India Bottled Water Market Research Report and Industry Forecast

India Bottled Water Market Summary:

The India bottled water market size reached USD 9.5 Billion in 2024. The market is projected to reach USD 29.7 Billion by 2033, exhibiting a growth rate (CAGR) of 12.45% during 2025-2033. The market growth is attributed to increasing health consciousness, rising disposable incomes, growing urbanization, concerns over water quality, expanding retail networks, changing lifestyles, enhanced brand awareness, and the rising demand for convenient, on-the-go hydration solutions, particularly among the young, urban, and health-conscious population.

Market Insights:

• Based on region, the market is divided into North India, West and Central India, South India, and East and Northeast India.
• On the basis of product type, the market is categorized as still, carbonated, flavored, and mineral.
• Based on distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, direct sales, on-trade, and others.

Market Size and Forecast:

• 2024 Market Size: USD 9.5 Billion 
• 2033 Projected Market Size: USD 29.7 Billion 
• CAGR (2025-2033): 12.45%

Bottled water, a ubiquitous commodity in modern life, has become both a symbol of convenience and a subject of environmental concern. Bottled water offers immediate access to clean, portable hydration, catering to the fast-paced lifestyles of many. However, its convenience comes at a price, both economically and ecologically. The production and disposal of plastic bottles contribute significantly to environmental pollution, with long-lasting consequences for ecosystems and wildlife. The excessive use of resources, such as oil for bottle production and energy for transportation, raises questions about sustainability. Despite the availability of tap water in many places, the allure of bottled water persists. Balancing the convenience of this popular beverage with the imperative to reduce plastic waste remains a challenge, prompting a reevaluation of our reliance on disposable packaging in the quest for a more environmentally conscious future.

The bottled water market in India is thriving, fueled by various drivers that underscore the evolving consumer preferences and regional trends. Firstly, the growing health consciousness among consumers has become a pivotal force propelling the bottled water industry forward. With an increased emphasis on hydration as a cornerstone of well-being, consumers are choosing bottled water as a convenient and healthy alternative to sugary beverages. Moreover, the surge in fitness and wellness culture has heightened the demand for on-the-go hydration solutions, further augmenting the India bottled water market share. In addition to this, environmental concerns and the awareness of the ecological impact of single-use plastics have catalyzed the development of sustainable packaging solutions within the bottled water sector. Innovative initiatives, such as the adoption of recycled materials and the introduction of eco-friendly packaging, connect with environmentally conscious consumers, fostering brand loyalty. Consequently, the convergence of health consciousness and sustainability initiatives has created a dynamic landscape where consumers are not only seeking pure and convenient hydration but are also aligning their choices with ethical and eco-friendly practices. As a result, these interconnected market drivers are steering the bottled water industry towards continued growth and adaptation in response to evolving consumer expectations and regional dynamics.

India Bottled Water Market Trends:

Expansion in Direct-to-Consumer and Online Retail Channels

The sharp increase in online shopping and direct-to-consumer (DTC) platforms is positively impacting the India bottled water market outlook. As e-commerce platforms have grown in popularity, bottled water companies have been able to extend their reach beyond regular retail stores, leveraging the emerging digital consumer base. Moreover, the convenience of doorstep delivery, combined with the growing availability of subscription plans, has increased the ease of buying bottled water, especially for urban consumers. Furthermore, brands have leveraged these platforms to ensure product availability, providing customers with easier access to their preferred bottled water products. Besides, the DTC model has also enabled companies to directly engage with consumers, offering personalized services and better customer experiences. In addition, the COVID-19 pandemic speeded up the use of online retail for daily necessities, with consumers turning to online platforms for safer and more convenient shopping alternatives, which further expands the bottled water market size in India.

Increasing Demand for Organic and Natural Products

Health-conscious Indian consumers are inclined towards organic and natural bottled water products. The increased consciousness regarding the ill effects of dirty water and the increasing concern for water quality have steered consumers towards bottled water instead of tap water. Since consumers are more concerned about their well-being, demand for water that is chemically-free, pure, and full of essential minerals is on the rise. Consumers are increasingly choosing bottled water products with a focus on natural source, low processing, and eco-friendly packaging. The trend for organic products, guaranteeing a less polluting and chemical-free option, is also rising. Furthermore, the government of India is implementing sustainable initiatives and mandatory targets to encourage sustainability in the beverages sector, which is bolstering bottled water market share in India. One significant regulation mandate that manufacturers use at least 30% recycled plastic in packaging by 2026, and by 2029, 60%, in addition to duties to manage plastic waste through proper recycling or disposal. Brands are adopting sustainable packaging due to these regulations. This increase in demand for bottled water that is natural and organic captures the larger consumer trend of health-awareness in India.

India Bottled Water Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on product type and distribution channel.

Product Type Insights:

• Still
• Carbonated
• Flavored
• Mineral

The report has provided a detailed breakup and analysis of the market based on the product type. This includes still, carbonated, flavored, and mineral.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Convenience Stores
• Direct Sales
• On-Trade
• Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets and hypermarkets, convenience stores, direct sales, on-trade, and others.

Regional Insights:

• North India
• West and Central India
• South India
• East and Northeast India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, West and Central India, South India, and East and Northeast India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Latest News and Developments:

• May 2025: Rhea Raheja, heir of the K Raheja Group, collaborated with Ishaan Nangia, a partner at Terra Casa Hospitality, to launch a premium bottled water brand named Impact Water. The collaboration aims to position the brand as a conscious and sustainability-driven offering, drawing on their backgrounds in real estate and hospitality. The initiative reflects a growing trend of next-generation entrepreneurs from established business families pursuing innovative ventures in essential consumer segments.
• February 2025: IOTA Water officially launched in North India, introducing the nation’s first bottled water infused with oxygen nanobubbles developed by NICO Nanobubble India Co. The New Delhi event featured prominent dignitaries, including Indian ministers and representatives from the Israeli embassy, underscoring the innovation’s significance in health-oriented hydration. The product aims to deliver enhanced oxygen absorption, promote metabolism, and support wellness for everyday consumers, athletes, and health-conscious individuals across retail, e-commerce, and direct distribution channels, with plans to expand beyond North India.
• January 2025: Kerala’s Irrigation Infrastructure Development Corporation, in collaboration with startup Green Bio Products, announced the upcoming launch of ‘Hilly Aqua’—India’s first eco‑friendly, fully compostable bottled water. The biodegradable bottles, made from certified plant‑based materials such as starch and polylactic acid, aim to replace conventional plastic by initially targeting tourism hubs and festival venues before scaling statewide.
• November 2024: Wahter, a division of the Shiva Group, launched “Shot by Wahter,” a bottled‑water product designed for Gen Z consumers. The product, available in 250 ml and 500 ml bottles across general trade, modern trade, and small retail outlets throughout India, features interactive elements such as QR‑code–based iPhone giveaways to drive consumer engagement.

India Bottled Water Market Report Coverage:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India bottled water market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the India bottled water market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India bottled water industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.