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India E-Commerce Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview:

The India E-commerce market is expected to exhibit a CAGR of 33.43% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

E-commerce, also known as online commerce or electronic commerce, involves the purchase and sales of goods and services through the internet. It operates in various market segments, such as business to business (B2B), business to consumer (B2C), consumer to business (C2B), and consumer to consumer (C2C). It can be accessed through smartphones, computers, tablets, laptops, and other smart devices to buy and sell shapewear, travel accessories, health and beauty products, smart watches, health care, and skin care. E-commerce offers cost reduction, flexibility to customers, no reach limitations, product and price comparison, instant response to buyer and market demands, and several payment modes.

India E-Commerce Market Trends:

The growing internet user base in India due to affordable data prices offered by telecom companies represents one of the key factors driving the market. Moreover, there is a rise in the advancement of technologies, such as digital payments, hyper-local logistics, analytics driven customer engagement, and digital advertisements across the country. This, along with the rapid digitalization in the country, is propelling the growth of the market. In addition, several initiatives undertaken by the Government of India, such as digital India, skill India, startup India, and make in India, are contributing to the growth of the market. Besides this, the introduction of Paytm payment bank in India with zero charges on online transactions, no minimum balance requirement, and free virtual debit card is positively influencing the market. Apart from this, key market players are extensively investing in research and development (R&D) activities to introduce offline retail stores for promoting private labels in fashion and electronics, which is bolstering the growth of the market in the country.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the India E-commerce market, along with forecasts at the country and regional level from 2022-2027. Our report has categorized the market based on type, transaction and payment mode.

Breakup by Type:

  • Home Appliances
  • Apparel, Footwear and Accessories
  • Books
  • Cosmetics
  • Groceries
  • Others
     

Breakup by Transaction:

  • Business to Business (B2B)
  • Business to Consumer (B2C)
  • Consumer to Consumer (C2C)
  • Others
     

Breakup by Payment Mode:

  • Cash Payment
  • Bank Transfer
  • Card Payment
  • Digital Wallet
  • Others
     

Breakup by Region:

  • North India
  • West and Central India
  • South India
  • East India
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
    Historical Period 2016-2021
Forecast Period 2022-2027
Units US$ Billion
Segment Coverage Type, Transaction, Payment Mode, Region
Region Covered North India, West and Central India, South India, East India
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2299
Five User License: US$ 3399
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

 

Key Questions Answered in This Report:

  • How has the India E-commerce Market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the India E-commerce Market?
  • What are the key regional markets?
  • What is the breakup of the market based on the type?
  • What is the breakup of the market based on the transaction?
  • What is the breakup of the market based on the payment mode?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the India E-commerce Market and who are the key players?
  • What is the degree of competition in the industry?

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    India E-Commerce Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6    Market Breakup by Type
    6.1    Home Appliances
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Apparel, Footwear and Accessories
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Books
        6.3.1 Market Trends
        6.3.2 Market Forecast
    6.4    Cosmetics
        6.4.1 Market Trends
        6.4.2 Market Forecast
    6.5    Groceries
        6.5.1 Market Trends
        6.5.2 Market Forecast
    6.6    Others
        6.6.1 Market Trends
        6.6.2 Market Forecast
7    Market Breakup by Transaction
    7.1    Business to Business (B2B)
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Business to Consumer (B2C)
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Consumer to Consumer (C2C)
        7.3.1 Market Trends
        7.3.2 Market Forecast
    7.4    Others
        7.4.1 Market Trends
        7.4.2 Market Forecast
8    Market Breakup by Payment Mode
    8.1    Cash Payment
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Bank Transfer
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Card Payment
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Digital Wallet
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.5    Others
        8.5.1 Market Trends
        8.5.2 Market Forecast
9    Market Breakup by Region
    9.1    North India
        9.1.1 Market Trends
        9.1.2 Market Breakup by State
        9.1.3 Market Forecast
    9.2    West and Central India
        9.2.1 Market Trends
        9.2.2 Market Breakup by State
        9.2.3 Market Forecast
    9.3    South India
        9.3.1 Market Trends
        9.3.2 Market Breakup by State
        9.3.3 Market Forecast
    9.4    East India 
        9.4.1 Market Trends
        9.4.2 Market Breakup by State
        9.4.3 Market Forecast
10    SWOT Analysis
    10.1    Overview
    10.2    Strengths
    10.3    Weaknesses
    10.4    Opportunities
    11.5    Threats
11    Value Chain Analysis
12    Porters Five Forces Analysis

    12.1    Overview
    12.2    Bargaining Power of Buyers
    12.3    Bargaining Power of Suppliers
    12.4    Degree of Competition
    12.5    Threat of New Entrants
    12.6    Threat of Substitutes
13    Price Analysis
14    Competitive Landscape

    14.1    Market Structure
    14.2    Key Players
    14.3    Profiles of Key Players

List of Figures

Figure 1: India: E-Commerce Market: Major Drivers and Challenges
Figure 2: India: E-Commerce Market: Sales Value (in Billion US$), 2016-2021
Figure 3: India: E-Commerce Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 4: India: E-Commerce Market: Breakup by Type (in %), 2021
Figure 5: India: E-Commerce Market: Breakup by Transaction (in %), 2021
Figure 6: India: E-Commerce Market: Breakup by Payment Mode (in %), 2021
Figure 7: India: E-Commerce Market: Breakup by Region (in %), 2021
Figure 8: India: E-Commerce (Home Appliances) Market: Sales Value (in Million US$), 2016 & 2021
Figure 9: India: E-Commerce (Home Appliances) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 10: India: E-Commerce (Apparel, Footwear and Accessories) Market: Sales Value (in Million US$), 2016 & 2021
Figure 11: India: E-Commerce (Apparel, Footwear and Accessories) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 12: India: E-Commerce (Books) Market: Sales Value (in Million US$), 2016 & 2021
Figure 13: India: E-Commerce (Books) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 14: India: E-Commerce (Cosmetics) Market: Sales Value (in Million US$), 2016 & 2021
Figure 15: India: E-Commerce (Cosmetics) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 16: India: E-Commerce (Groceries) Market: Sales Value (in Million US$), 2016 & 2021
Figure 17: India: E-Commerce (Groceries) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 18: India: E-Commerce (Others) Market: Sales Value (in Million US$), 2016 & 2021
Figure 19: India: E-Commerce (Others) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 20: India: E-Commerce (Business to Business) Market: Sales Value (in Million US$), 2016 & 2021
Figure 21: India: E-Commerce (Business to Business) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 22: India: E-Commerce (Business to Consumer) Market: Sales Value (in Million US$), 2016 & 2021
Figure 23: India: E-Commerce (Business to Consumer) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 24: India: E-Commerce (Consumer to Consumer) Market: Sales Value (in Million US$), 2016 & 2021
Figure 25: India: E-Commerce (Consumer to Consumer) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 26: India: E-Commerce (Other Transactions) Market: Sales Value (in Million US$), 2016 & 2021
Figure 27: India: E-Commerce (Other Transactions) Market Forecast: Sales Value (in Million US$), 2022-2027 
Figure 28: India: E-Commerce (Cash Payment) Market: Sales Value (in Million US$), 2016 & 2021
Figure 29: India: E-Commerce (Cash Payment) Market Forecast: Sales Value (in Million US$), 2022-2027 
Figure 30: India: E-Commerce (Bank Transfer) Market: Sales Value (in Million US$), 2016 & 2021
Figure 31: India: E-Commerce (Bank Transfer) Market Forecast: Sales Value (in Million US$), 2022-2027 
Figure 32: India: E-Commerce (Card Payment) Market: Sales Value (in Million US$), 2016 & 2021
Figure 33: India: E-Commerce (Card Payment) Market Forecast: Sales Value (in Million US$), 2022-2027 
Figure 34: India: E-Commerce (Digital Wallet) Market: Sales Value (in Million US$), 2016 & 2021
Figure 35: India: E-Commerce (Digital Wallet) Market Forecast: Sales Value (in Million US$), 2022-2027 
Figure 36: India: E-Commerce (Other Payment Modes) Market: Sales Value (in Million US$), 2016 & 2021
Figure 37: India: E-Commerce (Other Payment Modes) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 38: North India: E-Commerce Market: Sales Value (in Million US$), 2016 & 2021
Figure 39: North India: E-Commerce Market: Breakup by State (in %), 2021
Figure 40: North India: E-Commerce Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 41: West and Central India: E-Commerce Market: Sales Value (in Million US$), 2016 & 2021
Figure 42: West and Central India: E-Commerce Market: Breakup by State (in %), 2021
Figure 43: West and Central India: E-Commerce Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 44: South India: E-Commerce Market: Sales Value (in Million US$), 2016 & 2021
Figure 45: South India: E-Commerce Market: Breakup by State (in %), 2021
Figure 46: South India: E-Commerce Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 47: East India: E-Commerce Market: Sales Value (in Million US$), 2016 & 2021
Figure 48: East India: E-Commerce Market: Breakup by State (in %), 2021
Figure 49: East India: E-Commerce Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 50: India: E-Commerce Industry: SWOT Analysis
Figure 51: India: E-Commerce Industry: Value Chain Analysis
Figure 52: India: E-Commerce Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: India: E-Commerce Market: Key Industry Highlights, 2021 and 2027
Table 2: India: E-Commerce Market Forecast: Breakup by Type (in Million US$), 2022-2027
Table 3: India: E-Commerce Market Forecast: Breakup by Transaction (in Million US$), 2022-2027
Table 4: India: E-Commerce Market Forecast: Breakup by Payment Mode (in Million US$), 2022-2027
Table 5: India: E-Commerce Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 6: India: E-Commerce Market: Competitive Structure
Table 7: India: E-Commerce Market: Key Players


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