India body scrub market

India Body Scrub Market Overview:

The India body scrub market size reached USD 1.70 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 2.50 Billion by 2033, exhibiting a growth rate (CAGR) of 3.60% during 2025-2033. The market is driven by growing skincare awareness, demand for natural and organic products, e-commerce expansion, social media influence, premiumization, and international brand presence. Rising disposable incomes, men’s grooming trends, and innovative product formulations further boost India body scrub market growth, alongside increasing consumer preference for sustainable beauty.

India Body Scrub Market Trends:

Growing Awareness about Skincare and Personal Grooming

Increasing consumer awareness about skincare and self-care routines is a key factor driving the body scrub market in India. Social media, beauty influencers, and dermatologists emphasize the importance of exfoliation for healthy skin, encouraging more people to incorporate body scrubs into their skincare regimen. Rising disposable incomes and a shift toward self-care post-pandemic have further increased demand. Consumers are actively seeking natural and chemical-free scrubs, boosting sales of organic and Ayurvedic skincare products. The demand is particularly high among young adults and urban consumers who prioritize skincare as part of their daily personal care routine which is creating a positive India body scrub market outlook. For instance, in February 2025, Dove Men+Care introduced their NEW Body and Face Scrubs, a groundbreaking formula that provides exceptional care and hydration with each use. These scrubs merge a multi-step process into one – they exfoliate, cleanse, and hydrate. The new scrubs provide a high-quality and tailored self-care solution that is both efficient and effective for men. These all-in-one scrubs address a market need by providing gentle yet effective exfoliation tailored for men's skin.

Rise of Natural and Organic Products

With growing concerns over harmful chemicals in skincare, Indian consumers are shifting toward natural, organic, and Ayurvedic body scrubs. For instance, in September 2023, Siddhayu International emerged as a beacon of indulgence in a world where wellness and self-care have taken center stage with the launch of EO Naturals, a high-end luxury skincare brand that combines the splendor of luxury with the beauty of nature. With a variety of products that are kind to skin and also environment-friendly, EO Naturals provides a welcome change in a world where chemical-laden cosmetics predominate. Brands are focusing on formulations with herbal ingredients like turmeric, sandalwood, coffee, and sugar-based exfoliants, catering to eco-conscious and health-conscious buyers. Ayurvedic brands like Forest Essentials, Biotique, and Kama Ayurveda are gaining traction by promoting traditional Indian skincare remedies which is fueling the India body scrub market share. The clean beauty movement, coupled with government initiatives like “Make in India” and increasing certifications for organic products, further fuels this trend, making herbal and plant-based body scrubs a preferred choice in the Indian market.

India Body Scrub Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on product type, skin type, product form, distribution channel, and application.

Product Type Insights:

• Plant-based
• Milk-based
• Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes plant-based, milk-based, and others.

Skin Type Insights:

• Sensitive
• Normal
• Dry
• Oily

The report has provided a detailed breakup and analysis of the market based on the skin type. This includes sensitive, normal, dry, and oily.

Product Form Insights:

• Powder
• Gel or Liquid
• Cream

A detailed breakup and analysis of the market based on the product form have also been provided in the report. This includes powder, gel or liquid, and cream.

Distribution Channel Insights:

• Hypermarkets and Supermarkets
• Independent Retailers
• Convenience Stores
• Online Stores
• Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes hypermarkets and supermarkets, independent retailers, convenience stores, online stores, and others.

Application Insights:

• Residential
• Commercial

A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes residential and commercial.

Regional Insights:

• North India
• South India
• East India
• West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Body Scrub Market News:

• In November 2023, Boddess Beauty, the top omni-channel multi-brand retailer in India, has launched its private label, 'The Honest Tree' -- a vegan and clean bath & body line made in India, featuring a wide variety of products like shower gel and body scrub for an exceptional shower experience.
• In July 2024, mCaffeine teamed up with eCommerce enabler GoKwik to enhance the online sales of the caffeinated skincare brand. mCaffeine provides a variety of haircare and skincare products including cleansers, face wash, serums, body wash, face masks, body lotion, body scrubs, hair oil, shampoo, hair serums, under eye creams, and eye patches.

India Body Scrub Market Report Coverage:

Key Questions Answered in This Report:

• How has the India body scrub market performed so far and how will it perform in the coming years?
• What is the breakup of the India body scrub market on the basis of product type?
• What is the breakup of the India body scrub market on the basis of skin type?
• What is the breakup of the India body scrub market on the basis of product form?
• What is the breakup of the India body scrub market on the basis of distribution channel?
• What is the breakup of the India body scrub market on the basis of application?
• What is the breakup of the India body scrub market on the basis of region?
• What are the various stages in the value chain of the India body scrub market? 
• What are the key driving factors and challenges in the India body scrub market?
• What is the structure of the India body scrub market and who are the key players?
• What is the degree of competition in the India body scrub market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India body scrub market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the India body scrub market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India body scrub industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.