India Baby Toys Market Size, Share and Forecast 2033

India Baby Toys Market Size, Share, Trends and Forecast by Product Type, Material Type, Age, Sales Channel, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A31545

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India Baby Toys Market Overview:

The India baby toys market size reached USD 520 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 700 Million by 2033, exhibiting a growth rate (CAGR) of 3.3% during 2025-2033. The market is experiencing significant growth mainly driven by rising demand for educational, electronic, and character-based toys. Increasing parental focus on cognitive development, growing e-commerce penetration and rising popularity of licensed products are contributing to significant market growth and innovation.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 520 Million
Market Forecast in 2033	USD 700 Million
Market Growth Rate 2025-2033	3.3%

India Baby Toys Market Trends:

Rising Demand for Educational Toys

The increasing preference for educational toys is a significant factor contributing to India baby toys market growth. Parents are increasingly drawn to toys that promote cognitive development, enhance problem-solving abilities and encourage early learning. STEM-based toys, Montessori kits and interactive learning games are particularly popular for fostering creativity and logical thinking from a young age. Additionally, the emphasis on screen-free hands-on learning has further accelerated the demand for these products. Many brands are introducing age-appropriate toys designed to align with early childhood educational milestones. For instance, in July 2023, Steelbird launched an innovative Baby Walker with Bluetooth connectivity enhancing infant learning and entertainment. This unique product allows babies to enjoy diverse audio content. With a focus on safety and development, Steelbird aims to capture a significant share of India's growing baby toys market. E-commerce platforms have made these products more accessible offering personalized recommendations and interactive purchasing experiences. Schools and daycare centers are also incorporating educational toys into their curriculum further driving market expansion. With continuous innovation and parental awareness educational toys are expected to significantly influence the India baby toys market share.

India Baby Toys Market Size

Growth of Licensed and Character-Based Toys

The growth of licensed and character-based toys is driving significant interest in the baby toys sector. Popular cartoon and movie franchises, superhero-themed toys and animated character merchandise are capturing the attention of young children making them a preferred choice for parents and gift-givers. Collaborations between toy manufacturers and entertainment companies are fueling the introduction of collectible figurines, action figures and themed playsets. For instance, in May 2023, Kinder Joy announced the launch of a new TVC in India featuring limited-edition Tom & Jerry and Hello Kitty toys. Conceptualized by TBWA India the campaign highlights the brand’s appeal to children. Additionally, streaming platforms and animated series have increased exposure to global characters further boosting demand. Licensed toys are also heavily promoted through digital campaigns, influencer marketing and branded events enhancing their appeal. Retailers and e-commerce platforms offer exclusive character collections encouraging limited-time purchases. With growing consumer spending on branded merchandise and expanding partnerships in the entertainment sector, licensed and character-based toys will play a crucial role in shaping the India baby toys market outlook.

India Baby Toys Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on product type, material type, age, and sales channel.

Product Type Insights:

Electronic
Soft
Educational
Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes electronic, soft, educational and others.

Material Type Insights:

Cotton
Plastic
Silicon
Foam

A detailed breakup and analysis of the market based on the material type have also been provided in the report. This includes cotton, plastic, silicon and foam.

Age Insights:

Infant (0-12 Months)
Toddlers (1 Year - 3 Years)
Pre-Schoolers (3 Years and Above)

A detailed breakup and analysis of the market based on the age have also been provided in the report. This includes infant (0-12 months), toddlers (1 year - 3 years) and pre-schoolers (3 years and above).

Sales Channel Insights:

India Baby Toys Market By Sales Channel

Exclusive Stores
Hypermarkets/Supermarkets
Retail Stores
Online
Others

A detailed breakup and analysis of the market based on the sales channel have also been provided in the report. This includes exclusive stores, hypermarkets/supermarkets, retail stores, online and others.

Regional Insights:

North India
South India
East India
West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Baby Toys Market News:

In October 2025, Ace Turtle announced the launch of its fifth Toys“R”Us store at the Mall of Dehradun, aiming to expand to 12 stores by year-end. Spanning 6,000 square feet the store features popular brands and interactive elements for children. This move supports the ‘Make in India’ initiative and enhances local toy retail.
In September 2023, Funskool India Limited announced the launch of a new range of toys and baby care products tailored for today’s children and modern parents. The products, under the brands Giggles, Fundough and Play & Learn aim to promote healthy growth, fine motor skills and social interaction while ensuring safety and entertainment.

India Baby Toys Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Million USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Product Type Material Type Age Sales Channel Region
Product Types Covered	Electronic, Soft, Educational, Others
Material Types Covered	Cotton, Plastic, Silicon, Foam
Ages Covered	Infant (0-12 Months), Toddlers (1 Year - 3 Years), Pre-Schoolers (3 Years and Above)
Sales Channels Covered	Exclusive Stores, Hypermarkets/Supermarkets, Retail Stores, Online, Others
Regions Covered	North India, South India, East India, West India
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the India baby toys market performed so far and how will it perform in the coming years?
What is the breakup of the India baby toys market on the basis of product type?
What is the breakup of the India baby toys market on the basis of material type?
What is the breakup of the India baby toys market on the basis of age?
What is the breakup of the India baby toys market on the basis of sales channel?
What is the breakup of the India baby toys market on the basis of region?
What are the various stages in the value chain of the India baby toys market?
What are the key driving factors and challenges in the India baby toys market?
What is the structure of the India baby toys market and who are the key players?
What is the degree of competition in the India baby toys market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India baby toys market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the India baby toys market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India baby toys industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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