In-app Advertising Market Report by Advertising Type (Banner Ads, Interstitial Ads, Rich Media Ads, Video Ads, and Others), Platform (Android, iOS, and Others), Application (Messaging, Entertainment, Gaming, Online Shopping, Payment and Ticketing, and Others), and Region 2024-2032
The global in-app advertising market size reached US$ 163.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 728.7 Billion by 2032, exhibiting a growth rate (CAGR) of 17.5% during 2024-2032.
Market Size in 2023
US$ 163.2 Billion
Market Forecast in 2032
US$ 728.7 Billion
Market Growth Rate 2024-2032
Mobile app advertising refers to a monetizing strategy that enables advertisers to promote their products and services on smartphone applications. The mobile app requests an advertisement from the network, which uses an algorithm to identify and deliver the most suitable advertisement to the user in real-time. Some of the commonly used in-app advertisement formats include banners, interstitials, video units and rich media ads. In comparison to the traditional advertisements, in-app ads are more user friendly, can be customized according to the user’s requirements and offer advanced location targeting features that improve consumer engagement and retention.
In-app Advertising Market Trends:
Easy accessibility to high-speed internet and the increasing utilization of smartphones and tablets are among the key factors driving the growth of the market. In recent years, the amount of information utilized through the applications installed in smartphones has significantly increased. Manufacturers and service providers promote their products through innovative video ads to reach a broader consumer base and generate quality leads. Furthermore, extensive utilization of mobile applications to access social media, along with the advent of online gaming, is facilitating the market growth. In-app advertisers use ad space available in mobile-based online games to promote their products, while offering rewards, extended game time and other benefits. Additionally, the implementation of location-based technology to track customers and advertise personalized content is acting as another growth-inducing factor. Advertisers can monitor the consumer’s location and their preferences to provide useful recommendations about the products and services available nearby. Other factors, including the penetration of broadband services and rapid urbanization, especially in the developing economies, are expected to drive the market further.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global in-app advertising market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on advertising type, platform and application.
Breakup by Advertising Type:
Rich Media Ads
Breakup by Platform:
Breakup by Application:
Payment and Ticketing
Breakup by Region:
Middle East and Africa
The competitive landscape of the industry has also been examined with some of the key players being Amobee Inc. (Singapore Telecommunications Limited), Apple Inc., BYYD Inc., Chartboost Inc., Facebook Inc., Flurry Inc. (Verizon Media), Google AdMob (Google Inc.), InMobi (InMobi Pte Ltd.), MoPub Inc. (Twitter), One by AOL (AOL), Tapjoy Inc. and Tune Inc.
Base Year of the Analysis
Advertising Type, Platform, Application,Region
Asia Pacific, Europe, North America, Latin America, Middle East and Africa
United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Amobee Inc. (Singapore Telecommunications Limited), Apple Inc., BYYD Inc., Chartboost Inc., Facebook Inc., Flurry Inc. (Verizon Media), Google AdMob (Google Inc.), InMobi (InMobi Pte Ltd.), MoPub Inc. (Twitter), One by AOL (AOL), Tapjoy Inc. and Tune Inc.
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Key Questions Answered in This Report
The global in-app advertising market was valued at US$ 163.2 Billion in 2023.
We expect the global in-app advertising market to exhibit a CAGR of 17.5% during 2024-2032.
The rising accessibility of high-speed internet, along with the introduction of location-based technology to track customers and advertise personalized content, is primarily driving the global in-app advertising market.
The sudden outbreak of the COVID-19 pandemic has led to the increasing adoption of in-app advertising for promoting numerous products and services on smartphone applications over traditional marketing techniques, during the lockdown scenario.
Based on the advertising type, the market can be segmented into banner ads, interstitial ads, rich media ads, video ads, and others. Currently, banner ads hold the majority of the market share.
Based on the platform, the market has been divided into android, iOS, and others, where android currently exhibits a clear dominance in the market.
Based on the application, the market can be categorized into messaging, entertainment, gaming, online shopping, payment and ticketing, and others. Currently, messaging exhibits a clear dominance in the market.
On a regional level, the market has been classified into North America, Asia Pacific, Europe, Latin America, and Middle East and Africa, where Asia Pacific currently dominates the global market.
Some of the major players in the global in-app advertising market include Amobee Inc. (Singapore Telecommunications Limited), Apple Inc., BYYD Inc., Chartboost Inc., Facebook Inc., Flurry Inc. (Verizon Media), Google AdMob (Google Inc.), InMobi (InMobi Pte Ltd.), MoPub Inc. (Twitter), One by AOL (AOL), Tapjoy Inc., and Tune Inc.
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