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Press Release:

India Dietary Supplements Market to Grow at 14% During 2022-2027, Strengthened by Increasing Health Consciousness

COVID-19
The pandemic continues to cause unprecedented disruption across industries worldwide.
Get detailed insights regarding the impact of COVID-19 on the market.

India Dietary Supplements Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview 2022-2027:

The Indian dietary supplements market reached a value of INR 376.3 Billion in 2021. Looking forward, IMARC Group expects the market to reach INR 847.9 Billion by 2027, exhibiting a CAGR of 14% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor. 

A dietary supplement is a concentration of essential nutrients that are either extracted from food sources or are artificially synthesized. The major function of dietary supplements is to fulfill the nutritional requirements of the human body and is usually consumed in the form of a pill, capsule, tablet, or liquid. A supplement can provide nutrition either individually or in combination, depending upon the requirements of the consumer’s body. Dietary supplements are rich in vitamins, minerals, herbs, enzymes, amino acids, and various other ingredients. The primary goal of consuming supplements is to fulfill the nutritional gap in the body in order to prevent diseases and other lifestyle related problems.

India Dietary Supplements Market Trends and Drivers:

The primary factor driving the Indian dietary supplements market is the increasing health consciousness among the consumers. Factors such as changes in eating habits, absence of physical activity and rising sedentary life styles have increased the occurrences of various lifestyle diseases such as diabetes, blood pressure, obesity, cardiovascular problems, etc. Moreover, improving awareness levels have also made consumers more aware on their nutritional requirements. With consumers unable to fulfil their nutritional requirements through their regular diets, they are now recognizing the importance of nutritional supplements to fulfill their nutritional gaps. Other factors driving this market include, rising disposable incomes, upgradation of the healthcare infrastructure, improving distribution networks, etc.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the India dietary supplements market, along with forecasts at the country and regional level from 2022-2027. Our report has categorized the market based on product type, form, distribution channel, application and end-use.

Breakup by Product Type

  • Vitamin and Mineral Dietary Supplements
  • Herbal Dietary Supplements
  • Protein Dietary Supplements
  • Others
     

Breakup by Form

  • Tablets
  • Capsules
  • Powders
  • Liquids
  • Soft Gels
  • Gel Caps
     

Breakup by Distribution Channel

  • Pharmacies and Drug Stores
  • Supermarkets and Hypermarkets
  • Online Channels
  • Others
     

Breakup by Application

  • Additional Supplements
  • Medicinal Supplement
  • Sports Nutrition
     

Breakup by End-Use

  • Infant
  • Children
  • Adults
  • Pregnant Women
  • Old-Aged
     

Breakup by Region

  • North India
  • East India
  • West and Central India
  • South India


This report also includes:

    • Key Drivers and Challenges
    • Value Chain Analysis
    • Imports and Exports
    • Porters Five Forces Analysis
    • PESTEL Analysis
    • Government Regulations


    Competitive Landscape:

    The India dietary supplements market is highly fragmented with the presence of several small and large players competing in terms of price and quality. Some of the major players in the market are:

    • Amway India Enterprises Private Limited
    • Herbalife International India Private Limited
    • Dabur India Limited
    • Abbott India Limited
    • Kraft Heinz India Private Limited
    • Himalaya Drug Company
    • Sun Pharmaceutical Industries Limited
    • GlaxoSmithKline Consumer Healthcare Limited
    • Danone Nutricia International Private Limited
    • Patanjali Ayurved Limited


    IMARC Group’s latest report provides a deep insight into the Indian dietary supplements market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Indian dietary supplements market in any manner.

    Report Coverage:

    Report Features Details
    Base Year of the Analysis 2021
    Historical Period 2016-2021
    Forecast Period 2022-2027
    Units INR Billion
    Segment Coverage Product Type, Form, Distribution Channel, Application, End-Use, Region
    Region Covered North India, East India, West and Central India, South India
    Companies Covered Amway India Enterprises Private Limited, Herbalife International India Private Limited, Dabur India Limited, Abbott India Limited, Kraft Heinz India Private Limited, Himalaya Drug Company, Sun Pharmaceutical Industries Limited, GlaxoSmithKline Consumer Healthcare Limited, Danone Nutricia International Private Limited and Patanjali Ayurved Limited
    Customization Scope 10% Free Customization
    Report Price and Purchase Option Single User License: US$ 2299
    Five User License: US$ 3399
    Corporate License: US$ 4499
    Post-Sale Analyst Support 10-12 Weeks
    Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

    1   Preface
    2   Scope and Methodology
        2.1    Objectives of the Study
        2.2    Stakeholders
        2.3    Data Sources
            2.3.1    Primary Sources
            2.3.2    Secondary Sources
        2.4    Market Estimation
            2.4.1    Bottom-Up Approach
            2.4.2    Top-Down Approach
        2.5    Forecasting Methodology
    3   Executive Summary
    4   Introduction
        4.1    Overview
        4.2    Key Industry Trends
    5   India Dietary Supplements Market
        5.1    Market Overview
        5.2    Market Performance
        5.3    Impact of COVID-19
        5.4    Market Breakup by Product Type  
        5.5    Market Breakup by Form 
        5.6    Market Breakup by Distribution Channel 
        5.7    Market Breakup by Application 
        5.8    Market Breakup by End-Use
        5.9    Market Breakup by Region
        5.10    Market Forecast
        5.11    SWOT Analysis
            5.11.1    Overview
            5.11.2    Strengths
            5.11.3    Weaknesses
            5.11.4    Opportunities
            5.11.5    Threats
        5.12    Value Chain Analysis
        5.13    Porters Five Forces Analysis
            5.13.1    Overview
            5.13.2    Bargaining Power of Buyers
            5.13.3    Bargaining Power of Suppliers
            5.13.4    Degree of Competition
            5.13.5    Threat of New Entrants
            5.13.6    Threat of Substitutes
        5.14    PESTEL Analysis
            5.14.1    Political
            5.14.2    Economic
            5.14.3    Social
            5.14.4    Legal
            5.14.5    Environmental
            5.14.6    Technological
        5.15    Price Analysis
            5.15.1    Price Indicators
            5.15.2    Margin Analysis
    6   Market Breakup by Product Type 
        6.1   Vitamin and Mineral Dietary Supplements 
            6.1.1    Market Trends
            6.1.2    Market Forecast
        6.2   Herbal Dietary Supplements 
            6.2.1    Market Trends
            6.2.2    Market Forecast
        6.3   Protein Dietary Supplements 
            6.3.1    Market Trends
            6.3.2    Market Forecast
        6.4   Others 
            6.4.1    Market Trends
            6.4.2    Market Forecast
    7   Market Breakup by Form  
        7.1   Tablets 
            7.1.1    Market Trends
            7.1.2    Market Forecast
        7.2   Capsules 
            7.2.1    Market Trends
            7.2.2    Market Forecast
        7.3   Powders 
            7.3.1    Market Trends
            7.3.2    Market Forecast
        7.4   Liquids 
            7.4.1    Market Trends
            7.4.2    Market Forecast
        7.5   Soft Gels 
            7.5.1    Market Trends
            7.5.2    Market Forecast
        7.6   Gel Caps 
            7.6.1    Market Trends
            7.6.2    Market Forecast
    8   Market Breakup by Distribution Channel 
        8.1   Pharmacies and Drug Stores
            8.1.1    Market Trends
            8.1.2    Market Forecast
        8.2   Supermarkets and Hypermarkets 
            8.2.1    Market Trends
            8.2.2    Market Forecast
        8.3   Online Channels
            8.3.1    Market Trends
            8.3.2    Market Forecast
        8.4   Others
            8.4.1    Market Trends
            8.4.2    Market Forecast
    9   Market Breakup by Application      
        9.1   Additional Supplements 
            9.1.1    Market Trends
            9.1.2    Market Forecast
        9.2   Medicinal Supplement 
            9.2.1    Market Trends
            9.2.2    Market Forecast
        9.3   Sports Nutrition 
            9.3.1    Market Trends
            9.3.2    Market Forecast
    10  Market Breakup by End-Use      
        10.1   Infant 
            10.1.1    Market Trends
            10.1.2    Market Forecast
        10.2   Children 
            10.2.1    Market Trends
            10.2.2    Market Forecast
        10.3   Adults 
            10.3.1    Market Trends
            10.3.2    Market Forecast
        10.4   Pregnant Women 
            10.4.1    Market Trends
            10.4.2    Market Forecast
        10.5   Old-Aged 
            10.5.1    Market Trends
            10.5.2    Market Forecast
    11  Market Breakup by Region
        11.1    North India
            11.1.1    Market Trends
            11.1.2    Market Forecast
        11.2    West and Central India
            11.2.1    Market Trends
            11.2.2    Market Forecast
        11.3    South India
            11.3.1    Market Trends
            11.3.2    Market Forecast
        11.4    East India
            11.4.1    Market Trends
            11.4.2    Market Forecast
    12  Government Regulations
    13  Strategic Recommendations
    14  Competitive Landscape
        14.1    Market Structure
        14.2    Key Players
        14.3    Profiles of Key Players
            14.3.1    Amway India Enterprises Private Limited     
            14.3.2    Herbalife International India Private Limited 
            14.3.3    Dabur India Limited  
            14.3.4    Abbott India Limited 
            14.3.5    Kraft Heinz India Private Limited 
            14.3.6    Himalaya Drug Company 
            14.3.7    Sun Pharmaceutical Industries Limited 
            14.3.8    GlaxoSmithKline Consumer Healthcare Limited 
            14.3.9    Danone Nutricia International Private Limited 
            14.3.10      Patanjali Ayurved Limited 

    List of Figures

    Figure 1: India: Dietary Supplements Market: Major Drivers and Challenges
    Figure 2: India: Dietary Supplements Market: Sales Value (in Billion INR), 2016 - 2021
    Figure 3: India: Dietary Supplements Market: Breakup by Product Type (in %), 2021
    Figure 4: India: Dietary Supplements Market: Breakup by Form (in %), 2021
    Figure 5: India: Dietary Supplements Market: Breakup by Distribution Channel (in %), 2021
    Figure 6: India: Dietary Supplements Market: Breakup by Application (in %), 2021
    Figure 7: India: Dietary Supplements Market: Breakup by End-Use (in %), 2021
    Figure 8: India: Dietary Supplements Market: Breakup by Region (in %), 2021
    Figure 9: India: Dietary Supplements Market Forecast: Sales Value (in Billion INR), 2022-2027
    Figure 10: India: Dietary Supplements Industry: SWOT Analysis
    Figure 11: India: Dietary Supplements Industry: Value Chain Analysis
    Figure 12: India: Dietary Supplements Industry: Porter’s Five Forces Analysis
    Figure 13: India: Dietary Supplements Industry: PESTEL Analysis
    Figure 14: India: Dietary Supplements (Vitamin and Mineral Dietary Supplements) Market: Sales Value (in Million INR), 2016 & 2021
    Figure 15: India: Dietary Supplements (Vitamin and Mineral Dietary Supplements) Market Forecast: Sales Value (in Million INR), 2022-2027
    Figure 16: India: Dietary Supplements (Herbal Dietary Supplements) Market: Sales Value (in Million INR), 2016 & 2021
    Figure 17: India: Dietary Supplements (Herbal Dietary Supplements) Market Forecast: Sales Value (in Million INR), 2022-2027
    Figure 18: India: Dietary Supplements (Protein Dietary Supplements) Market: Sales Value (in Million INR), 2016 & 2021
    Figure 19: India: Dietary Supplements (Protein Dietary Supplements) Market Forecast: Sales Value (in Million INR), 2022-2027
    Figure 20: India: Dietary Supplements (Other Product Types) Market: Sales Value (in Million INR), 2016 & 2021
    Figure 21: India: Dietary Supplements (Other Product Types) Market Forecast: Sales Value (in Million INR), 2022-2027
    Figure 22: India: Dietary Supplements (Tablets) Market: Sales Value (in Million INR), 2016 & 2021
    Figure 23: India: Dietary Supplements (Tablets) Market Forecast: Sales Value (in Million INR), 2022-2027
    Figure 24: India: Dietary Supplements (Capsules) Market: Sales Value (in Million INR), 2016 & 2021
    Figure 25: India: Dietary Supplements (Capsules) Market Forecast: Sales Value (in Million INR), 2022-2027
    Figure 26: India: Dietary Supplements (Powders) Market: Sales Value (in Million INR), 2016 & 2021
    Figure 27: India: Dietary Supplements (Powders) Market Forecast: Sales Value (in Million INR), 2022-2027
    Figure 28: India: Dietary Supplements (Liquids) Market: Sales Value (in Million INR), 2016 & 2021
    Figure 29: India: Dietary Supplements (Liquids) Market Forecast: Sales Value (in Million INR), 2022-2027
    Figure 30: India: Dietary Supplements (Soft Gels) Market: Sales Value (in Million INR), 2016 & 2021
    Figure 31: India: Dietary Supplements (Soft Gels) Market Forecast: Sales Value (in Million INR), 2022-2027
    Figure 32: India: Dietary Supplements (Gel Caps) Market: Sales Value (in Million INR), 2016 & 2021
    Figure 33: India: Dietary Supplements (Gel Caps) Market Forecast: Sales Value (in Million INR), 2022-2027
    Figure 34: India: Dietary Supplements Market: Sales Through Pharmacies and Drug Stores (in Million INR), 2016 & 2021
    Figure 35: India: Dietary Supplements Market Forecast: Sales Through Pharmacies and Drug Stores (in Million INR), 2022-2027
    Figure 36: India: Dietary Supplements Market: Sales Through Supermarkets and Hypermarkets (in Million INR), 2016 & 2021
    Figure 37: India: Dietary Supplements Market Forecast: Sales Through Supermarkets and Hypermarkets (in Million INR), 2022-2027
    Figure 38: India: Dietary Supplements Market: Sales Through Online Channels (in Million INR), 2016 & 2021
    Figure 39: India: Dietary Supplements Market Forecast: Sales Through Online Channels (in Million INR), 2022-2027
    Figure 40: India: Dietary Supplements Market: Sales Through Other Distribution Channels (in Million INR), 2016 & 2021
    Figure 41: India: Dietary Supplements Market Forecast: Sales Through Other Distribution Channels (in Million INR), 2022-2027
    Figure 42: India: Dietary Supplements (Additional Supplements) Market: Sales Value (in Million INR), 2016 & 2021
    Figure 43: India: Dietary Supplements (Additional Supplements) Market Forecast: Sales Value (in Million INR), 2022-2027
    Figure 44: India: Dietary Supplements (Medicinal Supplement) Market: Sales Value (in Million INR), 2016 & 2021
    Figure 45: India: Dietary Supplements (Medicinal Supplement) Market Forecast: Sales Value (in Million INR), 2022-2027
    Figure 46: India: Dietary Supplements (Sports Nutrition) Market: Sales Value (in Million INR), 2016 & 2021
    Figure 47: India: Dietary Supplements (Sports Nutrition) Market Forecast: Sales Value (in Million INR), 2022-2027
    Figure 48: India: Dietary Supplements (Infant) Market: Sales Value (in Million INR), 2016 & 2021
    Figure 49: India: Dietary Supplements (Infant) Market Forecast: Sales Value (in Million INR), 2022-2027
    Figure 50: India: Dietary Supplements (Children) Market: Sales Value (in Million INR), 2016 & 2021
    Figure 51: India: Dietary Supplements (Children) Market Forecast: Sales Value (in Million INR), 2022-2027
    Figure 52: India: Dietary Supplements (Adults) Market: Sales Value (in Million INR), 2016 & 2021
    Figure 53: India: Dietary Supplements (Adults) Market Forecast: Sales Value (in Million INR), 2022-2027
    Figure 54: India: Dietary Supplements (Pregnant Women) Market: Sales Value (in Million INR), 2016 & 2021
    Figure 55: India: Dietary Supplements (Pregnant Women) Market Forecast: Sales Value (in Million INR), 2022-2027
    Figure 56: India: Dietary Supplements (Old-Aged) Market: Sales Value (in Million INR), 2016 & 2021
    Figure 57: India: Dietary Supplements (Old-Aged) Market Forecast: Sales Value (in Million INR), 2022-2027
    Figure 58: North India: Dietary Supplements Market: Sales Value (in Million INR), 2016 & 2021
    Figure 59: North India: Dietary Supplements Market Forecast: Sales Value (in Million INR), 2022-2027
    Figure 60: West and Central India: Dietary Supplements Market: Sales Value (in Million INR), 2016 & 2021
    Figure 61: West and Central India: Dietary Supplements Market Forecast: Sales Value (in Million INR), 2022-2027
    Figure 62: South India: Dietary Supplements Market: Sales Value (in Million INR), 2016 & 2021
    Figure 63: South India: Dietary Supplements Market Forecast: Sales Value (in Million INR), 2022-2027
    Figure 64: East India: Dietary Supplements Market: Sales Value (in Million INR), 2016 & 2021
    Figure 65: East India: Dietary Supplements Market Forecast: Sales Value (in Million INR), 2022-2027
     
    List of Tables

    Table 1: India: Dietary Supplements Market: Key Industry Highlights, 2021 and 2027
    Table 2: India: Dietary Supplements Market Forecast: Breakup by Product Type (in Million INR), 2022-2027
    Table 3: India: Dietary Supplements Market Forecast: Breakup by Form (in Million INR), 2022-2027
    Table 4: India: Dietary Supplements Market Forecast: Breakup by Distribution Channel (in Million INR), 2022-2027
    Table 5: India: Dietary Supplements Market Forecast: Breakup by Application (in Million INR), 2022-2027
    Table 6: India: Dietary Supplements Market Forecast: Breakup by End-Use (in Million INR), 2022-2027
    Table 7: India: Dietary Supplements Market Forecast: Breakup by Region (in Million INR), 2022-2027
    Table 8: India: Dietary Supplements Market Structure
    Table 9: India: Dietary Supplements Market: Key Players

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    Key Questions Answered in This Report

    According to the estimates by IMARC Group, the India dietary supplements market is expected to witness a CAGR of 14% during 2022-2027.

    Sudden outbreak of the COVID-19 pandemic had led to the increasing consumption of dietary supplements for improving the immune system to combat coronavirus infection, thereby augmenting the market growth in India.

    The rising consumer awareness towards the importance of proper nutritional intake, coupled with with the changing food habits are some of the key drivers for the India dietary supplements market.

    Several upgradations in the healthcare infrastructures, along with the improving distribution networks in the country, represents some of the key trends in the India dietary supplements market.

    On the basis of the product type, the market has been bifurcated into vitamin and mineral dietary supplements, herbal dietary supplements, protein dietary supplements, and others. Amongst these, vitamin and mineral dietary supplements account for the largest market share.

    On the basis of the form, the market has been divided into tablets, capsules, powders, liquids, soft gels, and gel caps. At present, tablets exhibit a clear dominance in the market.

    On the basis of the distribution channel, the market has been segregated into pharmacies and drug stores, supermarkets and hypermarkets, online channels, and others. Amongst these, pharmacies and drug stores hold largest market share.

    The key companies in the India dietary supplements market are Amway India Enterprises Private Limited, Herbalife International India Private Limited, Dabur India Limited, Abbott India Limited, Kraft Heinz India Private Limited, Himalaya Drug Company, Sun Pharmaceutical Industries Limited, GlaxoSmithKline Consumer Healthcare Limited, Danone Nutricia International Private Limited, Patanjali Ayurved Limited, etc.

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