The Indian dietary supplement market grew at a CAGR of 15% during 2014-2019. A dietary supplement is a concentration of essential nutrients that are either extracted from food sources or are artificially synthesized. The major function of dietary supplements is to fulfill the nutritional requirements of the human body and is usually consumed in the form of a pill, capsule, tablet, or liquid. A supplement can provide nutrition either individually or in combination, depending upon the requirements of the consumer’s body. Dietary supplements are rich in vitamins, minerals, herbs, enzymes, amino acids, and various other ingredients. The primary goal of consuming supplements is to fulfill the nutritional gap in the body in order to prevent diseases and other lifestyle related problems. Looking forward, IMARC Group expects the Indian dietary supplement market to continue its strong growth during the next five years.
The primary factor driving the Indian dietary supplements market is the increasing health consciousness among the consumers. Factors such as changes in eating habits, absence of physical activity and rising sedentary life styles have increased the occurrences of various lifestyle diseases such as diabetes, blood pressure, obesity, cardiovascular problems, etc. Moreover, improving awareness levels have also made consumers more aware on their nutritional requirements. With consumers unable to fulfil their nutritional requirements through their regular diets, they are now recognizing the importance of nutritional supplements to fulfill their nutritional gaps. Other factors driving this market include, rising disposable incomes, upgradation of the healthcare infrastructure, improving distribution networks, etc.
IMARC Group’s latest report provides a deep insight into the Indian dietary supplements market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Indian dietary supplements market in any manner.
The report has also analysed the competitive landscape of the market with some of the key players being Amway India Enterprises Private Limited, Herbalife International India Private Limited, Dabur India Limited, Abbott India Limited, Kraft Heinz India Private Limited, Himalaya Drug Company, Sun Pharmaceutical Industries Limited, GlaxoSmithKline Consumer Healthcare Limited, Danone Nutricia International Private Limited, Patanjali Ayurved Limited, etc.
Report Customization: Although IMARC has tried to cover everything in the dietary supplements market landscape, we believe that every stakeholder may have their own specific needs. In view of this, we provide up to 20 man-hours of free customization for each report.
Key Questions Answered in This Report:
With the outbreak of coronavirus disease (COVID-19), there has been an increase in the consumption of dietary supplements to improve the immune system. This is expected to have a positive impact on the market growth.
The India dietary supplements market was worth US$ 3.5 Billion in 2019.
The rising awareness about the importance of proper nutritional intake represents the primary growth-inducing factor. Moreover, the changing food habits, sedentary lifestyles and the occurrences of various lifestyle diseases are some of the other factors bolstering the market growth.
One of the major market trends is the increasing health-consciousness among consumers, which is encouraging them to consume dietary supplements to fulfill the nutritional gaps in the body, and prevent diseases and other lifestyle-related problems.
Vitamins and minerals supplements represent the most popular product type. Other major segments include herbal and protein supplements.
On the basis of the form, the market has been segregated into tablets, capsules, powders, liquids, soft gels and gel caps. Amongst these, tablets account for the majority of the market share.
Based on the distribution channel, most dietary supplements are distributed through pharmacies and drug stores in India. Other significant channels of distribution are supermarkets and hypermarkets and online sales.
On the basis of the application, the market has been classified into additional supplements, medicinal supplements and sports nutrition.
Based on the end use, the market has been segmented into infants, children, adults, pregnant women, and old-aged.
Region-wise, West and Central India hold the leading position in the market. Other major regions are North, South and East India.
Leading players operating in the industry are Amway India Enterprises Private Limited, Herbalife International India Private Limited, Dabur India Ltd., Abbott India Limited, Kraft Heinz India Private Limited, Himalaya Drug Company, Sun Pharmaceutical Industries Ltd., GlaxoSmithKline Consumer Healthcare Ltd., Danone Nutricia International Pvt Ltd., and Patanjali Ayurveda Limited.
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