The global home fitness equipment market grew at a CAGR of around 4% during 2014-2019. Home fitness equipment includes various devices that are used for monitoring physical exercises at home. These equipment aids in managing weight, improving stamina and developing muscular strength of the body. Some of the commonly used home fitness equipment includes cardiovascular training equipment, such as treadmills, ellipticals and stationary bikes, along with strength training equipment, such as free weight and plate loaded machines. These machines can stimulate the heart rate to burn excess body fat and gain muscular strength.
The increasing prevalence of chronic lifestyle diseases, along with rising health consciousness among individuals across the globe, is one of the key factors driving the growth of the market. Owing to various factors, such as rapid urbanization, sedentary lifestyles and hectic schedules of working professionals, there is increasing adoption of fitness equipment that can be used in the comfort of the home for maintaining a healthy lifestyle. In confluence with this, growing preference for these equipment for managing various lifestyle diseases, such as arthritis, diabetes, stroke and cardiovascular disorders, is also providing a boost to the market growth. Furthermore, equipment manufacturers are also investing in research and development (R&D) activities to launch advanced and user-friendly devices for improving the overall consumer’s experience. Governments of both the developed and emerging nations are implementing various healthcare initiatives to promote fitness-related awareness among the masses, which is also contributing to the adoption of these equipment, especially by the youth. Other factors, including rising consumer expenditure capacities, the development of wearable devices that can be synchronized with the fitness equipment and the availability of efficient online retail channels, are projected to drive the market further. Looking forward, IMARC Group expects the market to continue its moderate growth during the next five years.
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The competitive landscape of the industry has also been examined with some of the key players being adidas AG, Amer Sports Corporation, Brunswick Corporation, PureGym, Hoist Fitness Systems Inc., Icon Health & Fitness Inc., Johnson Health Tech. Co. Ltd., Technogym, True Fitness Technology Inc., Vectra Fitness Inc., etc.
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