The global handicrafts market reached a value of US$ 718 Billion in 2020. Handicrafts refer to products that are handmade using simple tools and represent the culture and traditions of a country or region. Their production requires considerable hand-eye coordination and intense concentration. Each handcrafted product is unique as each craftsperson applies their strength differently, owing to which every product has distinct qualities. Handicrafts play a vital role in the economic development of a country as they are a prominent medium for foreign exchange revenue, require low capital investments and offer employment opportunities. In addition, handicraft items are perceived as a symbol of status owing to their uniqueness, quality, usage of natural materials, and the essence of vibrant art and culture.
In recent years, with the emergence of online retail and the proliferation of various e-commerce channels, the accessibility to handicrafts has become more convenient for consumers. This has provided a boost to the sales of handcrafted goods across the globe. Another factor driving the market growth is the shift from ethnic to contemporary designs, coupled with the strong demand from offices, hospitals and hotels. Apart from this, the growing travel and tourism industry has provided vast opportunities to local artisans and handicraft manufacturers to produce commoditized products and sell them to tourists who are willing to spend significantly on souvenirs and other craft items. Moreover, handicrafts have lower energy requirements, unlike machine-made products which involve the utilization of electricity and various other fuels. On account of the low capital investments, the industry is flourishing, particularly in the developing regions such as India, China, and Afghanistan. Looking forward, IMARC Group expects the global handicrafts market to exhibit strong growth during the next five years.
Breakup by Product Type:
- Woodware
- Artmetal Ware
- Handprinted Textiles and Scarves
- Embroidered and Crocheted Goods
- Zari and Zari Goods
- Imitation Jewelry
- Sculptures
- Pottery and Glass wares
- Attars and Agarbattis
- Others
On the basis of the product type, woodware currently represents the most popular type of handicraft products across the globe. These woodwares are also used in the manufacturing of kitchenware, decorative materials, toys, etc.
Breakup by Distribution Channel:
- Mass Retailers
- Departmental Stores
- Independent Retailers
- Specialty Stores
- Online Stores
- Others
The majority of the handicrafts are distributed through mass retailers, also known as discounters, who sell a wide variety of products at lower than conventional prices.
Breakup by End Use:
At present, the residential sector dominates the market and is further categorized into home accessories, furniture, jewelry, home textiles and others.
Regional Insights:
- Asia-Pacific
- North America
- Europe
- Middle East and Africa
- Latin America
Region-wise, North America exhibits a clear dominance in the market as consumers in the region are willing to spend substantially on handicrafts, including handmade jewelry, apparel and handcrafted home accessories.
Competitive Landscape:
The global handicrafts market is fragmented in nature with the presence of a large number of small and big manufacturers. Some of the leading players operating in the market are:
- Asian Handicraft
- Fakih Group of Companies
- Shandong Laizhou Arts and Crafts
- Ten Thousand Villages
- Oriental Handicrafts Pte. Ltd.
- NGOC Dong Ha Nam
- Minhou Minxing Weaving Co. Ltd.
- Native Crafts and Arts Industries
Key Questions Answered in This Report
The global handicrafts market size was valued at US$ 718 Billion in 2020.
According to the estimates by IMARC Group, the global handicrafts market is expected to witness a CAGR of 10% from 2021 to 2026.
The growing travel and tourism industry has provided lucrative opportunities to local artisans and handicraft manufacturers to produce commoditized products and sell them to tourists who are willing to spend on souvenirs and other craft items, thereby representing one of the key drivers for the global handicrafts market.
The emergence of online retail and the proliferation of various e-commerce channels for enhancing the accessibility to handicrafts, represents one of the key trends in the global handicrafts market.
Sudden outbreak of the COVID-19 pandemic had led to the implementation of stringent lockdown regulations across several nations resulting in supply chain disruptions of handicraft products.
Sudden outbreak of the COVID-19 pandemic had led to the implementation of stringent lockdown regulations across several nations resulting in supply chain disruptions of handicraft products.
On the basis of the distribution channel, the market has been bifurcated into mass retailers, departmental stores, independent retailers, specialty stores, online stores, and others. At present, mass retailers exhibit a clear dominance in the market.
On the basis of the end use, the market has been segmented into residential and commercial. Currently, the residential sector represents the largest segment.
Region-wise, the market has been classified into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America, where North America dominates the global market.
The key companies in the global handicrafts market are Asian Handicraft, Fakih Group of Companies, Shandong Laizhou Arts and Crafts, Ten Thousand Villages, Oriental Handicrafts Pte. Ltd., NGOC Dong Ha Nam, Minhou Minxing Weaving Co. Ltd. and Native Crafts and Arts Industries.
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
2.6 Study Assumptions
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Handicrafts Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Price Analysis
5.4.1 Key Price Indicators
5.4.2 Price Structure
5.4.3 Margin Analysis
5.5 Market Breakup by Product Type
5.6 Market Breakup by Distribution Channel
5.7 Market Breakup by End Use
5.8 Market Breakup by Region
5.9 Market Forecast
5.10 SWOT Analysis
5.10.1 Overview
5.10.2 Strengths
5.10.3 Weaknesses
5.10.4 Opportunities
5.10.5 Threats
5.11 Value Chain Analysis
5.11.1 Overview
5.11.2 Input Suppliers
5.11.3 Handicrafts Manufacturers
5.11.4 Distributors
5.11.5 Retailers
5.11.6 End Consumer
5.12 Porter’s Five Forces Analysis
5.12.1 Overview
5.12.2 Bargaining Power of Buyers
5.12.3 Bargaining Power of Suppliers
5.12.4 Degree of Rivalry
5.12.5 Threat of New Entrants
5.12.6 Threat of Substitutes
5.13 Key Success Factors
5.13.1 Impact of Globalization
5.13.2 Rapid Changes in Market Trends
5.13.3 Contemporary Minimalism
5.13.4 Growth in Online Sales
5.13.5 Heightened Awareness of Environmental and Social Concerns
6 Market Breakup by Product Type
6.1 Woodware
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Artmetal Ware
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Handprinted Textiles and Scarves
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Embroidered and Crocheted Goods
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Zari and Zari Goods
6.5.1 Market Trends
6.5.2 Market Forecast
6.6 Imitation Jewelry
6.6.1 Market Trends
6.6.2 Market Forecast
6.7 Sculptures
6.7.1 Market Trends
6.7.2 Market Forecast
6.8 Pottery and Glass Wares
6.8.1 Market Trends
6.8.2 Market Forecast
6.9 Attars and Agarbattis
6.9.1 Market Trends
6.9.2 Market Forecast
6.10 Others
6.10.1 Market Trends
6.10.2 Market Forecast
7 Market Breakup by Distribution Channel
7.1 Mass Retailers
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Departmental Stores
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Independent Retailers
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Specialty Stores
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Online Stores
7.5.1 Market Trends
7.5.2 Market Forecast
7.6 Others
7.6.1 Market Trends
7.6.2 Market Forecast
8 Market Breakup by End-Use
8.1 Residential
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Commercial
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by Region
9.1 North America
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Europe
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Asia Pacific
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Latin America
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Middle East and Africa
9.5.1 Market Trends
9.5.2 Market Forecast
10 Techniques Used for Manufacturing Handicrafts
10.1 Pottery
10.2 Basket Weaving
10.3 Tapestry
10.4 Mosaic
10.5 Tatting
10.6 Engraving
11 Competitive Landscape
11.1 Market Structure
11.2 Key Players
12 Key Player Profiles
12.1 Asian Handicraft
12.2 Fakih Group of Companies
12.3 Shandong Laizhou Arts and Crafts
12.4 Ten Thousand Villages
12.5 Oriental Handicrafts Pte. Ltd.
12.6 NGOC Dong Ha Nam
12.7 Minhou Minxing Weaving Co. Ltd.
12.8 Native Crafts and Arts Industries
List of Figures
Figure 1: Global: Handicrafts: Major Drivers and Challenges
Figure 2: Global: Handicrafts Market: Value Trends (in Billion US$), 2015-2020
Figure 3: Global: Handicrafts Market: Breakup by Product Type (in %), 2020
Figure 4: Global: Handicrafts Market: Breakup by Distribution Channel (in %), 2020
Figure 5: Global: Handicrafts Market: Breakup by End Use (in %), 2020
Figure 6: Global: Handicrafts Market: Breakup by Region (in %), 2020
Figure 7: Global: Handicrafts Market Forecast: Value Trends (in Billion US$), 2021-2026
Figure 8: Global: Handicrafts Industry: SWOT Analysis
Figure 9: Global: Handicrafts Industry: Value Chain Analysis
Figure 10: Global: Handicrafts Industry: Porter’s Five Forces Analysis
Figure 11 Global: Handicrafts Market (Woodware): Value Trends (in Billion US$), 2015 & 2020
Figure 12: Global: Handicrafts Market Forecast (Woodware): Value Trends (in Billion US$), 2021-2026
Figure 13: Global: Handicrafts Market (Artmetal Ware): Value Trends (in Billion US$), 2015 & 2020
Figure 14: Global: Handicrafts Market Forecast (Artmetal Ware): Value Trends (in Billion US$), 2021-2026
Figure 15: Global: Handicrafts Market (Handprinted Textiles and Scarves): Value Trends (in Billion US$), 2015 & 2020
Figure 16: Global: Handicrafts Market Forecast (Handprinted Textiles and Scarves): Value Trends (in Billion US$), 2021-2026
Figure 17: Global: Handicrafts Market (Embroidered and Crotched Goods): Value Trends (in Billion US$), 2015 & 2020
Figure 18: Global: Handicrafts Market Forecast (Embroidered and Crotched Goods): Value Trends (in Billion US$), 2021-2026
Figure 19: Global: Handicrafts Market (Zari and Zari Goods): Value Trends (in Billion US$), 2015 & 2020
Figure 20: Global: Handicrafts Market Forecast (Zari and Zari Goods): Value Trends (in Billion US$), 2021-2026
Figure 21: Global: Handicrafts Market (Imitation Jewelry): Value Trends (in Billion US$), 2015 & 2020
Figure 22: Global: Handicrafts Market Forecast (Imitation Jewelry): Value Trends (in Billion US$), 2021-2026
Figure 23: Global: Handicrafts Market (Sculptures): Value Trends (in Billion US$), 2015 & 2020
Figure 24: Global: Handicrafts Market Forecast (Sculptures): Value Trends (in Billion US$), 2021-2026
Figure 25: Global: Handicrafts Market (Pottery and Glass Ware): Value Trends (in Billion US$), 2015 & 2020
Figure 26: Global: Handicrafts Market Forecast (Pottery and Glass Ware): Value Trends (in Billion US$), 2021-2026
Figure 27: Global: Handicrafts Market (Attars and Agarbattis): Value Trends (in Billion US$), 2015 & 2020
Figure 28: Global: Handicrafts Market Forecast (Attars and Agarbattis): Value Trends (in Billion US$), 2021-2026
Figure 29: Global: Handicrafts Market (Others): Value Trends (in Billion US$), 2015 & 2020
Figure 30: Global: Handicrafts Market Forecast (Others): Value Trends (in Billion US$), 2021-2026
Figure 31: Global: Handicrafts Market: Sales through Mass Retailers (in Billion US$), 2015 & 2020
Figure 32: Global: Handicrafts Market Forecast: Sales through Mass Retailers (in Billion US$) 2021-2026
Figure 33: Global: Handicrafts Market: Sales through Departmental Stores (in Billion US$), 2015 & 2020
Figure 34: Global: Handicrafts Market Forecast: Sales through Departmental Stores (in Billion US$), 2021-2026
Figure 35: Global: Handicrafts Market: Sales through Independent Retailers (in Billion US$), 2015 & 2020
Figure 36: Global: Handicrafts Market Forecast: Sales through Independent Retailers (in Billion US$), 2021-2026
Figure 37: Global: Handicrafts Market: Sales through Specialty Stores (in Billion US$), 2015 & 2020
Figure 38: Global: Handicrafts Market Forecast: Sales through Specialty Stores (in Billion US$), 2021-2026
Figure 39: Global: Handicrafts Market: Sales through Online Stores (in Billion US$), 2015 & 2020
Figure 40: Global: Handicrafts Market Forecast: Sales through Online stores (in Billion US$), 2021-2026
Figure 41: Global: Handicrafts Market: Sales through Other Distribution Channels (in Billion US$), 2015 & 2020
Figure 42: Global: Handicrafts Market Forecast: Sales through Other Distribution Channels (in Billion US$), 2021-2026
Figure 43: Global: Handicrafts Market (Residential): Value Trends (in Billion US$), 2015 & 2020
Figure 44: Global: Handicrafts Market Forecast (Residential): Value Trends (in Billion US$), 2021-2026
Figure 45: Global: Handicrafts Market (Commercial): Value Trends (in Billion US$), 2015 & 2020
Figure 46: Global: Handicrafts Market Forecast (Commercial): Value Trends (in Billion US$), 2021-2026
Figure 47: North America: Handicrafts Market: Value Trends (in Billion US$), 2015 & 2020
Figure 48: North America: Handicrafts Market Forecast: Value Trends (in Billion US$), 2021-2026
Figure 49: Europe: Handicrafts Market: Value Trends (in Billion US$), 2015 & 2020
Figure 50: Europe: Handicrafts Market Forecast: Value Trends (in Billion US$), 2021-2026
Figure 51: Asia-Pacific: Handicrafts Market: Value Trends (in Billion US$), 2015 & 2020
Figure 52: Asia-Pacific: Handicrafts Market Forecast: Value Trends (in Billion US$), 2021-2026
Figure 53: Latin America: Handicrafts Market: Value Trends (in Billion US$), 2015 & 2020
Figure 54: Latin America: Handicrafts Market Forecast: Value Trends (in Billion US$), 2021-2026
Figure 55: Middle East and Africa: Handicrafts Market: Value Trends (in Billion US$), 2015 & 2020
Figure 56: Middle East and Africa: Handicrafts Market Forecast: Value Trends (in Billion US$), 2021-2026
Figure 57: Global: Handicraft Market: Manufacturing Cost Breakup (in %)
Figure 58: Global: Handicrafts Industry: Profit Margins at Various Stages of Supply
List of Tables
Table 1: Global: Handicrafts Market: Key Industry Highlights, 2020 and 2026
Table 2: Global: Handicrafts Market: Trade Organizations
Table 3: Global: Handicrafts Market: Major E-Commerce Companies
Table 4: Global: Handicrafts Market Forecast: Breakup by Product type (in Billion US$), 2021-2026
Table 5: Global: Woodware Market: Major Products
Table 6: Global: Artmetal Ware Market: Major Products
Table 7: Global: Handprinted Textiles and Scarves Market: Major Products
Table 8: Global: Embroidered and Crocheted Market: Major Products
Table 9: Global: Zari and Zari goods Market: Major Products
Table 10: Global: Imitation Jewelry Market: Major Products
Table 11: Global: Sculptures Market: Major Products
Table 12: Global: Pottery and Glassware Market: Major Products
Table 13: Global: Attars and Agarbattis Market: Major Products
Table 14: Global: Handicrafts Market Forecast: Breakup by Distribution Channels (in Billion US$), 2021-2026
Table 15: Global: Handicrafts Market Forecast: Breakup by End-Use (in Billion US$), 2021-2026
Table 16: Global: Handicrafts Market Forecast: Breakup by Region (in Billion US$), 2021-2026
Table 17: Global: Handicrafts Market: Major Techniques Used
Table 18: Global: Handicrafts Market: Competitive Structure
Table 19: Global: Handicrafts Market: Key Players