India Athleisure Market

Market Overview:

India athleisure market size is projected to exhibit a growth rate (CAGR) of 5.70% during ​2024-2032​. The increasing advances in fabric technology, which have resulted in the creation of performance fabrics that are moisture-wicking, breathable, and offer enhanced flexibility, are driving the market.

Athleisure refers to a fashion trend that seamlessly blends athletic and leisurewear, creating versatile and stylish clothing suitable for both physical activity and casual settings. This genre of apparel typically includes comfortable and functional items like yoga pants, leggings, sneakers, and hoodies, designed with breathable fabrics and innovative technologies. Athleisure reflects a cultural shift towards a more health-conscious and active lifestyle, where individuals seek clothing that not only enhances performance during workouts but also seamlessly transitions into everyday wear. The trend has gained popularity for its emphasis on comfort, flexibility, and a modern aesthetic. Athleisure has transcended traditional sportswear boundaries, becoming a symbol of a dynamic lifestyle that prioritizes both fitness and fashion. Its ubiquity in contemporary wardrobes underscores a broader societal appreciation for wellness, comfort, and a balanced approach to personal style.

India Athleisure Market Trends:

The burgeoning athleisure market in India is being propelled by various factors, each contributing to its robust growth. Firstly, the escalating regional health and wellness trend has become a major driving force for the surge in demand for athleisure wear. As consumers increasingly prioritize an active lifestyle, the market responds with versatile and comfortable clothing that seamlessly transitions from the gym to everyday life. Additionally, the widespread adoption of casual dress codes in workplaces has further fueled the athleisure craze, as individuals seek stylish yet functional attire suitable for both professional and leisure activities. Furthermore, the technological advancements in fabric innovation have significantly enhanced the performance and aesthetic appeal of athleisure wear, attracting a diverse consumer base. Social media's pervasive influence has also played a pivotal role in shaping consumer preferences, with influencers and celebrities endorsing athleisure brands, creating a ripple effect that resonates with a broader audience. As a result, the regional athleisure market continues to thrive, driven by a confluence of lifestyle shifts, fashion trends, and technological advancements.

India Athleisure Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for ​2024-2032​. Our report has categorized the market based on type, product, distribution channel, and end user.

Type Insights:

• Mass Athleisure
• Premium Athleisure
   

The report has provided a detailed breakup and analysis of the market based on the type. This includes mass athleisure and premium athleisure.

Product Insights:

• Yoga Apparels (Tops, Pants, Unitards, Capris, Others)
• Shirts
• Leggings
• Shorts
• Others
   

A detailed breakup and analysis of the market based on the product have also been provided in the report. This includes yoga apparels (tops, pants, unitards, capris, others), shirts, leggings, shorts, and others.

Distribution Channel Insights:

• Online
• Offline
   

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes online and offline.

End User Insights:

• Men
• Women
• Children
   

A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes men, women, and children.

Regional Insights:

• North India
• West and Central India
• South India
• East and Northeast India
   

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, West and Central India, South India, and East and Northeast India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Athleisure Market Report Coverage:

Key Questions Answered in This Report:

• How has the India athleisure market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the India athleisure market?
• What is the breakup of the India athleisure market on the basis of type?
• What is the breakup of the India athleisure market on the basis of product?
• What is the breakup of the India athleisure market on the basis of distribution channel?
• What is the breakup of the India athleisure market on the basis of end user?
• What are the various stages in the value chain of the India athleisure market? 
• What are the key driving factors and challenges in the India athleisure?
• What is the structure of the India athleisure market and who are the key players?
• What is the degree of competition in the India athleisure market?

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India athleisure market from 2018-2032.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the India athleisure market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India athleisure industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.