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The global hair care market size reached US$ 78.2 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 102.9 Billion by 2027, exhibiting a CAGR of 4.61% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.
Hair care involves the utilization of different products to cleanse, maintain, and improve the overall texture and appearance of the hair. These products generally include gels, oils, rinses, tonics, masks, serums, shampoos, dressings, conditioners, and sprays. Presently, several companies are introducing novel and innovative products that are silicone and sulfate-free to keep up with the continuously evolving hair trends. Moreover, inflating disposable incomes, improving living standards, and the increasing adoption of a modern approach to grooming practices are positively influencing the demand for hair care products worldwide.
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Note: Values and trends in the above chart consists of dummy data and are only shown here for representation purpose. Kindly contact us for the actual market size and trends.
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Due to the diversity and complexity of hair types and concerns, several companies are offering customized products to meet specialized consumer needs, which range from cleansing, styling, softening, strengthening to scalp care, damage repair, thermal protection, frizz control, color retention, moisturization, and bond-building. This, along with the increasing awareness about hair-related issues due to climate change, air pollution, and other environmental factors, represents one of the significant factors fueling the market growth. Apart from this, with a considerable shift towards sustainable manufacturing and chemical-free products, the leading manufacturers are incorporating natural oils, aloe vera, cocoa butter, and extracts of other organic ingredients. They are also offering multi-purpose products via online distribution channels to expand their product portfolio and attract more consumers. Other factors, including the rising demand for premium hair care solutions, increasing investments in promotional activities like celebrity endorsements and improving product packaging, are anticipated to drive the market further.
IMARC Group provides an analysis of the key trends in each sub-segment of the global hair care market report, along with forecasts at the global and regional from 2022-2027. Our report has categorized the market based on distribution channel and product type.
Breakup by Distribution Channel:
Breakup by Product Type:
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At present, shampoo represents one of the most popular products.
Regional Insights:
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On the geographical front, North America enjoys the leading position in the market on account of the high per capita incomes and the easy availability of innovative products.
The report has also analyzed the competitive landscape of the market, with some of the key players being KAO Group, L’Oréal USA, Inc., The Procter & Gamble (P&G) Company, Unilever PLC, and Johnson & Johnson, Inc.
| Report Features | Details |
|---|---|
| Base Year of the Analysis | 2021 |
| Historical Period | 2016-2021 |
| Forecast Period | 2022-2027 |
| Units | US$ Billion |
| Segment Coverage | Distribution Channel, Product Type, Region |
| Region Covered | North America, Europe, Asia Pacific, Middle East and Africa, Latin America, |
| Companies Covered | KAO Group, L’Oréal USA, Inc., The Procter & Gamble (P&G) Company, Unilever PLC, and Johnson & Johnson, Inc. |
| Customization Scope | 10% Free Customization |
| Report Price and Purchase Option | Single User License: US$ 2499 Five User License: US$ 3499 Corporate License: US$ 4499 |
| Post-Sale Analyst Support | 10-12 Weeks |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
The global hair care market was valued at US$ 78.2 Billion in 2021.
We expect the global hair care market to exhibit a CAGR of 4.61% during 2022-2027.
The rising demand for customized and chemical-free hair care products that cater to the specialized
consumer needs, such as damage repair, thermal protection, softening, etc., is primarily driving the
global hair care market.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from
conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of
hair care products.
Based on the distribution channel, the global hair care market has been segmented into supermarkets
and hypermarkets, specialty stores, convenience stores, online retailers, and others. Among these,
supermarkets and hypermarkets currently hold the majority of the total market share.
Based on the product type, the global hair care market can be divided into shampoo, hair color,
conditioner, hair styling products, and others. Currently, shampoo exhibits a clear dominance in the
market.
On a regional level, the market has been classified into North America, Europe, Asia Pacific, Middle East
and Africa, and Latin America, where North America currently dominates the global market.
Some of the major players in the global hair care market include KAO Group, L’Oréal USA, Inc., The
Procter & Gamble (P&G) Company, Unilever PLC, and Johnson & Johnson, Inc.
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