Market Overview:
The global household cleaners market size reached US$ 34.0 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 44.2 Billion by 2027, exhibiting a CAGR of 4.4% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.
Household cleaners refer to various chemicals and cleaning solutions that are used for removing dirt, germs and other contaminants from soft and hard surfaces at home. They include abrasive, non-abrasive and specialty cleaners, bleaches, disinfectants, hard water stain removers and other ammonia- and baking soda-based products. These products are effective against dust, clay, oil, grease, soap scum, hard water marks, limescale, mold and mildew. They are commonly available in the packaging of triggered sprays, aerosol cans and in-pump actuated bottles and can aid in maintaining personal health and hygiene in the household.
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Note: Values and trends in the above chart consists of dummy data and are only shown here for representation purpose. Kindly contact us for the actual market size and trends.
Increasing awareness regarding personal hygiene and cleanliness in residential and commercial spaces on account of the spread of the coronavirus disease (COVID-19) represents one of the key factors driving the growth of the market. In line with this, there is a growing preference for specialized cleaners that can be used on glass, mirrored surfaces, stainless steel and wood. Furthermore, the rising demand for environment-friendly and sustainable household products is also providing a boost to the market growth. Household cleaners are usually manufactured using cleaning agents, such as alkalis, acids, surfactants and degreases, which may have a detrimental effect on health upon prolonged exposure. Hence, product manufacturers are using natural and organic ingredients, such as vegetable oils, cornstarch, alcohol, baking soda, oxygen bleach, washing soda and citrus solvents, which is creating a positive outlook for the market. Other factors, including significant infrastructural development resulting in an increasing number of residential projects, coupled with rapid urbanization, rising disposable incomes and changing lifestyles of the consumers, are projected to drive the market further.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global household cleaners market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on product type, distribution channel, ingredient and application.
Breakup by Product Type:
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Note: Values and trends in the above chart consists of dummy data and are only shown here for representation purpose. Kindly contact us for the actual market size and trends.
- Surface Cleaner
- Glass Cleaner
- Toilet Bowl Cleaner
- Others
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Online Stores
- Others
Breakup by Ingredient:
- Surfactants
- Builders
- Solvents
- Antimicrobials
- Others
Breakup by Application:
- Bathroom
- Kitchen
- Floor
- Fabric
- Others
Breakup by Region:
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- North America
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Middle East and Africa
Competitive Landscape:
The report has also analysed the competitive landscape of the market with some of the key players being Bombril S/A, Church & Dwight Co. Inc., Colgate-Palmolive Company, Godrej Consumer Products Limited, Henkel AG & Company KGaA, Kao Corporation, Reckitt Benckiser Group plc., S. C. Johnson & Son Inc., The Procter & Gamble Company and Unilever Plc, etc.
Report Coverage:
| Report Features |
Details |
|---|
| Base Year of the Analysis |
2021 |
| Historical Period |
2016-2021 |
| Forecast Period |
2022-2027 |
| Units |
US$ Billion |
| Segment Coverage |
Product Type, Distribution Channel, Ingredient, Application, Region |
| Region Covered |
Asia Pacific, Europe, North America, Latin America, Middle East and Africa |
| Countries Covered |
United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico |
| Companies Covered |
Bombril S/A, Church & Dwight Co. Inc., Colgate-Palmolive Company, Godrej Consumer Products Limited, Henkel AG & Company KGaA, Kao Corporation, Reckitt Benckiser Group plc., S. C. Johnson & Son Inc., The Procter & Gamble Company and Unilever Plc |
| Customization Scope |
10% Free Customization |
| Report Price and Purchase Option |
Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499 |
| Post-Sale Analyst Support |
10-12 Weeks |
| Delivery Format |
PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
- How has the global household cleaners market performed so far and how will it perform in the coming years?
- What are the key regional markets?
- What has been the impact of COVID-19 on the global household cleaners market?
- What is the breakup of the market based on the product type?
- What is the breakup of the market based on the distribution channel?
- What is the breakup of the market based on the ingredient?
- What is the breakup of the market based on the application?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the industry?
- What is the structure of the global household cleaners market and who are the key players?
- What is the degree of competition in the industry?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Household Cleaners Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Product Type
6.1 Surface Cleaner
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Glass Cleaner
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Toilet Bowl Cleaner
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Others
6.4.1 Market Trends
6.4.2 Market Forecast
7 Market Breakup by Distribution Channel
7.1 Supermarkets and Hypermarkets
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Convenience Stores
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Online Stores
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Others
7.4.1 Market Trends
7.4.2 Market Forecast
8 Market Breakup by Ingredient
8.1 Surfactants
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Builders
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Solvents
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Antimicrobials
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Others
8.5.1 Market Trends
8.5.2 Market Forecast
9 Market Breakup by Application
9.1 Bathroom
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Kitchen
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Floor
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Fabric
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Others
9.5.1 Market Trends
9.5.2 Market Forecast
10 Market Breakup by Region
10.1 North America
10.1.1 United States
10.1.1.1 Market Trends
10.1.1.2 Market Forecast
10.1.2 Canada
10.1.2.1 Market Trends
10.1.2.2 Market Forecast
10.2 Asia Pacific
10.2.1 China
10.2.1.1 Market Trends
10.2.1.2 Market Forecast
10.2.2 Japan
10.2.2.1 Market Trends
10.2.2.2 Market Forecast
10.2.3 India
10.2.3.1 Market Trends
10.2.3.2 Market Forecast
10.2.4 South Korea
10.2.4.1 Market Trends
10.2.4.2 Market Forecast
10.2.5 Australia
10.2.5.1 Market Trends
10.2.5.2 Market Forecast
10.2.6 Indonesia
10.2.6.1 Market Trends
10.2.6.2 Market Forecast
10.2.7 Others
10.2.7.1 Market Trends
10.2.7.2 Market Forecast
10.3 Europe
10.3.1 Germany
10.3.1.1 Market Trends
10.3.1.2 Market Forecast
10.3.2 France
10.3.2.1 Market Trends
10.3.2.2 Market Forecast
10.3.3 United Kingdom
10.3.3.1 Market Trends
10.3.3.2 Market Forecast
10.3.4 Italy
10.3.4.1 Market Trends
10.3.4.2 Market Forecast
10.3.5 Spain
10.3.5.1 Market Trends
10.3.5.2 Market Forecast
10.3.6 Russia
10.3.6.1 Market Trends
10.3.6.2 Market Forecast
10.3.7 Others
10.3.7.1 Market Trends
10.3.7.2 Market Forecast
10.4 Latin America
10.4.1 Brazil
10.4.1.1 Market Trends
10.4.1.2 Market Forecast
10.4.2 Mexico
10.4.2.1 Market Trends
10.4.2.2 Market Forecast
10.4.3 Others
10.4.3.1 Market Trends
10.4.3.2 Market Forecast
10.5 Middle East and Africa
10.5.1 Market Trends
10.5.2 Market Breakup by Country
10.5.3 Market Forecast
11 SWOT Analysis
11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes
14 Price Indicators
15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
15.3.1 Bombril S/A
15.3.1.1 Company Overview
15.3.1.2 Product Portfolio
15.3.1.3 Financials
15.3.1.4 SWOT Analysis
15.3.2 Church & Dwight Co. Inc.
15.3.2.1 Company Overview
15.3.2.2 Product Portfolio
15.3.2.3 Financials
15.3.2.4 SWOT Analysis
15.3.3 Colgate-Palmolive Company
15.3.3.1 Company Overview
15.3.3.2 Product Portfolio
15.3.3.3 Financials
15.3.3.4 SWOT Analysis
15.3.4 Godrej Consumer Products Limited
15.3.4.1 Company Overview
15.3.4.2 Product Portfolio
15.3.4.3 Financials
15.3.5 Henkel AG & Company KGaA
15.3.5.1 Company Overview
15.3.5.2 Product Portfolio
15.3.5.3 Financials
15.3.5.4 SWOT Analysis
15.3.6 Kao Corporation
15.3.6.1 Company Overview
15.3.6.2 Product Portfolio
15.3.6.3 Financials
15.3.6.4 SWOT Analysis
15.3.7 Reckitt Benckiser Group plc.
15.3.7.1 Company Overview
15.3.7.2 Product Portfolio
15.3.7.3 Financials
15.3.7.4 SWOT Analysis
15.3.8 S. C. Johnson & Son Inc.
15.3.8.1 Company Overview
15.3.8.2 Product Portfolio
15.3.8.3 SWOT Analysis
15.3.9 The Procter & Gamble Company
15.3.9.1 Company Overview
15.3.9.2 Product Portfolio
15.3.9.3 Financials
15.3.9.4 SWOT Analysis
15.3.10 Unilever Plc
15.3.10.1 Company Overview
15.3.10.2 Product Portfolio
15.3.10.3 Financials
15.3.10.4 SWOT Analysis
List of Figures
Figure 1: Global: Household Cleaners Market: Major Drivers and Challenges
Figure 2: Global: Household Cleaners Market: Sales Value (in Billion US$), 2016-2021
Figure 3: Global: Household Cleaners Market: Breakup by Product Type (in %), 2021
Figure 4: Global: Household Cleaners Market: Breakup by Distribution Channel (in %), 2021
Figure 5: Global: Household Cleaners Market: Breakup by Ingredient (in %), 2021
Figure 6: Global: Household Cleaners Market: Breakup by Application (in %), 2021
Figure 7: Global: Household Cleaners Market: Breakup by Region (in %), 2021
Figure 8: Global: Household Cleaners Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 9: Global: Household Cleaners (Surface Cleaner) Market: Sales Value (in Million US$), 2016 & 2021
Figure 10: Global: Household Cleaners (Surface Cleaner) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 11: Global: Household Cleaners (Glass Cleaner) Market: Sales Value (in Million US$), 2016 & 2021
Figure 12: Global: Household Cleaners (Glass Cleaner) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 13: Global: Household Cleaners (Toilet Bowl Cleaner) Market: Sales Value (in Million US$), 2016 & 2021
Figure 14: Global: Household Cleaners (Toilet Bowl Cleaner) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 15: Global: Household Cleaners (Other Product Types) Market: Sales Value (in Million US$), 2016 & 2021
Figure 16: Global: Household Cleaners (Other Product Types) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 17: Global: Household Cleaners (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2016 & 2021
Figure 18: Global: Household Cleaners (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 19: Global: Household Cleaners (Convenience Stores) Market: Sales Value (in Million US$), 2016 & 2021
Figure 20: Global: Household Cleaners (Convenience Stores) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 21: Global: Household Cleaners (Online Stores) Market: Sales Value (in Million US$), 2016 & 2021
Figure 22: Global: Household Cleaners (Online Stores) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 23: Global: Household Cleaners (Other Distribution Channels) Market: Sales Value (in Million US$), 2016 & 2021
Figure 24: Global: Household Cleaners (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 25: Global: Household Cleaners (Surfactants) Market: Sales Value (in Million US$), 2016 & 2021
Figure 26: Global: Household Cleaners (Surfactants) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 27: Global: Household Cleaners (Builders) Market: Sales Value (in Million US$), 2016 & 2021
Figure 28: Global: Household Cleaners (Builders) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 29: Global: Household Cleaners (Solvents) Market: Sales Value (in Million US$), 2016 & 2021
Figure 30: Global: Household Cleaners (Solvents) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 31: Global: Household Cleaners (Antimicrobials) Market: Sales Value (in Million US$), 2016 & 2021
Figure 32: Global: Household Cleaners (Antimicrobials) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 33: Global: Household Cleaners (Other Ingredients) Market: Sales Value (in Million US$), 2016 & 2021
Figure 34: Global: Household Cleaners (Other Ingredients) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 35: Global: Household Cleaners (Bathroom) Market: Sales Value (in Million US$), 2016 & 2021
Figure 36: Global: Household Cleaners (Bathroom) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 37: Global: Household Cleaners (Kitchen) Market: Sales Value (in Million US$), 2016 & 2021
Figure 38: Global: Household Cleaners (Kitchen) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 39: Global: Household Cleaners (Floor) Market: Sales Value (in Million US$), 2016 & 2021
Figure 40: Global: Household Cleaners (Floor) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 41: Global: Household Cleaners (Fabric) Market: Sales Value (in Million US$), 2016 & 2021
Figure 42: Global: Household Cleaners (Fabric) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 43: Global: Household Cleaners (Other Applications) Market: Sales Value (in Million US$), 2016 & 2021
Figure 44: Global: Household Cleaners (Other Applications) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 45: North America: Household Cleaners Market: Sales Value (in Million US$), 2016 & 2021
Figure 46: North America: Household Cleaners Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 47: United States: Household Cleaners Market: Sales Value (in Million US$), 2016 & 2021
Figure 48: United States: Household Cleaners Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 49: Canada: Household Cleaners Market: Sales Value (in Million US$), 2016 & 2021
Figure 50: Canada: Household Cleaners Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 51: Asia Pacific: Household Cleaners Market: Sales Value (in Million US$), 2016 & 2021
Figure 52: Asia Pacific: Household Cleaners Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 53: China: Household Cleaners Market: Sales Value (in Million US$), 2016 & 2021
Figure 54: China: Household Cleaners Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 55: Japan: Household Cleaners Market: Sales Value (in Million US$), 2016 & 2021
Figure 56: Japan: Household Cleaners Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 57: India: Household Cleaners Market: Sales Value (in Million US$), 2016 & 2021
Figure 58: India: Household Cleaners Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 59: South Korea: Household Cleaners Market: Sales Value (in Million US$), 2016 & 2021
Figure 60: South Korea: Household Cleaners Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 61: Australia: Household Cleaners Market: Sales Value (in Million US$), 2016 & 2021
Figure 62: Australia: Household Cleaners Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 63: Indonesia: Household Cleaners Market: Sales Value (in Million US$), 2016 & 2021
Figure 64: Indonesia: Household Cleaners Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 65: Others: Household Cleaners Market: Sales Value (in Million US$), 2016 & 2021
Figure 66: Others: Household Cleaners Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 67: Europe: Household Cleaners Market: Sales Value (in Million US$), 2016 & 2021
Figure 68: Europe: Household Cleaners Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 69: Germany: Household Cleaners Market: Sales Value (in Million US$), 2016 & 2021
Figure 70: Germany: Household Cleaners Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 71: France: Household Cleaners Market: Sales Value (in Million US$), 2016 & 2021
Figure 72: France: Household Cleaners Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 73: United Kingdom: Household Cleaners Market: Sales Value (in Million US$), 2016 & 2021
Figure 74: United Kingdom: Household Cleaners Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 75: Italy: Household Cleaners Market: Sales Value (in Million US$), 2016 & 2021
Figure 76: Italy: Household Cleaners Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 77: Spain: Household Cleaners Market: Sales Value (in Million US$), 2016 & 2021
Figure 78: Spain: Household Cleaners Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 79: Russia: Household Cleaners Market: Sales Value (in Million US$), 2016 & 2021
Figure 80: Russia: Household Cleaners Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 81: Others: Household Cleaners Market: Sales Value (in Million US$), 2016 & 2021
Figure 82: Others: Household Cleaners Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 83: Latin America: Household Cleaners Market: Sales Value (in Million US$), 2016 & 2021
Figure 84: Latin America: Household Cleaners Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 85: Brazil: Household Cleaners Market: Sales Value (in Million US$), 2016 & 2021
Figure 86: Brazil: Household Cleaners Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 87: Mexico: Household Cleaners Market: Sales Value (in Million US$), 2016 & 2021
Figure 88: Mexico: Household Cleaners Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 89: Others: Household Cleaners Market: Sales Value (in Million US$), 2016 & 2021
Figure 90: Others: Household Cleaners Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 91: Middle East and Africa: Household Cleaners Market: Sales Value (in Million US$), 2016 & 2021
Figure 92: Middle East and Africa: Household Cleaners Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 93: Global: Household Cleaners Industry: SWOT Analysis
Figure 94: Global: Household Cleaners Industry: Value Chain Analysis
Figure 95: Global: Household Cleaners Industry: Porter’s Five Forces Analysis
List of Tables
Table 1: Global: Household Cleaners Market: Key Industry Highlights, 2021 and 2027
Table 2: Global: Household Cleaners Market Forecast: Breakup by Product Type (in Million US$), 2022-2027
Table 3: Global: Household Cleaners Market Forecast: Breakup by Distribution Channel (in Million US$), 2022-2027
Table 4: Global: Household Cleaners Market Forecast: Breakup by Ingredient (in Million US$), 2022-2027
Table 5: Global: Household Cleaners Market Forecast: Breakup by Application (in Million US$), 2022-2027
Table 6: Global: Household Cleaners Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 7: Global: Household Cleaners Market: Competitive Structure
Table 8: Global: Household Cleaners Market: Key Players