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The global hard seltzer market was valued at US$ 5.5 Billion in 2021.
We expect the global hard seltzer market to exhibit a CAGR of 13.6% during 2022-2027.
The increasing demand for ready-to-drink sparkling beverages, such as hard seltzer, owing to the
growing preferences towards flavored alcoholic beverages and healthier alternatives is primarily
driving the global hard seltzer market.
The sudden outbreak of the COVID-19 pandemic has led to the shifting consumer preferences from
conventional brick-and-mortar distribution channels towards online retail platforms for the purchase
of hard seltzer.
Based on the ABV content, the global hard seltzer market has been divided into 1% to 4.9%, 5% to
6.9%, and 7% and above. Among these, 5% to 6.9% ABV content currently exhibits a clear dominance
in the market.
Based on the packaging material, the global hard seltzer market can be categorized into cans, glass,
and others, where cans hold the majority of the total market share.
Based on the distribution channel, the global hard seltzer market has been segmented into
supermarkets and hypermarkets, online stores, and others. Currently, supermarkets and
hypermarkets represent the largest market share.
Based on the flavor, the global hard seltzer market can be bifurcated into cherry, grapefruit, mango,
lime, and others. Among these, cherry flavor accounts for the majority of the total market share.
On a regional level, the market has been classified into North America, Asia Pacific, Europe, Latin
America, and Middle East and Africa, where North America currently dominates the global market.
Some of the major players in the global hard seltzer market include Anheuser-Busch InBev, Barefoot
Cellars (E. & J. Gallo Winery), Blue Marble Cocktails Inc., Ficks & Co, Future Proof Brands LLC, Hard
Seltzer Beverage Company LLC (The Boston Beer Company Inc), Lift Bridge Brewing Co., Oskar Blues
Brewery, and White Claw Hard Seltzer.
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