1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 India AdTech Market - Introduction
4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence
5 India AdTech Market Landscape
5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)
6 India AdTech Market - Breakup by Solution
6.1 Demand-Side Platforms (DSPs)
6.1.1 Overview
6.1.2 Historical and Current Market Trends (2019-2024)
6.1.3 Market Forecast (2025-2033)
6.2 Supply-Side Platforms (SSPs)
6.2.1 Overview
6.2.2 Historical and Current Market Trends (2019-2024)
6.2.3 Market Forecast (2025-2033)
6.3 Ad Networks
6.3.1 Overview
6.3.2 Historical and Current Market Trends (2019-2024)
6.3.3 Market Forecast (2025-2033)
6.4 Data Management Platforms (DMPs)
6.4.1 Overview
6.4.2 Historical and Current Market Trends (2019-2024)
6.4.3 Market Forecast (2025-2033)
6.5 Others
6.5.1 Historical and Current Market Trends (2019-2024)
6.5.2 Market Forecast (2025-2033)
7 India AdTech Market - Breakup by Advertising Type
7.1 Programmatic Advertising
7.1.1 Overview
7.1.2 Historical and Current Market Trends (2019-2024)
7.1.3 Market Forecast (2025-2033)
7.2 Search Advertising
7.2.1 Overview
7.2.2 Historical and Current Market Trends (2019-2024)
7.2.3 Market Forecast (2025-2033)
7.3 Display Advertising
7.3.1 Overview
7.3.2 Historical and Current Market Trends (2019-2024)
7.3.3 Market Forecast (2025-2033)
7.4 Mobile Advertising
7.4.1 Overview
7.4.2 Historical and Current Market Trends (2019-2024)
7.4.3 Market Forecast (2025-2033)
7.5 Email Marketing
7.5.1 Overview
7.5.2 Historical and Current Market Trends (2019-2024)
7.5.3 Market Forecast (2025-2033)
7.6 Native Advertising
7.6.1 Overview
7.6.2 Historical and Current Market Trends (2019-2024)
7.6.3 Market Forecast (2025-2033)
7.7 Others
7.7.1 Historical and Current Market Trends (2019-2024)
7.7.2 Market Forecast (2025-2033)
8 India AdTech Market - Breakup by Platform
8.1 Mobile
8.1.1 Overview
8.1.2 Historical and Current Market Trends (2019-2024)
8.1.3 Market Forecast (2025-2033)
8.2 Web
8.2.1 Overview
8.2.2 Historical and Current Market Trends (2019-2024)
8.2.3 Market Forecast (2025-2033)
8.3 Others
8.3.1 Historical and Current Market Trends (2019-2024)
8.3.2 Market Forecast (2025-2033)
9 India AdTech Market - Breakup by Enterprise Size
9.1 Small and Medium-sized Enterprises (SMEs)
9.1.1 Overview
9.1.2 Historical and Current Market Trends (2019-2024)
9.1.3 Market Forecast (2025-2033)
9.2 Large Enterprises
9.2.1 Overview
9.2.2 Historical and Current Market Trends (2019-2024)
9.2.3 Market Forecast (2025-2033)
10 India AdTech Market - Breakup by Industry Vertical
10.1 Media and Entertainment
10.1.1 Overview
10.1.2 Historical and Current Market Trends (2019-2024)
10.1.3 Market Forecast (2025-2033)
10.2 BFSI
10.2.1 Overview
10.2.2 Historical and Current Market Trends (2019-2024)
10.2.3 Market Forecast (2025-2033)
10.3 Education
10.3.1 Overview
10.3.2 Historical and Current Market Trends (2019-2024)
10.3.3 Market Forecast (2025-2033)
10.4 Retail and Consumer Goods
10.4.1 Overview
10.4.2 Historical and Current Market Trends (2019-2024)
10.4.3 Market Forecast (2025-2033)
10.5 IT and Telecom
10.5.1 Overview
10.5.2 Historical and Current Market Trends (2019-2024)
10.5.3 Market Forecast (2025-2033)
10.6 Healthcare
10.6.1 Overview
10.6.2 Historical and Current Market Trends (2019-2024)
10.6.3 Market Forecast (2025-2033)
10.7 Others
10.7.1 Historical and Current Market Trends (2019-2024)
10.7.2 Market Forecast (2025-2033)
11 India AdTech Market – Breakup by Region
11.1 North India
11.1.1 Overview
11.1.2 Historical and Current Market Trends (2019-2024)
11.1.3 Market Breakup by Solution
11.1.4 Market Breakup by Advertising Type
11.1.5 Market Breakup by Platform
11.1.6 Market Breakup by Enterprise Size
11.1.7 Market Breakup by Industry Vertical
11.1.8 Key Players
11.1.9 Market Forecast (2025-2033)
11.2 South India
11.2.1 Overview
11.2.2 Historical and Current Market Trends (2019-2024)
11.2.3 Market Breakup by Solution
11.2.4 Market Breakup by Advertising Type
11.2.5 Market Breakup by Platform
11.2.6 Market Breakup by Enterprise Size
11.2.7 Market Breakup by Industry Vertical
11.2.8 Key Players
11.2.9 Market Forecast (2025-2033)
11.3 East India
11.3.1 Overview
11.3.2 Historical and Current Market Trends (2019-2024)
11.3.3 Market Breakup by Solution
11.3.4 Market Breakup by Advertising Type
11.3.5 Market Breakup by Platform
11.3.6 Market Breakup by Enterprise Size
11.3.7 Market Breakup by Industry Vertical
11.3.8 Key Players
11.3.9 Market Forecast (2025-2033)
11.4 West India
11.4.1 Overview
11.4.2 Historical and Current Market Trends (2019-2024)
11.4.3 Market Breakup by Solution
11.4.4 Market Breakup by Advertising Type
11.4.5 Market Breakup by Platform
11.4.6 Market Breakup by Enterprise Size
11.4.7 Market Breakup by Industry Vertical
11.4.8 Key Players
11.4.9 Market Forecast (2025-2033)
12 India AdTech Market – Competitive Landscape
12.1 Overview
12.2 Market Structure
12.3 Market Player Positioning
12.4 Top Winning Strategies
12.5 Competitive Dashboard
12.6 Company Evaluation Quadrant
13 Profiles of Key Players
13.1 Company A
13.1.1 Business Overview
13.1.2 Services Offered
13.1.3 Business Strategies
13.1.4 SWOT Analysis
13.1.5 Major News and Events
13.2 Company B
13.2.1 Business Overview
13.2.2 Services Offered
13.2.3 Business Strategies
13.2.4 SWOT Analysis
13.2.5 Major News and Events
13.3 Company C
13.3.1 Business Overview
13.3.2 Services Offered
13.3.3 Business Strategies
13.3.4 SWOT Analysis
13.3.5 Major News and Events
13.4 Company D
13.4.1 Business Overview
13.4.2 Services Offered
13.4.3 Business Strategies
13.4.4 SWOT Analysis
13.4.5 Major News and Events
13.5 Company E
13.5.1 Business Overview
13.5.2 Services Offered
13.5.3 Business Strategies
13.5.4 SWOT Analysis
13.5.5 Major News and Events
Company names have not been provided here as this is a sample TOC. The complete list is provided in the report.
14 India AdTech Market - Industry Analysis
14.1 Drivers, Restraints, and Opportunities
14.1.1 Overview
14.1.2 Drivers
14.1.3 Restraints
14.1.4 Opportunities
14.2 Porters Five Forces Analysis
14.2.1 Overview
14.2.2 Bargaining Power of Buyers
14.2.3 Bargaining Power of Suppliers
14.2.4 Degree of Competition
14.2.5 Threat of New Entrants
14.2.6 Threat of Substitutes
14.3 Value Chain Analysis
15 Appendix