing: Raw Material Requirements
Table 6: Global: Hair Care Market Structure
Table 7: Global: Hair Care Market: Key Players