India Applicant Tracking System Market

India Applicant Tracking System Market Overview:

The India applicant tracking system market size reached USD 0.30 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 0.50 Billion by 2033, exhibiting a growth rate (CAGR) of 7.20% during 2025-2033. The increasing digital recruitment adoption, AI-driven automation, rising demand for efficient hiring processes, a surge in remote work, integration with advanced analytics and compliance with evolving labor laws are contributing to the market growth.

India Applicant Tracking System Market Trends:

AI-Powered Recruitment and Automation

Artificial Intelligence (AI) is transforming India’s Applicant Tracking System (ATS) market by enhancing recruitment efficiency and decision-making. AI-powered ATS solutions streamline candidate screening, automate resume parsing, and improve job matching accuracy, addressing the rising volume of job applications in the country. According to a 2023 LinkedIn Talent Solutions report, 76% of recruiters in India believe AI accelerates hiring by quickly identifying top candidates. Furthermore, AI-powered ATS solutions encourage diversity recruiting by reducing unconscious bias using machine learning (ML) algorithms that evaluate candidates based on abilities and experience rather than demographics. Beyond screening, AI chatbots increase applicant engagement by giving real-time information, hence improving the whole recruiting experience. Leading Indian ATS vendors, such as Zoho Recruit and Talview, are using AI-powered analytics to enhance hiring efforts. The increased use of natural language processing (NLP) and predictive analytics is driving the demand for AI-enabled ATS solutions. As organizations attempt to expedite hiring procedures and quickly obtain top talent, artificial intelligence (AI) continues to play an important role in defining India's recruiting environment.

Cloud-Based and Mobile ATS Solutions

The growing adoption of cloud-based and mobile-friendly Applicant Tracking System (ATS) platforms is revolutionizing India’s recruitment landscape. Startups and SMEs, in particular, are turning to cloud-based ATS solutions due to their scalability, cost-effectiveness, and accessibility. The 2024 NASSCOM report projects that over 70% of Indian enterprises will migrate HR functions, including recruitment, to cloud platforms by 2025. Additionally, Gartner forecasts that the global cloud-based HR technology market will grow at a CAGR of 8.5% from 2023 to 2025, with India witnessing substantial adoption driven by its rapid digital transformation. Mobile-first ATS solutions are also gaining momentum, with India recording a 45% increase in mobile recruitment applications in 2023. As more job seekers rely on smartphones for job applications, ATS providers are enhancing platforms with mobile-friendly job postings, AI-driven chat support, and seamless interview scheduling. Leading companies like Keka and Darwinbox are introducing mobile-based ATS solutions tailored for India's evolving job market. The ability to manage hiring remotely, collaborate with HR teams in real time, and leverage cloud security features is driving widespread adoption across industries, making recruitment more agile and efficient.

India Applicant Tracking System Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region/country level for 2025-2033. Our report has categorized the market based on deployment, organization size, component, and end-user.

Deployment Insights:

• On-premises
• Cloud

The report has provided a detailed breakup and analysis of the market based on the deployment. This includes on-premises and cloud.

Organization Size Insights:

• Small and Medium-sized Enterprises
• Large Enterprises

A detailed breakup and analysis of the market based on the organization size have also been provided in the report. This includes small and medium-sized enterprises, and large enterprises.

Component Insights:

• Software
• Services

The report has provided a detailed breakup and analysis of the market based on the component. This includes software and services.

End-User Insights:

• BFSI
• IT and Telecommunications
• Government and Public Sector
• Retail
• Manufacturing
• Healthcare and Life Sciences
• Others

A detailed breakup and analysis of the market based on the end-user have also been provided in the report. This includes BFSI, IT and telecommunications, government and public sector, retail, manufacturing, healthcare and life sciences, and others.

Regional Insights:

• North India
• South India
• East India
• West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Applicant Tracking System Market News:

• August 2024: Asure acquired HireClick, a recruiting solution for small and medium-sized organizations. The purchase seeks to include HireClick's user-friendly applicant tracking tools into Asure's full HCM suite. HireClick's platform includes tools for creating job descriptions, publishing them to job boards, monitoring applicants, and hiring them, all of which are simplified through a simple interface.
• July 2024: Hockey India introduced its Athlete Management System to transform talent development and management in the country. The method is designed to follow the growth of top-tier players and uncover rising potential at all levels of competition. The AMS will give targeted and data-driven support to improve performance and preserve a competitive advantage.

India Applicant Tracking System Market Report Coverage:

Key Questions Answered in This Report:

• How has the India applicant tracking system market performed so far and how will it perform in the coming years?
• What is the breakup of the India applicant tracking system market on the basis of deployment?
• What is the breakup of the India applicant tracking system market on the basis of organization size?
• What is the breakup of the India applicant tracking system market on the basis of component?
• What is the breakup of the India applicant tracking system market on the basis of end-user?
• What are the various stages in the value chain of the India applicant tracking system market? 
• What are the key driving factors and challenges in the India applicant tracking system market?
• What is the structure of the India applicant tracking system market and who are the key players?
• What is the degree of competition in the India applicant tracking system market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India applicant tracking system market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the India applicant tracking system market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India applicant tracking system industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.