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Global Handicrafts Market Stimulated by Ascending Interest of Consumers in Art


Handicrafts Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023

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Handicrafts refer to products that are hand-made using simple tools instead of machines. They are an artistic representation, reflecting the traditions and cultures of a particular city or nation. In addition, handicrafts add to the aesthetic value of these places, thereby attracting potential customers. Apart from this, the increasing penetration of online portals has created an opportunity for the handicraft products to be more visible and accessible for purchasing. According to the latest report by IMARC Group, titled “Handicrafts Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023”, the global handicrafts market reached a value of US$ 526.5 Billion in 2017.

                        Handicrafts Market Size

Over the years, the global handicrafts market has experienced a shift from ethnic designs to contemporary patterns coupled with the increasing adoption of handicrafts by the elite society. One of the primary factors catalysing the growth of the market is a strong demand from offices, hospitals and hotels. Moreover, the market is also influenced by rise in travel and tourism as tourists often collect souvenirs, particularly handicrafts, from the places they have visited. Further, due to the low capital investment involved, the handicraft market is thriving across developing nations such as India, China, Afghanistan, etc. Looking forward, the market value is projected to reach approximately US$ 984.8 Billion by 2023, expanding at a CAGR of more than 11% during 2018-2023.

Market Summary:

  • On the basis of type, the market has been segmented as woodware, artmetal ware, handprinted textile & scarves, embroidered & crocheted goods, zari & zari goods, imitation jewellery and others. Woodware currently accounts for the largest segment.
  • Based on the end-use, the market has been segregated as residential and commercial. 
  • The market has also been segmented on the basis of distribution channels into mass retailers, departmental stores, specialty stores, independent retailers, online and others. Currently, departmental stores account for the majority of the handicraft sales.
  • On a regional front, North America is the leading market accounting for majority of the global share. Other major markets include Europe, Asia Pacific, Middle East and Africa, and Latin America.
  • The competitive landscape of the market has also been examined with some of the key players being Oriental Handicrafts, Minhou Minxing Weaving, Shandong Laizhou Arts and Crafts, OSM Handicraft, RT Crafts, Asian Handicrafts, Ten Thousand Villages and NGOC Dong Ha Nam.


This report provides a deep insight into the global handicrafts market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the handicrafts market in any manner.

Key Questions Answered in This Report:

  • How has the global handicrafts market performed so far and how will it perform in the coming years?
  • What are the key regions in the global handicrafts market?
  • Which are the popular product types in the global handicrafts market?
  • What are the major end-use sectors in the global handicrafts market?
  • What are the major distribution channels in the global handicrafts market?
  • What are the various stages in the value chain of the global handicrafts market?
  • What are the key driving factors and challenges in the global handicrafts market?
  • What is the structure of the global handicrafts market and who are the key players?
  • What is the degree of competition in the global stone handicrafts market?
  • How are handicrafts manufactured?

1    Preface
2    Scope and Methodology
    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction
    4.1    Overview
    4.2    Key Industry Trends
5    Global Handicrafts Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Price Analysis
        5.3.1    Price Indicators
        5.3.2    Price Structure
        5.3.3    Margin Analysis
    5.4    Market Breakup by Product
    5.5    Market Breakup by Distribution Channel
    5.6    Market Breakup by End-Use
    5.7    Market Breakup by Region
    5.8    Market Forecast
    5.9    SWOT Analysis
        5.9.1    Overview
        5.9.2    Strengths
        5.9.3    Weaknesses
        5.9.4    Opportunities
        5.9.5    Threats
    5.10    Value Chain Analysis
    5.11    Porters Five Forces Analysis
        5.11.1    Overview
        5.11.2    Bargaining Power of Buyers
        5.11.3    Bargaining Power of Suppliers
        5.11.4    Degree of Competition
        5.11.5    Threat of New Entrants
        5.11.6    Threat of Substitutes
6    Market Breakup by Product
    6.1    Woodware
    6.2    Artmetal Ware
    6.3    Handprinted Textile and Scarves
    6.4    Embroidered and Crocheted Goods
    6.5    Zari and Zari Goods
    6.6    Imitation Jewellery
    6.7    Others
7    Market Breakup by Distribution Channel
    7.1    Mass Retailers
    7.2    Departmental Stores
    7.3    Specialty Stores
    7.4    Independent Retailers
    7.5    Online
    7.6    Others
8    Market Breakup by End-Use
    8.1    Residential
    8.2    Commercial
9    Market Breakup by Region
    9.1    North America
    9.2    Europe
    9.3    Asia Pacific
    9.4    Middle East and Africa
    9.5    Latin America
10    Competitive Landscape
    10.1    Market Structure
    10.2    Key Players
    10.3    Profiles of Key Players
        10.3.1    Asian Handicrafts
        10.3.2    Fakih Handicrafts
        10.3.3    Shandong Laizhou Arts and Crafts
        10.3.4    Ten Thousand Villages
        10.3.5    Native Crafts and Arts
        10.3.6    The Handicrafts Gallery
        10.3.7    Minhou Minxing Weaving
        10.3.8    NGOC Dong Ha Nam
        10.3.9    Oriental Handicrafts

List of Figures

Figure 1: Global: Handicrafts Market: Major Drivers and Challenges
Figure 2: Global: Handicrafts Market: Sales Value (in Billion US$), 2010-2017
Figure 3: Global: Handicrafts Market: Breakup by Product (in %), 2017
Figure 4: Global: Handicrafts Market: Breakup by End-Use (in %), 2017
Figure 5: Global: Handicrafts Market: Breakup by Distribution Channel (in %), 2017
Figure 6: Global: Handicrafts Market: Breakup by Region (in %), 2017
Figure 7: Global: Handicrafts Market Forecast: Sales Value (in Billion US$), 2018-2023
Figure 8: Global: Handicrafts Industry: SWOT Analysis
Figure 9: Global: Handicrafts Industry: Value Chain Analysis
Figure 10: Global: Handicrafts Industry: Porter’s Five Forces Analysis
Figure 11: Global: Handicrafts (Woodware) Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 12: Global: Handicrafts (Artmetal Ware) Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 13:Global: Handicrafts (Handprinted Textile and Scarves) Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 14: Global: Handicrafts (Embroidered and Crocheted Goods) Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 15: Global: Handicrafts (Zari and Zari Goods) Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 16: Global: Handicrafts (Imitation Jewellery) Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 17: Global: Handicrafts (Other Types of Products) Market: Sales Value (in Million US$), 2010, 2017 & 2023Figure 18: Global: Handicrafts Market: Sales through Mass Retailers (in Million US$), 2010, 2017 & 2023
Figure 19:Global: Handicrafts Market: Sales through Departmental Stores (in Million US$), 2010, 2017 & 2023
Figure 20: Global: Handicrafts Market: Sales through Specialty Stores (in Million US$), 2010, 2017 & 2023
Figure 21: Global: Handicrafts Market: Sales through Independent Retailers (in Million US$), 2010, 2017 & 2023
Figure 22: Global: Handicrafts Market: Sales through Online Sales (in Million US$), 2010, 2017 & 2023
Figure 23: Global: Handicrafts Market: Other Sales (in Million US$), 2010, 2017 & 2023
Figure 24: Global: Handicrafts Market (Residential): Sales Value (in Million US$), 2010, 2017 & 2023
Figure 25: Global: Handicrafts Market (Commercial): Sales Value (in Million US$), 2010, 2017 & 2023
Figure 26: North America: Handicrafts Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 27: Europe: Handicrafts Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 28: Asia Pacific: Handicrafts Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 29: Middle East and Africa: Handicrafts Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 30: Latin America: Handicrafts Market: Sales Value (in Million US$), 2010, 2017 & 2023

List of Tables

Table 1: Global: Handicrafts Market: Key Industry Highlights, 2017 and 2023
Table 2: Global: Handicrafts Market Forecast: Breakup by Product (in Million US$), 2018-2023
Table 3: Global: Handicrafts Market Forecast: Breakup by Distribution Channel (in Million US$), 2018-2023
Table 4: Global: Handicrafts Market Forecast: Breakup by End-Use (in Million US$), 2018-2023
Table 5: Global: Handicrafts Market Forecast: Breakup by Region (in Million US$), 2018-2023
Table 6: Global: Handicrafts Market Structure
Table 7: Global: Handicrafts Market: Key Players


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