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*As the coronavirus disease (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

Hair Care Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

The global hair care market reached a value of US$ 93.8 Billion in 2020. Hair care involves the utilization of different products to cleanse, maintain, and improve the overall texture and appearance of the hair. These products generally include gels, oils, rinses, tonics, masks, serums, shampoos, dressings, conditioners, and sprays. Presently, several companies are introducing novel and innovative products that are silicone and sulfate-free to keep up with the continuously evolving hair trends. Moreover, inflating disposable incomes, improving living standards, and the increasing adoption of a modern approach to grooming practices are positively influencing the demand for hair care products worldwide. 

Due to the diversity and complexity of hair types and concerns, several companies are offering customized products to meet specialized consumer needs, which range from cleansing, styling, softening, strengthening to scalp care, damage repair, thermal protection, frizz control, color retention, moisturization, and bond-building. This, along with the increasing awareness about hair-related issues due to climate change, air pollution, and other environmental factors, represents one of the significant factors fueling the market growth. Apart from this, with a considerable shift towards sustainable manufacturing and chemical-free products, the leading manufacturers are incorporating natural oils, aloe vera, cocoa butter, and extracts of other organic ingredients. They are also offering multi-purpose products via online distribution channels to expand their product portfolio and attract more consumers. Other factors, including the rising demand for premium hair care solutions, increasing investments in promotional activities like celebrity endorsements and improving product packaging, are anticipated to drive the market further. According to IMARC Group, the market is projected to reach a value of US$ 109.8 Billion by 2026, at a CAGR of 2.6% during 2021-2026.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global hair care market report, along with forecasts for growth at the global and regional level from 2021-2026. Our report has categorized the market based on product type and distribution channel.

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Convenience Stores
  • Online Retailers
  • Others

Breakup by Product Type:

  • Shampoo
  • Hair Color
  • Conditioner
  • Hair Styling Products
  • Others

At present, shampoo represents one of the most popular products.

Regional Insights:

  • North America
  • Europe
  • Asia Pacific
  • Middle East and Africa
  • Latin America

On the geographical front, North America enjoys the leading position in the market on account of the high per capita incomes and the easy availability of innovative products.

Competitive Landscape:

The report has also analyzed the competitive landscape of the market, with some of the key players being KAO Group, L’Oréal USA, Inc., The Procter & Gamble (P&G) Company, Unilever PLC, and Johnson & Johnson, Inc.

Key Questions Answered in This Report:

  • How has the global hair care market performed so far and how will it perform in the coming years?
  • What are the key regions in the market?
  • What has been the impact of COVID-19 on the global hair care market?
  • Which are the popular product types in the market?
  • What are the major distribution channels in the market?
  • What are the various stages in the value chain of the market?
  • What are the key driving factors and challenges in the market?
  • What is the structure of the market and who are the key players?
  • What is the degree of competition in the market?
  • How are hair care products manufactured?

1   Preface
2   Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   Global Hair Care Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Breakup by Product Type
    5.5    Market Breakup by Distribution Channel
    5.6    Market Breakup by Region
    5.7    Market Forecast
    5.8    SWOT Analysis
        5.8.1    Overview
        5.8.2    Strengths
        5.8.3    Weaknesses
        5.8.4    Opportunities
        5.8.5    Threats
    5.9    Value Chain Analysis
        5.9.1    Overview
        5.9.2    Research and Development
        5.9.3    Raw Material Procurement
        5.9.4    Manufacturing
        5.9.5    Marketing
        5.9.6    Distribution
        5.9.7    End-Use
    5.10    Porters Five Forces Analysis
        5.10.1    Overview
        5.10.2    Bargaining Power of Buyers
        5.10.3    Bargaining Power of Suppliers
        5.10.4    Degree of Competition
        5.10.5    Threat of New Entrants
        5.10.6    Threat of Substitutes
6   Market Breakup by Product Type
    6.1    Shampoo
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Hair Color
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Conditioner
        6.3.1 Market Trends
        6.3.2 Market Forecast
    6.4    Hair Styling Products
        6.4.1 Market Trends
        6.4.2 Market Forecast
    6.5    Others
        6.5.1 Market Trends
        6.5.2 Market Forecast
7   Market Breakup by Distribution Channel
    7.1    Supermarkets and Hypermarkets
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Specialty Stores
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Convenience Stores
        7.3.1 Market Trends
        7.3.2 Market Forecast
    7.4    Online Retailers
        7.4.1 Market Trends
        7.4.2 Market Forecast
    7.5    Others
        7.5.1 Market Trends
        7.5.2 Market Forecast
8   Market Breakup by Region
    8.1    North America
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Europe
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Asia Pacific
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Middle East and Africa
        8.4.1 Market Trends
        8.4.2 Market Forecast
    8.5    Latin America
        8.5.1 Market Trends
        8.5.2 Market Forecast
9   Hair Care Manufacturing Process
    9.1    Product Overview
    9.2    Raw Material Requirements
    9.3    Manufacturing Process
    9.4    Key Success and Risk Factors
10  Competitive Landscape
    10.1    Market Structure
    10.2    Key Players
    10.3    Profiles of Key Players
        10.3.1    Kao Corporation
            10.3.1.1    Company Overview
            10.3.1.2    Description
            10.3.1.3    Product Portfolio
            10.3.1.4    Financials
            10.3.1.5    SWOT Analysis
        10.3.2    L'oreal
            10.3.2.1    Company Overview
            10.3.2.2    Description
            10.3.2.3    Product Portfolio
            10.3.2.4    Financials
            10.3.2.5    SWOT Analysis
        10.3.3    Procter & Gamble
            10.3.3.1    Company Overview
            10.3.3.2    Description
            10.3.3.3    Product Portfolio
            10.3.3.4    Financials
            10.3.3.5    SWOT Analysis
        10.3.4    Unilever
            10.3.4.1    Company Overview
            10.3.4.2    Description
            10.3.4.3    Product Portfolio
            10.3.4.4    Financials
            10.3.4.5    SWOT Analysis
        10.3.5    Johnson & Johnson
            10.3.5.1    Company Overview
            10.3.5.2    Description
            10.3.5.3    Product Portfolio
            10.3.5.4    Financials
            10.3.5.5    SWOT Analysis

List of Figures

Figure 1: Global: Hair Care Market: Major Drivers and Challenges
Figure 2: Global: Hair Care Market: Sales Value (in Billion US$), 2015-2020
Figure 3: Global: Hair Care Market: Breakup by Product Type (in %), 2020
Figure 4: Global: Hair Care Market: Breakup by Distribution Channel (in %), 2020
Figure 5: Global: Hair Care Market: Breakup by Region (in %), 2020
Figure 6: Global: Hair Care Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 7: Global: Hair Care Industry: SWOT Analysis
Figure 8: Global: Hair Care Industry: Value Chain Analysis
Figure 9: Global: Hair Care Industry: Porter’s Five Forces Analysis
Figure 10: Global: Hair Care (Shampoo) Market: Sales Value (in Million US$), 2015 & 2020
Figure 11: Global: Hair Care (Shampoo) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 12: Global: Hair Care (Hair Color) Market: Sales Value (in Million US$), 2015 & 2020
Figure 13: Global: Hair Care (Hair Color) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 14: Global: Hair Care (Conditioner) Market: Sales Value (in Million US$), 2015 & 2020
Figure 15: Global: Hair Care (Conditioner) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 16: Global: Hair Care (Hair Styling Products) Market: Sales Value (in Million US$), 2015 & 2020
Figure 17: Global: Hair Care (Hair Styling Products) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 18: Global: Hair Care (Other Products) Market: Sales Value (in Million US$), 2015 & 2020
Figure 19: Global: Hair Care (Other Products) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 20: Global: Hair Care Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2015 & 2020
Figure 21: Global: Hair Care Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2021-2026
Figure 22: Global: Hair Care Market: Sales through Specialty Stores (in Million US$), 2015 & 2020
Figure 23: Global: Hair Care Market Forecast: Sales through Specialty Stores (in Million US$), 2021-2026
Figure 24: Global: Hair Care Market: Sales through Convenience Stores (in Million US$), 2015 & 2020
Figure 25: Global: Hair Care Market Forecast: Sales through Convenience Stores (in Million US$), 2021-2026
Figure 26: Global: Hair Care Market: Sales through Online Retailers (in Million US$), 2015 & 2020
Figure 27: Global: Hair Care Market Forecast: Sales through Online Retailers (in Million US$), 2021-2026
Figure 28: Global: Hair Care Market: Sales through Other Distribution Channels (in Million US$), 2015 & 2020
Figure 29: Global: Hair Care Market Forecast: Sales through Other Distribution Channels (in Million US$), 2021-2026
Figure 30: North America: Hair Care Market: Sales Value (in Million US$), 2015 & 2020
Figure 31: North America: Hair Care Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 32: Europe: Hair Care Market: Sales Value (in Million US$), 2015 & 2020
Figure 33: Europe: Hair Care Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 34: Asia Pacific: Hair Care Market: Sales Value (in Million US$), 2015 & 2020
Figure 35: Asia Pacific: Hair Care Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 36: Middle East and Africa: Hair Care Market: Sales Value (in Million US$), 2015 & 2020
Figure 37: Middle East and Africa: Hair Care Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 38: Latin America: Hair Care Market: Sales Value (in Million US$), 2015 & 2020
Figure 39: Latin America: Hair Care Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 40: Hair Care Product Manufacturing: Process Flow

List of Tables

Table 1: Global: Hair Care Market: Key Industry Highlights, 2020 and 2026
Table 2: Global: Hair Care Market Forecast: Breakup by Product Type (in Million US$), 2021-2026
Table 3: Global: Hair Care Market Forecast: Breakup by Distribution Channel (in Million US$), 2021-2026
Table 4: Global: Hair Care Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 5: Hair Care Product Manufacturing: Raw Material Requirements
Table 6: Global: Hair Care Market: Competitive Structure
Table 7: Global: Hair Care Market: Key Players

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