The India beauty devices market size reached USD 1.82 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 6.83 Billion by 2033, exhibiting a growth rate (CAGR) of 15.80% during 2025-2033. The India beauty devices market share is fueled by the growing disposable incomes, increasing awareness about personal grooming, and rising preference for in-home beauty treatments. Furthermore, technology advancements, social media influence, and the need for convenience, affordability, and multi-functional devices are also propelling the India beauty devices market growth.
Report Attribute
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Key Statistics
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Base Year
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2024 |
Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 1.82 Billion |
Market Forecast in 2033 | USD 6.83 Billion |
Market Growth Rate 2025-2033 | 15.80% |
Growth in At-Home Beauty Devices
The India beauty devices market outlook is witnessing strong growth in home beauty treatments, supported by increasing disposable incomes, increased personal grooming interest, and awareness about skincare. According to recent industry reports, India is the quickest expanding online marketplace for beauty items, with beauty e-commerce sales increasing by 39% from June to November 2024 compared to the previous year, surpassing the 3% growth of physical stores. Users are choosing home-based beauty devices with professional results, without paying a visit to salons. Devices like facial cleansing brushes, LED light therapy devices, and hair removal devices are becoming increasingly popular among Indian consumers, especially in urban India. The ease, affordability, and privacy that these devices provide have made them more desirable. The COVID-19 pandemic also contributed significantly to this trend, as individuals wanted to continue their beauty routines from home. Consequently, an increasing number of brands are launching into the market with sophisticated, user-friendly devices, frequently with smart capabilities such as app connectivity and personalized settings. This is also supported by influencer marketing, which generates awareness and consumer confidence in these devices.
Rise in Demand for Multi-Functional Beauty Devices
Another dominant trend in India's beauty devices market is growing demand for multi-functional beauty devices. The size of the skincare industry in India hit USD 2,933.7 Million in 2023. During the projection period, the demand for skincare in India is expected to grow at a CAGR of 14.6 percent. The sector is expected to grow from USD 3,310.5 Million in 2024 to USD 12,934.2 Million by 2034. Hence, consumers are looking for more multifaceted devices that provide multiple skincare or grooming benefits within a single tool, which is cost-saving and convenient. For instance, devices that feature facial cleansing, anti-aging treatment, and acne care are gaining popularity, enabling consumers to treat different skincare issues with one product. This is being fueled by hectic lifestyles, where consumers aim to reduce the number of products they use while still achieving the best results. Apart from this, technology has made it possible to develop beauty devices with multiple functions, like facial massagers with heat therapy or hair removal devices that also exfoliate. Companies are taking advantage of this trend through the provision of innovative, all-in-one beauty products, which respond to increasing demand for multifunctionality in personal care and skincare.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on type, application, and distribution channel.
Type Insights:
The report has provided a detailed breakup and analysis of the market based on the type. This includes trimmers and shavers, hair dryers, hair straighteners, hair curlers, epilators, face cleansers, and others.
Application Insights:
The report has provided a detailed breakup and analysis of the market based on the application. This includes individual, and professional.
Distribution Channel Insights:
The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes online multi-branded stores, hypermarkets/supermarkets, exclusive stores, and others.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Billion USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Types Covered | Trimmers and Shavers, Hair Dryers, Hair Straighteners, Hair Curlers, Epilators, Face Cleanser, Others |
Applications Covered | Individual, Professional |
Distribution Channels Covered | Online, Multi-Branded Stores, Hypermarkets/Supermarkets, Exclusive Store, Others |
Regions Covered | North India, South India, East India, West India |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: