The Indian dietary supplement market exhibited strong growth during 2015-2020. A dietary supplement is a concentration of essential nutrients that are either extracted from food sources or are artificially synthesized. The major function of dietary supplements is to fulfill the nutritional requirements of the human body and is usually consumed in the form of a pill, capsule, tablet, or liquid. A supplement can provide nutrition either individually or in combination, depending upon the requirements of the consumer’s body. Dietary supplements are rich in vitamins, minerals, herbs, enzymes, amino acids, and various other ingredients. The primary goal of consuming supplements is to fulfill the nutritional gap in the body in order to prevent diseases and other lifestyle related problems. Looking forward, IMARC Group expects the Indian dietary supplement market to grow at a CAGR of around 18% during the forecast period (2021-2026).
India Dietary Supplements Market Trends and Drivers:
The primary factor driving the Indian dietary supplements market is the increasing health consciousness among the consumers. Factors such as changes in eating habits, absence of physical activity and rising sedentary life styles have increased the occurrences of various lifestyle diseases such as diabetes, blood pressure, obesity, cardiovascular problems, etc. Moreover, improving awareness levels have also made consumers more aware on their nutritional requirements. With consumers unable to fulfil their nutritional requirements through their regular diets, they are now recognizing the importance of nutritional supplements to fulfill their nutritional gaps. Other factors driving this market include, rising disposable incomes, upgradation of the healthcare infrastructure, improving distribution networks, etc.
IMARC Group’s latest report provides a deep insight into the Indian dietary supplements market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Indian dietary supplements market in any manner.
IMARC Group provides an analysis of the key trends in each sub-segment of the India dietary supplement market report, along with forecasts for growth at the regional level from 2021-2026. Our report has categorized the market based on product type, form, distribution channel, application, end use and region.
The report has also analysed the competitive landscape of the market with some of the key players being Amway India Enterprises Private Limited, Herbalife International India Private Limited, Dabur India Limited, Abbott India Limited, Kraft Heinz India Private Limited, Himalaya Drug Company, Sun Pharmaceutical Industries Limited, GlaxoSmithKline Consumer Healthcare Limited, Danone Nutricia International Private Limited, Patanjali Ayurved Limited, etc.
Report Customization: Although IMARC has tried to cover everything in the dietary supplements market landscape, we believe that every stakeholder may have their own specific needs. In view of this, we provide up to 20 man-hours of free customization for each report.
Key Questions Answered in This Report:
According to the estimates by IMARC Group, the India dietary supplements market is expected to witness a CAGR of 18% during 2021-2026.
Sudden outbreak of the COVID-19 pandemic had led to the increasing consumption of dietary supplements for improving the immune system to combat coronavirus infection, thereby augmenting the market growth in India.
The rising consumer awareness towards the importance of proper nutritional intake, coupled with with the changing food habits are some of the key drivers for the India dietary supplements market.
Several upgradations in the healthcare infrastructures, along with the improving distribution networks in the country, represents some of the key trends in the India dietary supplements market.
On the basis of the product type, the market has been bifurcated into vitamin and mineral dietary supplements, herbal dietary supplements, protein dietary supplements, and others. Amongst these, vitamin and mineral dietary supplements account for the largest market share.
On the basis of the form, the market has been divided into tablets, capsules, powder, liquid, soft gels, and gel caps. At present, tablets exhibit a clear dominance in the market.
On the basis of the distribution channel, the market has been segregated into pharmacies and drug stores, supermarkets and hypermarkets, online sales, and others. Amongst these, pharmacies and drug stores hold largest market share.
Region-wise, the market has been classified into North India, East India, West and Central India, and South India, where North India dominates the India dietary supplements market.
The key companies in the India dietary supplements market are Amway India Enterprises Private Limited, Herbalife International India Private Limited, Dabur India Limited, Abbott India Limited, Kraft Heinz India Private Limited, Himalaya Drug Company, Sun Pharmaceutical Industries Limited, GlaxoSmithKline Consumer Healthcare Limited, Danone Nutricia International Private Limited, Patanjali Ayurved Limited, etc.
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