India Beauty Devices Market Size, Share, Trends and Forecast by Type, Application, Distribution Channel, and Region, 2025-2033

India Beauty Devices Market Size, Share, Trends and Forecast by Type, Application, Distribution Channel, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A30862

India Beauty devices Market Overview:

The India beauty devices market size reached USD 1.82 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 6.83 Billion by 2033, exhibiting a growth rate (CAGR) of 15.80% during 2025-2033. The India beauty devices market share is fueled by the growing disposable incomes, increasing awareness about personal grooming, and rising preference for in-home beauty treatments. Furthermore, technology advancements, social media influence, and the need for convenience, affordability, and multi-functional devices are also propelling the India beauty devices market growth.

Report Attribute
Key Statistics
Base Year
2024
Forecast Years
2025-2033
Historical Years
2019-2024
Market Size in 2024 USD 1.82 Billion
Market Forecast in 2033 USD 6.83 Billion
Market Growth Rate 2025-2033 15.80%


India Beauty devices Market Trends:

Growth in At-Home Beauty Devices

The India beauty devices market outlook is witnessing strong growth in home beauty treatments, supported by increasing disposable incomes, increased personal grooming interest, and awareness about skincare. According to recent industry reports, India is the quickest expanding online marketplace for beauty items, with beauty e-commerce sales increasing by 39% from June to November 2024 compared to the previous year, surpassing the 3% growth of physical stores. Users are choosing home-based beauty devices with professional results, without paying a visit to salons. Devices like facial cleansing brushes, LED light therapy devices, and hair removal devices are becoming increasingly popular among Indian consumers, especially in urban India. The ease, affordability, and privacy that these devices provide have made them more desirable. The COVID-19 pandemic also contributed significantly to this trend, as individuals wanted to continue their beauty routines from home. Consequently, an increasing number of brands are launching into the market with sophisticated, user-friendly devices, frequently with smart capabilities such as app connectivity and personalized settings. This is also supported by influencer marketing, which generates awareness and consumer confidence in these devices.

India Beauty Devices Market Size

Rise in Demand for Multi-Functional Beauty Devices

Another dominant trend in India's beauty devices market is growing demand for multi-functional beauty devices. The size of the skincare industry in India hit USD 2,933.7 Million in 2023. During the projection period, the demand for skincare in India is expected to grow at a CAGR of 14.6 percent. The sector is expected to grow from USD 3,310.5 Million in 2024 to USD 12,934.2 Million by 2034. Hence, consumers are looking for more multifaceted devices that provide multiple skincare or grooming benefits within a single tool, which is cost-saving and convenient. For instance, devices that feature facial cleansing, anti-aging treatment, and acne care are gaining popularity, enabling consumers to treat different skincare issues with one product. This is being fueled by hectic lifestyles, where consumers aim to reduce the number of products they use while still achieving the best results. Apart from this, technology has made it possible to develop beauty devices with multiple functions, like facial massagers with heat therapy or hair removal devices that also exfoliate. Companies are taking advantage of this trend through the provision of innovative, all-in-one beauty products, which respond to increasing demand for multifunctionality in personal care and skincare.

India Beauty devices Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on type, application, and distribution channel.

Type Insights:

  • Trimmers and Shavers
  • Hair Dryers
  • Hair Straighteners
  • Hair Curlers
  • Epilators
  • Face Cleanser
  • Others

The report has provided a detailed breakup and analysis of the market based on the type. This includes trimmers and shavers, hair dryers, hair straighteners, hair curlers, epilators, face cleansers, and others.

Application Insights:

India Beauty Devices Market By Application

  • Individual
  • Professional

The report has provided a detailed breakup and analysis of the market based on the application. This includes individual, and professional.

Distribution Channel Insights:

  • Online
  • Multi-Branded Stores
  • Hypermarkets/Supermarkets
  • Exclusive Store
  • Others

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes online multi-branded stores, hypermarkets/supermarkets, exclusive stores, and others.

Regional Insights:

  • North India
  • South India
  • East India
  • West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Beauty devices Market News:

  • In February 2025, L'Oreal introduced the 2025 Big Bang Beauty Tech Innovation Program throughout the South Asia Pacific, Middle East, and North Africa (SAPMENA) area, encompassing India. Startups will vie for the chance to collaborate with L'Oreal on a commercial pilot involving one of the Group's 37 global brands, gain potential visibility in 35 markets throughout the SAPMENA region, and participate in a year-long mentorship program alongside senior executives from L'Oreal and affiliated partners.

India Beauty devices Market Report Coverage:

Report Features Details
Base Year of the Analysis 2024
Historical Period 2019-2024
Forecast Period 2025-2033
Units Billion USD
Scope of the Report

Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:

  • Type
  • Application
  • Distribution Channel
  • Region
Types Covered Trimmers and Shavers, Hair Dryers, Hair Straighteners, Hair Curlers, Epilators, Face Cleanser, Others
Applications Covered Individual, Professional
Distribution Channels Covered Online, Multi-Branded Stores, Hypermarkets/Supermarkets, Exclusive Store, Others
Regions Covered North India, South India, East India, West India
Customization Scope 10% Free Customization
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)


Key Questions Answered in This Report:

  • How has the India beauty devices market performed so far and how will it perform in the coming years?
  • What is the breakup of the India beauty devices market on the basis of type?
  • What is the breakup of the India beauty devices market on the basis of application?
  • What is the breakup of the India beauty devices market on the basis of distribution channel?
  • What is the breakup of the India beauty devices market on the basis of region?
  • What are the various stages in the value chain of the India beauty devices market? 
  • What are the key driving factors and challenges in the India beauty devices market?
  • What is the structure of the India beauty devices market and who are the key players?
  • What is the degree of competition in the India beauty devices market? 

Key Benefits for Stakeholders:

  • IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India beauty devices market from 2019-2033.
  • The research report provides the latest information on the market drivers, challenges, and opportunities in the India beauty devices market.
  • Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India beauty devices industry and its attractiveness.
  • Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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India Beauty Devices Market Size, Share, Trends and Forecast by Type, Application, Distribution Channel, and Region, 2025-2033
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