• Phone: +1-631-791-1145
  • Email: sales@imarcgroup.com

*As the coronavirus disease (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

Household Cleaners Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025

The global household cleaners market grew at a CAGR of around 5% during 2014-2019. Household cleaners refer to various chemicals and cleaning solutions that are used for removing dirt, germs and other contaminants from soft and hard surfaces at home. They include abrasive, non-abrasive and specialty cleaners, bleaches, disinfectants, hard water stain removers and other ammonia- and baking soda-based products. These products are effective against dust, clay, oil, grease, soap scum, hard water marks, limescale, mold and mildew. They are commonly available in the packaging of triggered sprays, aerosol cans and in-pump actuated bottles and can aid in maintaining personal health and hygiene in the household.

Increasing awareness regarding personal hygiene and cleanliness in residential and commercial spaces on account of the spread of the coronavirus disease (COVID-19) represents one of the key factors driving the growth of the market. In line with this, there is a growing preference for specialized cleaners that can be used on glass, mirrored surfaces, stainless steel and wood. Furthermore, the rising demand for environment-friendly and sustainable household products is also providing a boost to the market growth. Household cleaners are usually manufactured using cleaning agents, such as alkalis, acids, surfactants and degreases, which may have a detrimental effect on health upon prolonged exposure. Hence, product manufacturers are using natural and organic ingredients, such as vegetable oils, cornstarch, alcohol, baking soda, oxygen bleach, washing soda and citrus solvents, which is creating a positive outlook for the market. Other factors, including significant infrastructural development resulting in an increasing number of residential projects, coupled with rapid urbanization, rising disposable incomes and changing lifestyles of the consumers, are projected to drive the market further. Looking forward, IMARC Group expects the global household cleaners market to continue its moderate growth during the next five years.

Breakup by Product Type:

  • Surface Cleaner
  • Glass Cleaner
  • Toilet Bowl Cleaner
  • Others
     

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Online Stores
  • Others
     

Breakup by Ingredient:

  • Surfactants
  • Builders
  • Solvents
  • Antimicrobials
  • Others
     

Breakup by Application:

  • Bathroom
  • Kitchen
  • Floor
  • Fabric
  • Others
     

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

 

Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the key players being Bombril S/A, Church & Dwight Co. Inc., Colgate-Palmolive Company, Godrej Consumer Products Limited, Henkel AG & Company KGaA, Kao Corporation, Reckitt Benckiser Group plc., S. C. Johnson & Son Inc, The Procter & Gamble Company, Unilever Plc, etc.

Key Questions Answered in This Report:

  • How has the global household cleaners market performed so far and how will it perform in the coming years?
  • What are the key regional markets?
  • What has been the impact of COVID-19 on the global household cleaners market?
  • What is the breakup of the market based on the product type?
  • What is the breakup of the market based on the distribution channel?
  • What is the breakup of the market based on the ingredient?
  • What is the breakup of the market based on the application?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global household cleaners market and who are the key players?
  • What is the degree of competition in the industry?

1    Preface
2    Scope and Methodology 

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global Household Cleaners Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6    Market Breakup by Product Type
    6.1    Surface Cleaner
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Glass Cleaner
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Toilet Bowl Cleaner
        6.3.1 Market Trends
        6.3.2 Market Forecast
    6.4    Others
        6.4.1 Market Trends
        6.4.2 Market Forecast
7    Market Breakup by Distribution Channel
    7.1    Supermarkets and Hypermarkets
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Convenience Stores
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Online Stores
        7.3.1 Market Trends
        7.3.2 Market Forecast
    7.4    Others
        7.4.1 Market Trends
        7.4.2 Market Forecast
8    Market Breakup by Ingredient
    8.1    Surfactants
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Builders
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Solvents
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Antimicrobials
        8.4.1 Market Trends
        8.4.2 Market Forecast
    8.5    Others
        8.5.1 Market Trends
        8.5.2 Market Forecast
9   Market Breakup by Application
    9.1    Bathroom
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Kitchen
        9.2.1 Market Trends
        9.2.2 Market Forecast
    9.3    Floor
        9.3.1 Market Trends
        9.3.2 Market Forecast
    9.4    Fabric
        9.4.1 Market Trends
        9.4.2 Market Forecast
    9.5    Others
        9.5.1 Market Trends
        9.5.2 Market Forecast
10    Market Breakup by Region
    10.1    North America
        10.1.1 United States
           10.1.1.1 Market Trends
           10.1.1.2 Market Forecast
        10.1.2 Canada
           10.1.2.1 Market Trends
           10.1.2.2 Market Forecast
    10.2    Asia Pacific
        10.2.1 China
           10.2.1.1 Market Trends
           10.2.1.2 Market Forecast
        10.2.2 Japan
           10.2.2.1 Market Trends
           10.2.2.2 Market Forecast
        10.2.3 India
           10.2.3.1 Market Trends
           10.2.3.2 Market Forecast
        10.2.4 South Korea
           10.2.4.1 Market Trends
           10.2.4.2 Market Forecast
        10.2.5 Australia
           10.2.5.1 Market Trends
           10.2.5.2 Market Forecast
        10.2.6 Indonesia
           10.2.6.1 Market Trends
           10.2.6.2 Market Forecast
        10.2.7 Others
           10.2.7.1 Market Trends
           10.2.7.2 Market Forecast
    10.3    Europe
        10.3.1 Germany
           10.3.1.1 Market Trends
           10.3.1.2 Market Forecast
        10.3.2 France
           10.3.2.1 Market Trends
           10.3.2.2 Market Forecast
        10.3.3 United Kingdom
           10.3.3.1 Market Trends
           10.3.3.2 Market Forecast
        10.3.4 Italy
           10.3.4.1 Market Trends
           10.3.4.2 Market Forecast
        10.3.5 Spain
           10.3.5.1 Market Trends
           10.3.5.2 Market Forecast
        10.3.6 Russia
           10.3.6.1 Market Trends
           10.3.6.2 Market Forecast
        10.3.7 Others
           10.3.7.1 Market Trends
           10.3.7.2 Market Forecast
    10.4    Latin America
        10.4.1 Brazil
           10.4.1.1 Market Trends
           10.4.1.2 Market Forecast
        10.4.2 Mexico
           10.4.2.1 Market Trends
           10.4.2.2 Market Forecast
        10.4.3 Others
           10.4.3.1 Market Trends
           10.4.3.2 Market Forecast
    10.5    Middle East and Africa
        10.5.1 Market Trends
        10.5.2 Market Breakup by Country
        10.5.3 Market Forecast
11    SWOT Analysis
    11.1    Overview
    11.2    Strengths
    11.3    Weaknesses
    11.4    Opportunities
    11.5    Threats
12    Value Chain Analysis
13    Porters Five Forces Analysis

    13.1    Overview
    13.2    Bargaining Power of Buyers
    13.3    Bargaining Power of Suppliers
    13.4    Degree of Competition
    13.5    Threat of New Entrants
    13.6    Threat of Substitutes
14    Price Indicators
15    Competitive Landscape

    15.1    Market Structure
    15.2    Key Players
    15.3    Profiles of Key Players
        15.3.1    Bombril S/A
           15.3.1.1 Company Overview
           15.3.1.2 Product Portfolio 
           15.3.1.3 Financials 
           15.3.1.4 SWOT Analysis
        15.3.2    Church & Dwight Co. Inc.
           15.3.2.1 Company Overview
           15.3.2.2 Product Portfolio
           15.3.2.3 Financials 
           15.3.2.4 SWOT Analysis
        15.3.3    Colgate-Palmolive Company
           15.3.3.1 Company Overview
           15.3.3.2 Product Portfolio 
           15.3.3.3 Financials 
           15.3.3.4 SWOT Analysis
        15.3.4    Godrej Consumer Products Limited
           15.3.4.1 Company Overview
           15.3.4.2 Product Portfolio 
           15.3.4.3 Financials 
        15.3.5    Henkel AG & Company KGaA
           15.3.5.1 Company Overview
           15.3.5.2 Product Portfolio 
           15.3.5.3 Financials 
           15.3.5.4 SWOT Analysis
        15.3.6    Kao Corporation
           15.3.6.1 Company Overview
           15.3.6.2 Product Portfolio
           15.3.6.3 Financials 
           15.3.6.4 SWOT Analysis
        15.3.7    Reckitt Benckiser Group plc.
           15.3.7.1 Company Overview
           15.3.7.2 Product Portfolio 
           15.3.7.3 Financials
           15.3.7.4 SWOT Analysis
        15.3.8    S. C. Johnson & Son Inc.
           15.3.8.1 Company Overview
           15.3.8.2 Product Portfolio
           15.3.8.3 SWOT Analysis
        15.3.9    The Procter & Gamble Company
           15.3.9.1 Company Overview
           15.3.9.2 Product Portfolio 
           15.3.9.3 Financials 
           15.3.9.4 SWOT Analysis
        15.3.10    Unilever Plc
           15.3.10.1 Company Overview
           15.3.10.2 Product Portfolio 
           15.3.10.3 Financials 
           15.3.10.4 SWOT Analysis

List of Figures

Figure 1: Global: Household Cleaners Market: Major Drivers and Challenges
Figure 2: Global: Household Cleaners Market: Sales Value (in Billion US$), 2014-2019
Figure 3: Global: Household Cleaners Market: Breakup by Product Type (in %), 2019
Figure 4: Global: Household Cleaners Market: Breakup by Distribution Channel (in %), 2019
Figure 5: Global: Household Cleaners Market: Breakup by Ingredient (in %), 2019
Figure 5: Global: Household Cleaners Market: Breakup by Application (in %), 2019
Figure 6: Global: Household Cleaners Market: Breakup by Region (in %), 2019
Figure 7: Global: Household Cleaners Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 8: Global: Household Cleaners (Surface Cleaner) Market: Sales Value (in Million US$), 2014 & 2019
Figure 9: Global: Household Cleaners (Surface Cleaner) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 10: Global: Household Cleaners (Glass Cleaner) Market: Sales Value (in Million US$), 2014 & 2019
Figure 11: Global: Household Cleaners (Glass Cleaner) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 12: Global: Household Cleaners (Toilet Bowl Cleaner) Market: Sales Value (in Million US$), 2014 & 2019
Figure 13: Global: Household Cleaners (Toilet Bowl Cleaner) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 14: Global: Household Cleaners (Other Product Types) Market: Sales Value (in Million US$), 2014 & 2019
Figure 15: Global: Household Cleaners (Other Product Types) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 16: Global: Household Cleaners (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2014 & 2019
Figure 17: Global: Household Cleaners (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 18: Global: Household Cleaners (Convenience Stores) Market: Sales Value (in Million US$), 2014 & 2019
Figure 19: Global: Household Cleaners (Convenience Stores) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 20: Global: Household Cleaners (Online Stores) Market: Sales Value (in Million US$), 2014 & 2019
Figure 21: Global: Household Cleaners (Online Stores) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 22: Global: Household Cleaners (Other Distribution Channels) Market: Sales Value (in Million US$), 2014 & 2019
Figure 23: Global: Household Cleaners (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 24: Global: Household Cleaners (Surfactants) Market: Sales Value (in Million US$), 2014 & 2019
Figure 25: Global: Household Cleaners (Surfactants) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 26: Global: Household Cleaners (Builders) Market: Sales Value (in Million US$), 2014 & 2019
Figure 27: Global: Household Cleaners (Builders) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 28: Global: Household Cleaners (Solvents) Market: Sales Value (in Million US$), 2014 & 2019
Figure 29: Global: Household Cleaners (Solvents) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 30: Global: Household Cleaners (Antimicrobials) Market: Sales Value (in Million US$), 2014 & 2019
Figure 31: Global: Household Cleaners (Antimicrobials) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 32: Global: Household Cleaners (Other Ingredients) Market: Sales Value (in Million US$), 2014 & 2019
Figure 33: Global: Household Cleaners (Other Ingredients) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 34: Global: Household Cleaners (Bathroom) Market: Sales Value (in Million US$), 2014 & 2019
Figure 35: Global: Household Cleaners (Bathroom) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 36: Global: Household Cleaners (Kitchen) Market: Sales Value (in Million US$), 2014 & 2019
Figure 37: Global: Household Cleaners (Kitchen) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 38: Global: Household Cleaners (Floor) Market: Sales Value (in Million US$), 2014 & 2019
Figure 39: Global: Household Cleaners (Floor) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 40: Global: Household Cleaners (Fabric) Market: Sales Value (in Million US$), 2014 & 2019
Figure 41: Global: Household Cleaners (Fabric) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 42: Global: Household Cleaners (Other Applications) Market: Sales Value (in Million US$), 2014 & 2019
Figure 43: Global: Household Cleaners (Other Applications) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 44: North America: Household Cleaners Market: Sales Value (in Million US$), 2014 & 2019
Figure 45: North America: Household Cleaners Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 46: United States: Household Cleaners Market: Sales Value (in Million US$), 2014 & 2019
Figure 47: United States: Household Cleaners Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 48: Canada: Household Cleaners Market: Sales Value (in Million US$), 2014 & 2019
Figure 49: Canada: Household Cleaners Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 50: Asia Pacific: Household Cleaners Market: Sales Value (in Million US$), 2014 & 2019
Figure 51: Asia Pacific: Household Cleaners Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 52: China: Household Cleaners Market: Sales Value (in Million US$), 2014 & 2019
Figure 53: China: Household Cleaners Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 54: Japan: Household Cleaners Market: Sales Value (in Million US$), 2014 & 2019
Figure 55: Japan: Household Cleaners Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 56: India: Household Cleaners Market: Sales Value (in Million US$), 2014 & 2019
Figure 57: India: Household Cleaners Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 58: South Korea: Household Cleaners Market: Sales Value (in Million US$), 2014 & 2019
Figure 59: South Korea: Household Cleaners Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 60: Australia: Household Cleaners Market: Sales Value (in Million US$), 2014 & 2019
Figure 61: Australia: Household Cleaners Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 62: Indonesia: Household Cleaners Market: Sales Value (in Million US$), 2014 & 2019
Figure 63: Indonesia: Household Cleaners Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 64: Others: Household Cleaners Market: Sales Value (in Million US$), 2014 & 2019
Figure 65: Others: Household Cleaners Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 66: Europe: Household Cleaners Market: Sales Value (in Million US$), 2014 & 2019
Figure 67: Europe: Household Cleaners Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 68: Germany: Household Cleaners Market: Sales Value (in Million US$), 2014 & 2019
Figure 69: Germany: Household Cleaners Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 70: France: Household Cleaners Market: Sales Value (in Million US$), 2014 & 2019
Figure 71: France: Household Cleaners Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 72: United Kingdom: Household Cleaners Market: Sales Value (in Million US$), 2014 & 2019
Figure 73: United Kingdom: Household Cleaners Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 74: Italy: Household Cleaners Market: Sales Value (in Million US$), 2014 & 2019
Figure 75: Italy: Household Cleaners Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 76: Spain: Household Cleaners Market: Sales Value (in Million US$), 2014 & 2019
Figure 77: Spain: Household Cleaners Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 78: Russia: Household Cleaners Market: Sales Value (in Million US$), 2014 & 2019
Figure 79: Russia: Household Cleaners Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 80: Others: Household Cleaners Market: Sales Value (in Million US$), 2014 & 2019
Figure 81: Others: Household Cleaners Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 82: Latin America: Household Cleaners Market: Sales Value (in Million US$), 2014 & 2019
Figure 83: Latin America: Household Cleaners Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 84: Brazil: Household Cleaners Market: Sales Value (in Million US$), 2014 & 2019
Figure 85: Brazil: Household Cleaners Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 86: Mexico: Household Cleaners Market: Sales Value (in Million US$), 2014 & 2019
Figure 87: Mexico: Household Cleaners Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 88: Others: Household Cleaners Market: Sales Value (in Million US$), 2014 & 2019
Figure 89: Others: Household Cleaners Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 90: Middle East and Africa: Household Cleaners Market: Sales Value (in Million US$), 2014 & 2019
Figure 91: Middle East and Africa: Household Cleaners Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 92: Global: Household Cleaners Industry: SWOT Analysis
Figure 93: Global: Household Cleaners Industry: Value Chain Analysis
Figure 94: Global: Household Cleaners Industry: Porter’s Five Forces Analysis


List of Tables

Table 1: Global: Household Cleaners Market: Key Industry Highlights, 2019 and 2025
Table 2: Global: Household Cleaners Market Forecast: Breakup by Product Type (in Million US$), 2020-2025
Table 3: Global: Household Cleaners Market Forecast: Breakup by Distribution Channel (in Million US$), 2020-2025
Table 4: Global: Household Cleaners Market Forecast: Breakup by Ingredient (in Million US$), 2020-2025
Table 5: Global: Household Cleaners Market Forecast: Breakup by Application (in Million US$), 2020-2025
Table 6: Global: Household Cleaners Market Forecast: Breakup by Region (in Million US$), 2020-2025
Table 7: Global: Household Cleaners Market Structure
Table 8: Global: Household Cleaners Market: Key Players

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