Handicrafts refer to products that are hand-made using simple tools instead of machines. They are an artistic representation, reflecting the traditions and cultures of a particular city or nation. In addition, handicrafts add to the aesthetic value of these places, thereby attracting potential customers. Apart from this, the increasing penetration of online portals has created an opportunity for the handicraft products to be more visible and accessible for purchasing. According to the latest report by IMARC Group, titled “Handicrafts Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023”, the global handicrafts market reached a value of US$ 526.5 Billion in 2017.
Over the years, the global handicrafts market has experienced a shift from ethnic designs to contemporary patterns coupled with the increasing adoption of handicrafts by the elite society. One of the primary factors catalysing the growth of the market is a strong demand from offices, hospitals and hotels. Moreover, the market is also influenced by rise in travel and tourism as tourists often collect souvenirs, particularly handicrafts, from the places they have visited. Further, due to the low capital investment involved, the handicraft market is thriving across developing nations such as India, China, Afghanistan, etc. Looking forward, the market value is projected to reach approximately US$ 984.8 Billion by 2023, expanding at a CAGR of more than 11% during 2018-2023.
Market Summary:
- On the basis of type, the market has been segmented as woodware, artmetal ware, handprinted textile & scarves, embroidered & crocheted goods, zari & zari goods, imitation jewellery and others. Woodware currently accounts for the largest segment.
- Based on the end-use, the market has been segregated as residential and commercial.
- The market has also been segmented on the basis of distribution channels into mass retailers, departmental stores, specialty stores, independent retailers, online and others. Currently, departmental stores account for the majority of the handicraft sales.
- On a regional front, North America is the leading market accounting for majority of the global share. Other major markets include Europe, Asia Pacific, Middle East and Africa, and Latin America.
- The competitive landscape of the market has also been examined with some of the key players being Oriental Handicrafts, Minhou Minxing Weaving, Shandong Laizhou Arts and Crafts, OSM Handicraft, RT Crafts, Asian Handicrafts, Ten Thousand Villages and NGOC Dong Ha Nam.
This report provides a deep insight into the global handicrafts market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the handicrafts market in any manner.
Key Questions Answered in This Report:
- How has the global handicrafts market performed so far and how will it perform in the coming years?
- What are the key regions in the global handicrafts market?
- Which are the popular product types in the global handicrafts market?
- What are the major end-use sectors in the global handicrafts market?
- What are the major distribution channels in the global handicrafts market?
- What are the various stages in the value chain of the global handicrafts market?
- What are the key driving factors and challenges in the global handicrafts market?
- What is the structure of the global handicrafts market and who are the key players?
- What is the degree of competition in the global stone handicrafts market?
- How are handicrafts manufactured?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
2.6 Study Assumptions
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Handicrafts Market
5.1 Market Overview
5.2 Market Performance
5.3 Price Analysis
5.3.1 Price Indicators
5.3.2 Price Structure
5.3.3 Margin Analysis
5.4 Market Breakup by Product Type
5.5 Market Breakup by Distribution Channel
5.6 Market Breakup by End Use
5.7 Market Breakup by Region
5.8 Market Forecast
5.9 SWOT Analysis
5.9.1 Overview
5.9.2 Strengths
5.9.3 Weaknesses
5.9.4 Opportunities
5.9.5 Threats
5.10 Value Chain Analysis
5.10.1 Overview
5.10.2 Input Suppliers
5.10.3 Handicrafts Manufacturers
5.10.4 Distribution
5.11 Porter’s Five Forces Analysis
5.11.1 Overview
5.11.1 Bargaining Power of Buyers
5.11.2 Bargaining Power of Suppliers
5.11.3 Degree of Rivalry
5.11.4 Threat of New Entrants
5.11.5 Threat of Substitutes
5.12 Key Success Factors
5.12.1 Impact of Globalization
5.12.2 Rapid Changes in Market Trends
5.12.3 Contemporary Minimalism
5.12.4 Growth in Online Sales
5.12.5 Heightened Awareness of Environmental and Social Concerns
6 Market Breakup by Product Type
6.1 Woodware
6.2 Artmetal Ware
6.3 Handprinted Textiles and Scarves
6.4 Embroidered and Crocheted Goods
6.5 Zari and Zari Goods
6.6 Imitation Jewelry
6.7 Sculptures
6.8 Pottery and Glass wares
6.9 Attars and Agarbattis
6.10 Others
7 Market Breakup by Distribution Channel
7.1 Mass Retailers
7.2 Departmental Stores
7.3 Independent Retailers
7.4 Specialty Stores
7.5 Online
7.6 Others
8 Market Breakup by End-Use
8.1 Residential
8.2 Commercial
9 Market Breakup by Region
9.1 North America
9.2 Europe
9.3 Asia Pacific
9.4 Latin America
9.5 Middle East and Africa
10 Techniques Used for Manufacturing Handicrafts
10.1 Pottery
10.2 Basket Weaving
10.3 Tapestry
10.4 Mosaic
10.5 Tatting
10.6 Engraving
11 Competitive Landscape
11.1 Market Structure
11.2 Key Players
13 Key Player Profiles
13.1 Asian Handicraft
13.2 Fakih Group of Companies
13.3 Shandong Laizhou Arts and Crafts
13.4 Ten Thousand Villages
13.5 Oriental Handicrafts Pte. Ltd.
13.6 NGOC Dong Ha Nam
13.7 Minhou Minxing Weaving Co. Ltd.
13.8 Native Crafts and Arts Industries
List of Figures
Figure 1: Global: Handicrafts: Major Drivers and Challenges
Figure 2: Global: Handicrafts Market: Value Trends (in US$ Billion), 2010-2017
Figure 3: Global: Handicraft Market: Manufacturing Cost Breakup (in %)
Figure 4: Global: Handicrafts Industry: Profit Margins at Various Stages of Supply
Figure 5: Global: Handicrafts Market: Breakup by Product Type (in %), 2017
Figure 6: Global: Handicrafts Market: Breakup by Distribution Channel (in %), 2017
Figure 7: Global: Handicrafts Market: Breakup by End Use (in %), 2017
Figure 8: Global: Handicrafts Market: Breakup by Region (in %), 2017
Figure 9: Global: Handicrafts Market Forecast: Value Trends (in US$ Billion), 2018-2023
Figure 10: Global: Handicrafts Markets: SWOT Analysis
Figure 11: Handicrafts Industry: Value Chain Analysis
Figure 12: Global: Handicrafts Industry: Porter’s Five Forces Analysis
Figure 13: Global: Handicrafts Market (Woodware): Value Trends (in US$ Billion), 2010 & 2017
Figure 14: Global: Handicrafts Market Forecast (Woodware): Value Trends (in US$ Billion), 2018-2023
Figure 15: Global: Handicrafts Market (Art metal ware): Value Trends (in US$ Billion), 2010 & 2017
Figure 16: Global: Handicrafts Market Forecast (Art metal Ware): Value Trends (in US$ Billion), 2018-2023
Figure 17: Global: Handicrafts Market (Handprinted Textiles and Scarves): Value Trends (in US$ Billion), 2010 & 2017
Figure 18: Global: Handicrafts Market Forecast (Handprinted Textiles and Scarves): Value Trends (in US$ Billion), 2018-2023
Figure 19: Global: Handicrafts Market (Embroidered and Crotched Goods): Value Trends (in US$ Billion), 2010 & 2017
Figure 20: Global: Handicrafts Market Forecast (Embroidered and Crotched Goods): Value Trends (in US$ Billion), 2018-2023
Figure 21: Global: Handicrafts Market (Zari and Zari Goods): Value Trends (in US$ Billion), 2010 & 2017
Figure 22: Global: Handicrafts Market Forecast (Zari and Zari Goods): Value Trends (in US$ Billion), 2018-2023
Figure 23: Global: Handicrafts Market (Imitation Jewelry): Value Trends (in US$ Billion), 2010 & 2017
Figure 24: Global: Handicrafts Market Forecast (Imitation Jewelry): Value
Figure 25: Global: Handicrafts Market (Sculptures): Value Trends (in US$ Billion), 2010 & 2017
Figure 26: Global: Handicrafts Market Forecast (Sculptures): Value Trends (in US$ Billion), 2018-2023
Figure 27: Global: Handicrafts Market (Pottery and Glassware): Value Trends (in US$ Billion), 2010 & 2017
Figure 28: Global: Handicrafts Market Forecast (Pottery and Glassware): Value Trends (in US$ Billion), 2018-2023
Figure 29: Global: Handicrafts Market (Attars and Agarbattis): Value Trends (in US$ Billion), 2010 & 2017
Figure 30: Global: Handicrafts Market Forecast (Attars and Agarbattis): Value Trends (in US$ Billion), 2018-2023
Figure 31: Global: Handicrafts Market (Others): Value Trends (in US$ Billion), 2010 & 2017
Figure 32: Global: Handicrafts Market Forecast (Others): Value Trends (in US$ Billion), 2018-2023
Figure 33: Global: Handicrafts Market: Sales through Mass Retailers (in US$ Billion), 2010 & 2017
Figure 34: Global: Handicrafts Market Forecast: Sales through Mass Retailers (in US$ Billion) 2018-2023
Figure 35: Global: Handicrafts Market: Sales through Departmental Stores (in US$ Billion), 2010 & 2017
Figure 36: Global: Handicrafts Market Forecast: Sales through Departmental Stores (in US$ Billion), 2018-2023
Figure 37: Global: Handicrafts Market: Sales through Independent Retailers (in US$ Billion), 2010 & 2017
Figure 38: Global: Handicrafts Market Forecast: Sales through Independent Retailers (in US$ Billion), 2018-2023
Figure 39: Global: Handicrafts Market: Sales through Specialty Stores (in US$ Billion), 2010 & 2017
Figure 40: Global: Handicrafts Market Forecast: Sales through Specialty Stores (in US$ Billion), 2018-2023
Figure 41: Global: Handicrafts Market: Sales Through Online (in US$ Billion), 2010 & 2017
Figure 42: Global: Handicrafts Market Forecast: Sales through Online (in US$ Billion), 2018-2023
Figure 43: Global: Handicrafts Market: Sales Through Other Channels (in US$ Billion), 2010 & 2017
Figure 44: Global: Handicrafts Market Forecast: Sales Through Other Channels (in US$ Billion), 2018-2023
Figure 45: Global: Handicrafts Market (Residential): Value Trends (in US$ Billion), 2010 & 2017
Figure 46: Global: Handicrafts Market Forecast (Residential): Value Trends (in US$ Billion), 2018-2023
Figure 47: Global: Handicrafts Market (Commercial): Value Trends (in US$ Billion), 2010 & 2017
Figure 48: Global: Handicrafts Market Forecast (Commercial): Value Trends (in US$ Billion), 2018-2023
Figure 49: North America: Handicrafts Market: Value Trends (in US$ Billion), 2010 & 2017
Figure 50: North America: Handicrafts Market Forecast: Value Trends (in US$ Billion), 2018-2023
Figure 51: Europe: Handicrafts Market: Value Trends (in US$ Billion), 2010 & 2017
Figure 52: Europe: Handicrafts Market Forecast: Value Trends (in US$ Billion), 2018-2023
Figure 53: Asia-Pacific: Handicrafts Market: Value Trends (in US$ Billion), 2010 & 2017
Figure 54: Asia-Pacific: Handicrafts Market Forecast: Value Trends (in US$ Billion), 2018-2023
Figure 55: Latin America: Handicrafts Market: Value Trends (in US$ Billion),
Figure 56: Latin America: Handicrafts Market Forecast: Value Trends (in US$ Billion), 2018-2023
Figure 57: Middle East and Africa: Handicrafts Market: Value Trends (in US$ Billion), 2010 & 2017
Figure 58: Middle East and Africa: Handicrafts Market Forecast: Value Trends (in US$ Billion), 2018-2023
List of Tables
Table 1: Global: Handicrafts Market: Key Industry Highlights, 2017 and 2023
Table 2: Global: Handicrafts Market: Trade Organizations
Table 3: Global: Handicrafts Market: Major E-Commerce Companies
Table 4: Global: Handicrafts Market Forecast: Breakup by Product type (in US$ Billion), 2018-2023
Table 5: Global: Woodware Market: Major Products
Table 6: Global: Artmetal Ware Market: Major Products
Table 7: Global: Handprinted Textiles and Scarves Market: Major Products
Table 8: Global: Embroidered and Crocheted Market: Major Products
Table 9: Global: Zari and Zari goods Market: Major Products
Table 10: Global: Imitation Jewelry Market: Major Products
Table 11: Global: Sculptures Market: Major Products
Table 12: Global: Pottery and Glassware Market: Major Products
Table 13: Global: Attars and Agarbattis Market: Major Products
Table 14: Global: Handicrafts Market Forecast: Breakup by Distribution Channels (in US$ Billion), 2018-2023
Table 15: Global: Handicrafts Market Forecast: Breakup by End-Use (in US$ Billion), 2018-2023
Table 16: Global: Handicrafts Market Forecast: Breakup by Region (in US$ Billion), 2018-2023
Table 17: Global: Handicrafts Market: Major Techniques Used
Table 18: Global: Handicrafts Market Structure
Table 19: Global: Handicrafts Market: Key Players