India Dietary Supplements Market

India Dietary Supplements Market Size:

The India dietary supplements market size reached INR 157.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach INR 491.4 Billion by 2032, exhibiting a growth rate (CAGR) of 13.49% during 2024-2032. The rising health awareness, increasing disposable income, rapid urbanization, rising aging population, growing prevalence of chronic diseases, rising trust in dietary supplements as a preventive health measure, and rising influence of Western culture are some of the factors propelling the market growth.

India Dietary Supplements Market Analysis:

• Major Market Drivers: The India dietary supplements market is primarily driven by the growing awareness among the Indian population about health and wellness. The increasing disposable income allows more individuals to invest in various health products like dietary supplements. The urban population so a keen interest in maintaining a balanced diet and preventing lifestyle-associated disease which further supports the demand for these dietary supplements. The government initiatives, along with the rising nutritional awareness and the entry of international brands into the Indian market are further propelling the India dietary supplements market growth.
• Key Market Trends: In India, the dietary supplements market is exemplified by several emerging trends. One of the major trends is the increasing inclination towards plant-based and organic supplements which is mainly driven by the rising vegetarian and health-conscious population across the country. Consumers nowadays are also showing a preference for personalized nutrition which leads to an increase in customized supplement solutions that are particularly tailored to individual health needs and lifestyle choices. The integration of technology in healthcare like mobile health apps and online services is also facilitating the India dietary supplements market growth.
• Competitive Landscape: Some of the major market players in the India dietary supplements industry include Amway India Enterprises Private Limited, Herbalife International India Private Limited, Dabur India Limited, Abbott India Limited, Kraft Heinz India Private Limited, Himalaya Drug Company, Sun Pharmaceutical Industries Limited, GlaxoSmithKline Consumer Healthcare Limited, Danone Nutricia International Private Limited, Patanjali Ayurved Limited, among many others.
• Challenges and Opportunities: The India dietary supplements market faces various challenges such as regulatory complexities and the occurrence of counterfeit products which in turn weaken consumer trust and market integrity. However, opportunities abound with the increase in health consciousness among Indian citizens and the expanding middle class with increasing disposable income to spend on health products. There is also a great potential for growth in the integration of traditional Ayurvedic ingredients along with modern dietary science which caters to both domestic and global markets seeking natural and effective health solutions.

India Dietary Supplements Market Trends:

Rising demand for immunity boosters

In the wake of the COVID-19 pandemic, there has been a significant growth in the consumption of dietary supplements mainly aimed at boosting immunity. This trend is driven by the heightened health consciousness among consumers mainly towards the supplements containing vitamins C and D, zinc and herbal extracts mainly known for their immune-enhancing properties. According to an article published by the Ministry of Food Processing Industries, the dietary supplements market in India was valued at USD 3924.44 million in 2022 and is reported to reach USD 10,198.57 million by 2026 with a growth rate of 22% year on year, hence creating a positive outlook for India dietary supplements market growth in the coming future.

Shift towards vegan and plant-based options

Reflecting global dietary trends, the Indian market is witnessing a shift toward vegan, and plant-based dietary supplements. Consumers nowadays are increasingly opting for supplements free from animal-derived ingredients driven by ethical health and environmental concerns. According to a report published by Truly Experiences, 24% of the Indian population is strictly vegetarian, and 9% of the total Indian population is vegan. This shift is influencing product offerings with more companies developing plant-based formulations that cater to this growing segment mainly among urban and health-conscious consumers.

Rise in online sales and digital engagement

The digital transformation has profoundly impacted the India dietary supplements market growth with a marked increase in online sales. E-commerce platforms and help focus the apps are becoming a key distribution channel offering a wide range of products at a competitive price with the convenience of home delivery. According to a report by Indian Brand Equity Foundation, India has gained 125 million online shoppers in the past three years with another 80 million expected by 2025. India's e-commerce market is expected to reach 111 billion USD by 2024 and 200 billion USD by 2026.

India Dietary Supplements Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2024-2032. Our report has categorized the market based on product type, form, distribution channel, application, and end-use.

Breakup by Product Type:

• Vitamin and Mineral Dietary Supplements
• Herbal Dietary Supplements
• Protein Dietary Supplements
• Others
   

Vitamin and Mineral Dietary Supplements account for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the product type. This includes vitamin and mineral dietary supplements, herbal dietary supplements, protein dietary supplements, and others. According to the report, vitamin and mineral dietary supplements represented the largest segment.

In India, vitamin and mineral dietary supplements significantly to the India dietary supplements market share. This dominance is mainly fueled by the increasing consumer awareness of health and wellness mainly about the importance of micronutrients in preventing lifestyle diseases and boosting immunity. The growing occurrence of micronutrient deficiencies among the Indian population also plays an important role in encouraging more individuals to turn to supplements as a preventive measure. For instance, according to a consensus by the Consumer Health Division of Bayer, more than two billion people suffer from MiND (micronutrient deficiencies) globally with nearly half living in India. More than 80% of the Indian population suffer from micronutrient deficiencies contributing to compromised immunity.

Breakup by Form:

• Tablets
• Capsules
• Powders
• Liquids
• Soft Gels
• Gel Caps
   

Tablets holds the largest share of the industry

A detailed breakup and analysis of the market based on the form have also been provided in the report. This includes tablets, capsules, powders, liquids, soft gels, and gel caps. According to the report, tablets accounted for the largest market share.

In the India dietary supplements market, tablets are the most popular form factor and hold the largest share of the industry. This preference is mainly because of the convenience and precision in doses that tablets offer. Tablets are easier to pack, store and transport, which makes them a highly sought after method by both manufacturers and consumers. The cost-effectiveness of tablet manufacturing as compared to other forms like capsules and powders makes them an attractive option for price sensitive Indian market. Tablets also allow for the slow release of nutrients which is beneficial for the absorption of certain supplements further solidifying their dominance in the market.

Breakup by Distribution Channel:

• Pharmacies and Drug Stores
• Supermarkets and Hypermarkets
• Online Channels
• Others
   

Pharmacies and Drug Stores represents the leading market segment

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes pharmacies and drug stores, supermarkets and hypermarkets online channels, and others. According to the report, pharmacies and drug stores represented the largest segment.

Pharmacies and drug stores represent the leading distribution channel in Indian dietary supplements market. This prominence is mainly driven by the high level of consumer trust in these outlets where professional advice from pharmacists often guides the consumers’ purchase decisions. The widespread presence of pharmacies across urban and rural areas in India ensures the broad accessibility to a various range of supplements from multivitamins to specialized mineral formulas. These stores frequently offer a diverse portfolio of brands and products which cater to various health needs and budgets. As consumers nowadays increasingly seek out reputable sources for health-related purchases pharmacies and drug stores continues to play an important role in distribution and in India dietary supplements market growth.

Breakup by Application:

• Additional Supplements
• Medicinal Supplement
• Sports Nutrition
   

Additional Supplements exhibit a clear dominance, accounting for the largest India dietary supplements market share

A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes additional supplements, medicinal supplements and sports nutrition. According to the report, additional supplements accounted for the largest market share.

In the India dietary supplements market share the additional supplements encompassing specialty formulas like amino acids, enzymes, and various botanicals exhibit a clear dominance in India dietary supplements market. The segment’s growth is mainly stimulated by the increase in consumer knowledge about specific health benefits that link to these supplements and the growing fitness culture emphasizing personalized nutrition. As lifestyles nowadays become more hectic consumers are seeking targeted solutions for energy, mental clarity, digestive health, and stress reduction which these additional supplements can provide. The integration of traditional Ayurvedic ingredients with modern dietary sciences appeals to the wider range of health-conscious consumers in India further propelling India dietary supplements market growth.

Breakup by End-Use:

• Infant
• Children
• Adults
• Pregnant Women
• Old-Aged
   

The report has provided a detailed breakup and analysis of the market based on the End-Use. This includes infant, children, adults, pregnant women, old-aged.

The infant segment focuses on products that support early developmental stages, such as liquid vitamin D drops and iron supplements. These are crucial for bone strength and neurological development, ensuring infants get a healthy start. Supplements for children are designed to support growth and immune system development, with a strong market for flavored chewable multivitamins and minerals. These products help fill nutritional gaps and support healthy physical and cognitive development. Adult dietary supplements cater to a broad range of health needs, from energy-boosting B vitamins to antioxidant-rich herbal supplements. This segment is driven by lifestyle needs, health maintenance, and chronic disease management. This market segment emphasizes nutritional supplements critical for pregnancy, such as prenatal vitamins with folic acid to promote fetal development and prevent congenital anomalies. Iron and calcium are also heavily marketed to support maternal health and fetal growth. Dietary supplements for the elderly focus on bone health, joint pain relief, and cardiovascular support, with products like glucosamine, omega-3 fatty acids, and coenzyme Q10. These supplements aim to enhance quality of life and manage age-related health issues.

Breakup by Region:

• North India
• East India
• West and Central India
• South India
   

The report has also provided a comprehensive analysis of all the major markets in the region/country, which include North India, East India, West and Central India and South India.

North India demonstrates strong demand for dietary supplements due to high consumer awareness and a growing fitness culture, especially in urban centers like Delhi and Chandigarh. Popular products include protein supplements and multivitamins that cater to a health-conscious population. The market in East India, with Kolkata as a key hub, shows a preference for traditional and herbal supplements, reflecting the region's rich heritage in natural medicine. The demand for supplements that enhance immunity and vitality is particularly high in this area. This region, encompassing major cities like Mumbai and Pune, exhibits a high demand for lifestyle-oriented supplements, including weight management and sports nutrition products. There's also a significant consumption of supplements aimed at combating lifestyle diseases. South India, particularly cities like Bangalore and Chennai, is noted for its tech-savvy consumers who prefer scientifically backed supplements. There's a notable preference for advanced nutraceuticals and specialized supplements targeting specific health issues such as diabetes and hypertension.

Competitive Landscape:

• The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have been provided. Some of the major market players in the India dietary supplements industry include Amway India Enterprises Private Limited, Herbalife International India Private Limited, Dabur India Limited, Abbott India Limited, Kraft Heinz India Private Limited, Himalaya Drug Company, Sun Pharmaceutical Industries Limited, GlaxoSmithKline Consumer Healthcare Limited, Danone Nutricia International Private Limited, Patanjali Ayurved Limited, among many others.
  
  (Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
   
• The India dietary supplements market competitive landscape is highly fragmented with the presence of numerous local and international players. Key players like Dabur, Himalaya and Patanjali dominate with their extensive portfolios of various herbal and Ayurvedic products. For example, Himalaya Wellness Company LLC expanded its presence in 2023, with a new factory in Dubai Industrial City, producing various pharmaceutical products. The development was supported by Emirates Development Bank financing. Meanwhile, international brands like Amway and Herbalife are also capitalizing on their global presence and reputation for quality.

India Dietary Supplements Market News:

• In 2023, Kraft Heinz, the world's fifth largest food and beverage company, has launched its first global capacity center (GCC) in Ahmedabad, Gujarat, aiming to hire over 1,800 professionals over the next three years, expanding employment opportunities in the region. This GCC is part of Kraft Heinz's major transformation, leveraging technological capabilities through joint ventures and collaborations with innovators to enhance operational efficiency, innovation, and service delivery in its global operations.
• In 2024, Sun Pharma plans to acquire the remaining stake in Taro Pharmaceutical Industries for $347.8 million, aiming to gain complete control over its subsidiary. This move signifies Sun Pharma's strategic bid to strengthen its position in the pharmaceutical industry.

India Dietary Supplements Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India dietary supplements market from 2018-2032.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the India dietary supplements market.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India dietary supplements industry and its attractiveness.
• The competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.