India Air Fryer Market

India Air Fryer Market Overview:

The India air fryer market size reached USD 46.12 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 79.64 Million by 2033, exhibiting a growth rate (CAGR) of 5.80% during 2025-2033. The market is growing on the back of heightened health consciousness, urbanization, and oil-free cooking demand. Digital advancements, such as features like smart cooking capabilities, energy-saving, and surging online/offline retail routes are propelling adoption in the residential and commercial segments.

India Air Fryer Market Trends:

Rising Adoption of Smart and Digital Air Fryers

With rising consumer demand for convenience and accuracy in cooking, digital and smart air fryers are picking up pace in India. New air fryers today are equipped with touchscreens, pre-programmed cooking modes, and smartphone integration, enabling easy control of temperature and cooking time. Some devices incorporate voice assistant compatibility, in line with the emerging trend of smart home devices. These technological improvements enhance user experience through the assurance of uniform cooking outcomes while minimizing the effort of manual observation. For instance, in April 2024, Philips introduced the Signature Series Airfryer HD9867/90 in India, which comes with Smart Sensing Technology, Rapid Air Technology, Fat Removal Technology, and XXL capacity. The high-end air fryer provides improved precision cooking through Smart Chef Programs for a better culinary experience. Moreover, LED screens and single-touch functionality also make air fryers easier to use, attractive to urban consumers who are technologically inclined. With more consumers adopting smart kitchen solutions, the market for digital air fryers is likely to boost, especially in metro cities where technology usage is greater. This trend is also impacting product innovation, with more variety in air fryers with sophisticated automation to suit various cooking habits and dietary requirements.

Increasing Popularity of Multi-Functional Air Fryers

People are looking for appliances that are more than just air fryers, hence the popularity of multi-functional air fryers. More recent versions have multiple cooking functions, such as baking, roasting, grilling, and dehydrating, hence being an all-around kitchen solution. This is in line with the increasing trend for compact, multi-functional appliances, particularly for urban households where kitchen space is limited. The capacity to substitute several cooking appliances with one unit makes such air fryers very sought after. For example, in October 2024, Stovekraft launched the Stellar Air Fryer in India with a transparent glass top for live monitoring of meals, bladeless air frying cutting fat by 96%, and AirWhirl technology for uniform cooking. With 8 pre-set modes and a 5.5L capacity, it facilitates healthy and efficient home cooking. Additionally, most models currently include accessories, such as rotisserie attachments, two-layer racks, and extra baskets to make them more functional. This convenience attracts buyers who desire to try various types of cuisines while keeping healthy eating habits. With increasing disposable incomes and food habits, multi-functional air fryers will capture the market as they provide more convenience and value for money to consumers.

Expanding Online and Omnichannel Retail Presence

E-commerce and omnichannel retailing strategies are contributing significantly to the growth of air fryer sales in India. As more consumers buy kitchen appliances online, brands are concentrating on direct-to-consumer (D2C) models and collaborations with leading e-commerce platforms. Online shopping provides advantages, such as greater product variety, competitive prices, and doorstep delivery, which make it a favored buying channel. Various brands also give precise product demonstrations by means of web videos and live streaming, thus enabling customers to make educated purchases. Furthermore, omnichannel retailing is increasing, as physical stores bring digital touchpoints, like in-store kiosks and shopping from apps. With this blended approach, customers are able to investigate online and shop in-store or vice versa. The mix of online ease and offline trust is fueling air fryer sales, most notably among first-time consumers who want to touch and feel the product prior to purchasing.

India Air Fryer Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region level for 2025-2033. Our report has categorized the market based on product type, technology, sales channel, and end use.

Product Type Insights:

• Drawer
• Lid

The report has provided a detailed breakup and analysis of the market based on the product type. This includes drawer and lid.

Technology Insights:

• Digital
• Manual

A detailed breakup and analysis of the market based on the technology have also been provided in the report. This includes digital and manual.

Sales Channel Insights:

• Supermarkets/Hypermarkets
• Multi-Branded Stores
• Exclusive Stores
• Online
• Others

The report has provided a detailed breakup and analysis of the market based on the sales channel. This includes supermarkets/hypermarkets, multi-branded stores, exclusive stores, online, and others.

End Use Insights:

• Residential
• Commercial

A detailed breakup and analysis of the market based on the end use have also been provided in the report. This includes residential and commercial.

Regional Insights:

• North India
• South India
• East India
• West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Air Fryer Market News:

• In February 2025, Acerpure has launched the Chef 2-in-1 Flip Air Fryer in India, combining air frying, grilling, and hot pot cooking. With 360° Turboheat Air Fry Technology, 5.5L air fryer capacity, and an easy-to-use LED touch panel, it provides uniform cooking with less oil as it upgrades contemporary kitchens.
• In June 2023, INALSA has introduced the Versatile Aero Air Fryer Oven, a multi-functional kitchen appliance that integrates air frying, roasting, baking, and dehydrating. With Rapid Air Circulation Technology, easy digital controls, and a large capacity, it promotes healthier, oil-free cooking.

India Air Fryer Market Report Coverage:

Key Questions Answered in This Report:

• How has the India air fryer market performed so far and how will it perform in the coming years?
• What is the breakup of the India air fryer market on the basis of product type?
• What is the breakup of the India air fryer market on the basis of technology?
• What is the breakup of the India air fryer market on the basis of sales channel?
• What is the breakup of the India air fryer market on the basis of end use?
• What is the breakup of the India air fryer market on the basis of region?
• What are the various stages in the value chain of the India air fryer market? 
• What are the key driving factors and challenges in the India air fryer?
• What is the structure of the India air fryer market and who are the key players?
• What is the degree of competition in the India air fryer market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India air fryer market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the India air fryer market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India air fryer industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.