India Chocolate Market Report by Type (Milk Chocolate, Dark Chocolate, White Chocolate), Product Form (Moulded, Countline, and Others), Packaging Type (Pouches and Bags, Boxed Chocolate, and Others), Distribution Channel (Retail Sales, Institutional Sales), and Region 2024-2032

India Chocolate Market Report by Type (Milk Chocolate, Dark Chocolate, White Chocolate), Product Form (Moulded, Countline, and Others), Packaging Type (Pouches and Bags, Boxed Chocolate, and Others), Distribution Channel (Retail Sales, Institutional Sales), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A1185
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Market Overview:

The India chocolate market size reached US$ 2.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 5.3 Billion by 2032, exhibiting a growth rate (CAGR) of 7.7% during 2024-2032. The rise of e-commerce platforms across the country, the easy access to a wide range of domestic and international chocolate products, and the introduction of new flavors and packaging formats are among the key factors driving the market growth.

Report Attribute
Key Statistics
Base Year
Forecast Years
Historical Years
Market Size in 2023 US$ 2.6 Billion
Market Forecast in 2032 US$ 5.3 Billion
Market Growth Rate 2024-2032 7.7%

Chocolate is a beloved treat savored across the globe, recognized for its rich, decadent flavor and smooth texture. Its origins lie in the Theobroma cacao tree, native to Central and South America. The tree produces pods, which contain cacao beans. These beans are harvested, fermented, dried, and then roasted to generate cocoa nibs. These nibs are ground to extract a liquid known as chocolate liquor, the basis of all chocolate products. Chocolate can be broadly classified into three types: dark, milk, and white. Dark chocolate contains high proportions of cocoa and less sugar, milk chocolate includes milk or milk powder for a creamy, sweet profile, and white chocolate, made of cocoa butter, milk, and sugar, lacks cocoa solids, hence its pale color. Apart from its consumption as a standalone delight, chocolate is a fundamental ingredient in numerous desserts, beverages, and even savory dishes, cherished for its versatile and unique flavor profile.

The escalating penetration of the internet and the rise of e-commerce platforms have transformed the retail landscape in India. E-commerce has emerged as a major distribution channel for chocolates, providing consumers with easy access to a wide range of products from various brands, including both domestic and international options. Along with this, the growing usage of social media platforms and digital marketing strategies has significantly impacted the chocolate industry's growth in India. Therefore, chocolate manufacturers are actively using social media platforms to promote their products, engage with consumers, and run targeted advertising campaigns. These platforms provide a cost-effective way to reach a vast audience and create brand awareness. India's flourishing tourism and hospitality industry has also played a role in driving the chocolate market. Tourists and travelers seek to experience local flavors and indulge in sweet treats, including chocolates. This has is leading to an increased demand for chocolates in tourist hotspots, airport duty-free shops, and hotel gift shops. Furthermore, the introduction of new flavors, textures, and packaging formats to cater to the diverse and evolving consumer preferences is creating a positive market outlook.

India Chocolate Market

India Chocolate Market Trends/Drivers:

Evolving Consumer Preferences and Health Awareness

The evolving consumer preferences in India have also played a crucial role in driving the chocolate industry. Consumers are now seeking healthier alternatives and are increasingly conscious of the ingredients used in their food products, including chocolates. As a result, there has been a shift towards dark chocolates, which are perceived to offer health benefits due to their higher cocoa content and lower sugar content. In addition, manufacturers are responding to this demand by producing chocolates with natural and organic ingredients, free from artificial preservatives and additives. They are also incorporating functional ingredients, such as nuts, seeds, and fruits, further enhancing the health appeal of their products. Furthermore, the rising awareness of health benefits associated with cocoa consumption, such as improved heart health and antioxidant properties, has positively influenced the chocolate market in India.

Growing Gifting Culture and Festive Celebrations

The gifting culture in India is deeply rooted in its traditions, and chocolates have become a popular gift choice for various occasions and festive celebrations. Along with this, the introduction of attractive festive-themed packaging and gift sets during peak seasons is also positively influencing the market. Additionally, numerous key players are utilizing targeted marketing campaigns to position chocolates as thoughtful and delightful gifts, which is significantly supporting the market across the country. In addition, the increasing trend of corporate gifting culture has also contributed significantly to the chocolate industry's growth across India. Moreover, several companies prefer to gift chocolates to employees, clients, and business associates during special events or festive seasons as a gesture of appreciation and goodwill, which is acting as another growth-inducing factor.



Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.

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India Chocolate Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the India chocolate market report, along with forecasts at the country and regional levels from 2024-2032. Our report has categorized the market based on type, product form, packaging type and distribution channel.

Breakup by Type:



Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.

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  • Milk Chocolate
  • Dark Chocolate
  • White Chocolate

Milk chocolate represents the most widely used product type

The report has provided a detailed breakup and analysis of the market based on the type. This includes milk chocolate, dark chocolate, and white chocolate. According to the report, milk chocolate represented the largest segment.

Milk chocolate is creamy and sweet taste makes it a favored choice for indulgence and snacking. As a culturally diverse nation, milk chocolate aligns with the traditional palate, making it a familiar and comforting treat. Moreover, milk chocolate is often associated with nostalgia and festive celebrations, further driving its demand during special occasions. Moreover, strategic marketing campaigns, seasonal promotions, and attractive packaging also play a pivotal role in maintaining milk chocolate's position as a dominant player in the India chocolate market.

On the contrary, market drivers for dark chocolate in the India chocolate industry are primarily fueled by evolving consumer preferences and increasing health awareness. Dark chocolate is gaining popularity due to its perceived health benefits, such as being rich in antioxidants and having lower sugar content compared to other chocolate variants. As health-consciousness rises among the consumers, there is a growing preference for products that offer both indulgence and potential health advantages. Manufacturers are responding to this trend by introducing a diverse range of premium dark chocolate products, often incorporating natural and organic ingredients.

Breakup by Product Form:

  • Moulded
  • Countline
  • Others

Molded accounts for the majority of the market share

A detailed breakup and analysis of the market based on the product form has also been provided in the report. This includes moulded, countline, and others. According to the report, the molded segment accounted for the largest market share.

Market drivers for molded product form in the India chocolate industry are primarily influenced by consumer preferences for visually appealing and creatively designed chocolates. Molded chocolates come in various shapes and sizes, captivating consumers with their novelty and charm. The attractive appearance of molded chocolates makes them ideal for gifting, especially during festivals and special occasions. Additionally, the versatility of molded chocolates allows manufacturers to experiment with different flavors, fillings, and textures, catering to diverse tastes. As the gifting culture continues to thrive in India, the demand for aesthetically pleasing molded chocolates remains high.

On the other hand, countline chocolates are individually wrapped or packaged in small portions, making them perfect for on-the-go consumption and snacking. In today's fast-paced lifestyle, consumers seek quick and indulgent treats, and countline chocolates fit the bill perfectly. The compact size and easy availability of countlines at various retail outlets, including convenience stores and vending machines, make them a popular choice among urban consumers. Moreover, the affordability of countline chocolates attracts a broad consumer base, including students and young professionals.

Breakup by Packaging Type:

  • Pouches and Bags
  • Boxed Chocolate
  • Others

The report has provided a detailed breakup and analysis of the market based on the packaging type. This includes pouches and bags, boxed chocolate, and others.

Market drivers for pouches and bags packaging type form in the India chocolate industry are centered around convenience, portability, and consumer preferences for eco-friendly packaging options. Pouches and bags provide a practical and resealable solution, allowing consumers to enjoy chocolates in smaller portions while keeping the rest fresh for later consumption. The grab-and-go nature of these packaging types makes them popular for impulse purchases and snacking occasions. Moreover, with increasing environmental consciousness among consumers, manufacturers are adopting eco-friendly materials for pouches and bags, making them a more sustainable packaging choice.

On the contrary, boxed chocolates exude an aura of luxury and sophistication, making them a popular choice for festive celebrations, weddings, and corporate gifting. The elegant presentation of assorted chocolates in beautifully designed boxes adds to their appeal as a thoughtful and indulgent gift. Additionally, boxed chocolates offer a wide variety of flavors and textures, providing a delightful tasting experience for consumers. Manufacturers often release limited-edition and seasonal collections, further stimulating demand during peak gifting seasons. The strong emotional connection between boxed chocolates and cherished moments creates a steady demand for these premium products, positioning them as a key driver in the growth of the India chocolate industry.

Breakup by Distribution Channel:

  • Retail Sales
  • Institutional Sales

A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes retail sales and institutional sales.

Market drivers for the retail sales distribution channel in the India chocolate industry are fueled by the widespread availability and accessibility of chocolates to consumers across the country. Retail outlets, such as supermarkets, hypermarkets, convenience stores, and local grocery shops, play a vital role in reaching a vast and diverse consumer base. These outlets ensure that chocolates are easily within reach of consumers during their routine shopping trips. Additionally, retail sales provide opportunities for manufacturers to strategically position their products through attractive displays and point-of-sale promotions, increasing visibility and impulse purchases. Moreover, the retail channel enables manufacturers to launch new products quickly and respond to changing consumer preferences, thus driving innovation in the market.

On the other hand, institutional sales cater to sectors, such as hospitality, airlines, corporate gifting, and educational institutions, among others. The hospitality industry, including hotels, resorts, and restaurants, procures chocolates for guest amenities, dessert menus, and minibars, boosting the demand for chocolates on a larger scale. Airlines often offer chocolates as part of their in-flight services, further contributing to institutional sales. In addition, chocolates are frequently used in the corporate sector for gifting during festive seasons, conferences, and employee recognition programs.

Breakup by Region:

  • North India
  • East India
  • West and Central India
  • South India

North India exhibits a clear dominance, accounting for the largest India chocolate market share

The report has also provided a comprehensive analysis of all the major regional markets, which includes North India, West and Central India, South India, and East India. According to the report, North India represents the largest market.

The North India region experiences colder winters, creating a favorable environment for chocolate consumption, making chocolates a sought-after comfort food during the chilly months. This seasonal demand often results in the introduction of special winter-themed chocolates and packaging. Furthermore, the growing popularity of modern retail channels in North India, including hypermarkets and malls, provides better accessibility to chocolates for consumers. These retail outlets often host attractive displays and promotions, further boosting chocolate sales.

On the contrary, market drivers for the chocolate industry in the West India region are influenced by the unique preferences and cultural influences of the area. Additionally, the rising disposable income and evolving consumer tastes in the West India region contribute to the increasing demand for premium and gourmet chocolates. As the region experiences economic growth and urbanization, consumers are willing to explore a variety of chocolate flavors and styles, creating opportunities for both local and international chocolate manufacturers.

Competitive Landscape:

The key players in the market are introducing new flavors, packaging designs, and chocolate formats. They are launching limited-edition or seasonal variants to cater to changing consumer preferences and to create excitement around their products. Strong marketing and branding efforts are employed to create brand visibility and attract consumers. Companies are investing in advertising campaigns, social media promotions, and celebrity endorsements to build brand recognition and recall. In addition, manufacturers in India are expanding their product lines to include a wide range of chocolates, including milk chocolates, dark chocolates, truffles, pralines, and more. They are also diversifying their offerings by introducing chocolate-based spreads, biscuits, and beverages. Apart from this, some companies are producing chocolates with healthier ingredients, such as lower sugar content, natural flavors, and organic components due to health-consciousness, further impacting the market. Moreover, the implementation of eco-friendly packaging practices to address consumers' concerns about environmental impact is contributing to the market.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players covered in the report include:

  • Mondelez India Foods Private Limited
  • Ferrero India Private Limited
  • Nestlé India Limited
  • Mars International India Private Limited
  • Gujarat Cooperative Milk Marketing Federation Ltd. 
  • Hershey India Private Limited
  • Global Consumer Products Private Limited
  • Surya Food & Agro Ltd. 
  • Lotus Chocolate Company Limited 
  • ITC Limited

India Chocolate Market Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Scope of the Report Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment:
  • Type
  • Product Form
  • Packaging Type
  • Distribution Channel
  • Region
Types Covered Milk Chocolate, Dark Chocolate, White Chocolate
Product Forms Covered Moulded, Countline, Others
Packaging Types Covered Pouches and Bags, Boxed Chocolate, Others
Distribution Channels Covered Retail Sales, Institutional Sales
Regions Covered North India, West and Central India, South India, East India
Companies Covered Mondelez India Foods Private Limited, Ferrero India Private Limited, Nestle India Limited, Mars International India Private Limited, ITC Limited, Gujarat Cooperative Milk Marketing Federation Ltd., Hershey India Private Limited, Global Consumer Products Private Limited, Surya Food & Agro Ltd., Lotus Chocolate Company Limited etc.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2699
Five User License: US$ 3699 
Corporate License: US$ 4699 
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Benefits for Stakeholders:

  • IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India chocolate market from 2018-2032.
  • The research study provides the latest information on the market drivers, challenges, and opportunities in the India chocolate market.
  • Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India chocolate industry and its attractiveness.
  • Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

Key Questions Answered in This Report

The India chocolate market was valued at US$ 2.6 Billion in 2023.

We expect the India chocolate market to exhibit a CAGR of 7.7% during 2024-2032.

The emerging popularity of organic, vegan, and sugar- and gluten-free chocolates in various baked goods, confectioneries, Western desserts, etc., is primarily driving the India chocolate market.

The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of chocolates across the nation.

Based on the type, the India chocolate market can be bifurcated into milk chocolate, dark chocolate, and white chocolate. Currently, milk chocolate holds the majority of the total market share.

Based on the product form, the India chocolate market has been divided into moulded, countline, and others. Among these, moulded form exhibits a clear dominance in the market.

On a regional level, the market has been classified into North India, East India, West and Central India, South India, where North India currently dominates the India chocolate market.

Some of the major players in the India chocolate market include Mondelez India Foods Private Limited, Ferrero India Private Limited, Nestle India Limited, Mars International India Private Limited, ITC Limited, Gujarat Cooperative Milk Marketing Federation Ltd., Hershey India Private Limited, Global Consumer Products Private Limited, Surya Food & Agro Ltd., Lotus Chocolate Company Limited, etc.

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India Chocolate Market Report by Type (Milk Chocolate, Dark Chocolate, White Chocolate), Product Form (Moulded, Countline, and Others), Packaging Type (Pouches and Bags, Boxed Chocolate, and Others), Distribution Channel (Retail Sales, Institutional Sales), and Region 2024-2032
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