India Board Games Market

India Board Games Market Size and Share: 

The India board games market size reached USD 1.70 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 3.80 Billion by 2033, exhibiting a growth rate (CAGR) of 8.60% during 2025-2033. The market is driven by rising disposable incomes, increased family-oriented entertainment, and the growing popularity of indoor activities. Rapid expansion in e-commerce along with the transition toward nostalgic and immersive gaming experiences are also contributing positively to the India board games market growth.

India Board Games Market Trends:

Growth of Online Board Game Platforms

One of the most notable trends influencing the market is the growing popularity of online board game platforms, which have greatly changed how individuals interact with classic games. With increasing smartphone and internet penetration, most consumers are turning toward digital versions of well-known board games. Such platforms as Ludo King, Carrom Pool, and internet chess are nowadays widely popular, providing a time-saving and immersive alternative to tangible board games. This has exposed the market to a new generation of people who may not have access to space or time for playing traditional board games. For example, gaming applications like Zupee have taken the lead in revitalizing board games, adding a contemporary flair. The platform enables users to engage in these reward games online, blending the nostalgia of yesteryears with the advantages of modern technology. Secondly, these platforms allow players to compete against others across the world, introducing social interaction into the game. The convenience of accessibility, multiplayer capability, and the fact that they can be played on-the-go have contributed to the booming popularity of online board games in India. This shift is expected to continue as digital gaming becomes more mainstream. This digital transformation and rising user engagement are significantly contributing to the expansion of the India board games market share.

Popularity of Modern and Strategy Board Games

Another major trend in the Indian market for board games is the increased demand for contemporary and strategy-driven games. Though classic games such as Ludo and Snakes & Ladders continue to attract a large audience, contemporary board games with sophisticated strategies, novel designs, and themes are catching up. Games like Settlers of Catan, Ticket to Ride, and Pandemic have gained more popularity as they are enjoyed by a broad base of players, including millennials and families. These games promote critical thinking, collaboration, and problem-solving, making them a good choice for those looking for mental stimulation. The growing availability of such games through online and offline platforms is also contributing to their popularity. In addition, board game cafes and gaming communities are also promoting awareness and interest in contemporary board games. This is a sign of a trend toward more varied, engaging, and demanding board game experiences in India. These factors are collectively creating a positive India board games market outlook.

Rising Demand for Educational and Skill-Based games

Educational and skill-based board games are gaining strong traction in the Indian market as parents, educators, and young adults increasingly seek games that combine fun with intellectual engagement. These games are designed to enhance problem-solving, critical thinking, memory, and strategic planning skills. Titles focused on math, language, science, and general knowledge are becoming popular among school-going children, often recommended for use in both classrooms and homes. Many publishers are developing India-specific content, incorporating local culture, history, and languages to make learning more relatable. Additionally, games promoting social-emotional skills, such as teamwork and communication, are also seeing rising demand. This trend is supported by the broader shift towards experiential and interactive learning. As awareness around play-based education grows, educational board games are carving a permanent space in both the entertainment and academic segments of the Indian market. This movement toward meaningful play has also inspired innovators to address sensitive topics through board games. For instance, in January 2025, a researcher from Kerala, Ranjini Krishnan, announced plans to launch an educational board game titled "Go With The Flo." The game is designed to demystify menstruation for children aged 8 to 13. By combining interactive play with knowledge, it aims to normalize discussions about menstruation and dispel related myths, all while fostering allyship.

India Board Games Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on product type, game type, age group, and distribution channel.

Product Type Insights:

• Tabletop Games
• Card and Dice Games
• Collectible Card Games
• Miniature Games
• RPG Games

The report has provided a detailed breakup and analysis of the market based on the product type. This includes tabletop games, card and dice games, collectible card games, miniature games, and RPG games.

Game Type Insights:

• Strategy and War Games
• Educational Games
• Fantasy Games
• Sport Games
• Others

The report has provided a detailed breakup and analysis of the market based on the game type. This includes strategy and war games, educational games, fantasy games, sport games, and others.

Age Group Insights:

• 0-2 Years
• 2-5 Years
• 5-12 Years
• Above 12 Years

The report has provided a detailed breakup and analysis of the market based on the game type. This includes 0-2 years, 2-5 years, 5-12 years, and above 12 years.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Specialty Stores
• Online Stores
• Others

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, specialty stores, online stores, and others.

Regional Insights:

• North India
• South India
• East India
• West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Board Games Market News:

• In October 2023, Hasbro India launched its newest board game that merges the appeal of Monopoly with the excitement of cricket. With this launch, there are now 13 distinct versions of Monopoly available in India.
• In August 2024, Funskool India Ltd., a toy manufacturer backed by tyre giant MRF Group, obtained the rights from prominent entertainment firm Asmodee to distribute the Catan Board game in India.

India Board Games Market Report Coverage:

Key Questions Answered in This Report:

• How has the India board games market performed so far and how will it perform in the coming years?
• What is the breakup of the India board games market on the basis of product type?
• What is the breakup of the India board games market on the basis of game type?
• What is the breakup of the India board games market on the basis of age group?
• What is the breakup of the India board games market on the basis of distribution channel?
• What is the breakup of the India board games market on the basis of region?
• What are the various stages in the value chain of the India board games market? 
• What are the key driving factors and challenges in the India board games market?
• What is the structure of the India board games market and who are the key players?
• What is the degree of competition in the India board games market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India board games market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the India board games market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India board games industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.