Market Overview:
The global hair serum market size reached US$ 1,041 Million in 2021. Looking forward, IMARC Group expects the market to reach US$ 1,693 Million by 2027, exhibiting a growth rate (CAGR) of 8.53% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.
Hair serums are liquid-based hair care products used for protecting and improving the texture, quality and shine of the hair. They have thick gel-like consistency and are manufactured using silicon, ceramides and various amino acids. The silicon acts as a sparkling ingredient that penetrates the scalp and provides additional shine, smoothness and frizz-free properties to the hair. The serum is applied to the hair from the roots to the tips. It is commonly available in organic and synthetic variants with low pH levels that prevent swelling and dryness in the scalp. Serums aid in detangling and smoothening of hair, minimizing frizz and damage, increasing shine and protecting the hair from environmental pollution. They are also widely used for hair styling and treatment applications.
Hair Serum Market Trends:
The global hair serum market is primarily driven by the increasing number of consumers suffering from excessive hair loss and hair fall-related problems. Moreover, rising awareness among the masses regarding the benefits of hair serums over traditionally used chemical-based hair care products is providing a thrust to the market growth. Hair serums add a protective layer on the hair that prevents exposure to ultraviolet (UV) rays, dirt and other pollutants, thereby maintaining a clean scalp for longer durations. Additionally, various product innovations, such as the launch of paraben-, sulfate- and artificial colorant-free variants infused with naturally sourced nut oils, are acting as other growth-inducing factors. In line with this, aggressive promotional activities by product manufacturers through celebrity endorsements on social media platforms and convenient product availability through online retail channels, are also favoring the market growth. Other factors, including rising expenditure capacities of the consumers, along with the increasing consciousness among both males and females regarding their physical appearance, are anticipated to drive the market toward growth.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global hair serum market report, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on nature, product type and distribution channel.
Breakup by Nature:
Breakup by Product Type:
- Hair Treatment Serum
- Hair Styling Serum
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Specialty Stores
- Pharmacy and Drug Stores
- Online Stores
- Others
Breakup by Region:
- North America
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Amka Products (Pty) Ltd., Avon Products Inc., Giovanni Cosmetics Inc., Henkel AG & Co. KGaA, HerStyler, John Paul Mitchell Systems, Kao Corporation, L'Oréal S.A., Mirta de Perales, The Procter & Gamble Company and Unilever plc.
Report Coverage:
| Report Features |
Details |
|---|
| Base Year of the Analysis |
2021 |
| Historical Period |
2016-2021 |
| Forecast Period |
2022-2027 |
| Units |
US$ Million |
| Segment Coverage |
Nature, Product Type, Distribution Channel, Region |
| Region Covered |
Asia Pacific, Europe, North America, Latin America, Middle East and Africa |
| Countries Covered |
United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico |
| Companies Covered |
Amka Products (Pty) Ltd., Avon Products Inc., Giovanni Cosmetics Inc., Henkel AG & Co. KGaA, HerStyler, John Paul Mitchell Systems, Kao Corporation, L'Oréal S.A., Mirta de Perales, The Procter & Gamble Company and Unilever plc |
| Customization Scope |
10% Free Customization |
| Report Price and Purchase Option |
Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499 |
| Post-Sale Analyst Support |
10-12 Weeks |
| Delivery Format |
PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
- How has the global hair serum market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the global hair serum market?
- What are the key regional markets?
- What is the breakup of the market based on the nature?
- What is the breakup of the market based on the product type?
- What is the breakup of the market based on the distribution channel?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the industry?
- What is the structure of the global hair serum market and who are the key players?
- What is the degree of competition in the industry?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Hair Serum Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Nature
6.1 Organic
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Conventional
6.2.1 Market Trends
6.2.2 Market Forecast
7 Market Breakup by Product Type
7.1 Hair Treatment Serum
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Hair Styling Serum
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Distribution Channel
8.1 Supermarkets and Hypermarkets
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Specialty Stores
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Pharmacy and Drug Stores
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Online Stores
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Others
8.5.1 Market Trends
8.5.2 Market Forecast
9 Market Breakup by Region
9.1 North America
9.1.1 United States
9.1.1.1 Market Trends
9.1.1.2 Market Forecast
9.1.2 Canada
9.1.2.1 Market Trends
9.1.2.2 Market Forecast
9.2 Asia-Pacific
9.2.1 China
9.2.1.1 Market Trends
9.2.1.2 Market Forecast
9.2.2 Japan
9.2.2.1 Market Trends
9.2.2.2 Market Forecast
9.2.3 India
9.2.3.1 Market Trends
9.2.3.2 Market Forecast
9.2.4 South Korea
9.2.4.1 Market Trends
9.2.4.2 Market Forecast
9.2.5 Australia
9.2.5.1 Market Trends
9.2.5.2 Market Forecast
9.2.6 Indonesia
9.2.6.1 Market Trends
9.2.6.2 Market Forecast
9.2.7 Others
9.2.7.1 Market Trends
9.2.7.2 Market Forecast
9.3 Europe
9.3.1 Germany
9.3.1.1 Market Trends
9.3.1.2 Market Forecast
9.3.2 France
9.3.2.1 Market Trends
9.3.2.2 Market Forecast
9.3.3 United Kingdom
9.3.3.1 Market Trends
9.3.3.2 Market Forecast
9.3.4 Italy
9.3.4.1 Market Trends
9.3.4.2 Market Forecast
9.3.5 Spain
9.3.5.1 Market Trends
9.3.5.2 Market Forecast
9.3.6 Russia
9.3.6.1 Market Trends
9.3.6.2 Market Forecast
9.3.7 Others
9.3.7.1 Market Trends
9.3.7.2 Market Forecast
9.4 Latin America
9.4.1 Brazil
9.4.1.1 Market Trends
9.4.1.2 Market Forecast
9.4.2 Mexico
9.4.2.1 Market Trends
9.4.2.2 Market Forecast
9.4.3 Others
9.4.3.1 Market Trends
9.4.3.2 Market Forecast
9.5 Middle East and Africa
9.5.1 Market Trends
9.5.2 Market Breakup by Country
9.5.3 Market Forecast
10 SWOT Analysis
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats
11 Value Chain Analysis
12 Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 Price Analysis
14 Competitive Landscape
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
14.3.1 Amka Products (Pty) Ltd.
14.3.1.1 Company Overview
14.3.1.2 Product Portfolio
14.3.2 Avon Products Inc.
14.3.2.1 Company Overview
14.3.2.2 Product Portfolio
14.3.3 Giovanni Cosmetics Inc.
14.3.3.1 Company Overview
14.3.3.2 Product Portfolio
14.3.4 Henkel AG & Co. KGaA
14.3.4.1 Company Overview
14.3.4.2 Product Portfolio
14.3.4.3 Financials
14.3.4.4 SWOT Analysis
14.3.5 HerStyler
14.3.5.1 Company Overview
14.3.5.2 Product Portfolio
14.3.6 John Paul Mitchell Systems
14.3.6.1 Company Overview
14.3.6.2 Product Portfolio
14.3.7 Kao Corporation
14.3.7.1 Company Overview
14.3.7.2 Product Portfolio
14.3.7.3 Financials
14.3.7.4 SWOT Analysis
14.3.8 L'Oréal S.A.
14.3.8.1 Company Overview
14.3.8.2 Product Portfolio
14.3.8.3 Financials
14.3.8.4 SWOT Analysis
14.3.9 Mirta de Perales
14.3.9.1 Company Overview
14.3.9.2 Product Portfolio
14.3.10 The Procter & Gamble Company
14.3.10.1 Company Overview
14.3.10.2 Product Portfolio
14.3.10.3 Financials
14.3.10.4 SWOT Analysis
14.3.11 Unilever plc
14.3.11.1 Company Overview
14.3.11.2 Product Portfolio
14.3.11.3 Financials
List of Figures
Figure 1: Global: Hair Serum Market: Major Drivers and Challenges
Figure 2: Global: Hair Serum Market: Sales Value (in Million US$), 2016-2021
Figure 3: Global: Hair Serum Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 4: Global: Hair Serum Market: Breakup by Nature (in %), 2021
Figure 5: Global: Hair Serum Market: Breakup by Product Type (in %), 2021
Figure 6: Global: Hair Serum Market: Breakup by Distribution Channel (in %), 2021
Figure 7: Global: Hair Serum Market: Breakup by Region (in %), 2021
Figure 8: Global: Hair Serum (Organic) Market: Sales Value (in Million US$), 2016 & 2021
Figure 9: Global: Hair Serum (Organic) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 10: Global: Hair Serum (Conventional) Market: Sales Value (in Million US$), 2016 & 2021
Figure 11: Global: Hair Serum (Conventional) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 12: Global: Hair Serum (Hair Treatment Serum) Market: Sales Value (in Million US$), 2016 & 2021
Figure 13: Global: Hair Serum (Hair Treatment Serum) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 14: Global: Hair Serum (Hair Styling Serum) Market: Sales Value (in Million US$), 2016 & 2021
Figure 15: Global: Hair Serum (Hair Styling Serum) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 16: Global: Hair Serum (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2016 & 2021
Figure 17: Global: Hair Serum (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 18: Global: Hair Serum (Specialty Stores) Market: Sales Value (in Million US$), 2016 & 2021
Figure 19: Global: Hair Serum (Specialty Stores) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 20: Global: Hair Serum (Pharmacy and Drug Stores) Market: Sales Value (in Million US$), 2016 & 2021
Figure 21: Global: Hair Serum (Pharmacy and Drug Stores) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 22: Global: Hair Serum (Online Stores) Market: Sales Value (in Million US$), 2016 & 2021
Figure 23: Global: Hair Serum (Online Stores) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 24: Global: Hair Serum (Other Distribution Channels) Market: Sales Value (in Million US$), 2016 & 2021
Figure 25: Global: Hair Serum (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 26: North America: Hair Serum Market: Sales Value (in Million US$), 2016 & 2021
Figure 27: North America: Hair Serum Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 28: United States: Hair Serum Market: Sales Value (in Million US$), 2016 & 2021
Figure 29: United States: Hair Serum Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 30: Canada: Hair Serum Market: Sales Value (in Million US$), 2016 & 2021
Figure 31: Canada: Hair Serum Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 32: Asia-Pacific: Hair Serum Market: Sales Value (in Million US$), 2016 & 2021
Figure 33: Asia-Pacific: Hair Serum Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 34: China: Hair Serum Market: Sales Value (in Million US$), 2016 & 2021
Figure 35: China: Hair Serum Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 36: Japan: Hair Serum Market: Sales Value (in Million US$), 2016 & 2021
Figure 37: Japan: Hair Serum Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 38: India: Hair Serum Market: Sales Value (in Million US$), 2016 & 2021
Figure 39: India: Hair Serum Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 40: South Korea: Hair Serum Market: Sales Value (in Million US$), 2016 & 2021
Figure 41: South Korea: Hair Serum Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 42: Australia: Hair Serum Market: Sales Value (in Million US$), 2016 & 2021
Figure 43: Australia: Hair Serum Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 44: Indonesia: Hair Serum Market: Sales Value (in Million US$), 2016 & 2021
Figure 45: Indonesia: Hair Serum Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 46: Others: Hair Serum Market: Sales Value (in Million US$), 2016 & 2021
Figure 47: Others: Hair Serum Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 48: Europe: Hair Serum Market: Sales Value (in Million US$), 2016 & 2021
Figure 49: Europe: Hair Serum Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 50: Germany: Hair Serum Market: Sales Value (in Million US$), 2016 & 2021
Figure 51: Germany: Hair Serum Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 52: France: Hair Serum Market: Sales Value (in Million US$), 2016 & 2021
Figure 53: France: Hair Serum Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 54: United Kingdom: Hair Serum Market: Sales Value (in Million US$), 2016 & 2021
Figure 55: United Kingdom: Hair Serum Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 56: Italy: Hair Serum Market: Sales Value (in Million US$), 2016 & 2021
Figure 57: Italy: Hair Serum Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 58: Spain: Hair Serum Market: Sales Value (in Million US$), 2016 & 2021
Figure 59: Spain: Hair Serum Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 60: Russia: Hair Serum Market: Sales Value (in Million US$), 2016 & 2021
Figure 61: Russia: Hair Serum Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 62: Others: Hair Serum Market: Sales Value (in Million US$), 2016 & 2021
Figure 63: Others: Hair Serum Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 64: Latin America: Hair Serum Market: Sales Value (in Million US$), 2016 & 2021
Figure 65: Latin America: Hair Serum Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 66: Brazil: Hair Serum Market: Sales Value (in Million US$), 2016 & 2021
Figure 67: Brazil: Hair Serum Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 68: Mexico: Hair Serum Market: Sales Value (in Million US$), 2016 & 2021
Figure 69: Mexico: Hair Serum Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 70: Others: Hair Serum Market: Sales Value (in Million US$), 2016 & 2021
Figure 71: Others: Hair Serum Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 72: Middle East and Africa: Hair Serum Market: Sales Value (in Million US$), 2016 & 2021
Figure 73: Middle East and Africa: Hair Serum Market: Breakup by Country (in %), 2021
Figure 74: Middle East and Africa: Hair Serum Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 75: Global: Hair Serum Industry: SWOT Analysis
Figure 76: Global: Hair Serum Industry: Value Chain Analysis
Figure 77: Global: Hair Serum Industry: Porter's Five Forces Analysis
List of Tables
Table 1: Global: Hair Serum Market: Key Industry Highlights, 2021 and 2027
Table 2: Global: Hair Serum Market Forecast: Breakup by Nature (in Million US$), 2022-2027
Table 3: Global: Hair Serum Market Forecast: Breakup by Product Type (in Million US$), 2022-2027
Table 4: Global: Hair Serum Market Forecast: Breakup by Distribution Channel (in Million US$), 2022-2027
Table 5: Global: Hair Serum Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 6: Global: Hair Serum Market: Competitive Structure
Table 7: Global: Hair Serum Market: Key Players