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India Dietary Supplements Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

Market Overview 2021-2026:

The Indian dietary supplements market exhibited strong growth during 2015-2020. Looking forward, IMARC Group expects the market to grow at a CAGR of around 18% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

A dietary supplement is a concentration of essential nutrients that are either extracted from food sources or are artificially synthesized. The major function of dietary supplements is to fulfill the nutritional requirements of the human body and is usually consumed in the form of a pill, capsule, tablet, or liquid. A supplement can provide nutrition either individually or in combination, depending upon the requirements of the consumer’s body. Dietary supplements are rich in vitamins, minerals, herbs, enzymes, amino acids, and various other ingredients. The primary goal of consuming supplements is to fulfill the nutritional gap in the body in order to prevent diseases and other lifestyle related problems.

India Dietary Supplements Market Share Report

India Dietary Supplements Market Trends and Drivers:

The primary factor driving the Indian dietary supplements market is the increasing health consciousness among the consumers. Factors such as changes in eating habits, absence of physical activity and rising sedentary life styles have increased the occurrences of various lifestyle diseases such as diabetes, blood pressure, obesity, cardiovascular problems, etc. Moreover, improving awareness levels have also made consumers more aware on their nutritional requirements. With consumers unable to fulfil their nutritional requirements through their regular diets, they are now recognizing the importance of nutritional supplements to fulfill their nutritional gaps. Other factors driving this market include, rising disposable incomes, upgradation of the healthcare infrastructure, improving distribution networks, etc.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the India dietary supplements market, along with forecasts at the country and regional level from 2021-2026. Our report has categorized the market based on product type, form, distribution channel, application and end use.

Breakup by Product Type

  • Vitamin and Mineral Dietary Supplements
  • Herbal Dietary Supplements
  • Protein Dietary Supplements
  • Others
     

Breakup by Form

  • Tablets
  • Capsules
  • Powder
  • Liquid
  • Soft Gels
  • Gel Caps
     

Breakup by Distribution Channel

  • Pharmacies and Drug Stores
  • Supermarkets and Hypermarkets
  • Online Channels
  • Others
     

Breakup by Application

  • Additional Supplements
  • Medicinal Supplement
  • Sports Nutrition
     

Breakup by End-Use

  • Infant
  • Children
  • Adults
  • Pregnant Women
  • Old-Aged
     

Breakup by Region

  • North India
  • East India
  • West and Central India
  • South India


Value Chain Analysis

Key Drivers and Challenges

Porters Five Forces Analysis

PESTEL Analysis

Government Regulations

Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the key players being Amway India Enterprises Private Limited, Herbalife International India Private Limited, Dabur India Limited, Abbott India Limited, Kraft Heinz India Private Limited, Himalaya Drug Company, Sun Pharmaceutical Industries Limited, GlaxoSmithKline Consumer Healthcare Limited, Danone Nutricia International Private Limited, Patanjali Ayurved Limited, etc.

IMARC Group’s latest report provides a deep insight into the Indian dietary supplements market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Indian dietary supplements market in any manner.

Report Coverage:

Report Features Details
Base Year of the Analysis 2020
Historical Period 2015-2020
Forecast Period 2021-2026
Units US$ Million
Segment Coverage Product Type, Form, Distribution Channel, Application, End-Use, Region
Region Covered North India, East India, West and Central India, South India
Companies Covered Amway India Enterprises Private Limited, Herbalife International India Private Limited, Dabur India Limited, Abbott India Limited, Kraft Heinz India Private Limited, Himalaya Drug Company, Sun Pharmaceutical Industries Limited, GlaxoSmithKline Consumer Healthcare Limited, Danone Nutricia International Private Limited and Patanjali Ayurved Limited
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License $ 1999
Five User License $ 2999
Corporate License $ 3999
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    India Dietary Supplements Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Breakup by Product Type  
    5.5    Market Breakup by Form 
    5.6    Market Breakup by Distribution Channel 
    5.7    Market Breakup by Application 
    5.8    Market Breakup by End-Use
    5.9    Market Breakup by Region
    5.10    Market Forecast
    5.11    SWOT Analysis
        5.11.1    Overview
        5.11.2    Strengths
        5.11.3    Weaknesses
        5.11.4    Opportunities
        5.11.5    Threats
    5.12    Value Chain Analysis
    5.13    Porters Five Forces Analysis
        5.13.1    Overview
        5.13.2    Bargaining Power of Buyers
        5.13.3    Bargaining Power of Suppliers
        5.13.4    Degree of Competition
        5.13.5    Threat of New Entrants
        5.13.6    Threat of Substitutes
    5.14    PESTEL Analysis
        5.14.1    Political
        5.14.2    Economic
        5.14.3    Social
        5.14.4    Legal
        5.14.5    Environmental
        5.14.6    Technological
    5.15    Price Analysis
        5.15.1    Price Indicators
        5.15.2    Margin Analysis
6    Market Breakup by Product Type 
    6.1   Vitamin and Mineral Dietary Supplements 
        6.1.1    Market Trends
        6.1.2    Market Forecast
    6.2   Herbal Dietary Supplements 
        6.2.1    Market Trends
        6.2.2    Market Forecast
    6.3   Protein Dietary Supplements 
        6.3.1    Market Trends
        6.3.2    Market Forecast
    6.4   Others 
        6.4.1    Market Trends
        6.4.2    Market Forecast
7    Market Breakup by Form  
    7.1   Tablets 
        7.1.1    Market Trends
        7.1.2    Market Forecast
    7.2   Capsules 
        7.2.1    Market Trends
        7.2.2    Market Forecast
    7.3   Powders 
        7.3.1    Market Trends
        7.3.2    Market Forecast
    7.4   Liquids 
        7.4.1    Market Trends
        7.4.2    Market Forecast
    7.5   Soft Gels 
        7.5.1    Market Trends
        7.5.2    Market Forecast
    7.6   Gel Caps 
        7.6.1    Market Trends
        7.6.2    Market Forecast
8    Market Breakup by Distribution Channel 
    8.1   Pharmacies and Drug Stores
        8.1.1    Market Trends
        8.1.2    Market Forecast
    8.2   Supermarkets and Hypermarkets 
        8.2.1    Market Trends
        8.2.2    Market Forecast
    8.3   Online Channels
        8.3.1    Market Trends
        8.3.2    Market Forecast
    8.4   Others
        8.4.1    Market Trends
        8.4.2    Market Forecast
9    Market Breakup by Application      
    9.1   Additional Supplements 
        9.1.1    Market Trends
        9.1.2    Market Forecast
    9.2   Medicinal Supplement 
        9.2.1    Market Trends
        9.2.2    Market Forecast
    9.3   Sports Nutrition 
        9.3.1    Market Trends
        9.3.2    Market Forecast
10    Market Breakup by End-Use      
    10.1   Infant 
        10.1.1    Market Trends
        10.1.2    Market Forecast
    10.2   Children 
        10.2.1    Market Trends
        10.2.2    Market Forecast
    10.3   Adults 
        10.3.1    Market Trends
        10.3.2    Market Forecast
    10.4   Pregnant Women 
        10.4.1    Market Trends
        10.4.2    Market Forecast
    10.5   Old-Aged 
        10.5.1    Market Trends
        10.5.2    Market Forecast
11    Market Breakup by Region
    11.1    North India
        11.1.1    Market Trends
        11.1.2    Market Forecast
    11.2    West and Central India
        11.2.1    Market Trends
        11.2.2    Market Forecast
    11.3    South India
        11.3.1    Market Trends
        11.3.2    Market Forecast
    11.4    East India
        11.4.1    Market Trends
        11.4.2    Market Forecast
12    Government Regulations
13    Strategic Recommendations
14    Competitive Landscape

    14.1    Market Structure
    14.2    Key Players
    14.3    Profiles of Key Players
        14.3.1    Amway India Enterprises Private Limited     
        14.3.2    Herbalife International India Private Limited 
        14.3.3    Dabur India Limited  
        14.3.4    Abbott India Limited 
        14.3.5    Kraft Heinz India Private Limited 
        14.3.6    Himalaya Drug Company 
        14.3.7    Sun Pharmaceutical Industries Limited 
        14.3.8    GlaxoSmithKline Consumer Healthcare Limited 
        14.3.9    Danone Nutricia International Private Limited 
        14.3.11      Patanjali Ayurved Limited 

List of Figures

Figure 1: India: Dietary Supplements Market: Major Drivers and Challenges
Figure 2: India: Dietary Supplements Market: Sales Value (in Million US$), 2015 - 2020
Figure 3: India: Dietary Supplements Market: Breakup by Product Type (in %), 2020
Figure 4: India: Dietary Supplements Market: Breakup by Form (in %), 2020
Figure 5: India: Dietary Supplements Market: Breakup by Distribution Channel (in %), 2020
Figure 6: India: Dietary Supplements Market: Breakup by Application (in %), 2020
Figure 7: India: Dietary Supplements Market: Breakup by End-Use (in %), 2020
Figure 8: India: Dietary Supplements Market: Breakup by Region (in %), 2020
Figure 9: India: Dietary Supplements Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 10: India: Dietary Supplements Industry: SWOT Analysis
Figure 11: India: Dietary Supplements Industry: Value Chain Analysis
Figure 12: India: Dietary Supplements Industry: Porter’s Five Forces Analysis
Figure 13: India: Dietary Supplements Industry: PESTEL Analysis
Figure 14: India: Dietary Supplements (Vitamin and Mineral Dietary Supplements) Market: Sales Value (in Million US$), 2015 & 2020
Figure 15: India: Dietary Supplements (Vitamin and Mineral Dietary Supplements) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 16: India: Dietary Supplements (Herbal Dietary Supplements) Market: Sales Value (in Million US$), 2015 & 2020
Figure 17: India: Dietary Supplements (Herbal Dietary Supplements) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 18: India: Dietary Supplements (Protein Dietary Supplements) Market: Sales Value (in Million US$), 2015 & 2020
Figure 19: India: Dietary Supplements (Protein Dietary Supplements) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 20: India: Dietary Supplements (Other Product Types) Market: Sales Value (in Million US$), 2015 & 2020
Figure 21: India: Dietary Supplements (Other Product Types) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 22: India: Dietary Supplements (Tablets) Market: Sales Value (in Million US$), 2015 & 2020
Figure 23: India: Dietary Supplements (Tablets) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 24: India: Dietary Supplements (Capsules) Market: Sales Value (in Million US$), 2015 & 2020
Figure 25: India: Dietary Supplements (Capsules) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 26: India: Dietary Supplements (Powders) Market: Sales Value (in Million US$), 2015 & 2020
Figure 27: India: Dietary Supplements (Powders) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 28: India: Dietary Supplements (Liquids) Market: Sales Value (in Million US$), 2015 & 2020
Figure 29: India: Dietary Supplements (Liquids) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 30: India: Dietary Supplements (Soft Gels) Market: Sales Value (in Million US$), 2015 & 2020
Figure 31: India: Dietary Supplements (Soft Gels) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 32: India: Dietary Supplements (Gel Caps) Market: Sales Value (in Million US$), 2015 & 2020
Figure 33: India: Dietary Supplements (Gel Caps) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 34: India: Dietary Supplements Market: Sales Through Pharmacies and Drug Stores (in Million US$), 2015 & 2020
Figure 35: India: Dietary Supplements Market Forecast: Sales Through Pharmacies and Drug Stores (in Million US$), 2021-2026
Figure 36: India: Dietary Supplements Market: Sales Through Supermarkets and Hypermarkets (in Million US$), 2015 & 2020
Figure 37: India: Dietary Supplements Market Forecast: Sales Through Supermarkets and Hypermarkets (in Million US$), 2021-2026
Figure 38: India: Dietary Supplements Market: Sales Through Online Channels (in Million US$), 2015 & 2020
Figure 39: India: Dietary Supplements Market Forecast: Sales Through Online Channels (in Million US$), 2021-2026
Figure 40: India: Dietary Supplements Market: Sales Through Other Distribution Channels (in Million US$), 2015 & 2020
Figure 41: India: Dietary Supplements Market Forecast: Sales Through Other Distribution Channels (in Million US$), 2021-2026
Figure 42: India: Dietary Supplements (Additional Supplements) Market: Sales Value (in Million US$), 2015 & 2020
Figure 43: India: Dietary Supplements (Additional Supplements) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 44: India: Dietary Supplements (Medicinal Supplement) Market: Sales Value (in Million US$), 2015 & 2020
Figure 45: India: Dietary Supplements (Medicinal Supplement) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 46: India: Dietary Supplements (Sports Nutrition) Market: Sales Value (in Million US$), 2015 & 2020
Figure 47: India: Dietary Supplements (Sports Nutrition) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 48: India: Dietary Supplements (Infant) Market: Sales Value (in Million US$), 2015 & 2020
Figure 49: India: Dietary Supplements (Infant) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 50: India: Dietary Supplements (Children) Market: Sales Value (in Million US$), 2015 & 2020
Figure 51: India: Dietary Supplements (Children) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 52: India: Dietary Supplements (Adults) Market: Sales Value (in Million US$), 2015 & 2020
Figure 53: India: Dietary Supplements (Adults) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 54: India: Dietary Supplements (Pregnant Women) Market: Sales Value (in Million US$), 2015 & 2020
Figure 55: India: Dietary Supplements (Pregnant Women) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 56: India: Dietary Supplements (Old-Aged) Market: Sales Value (in Million US$), 2015 & 2020
Figure 57: India: Dietary Supplements (Old-Aged) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 58: North India: Dietary Supplements Market: Sales Value (in Million US$), 2015 & 2020
Figure 59: North India: Dietary Supplements Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 60: West and Central India: Dietary Supplements Market: Sales Value (in Million US$), 2015 & 2020
Figure 61: West and Central India: Dietary Supplements Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 62: South India: Dietary Supplements Market: Sales Value (in Million US$), 2015 & 2020
Figure 63: South India: Dietary Supplements Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 64: East India: Dietary Supplements Market: Sales Value (in Million US$), 2015 & 2020
Figure 65: East India: Dietary Supplements Market Forecast: Sales Value (in Million US$), 2021-2026
 
List of Tables

Table 1: India: Dietary Supplements Market: Key Industry Highlights, 2020 and 2026
Table 2: India: Dietary Supplements Market Forecast: Breakup by Product Type (in Million US$), 2021-2026
Table 3: India: Dietary Supplements Market Forecast: Breakup by Form (in Million US$), 2021-2026
Table 4: India: Dietary Supplements Market Forecast: Breakup by Distribution Channel (in Million US$), 2021-2026
Table 5: India: Dietary Supplements Market Forecast: Breakup by Application (in Million US$), 2021-2026
Table 6: India: Dietary Supplements Market Forecast: Breakup by End-Use (in Million US$), 2021-2026
Table 7: India: Dietary Supplements Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 8: India: Dietary Supplements Market Structure
Table 9: India: Dietary Supplements Market: Key Players

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Key Question Answered in this Report

According to the estimates by IMARC Group, the India dietary supplements market is expected to witness a CAGR of 18% during 2021-2026.

Sudden outbreak of the COVID-19 pandemic had led to the increasing consumption of dietary supplements for improving the immune system to combat coronavirus infection, thereby augmenting the market growth in India.

The rising consumer awareness towards the importance of proper nutritional intake, coupled with with the changing food habits are some of the key drivers for the India dietary supplements market.

Several upgradations in the healthcare infrastructures, along with the improving distribution networks in the country, represents some of the key trends in the India dietary supplements market.

On the basis of the product type, the market has been bifurcated into vitamin and mineral dietary supplements, herbal dietary supplements, protein dietary supplements, and others. Amongst these, vitamin and mineral dietary supplements account for the largest market share.

On the basis of the form, the market has been divided into tablets, capsules, powder, liquid, soft gels, and gel caps. At present, tablets exhibit a clear dominance in the market.

On the basis of the distribution channel, the market has been segregated into pharmacies and drug stores, supermarkets and hypermarkets, online sales, and others. Amongst these, pharmacies and drug stores hold largest market share.

The key companies in the India dietary supplements market are Amway India Enterprises Private Limited, Herbalife International India Private Limited, Dabur India Limited, Abbott India Limited, Kraft Heinz India Private Limited, Himalaya Drug Company, Sun Pharmaceutical Industries Limited, GlaxoSmithKline Consumer Healthcare Limited, Danone Nutricia International Private Limited, Patanjali Ayurved Limited, etc.

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