Market Overview:
The Indian dietary supplement market grew at a CAGR of 15% during 2014-2019 and reached a value of US$ 3.5 Billion in 2019. A dietary supplement is a concentration of essential nutrients that are either extracted from food sources or are artificially synthesized. The major function of dietary supplements is to fulfill the nutritional requirements of the human body and is usually consumed in the form of a pill, capsule, tablet, or liquid. A supplement can provide nutrition either individually or in combination, depending upon the requirements of the consumer’s body. Dietary supplements are rich in vitamins, minerals, herbs, enzymes, amino acids, and various other ingredients. The primary goal of consuming supplements is to fulfill the nutritional gap in the body in order to prevent diseases and other lifestyle related problems. Looking forward, IMARC Group expects the Indian dietary supplement market to continue its strong growth during 2020-2025.
India Dietary Supplements Market Trends and Drivers:
The primary factor driving the Indian dietary supplements market is the increasing health consciousness among the consumers. Factors such as changes in eating habits, absence of physical activity and rising sedentary life styles have increased the occurrences of various lifestyle diseases such as diabetes, blood pressure, obesity, cardiovascular problems, etc. Moreover, improving awareness levels have also made consumers more aware on their nutritional requirements. With consumers unable to fulfil their nutritional requirements through their regular diets, they are now recognizing the importance of nutritional supplements to fulfill their nutritional gaps. Other factors driving this market include, rising disposable incomes, upgradation of the healthcare infrastructure, improving distribution networks, etc.
IMARC Group’s latest report provides a deep insight into the Indian dietary supplements market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Indian dietary supplements market in any manner.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the India dietary supplement market report, along with forecasts for growth at the regional level from 2020-2025. Our report has categorized the market based on product type, form, distribution channel, application, end use and region.
- Market Breakup by Product Type
- Vitamin and Mineral Dietary Supplements
- Herbal Dietary Supplements
- Protein Dietary Supplements
- Others
- Market Breakup by Form
- Tablets
- Capsules
- Powder
- Liquid
- Soft Gels
- Gel Caps
- Market Breakup by Distribution Channel
- Pharmacies and Drug Stores
- Supermarkets and Hypermarkets
- Online Sales
- Others
- Market Breakup by Application
- Additional Supplements
- Medicinal Supplement
- Sports Nutrition
- Market Breakup by End-Use
- Infant
- Children
- Adults
- Pregnant Women
- Old-Aged
- Market Breakup by Region
- North India
- East India
- West and Central India
- South India
- Historical, Current and Future Market Trends
- Value Chain Analysis
- Key Drivers and Challenges
- Porters Five Forces Analysis
- PESTEL Analysis
- Government Regulations
Competitive Landscape:
The report has also analysed the competitive landscape of the market with some of the key players being Amway India Enterprises Private Limited, Herbalife International India Private Limited, Dabur India Limited, Abbott India Limited, Kraft Heinz India Private Limited, Himalaya Drug Company, Sun Pharmaceutical Industries Limited, GlaxoSmithKline Consumer Healthcare Limited, Danone Nutricia International Private Limited, Patanjali Ayurved Limited, etc.
Report Coverage:
- Base Year Considered: 2019
- Historical Data Coverage: 2014-2019
- Market Forecast: 2020-2025
- Currency: US$
- Geography Covered: India
- Segments Covered: Product Type, Form, Distribution Channel, Application, End-Use, and Region
Report Customization: Although IMARC has tried to cover everything in the dietary supplements market landscape, we believe that every stakeholder may have their own specific needs. In view of this, we provide up to 20 man-hours of free customization for each report.
Key Questions Answered in This Report:
With the outbreak of coronavirus disease (COVID-19), there has been an increase in the consumption of dietary supplements to improve the immune system. This is expected to have a positive impact on the market growth.
The India dietary supplements market was worth US$ 3.5 Billion in 2019.
The rising awareness about the importance of proper nutritional intake represents the primary growth-inducing factor. Moreover, the changing food habits, sedentary lifestyles and the occurrences of various lifestyle diseases are some of the other factors bolstering the market growth.
One of the major market trends is the increasing health-consciousness among consumers, which is encouraging them to consume dietary supplements to fulfill the nutritional gaps in the body, and prevent diseases and other lifestyle-related problems.
Vitamins and minerals supplements represent the most popular product type. Other major segments include herbal and protein supplements.
On the basis of the form, the market has been segregated into tablets, capsules, powders, liquids, soft gels and gel caps. Amongst these, tablets account for the majority of the market share.
Based on the distribution channel, most dietary supplements are distributed through pharmacies and drug stores in India. Other significant channels of distribution are supermarkets and hypermarkets and online sales.
On the basis of the application, the market has been classified into additional supplements, medicinal supplements and sports nutrition.
Based on the end use, the market has been segmented into infants, children, adults, pregnant women, and old-aged.
Region-wise, West and Central India hold the leading position in the market. Other major regions are North, South and East India.
Leading players operating in the industry are Amway India Enterprises Private Limited, Herbalife International India Private Limited, Dabur India Ltd., Abbott India Limited, Kraft Heinz India Private Limited, Himalaya Drug Company, Sun Pharmaceutical Industries Ltd., GlaxoSmithKline Consumer Healthcare Ltd., Danone Nutricia International Pvt Ltd., and Patanjali Ayurveda Limited.
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 India Dietary Supplements Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Breakup by Product Type
5.5 Market Breakup by Form
5.6 Market Breakup by Distribution Channel
5.7 Market Breakup by Application
5.8 Market Breakup by End-Use
5.9 Market Breakup by Region
5.10 Market Forecast
5.11 SWOT Analysis
5.11.1 Overview
5.11.2 Strengths
5.11.3 Weaknesses
5.11.4 Opportunities
5.11.5 Threats
5.12 Value Chain Analysis
5.13 Porters Five Forces Analysis
5.13.1 Overview
5.13.2 Bargaining Power of Buyers
5.13.3 Bargaining Power of Suppliers
5.13.4 Degree of Competition
5.13.5 Threat of New Entrants
5.13.6 Threat of Substitutes
5.14 PESTEL Analysis
5.14.1 Political
5.14.2 Economic
5.14.3 Social
5.14.4 Legal
5.14.5 Environmental
5.14.6 Technological
5.15 Price Analysis
5.15.1 Price Indicators
5.15.2 Margin Analysis
6 Market Breakup by Product Type
6.1 Vitamin and Mineral Dietary Supplements
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Herbal Dietary Supplements
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Protein Dietary Supplements
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Others
6.4.1 Market Trends
6.4.2 Market Forecast
7 Market Breakup by Form
7.1 Tablets
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Capsules
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Powders
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Liquids
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Soft Gels
7.5.1 Market Trends
7.5.2 Market Forecast
7.6 Gel Caps
7.6.1 Market Trends
7.6.2 Market Forecast
8 Market Breakup by Distribution Channel
8.1 Pharmacies and Drug Stores
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Supermarkets and Hypermarkets
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Online Sales
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Others
8.4.1 Market Trends
8.4.2 Market Forecast
9 Market Breakup by Application
9.1 Additional Supplements
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Medicinal Supplement
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Sports Nutrition
9.3.1 Market Trends
9.3.2 Market Forecast
10 Market Breakup by End-Use
10.1 Infant
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Children
10.2.1 Market Trends
10.2.2 Market Forecast
10.3 Adults
10.3.1 Market Trends
10.3.2 Market Forecast
10.4 Pregnant Women
10.4.1 Market Trends
10.4.2 Market Forecast
10.5 Old-Aged
10.5.1 Market Trends
10.5.2 Market Forecast
11 Market Breakup by Region
11.1 North India
11.1.1 Market Trends
11.1.2 Market Forecast
11.2 West and Central India
11.2.1 Market Trends
11.2.2 Market Forecast
11.3 South India
11.3.1 Market Trends
11.3.2 Market Forecast
11.4 East India
11.4.1 Market Trends
11.4.2 Market Forecast
12 Government Regulations
13 Strategic Recommendations
14 Competitive Landscape
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
14.3.1 Amway India Enterprises Private Limited
14.3.2 Herbalife International India Private Limited
14.3.3 Dabur India Limited
14.3.4 Abbott India Limited
14.3.5 Kraft Heinz India Private Limited
14.3.6 Himalaya Drug Company
14.3.7 Sun Pharmaceutical Industries Limited
14.3.8 GlaxoSmithKline Consumer Healthcare Limited
14.3.9 Danone Nutricia International Private Limited
14.3.11 Patanjali Ayurved Limited
List of Figures
Figure 1: India: Dietary Supplements Market: Major Drivers and Challenges
Figure 2: India: Dietary Supplements Market: Sales Value (in Million US$), 2014 - 2019
Figure 3: India: Dietary Supplements Market: Breakup by Product Type (in %), 2019
Figure 4: India: Dietary Supplements Market: Breakup by Form (in %), 2019
Figure 5: India: Dietary Supplements Market: Breakup by Distribution Channel (in %), 2019
Figure 6: India: Dietary Supplements Market: Breakup by Application (in %), 2019
Figure 7: India: Dietary Supplements Market: Breakup by Application (in %), 2019
Figure 8: India: Dietary Supplements Market: Breakup by Region (in %), 2019
Figure 9: India: Dietary Supplements Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 11: India: Dietary Supplements Industry: SWOT Analysis
Figure 12: India: Dietary Supplements Industry: Value Chain Analysis
Figure 13: India: Dietary Supplements Industry: Porter’s Five Forces Analysis
Figure 14: India: Dietary Supplements Industry: PESTEL Analysis
Figure 15: India: Dietary Supplements (Vitamin and Mineral Dietary Supplements) Market: Sales Value (in Million US$), 2014 & 2019
Figure 16: India: Dietary Supplements (Vitamin and Mineral Dietary Supplements) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 17: India: Dietary Supplements (Herbal Dietary Supplements) Market: Sales Value (in Million US$), 2014 & 2019
Figure 18: India: Dietary Supplements (Herbal Dietary Supplements) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 19: India: Dietary Supplements (Protein Dietary Supplements) Market: Sales Value (in Million US$), 2014 & 2019
Figure 20: India: Dietary Supplements (Protein Dietary Supplements) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 21: India: Dietary Supplements (Other Product Types) Market: Sales Value (in Million US$), 2014 & 2019
Figure 22: India: Dietary Supplements (Other Product Types) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 23: India: Dietary Supplements (Tablets) Market: Sales Value (in Million US$), 2014 & 2019
Figure 24: India: Dietary Supplements (Tablets) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 25: India: Dietary Supplements (Capsules) Market: Sales Value (in Million US$), 2014 & 2019
Figure 26: India: Dietary Supplements (Capsules) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 27: India: Dietary Supplements (Powders) Market: Sales Value (in Million US$), 2014 & 2019
Figure 28: India: Dietary Supplements (Powders) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 29: India: Dietary Supplements (Liquids) Market: Sales Value (in Million US$), 2014 & 2019
Figure 30: India: Dietary Supplements (Liquids) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 31: India: Dietary Supplements (Soft Gels) Market: Sales Value (in Million US$), 2014 & 2019
Figure 32: India: Dietary Supplements (Soft Gels) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 33: India: Dietary Supplements (Gel Caps) Market: Sales Value (in Million US$), 2014 & 2019
Figure 34: India: Dietary Supplements (Gel Caps) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 35: India: Dietary Supplements Market: Sales Through Pharmacies and Drug Stores (in Million US$), 2014 & 2019
Figure 36: India: Dietary Supplements Market Forecast: Sales Through Pharmacies and Drug Stores (in Million US$), 2020-2025
Figure 37: India: Dietary Supplements Market: Sales Through Supermarkets and Hypermarkets (in Million US$), 2014 & 2019
Figure 38: India: Dietary Supplements Market Forecast: Sales Through Supermarkets and Hypermarkets (in Million US$), 2020-2025
Figure 39: India: Dietary Supplements Market: Online Sales (in Million US$), 2014 & 2019
Figure 40: India: Dietary Supplements Market Forecast: Online Sales (in Million US$), 2020-2025
Figure 41: India: Dietary Supplements Market: Sales Through Other Distribution Channels (in Million US$), 2014 & 2019
Figure 42: India: Dietary Supplements Market Forecast: Sales Through Other Distribution Channels (in Million US$), 2020-2025
Figure 43: India: Dietary Supplements (Additional Supplements) Market: Sales Value (in Million US$), 2014 & 2019
Figure 44: India: Dietary Supplements (Additional Supplements) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 45: India: Dietary Supplements (Medicinal Supplement) Market: Sales Value (in Million US$), 2014 & 2019
Figure 46: India: Dietary Supplements (Medicinal Supplement) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 47: India: Dietary Supplements (Sports Nutrition) Market: Sales Value (in Million US$), 2014 & 2019
Figure 48: India: Dietary Supplements (Sports Nutrition) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 49: India: Dietary Supplements (Infant) Market: Sales Value (in Million US$), 2014 & 2019
Figure 50: India: Dietary Supplements (Infant) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 51: India: Dietary Supplements (Children) Market: Sales Value (in Million US$), 2014 & 2019
Figure 52: India: Dietary Supplements (Children) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 53: India: Dietary Supplements (Adults) Market: Sales Value (in Million US$), 2014 & 2019
Figure 54: India: Dietary Supplements (Adults) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 55: India: Dietary Supplements (Pregnant Women) Market: Sales Value (in Million US$), 2014 & 2019
Figure 56: India: Dietary Supplements (Pregnant Women) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 57: India: Dietary Supplements (Old-Aged) Market: Sales Value (in Million US$), 2014 & 2019
Figure 58: India: Dietary Supplements (Old-Aged) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 59: North India: School Market: Sales Value (in Million US$), 2014 & 2019
Figure 60: North India: School Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 61: West and Central India: School Market: Sales Value (in Million US$), 2014 & 2019
Figure 62: West and Central India: School Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 63: South India: School Market: Sales Value (in Million US$), 2014 & 2019
Figure 64: South India: School Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 65: East India: School Market: Sales Value (in Million US$), 2014 & 2019
Figure 66: East India: School Market Forecast: Sales Value (in Million US$), 2020-2025
List of Tables
Table 1: India: Dietary Supplements Market: Key Industry Highlights, 2019 and 2025
Table 2: India: Dietary Supplements Market Forecast: Breakup by Product Type (in Million US$), 2020-2025
Table 3: India: Dietary Supplements Market Forecast: Breakup by Form (in Million US$), 2020-2025
Table 4: India: Dietary Supplements Market Forecast: Breakup by Distribution Channel (in Million US$), 2020-2025
Table 5: India: Dietary Supplements Market Forecast: Breakup by Application (in Million US$), 2020-2025
Table 6: India: Dietary Supplements Market Forecast: Breakup by End-Use (in Million US$), 2020-2025
Table 7: India: Dietary Supplements Market Forecast: Breakup by Region (in Million US$), 2020-2025
Table 8: India: Dietary Supplements Market Structure
Table 9: India: Dietary Supplements Market: Key Players