The India body scrub market size reached USD 1.70 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 2.50 Billion by 2033, exhibiting a growth rate (CAGR) of 3.60% during 2025-2033. The market is driven by growing skincare awareness, demand for natural and organic products, e-commerce expansion, social media influence, premiumization, and international brand presence. Rising disposable incomes, men’s grooming trends, and innovative product formulations further boost India body scrub market growth, alongside increasing consumer preference for sustainable beauty.
Report Attribute
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Key Statistics
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Base Year
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2024
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Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 1.70 Billion |
Market Forecast in 2033 | USD 2.50 Billion |
Market Growth Rate 2025-2033 | 3.60% |
Growing Awareness about Skincare and Personal Grooming
Increasing consumer awareness about skincare and self-care routines is a key factor driving the body scrub market in India. Social media, beauty influencers, and dermatologists emphasize the importance of exfoliation for healthy skin, encouraging more people to incorporate body scrubs into their skincare regimen. Rising disposable incomes and a shift toward self-care post-pandemic have further increased demand. Consumers are actively seeking natural and chemical-free scrubs, boosting sales of organic and Ayurvedic skincare products. The demand is particularly high among young adults and urban consumers who prioritize skincare as part of their daily personal care routine which is creating a positive India body scrub market outlook. For instance, in February 2025, Dove Men+Care introduced their NEW Body and Face Scrubs, a groundbreaking formula that provides exceptional care and hydration with each use. These scrubs merge a multi-step process into one – they exfoliate, cleanse, and hydrate. The new scrubs provide a high-quality and tailored self-care solution that is both efficient and effective for men. These all-in-one scrubs address a market need by providing gentle yet effective exfoliation tailored for men's skin.
Rise of Natural and Organic Products
With growing concerns over harmful chemicals in skincare, Indian consumers are shifting toward natural, organic, and Ayurvedic body scrubs. For instance, in September 2023, Siddhayu International emerged as a beacon of indulgence in a world where wellness and self-care have taken center stage with the launch of EO Naturals, a high-end luxury skincare brand that combines the splendor of luxury with the beauty of nature. With a variety of products that are kind to skin and also environment-friendly, EO Naturals provides a welcome change in a world where chemical-laden cosmetics predominate. Brands are focusing on formulations with herbal ingredients like turmeric, sandalwood, coffee, and sugar-based exfoliants, catering to eco-conscious and health-conscious buyers. Ayurvedic brands like Forest Essentials, Biotique, and Kama Ayurveda are gaining traction by promoting traditional Indian skincare remedies which is fueling the India body scrub market share. The clean beauty movement, coupled with government initiatives like “Make in India” and increasing certifications for organic products, further fuels this trend, making herbal and plant-based body scrubs a preferred choice in the Indian market.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on product type, skin type, product form, distribution channel, and application.
Product Type Insights:
The report has provided a detailed breakup and analysis of the market based on the product type. This includes plant-based, milk-based, and others.
Skin Type Insights:
The report has provided a detailed breakup and analysis of the market based on the skin type. This includes sensitive, normal, dry, and oily.
Product Form Insights:
A detailed breakup and analysis of the market based on the product form have also been provided in the report. This includes powder, gel or liquid, and cream.
Distribution Channel Insights:
A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes hypermarkets and supermarkets, independent retailers, convenience stores, online stores, and others.
Application Insights:
A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes residential and commercial.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Billion USD |
Scope of the Report | Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Product Types Covered | Plant-based, Milk-based, Others |
Skin Types Covered | Sensitive, Normal, Dry, Oily |
Prodcut Forms Covered | Powder, Gel or Liquid, Cream |
Distribution Channels Covered | Hypermarkets and Supermarkets, Independent Retailers, Convenience Stores, Online Stores, Others |
Applications Covered | Residential, Commercial |
Regions Covered | North India, South India, East India, West India |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: