India E-Commerce Market

Market Overview:

The India e-commerce market size reached US$ 71.5 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 358 Billion by 2028, exhibiting a growth rate (CAGR) of 30.2% during 2023-2028. Rising internet penetration, burgeoning smartphone usage, and availability of low-cost data plans are some of the key factors driving the market.

E-commerce, also known as online commerce or electronic commerce, involves the purchase and sales of goods and services through the internet. It operates in various market segments, such as business to business (B2B), business to consumer (B2C), consumer to business (C2B), and consumer to consumer (C2C). It can be accessed through smartphones, computers, tablets, laptops, and other smart devices to buy and sell shapewear, travel accessories, health and beauty products, smart watches, health care, and skin care. E-commerce offers cost reduction, flexibility to customers, no reach limitations, product and price comparison, instant response to buyer and market demands, and several payment modes.

India E-commerce Market Trends:

The India e-commerce market has grown rapidly over the past few years, which is primarily attributed to the rising internet penetration and burgeoning smartphone usage. This is further bolstered by the availability of low-cost data plans that have made it easier for people in rural areas to access the internet, leading to an increase in e-commerce activity. Additionally, the government of India (GoI) is actively working to promote digital payments and develop a robust logistics infrastructure, which is contributing to the market growth. Apart from this, the integration of blockchain technology to enhance security, improve transparency, optimize supply chain management, enable safe transactions, and increase trust between buyers and sellers is providing an impetus to the market growth. Furthermore, the COVID-19 pandemic has also accelerated the growth of e-commerce as more people turn to online shopping to avoid physical stores. Besides this, the availability of a wide range of products, competitive pricing, attractive discounts, and the convenience of online shopping is accelerating the market growth. Other factors, such as the growing adoption of social media platforms, increasing demand for niche products, and inflating consumer per capita income, are fueling the market growth.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the India e-commerce market report, along with forecasts at the country and regional level from 2023-2028. Our report has categorized the market based on type, transaction and payment mode.

Type Insights:

• Home Appliances
• Apparel, Footwear and Accessories
• Books
• Cosmetics
• Groceries
• Others
   

The report has provided a detailed breakup and analysis of the India e-commerce market based on the type. This includes home appliances, apparel, footwear and accessories, books, cosmetics, groceries, and others. According to the report, the home appliances segment dominates the market.

Transaction Insights: 

• Business to Business (B2B)
• Business to Consumer (B2C)
• Consumer to Consumer (C2C)
• Others
   

The report has provided a detailed breakup and analysis of the India e-commerce market based on the transaction. This includes business to business (B2B), business to consumer (B2C), consumer to consumer (C2C), and others. According to the report, the B2C segment spearheads the market.

Payment Mode Insights:

• Cash Payment
• Bank Transfer
• Card Payment
• Digital Wallet
• Others
   

The report has provided a detailed breakup and analysis of the India e-commerce market based on the payment mode. This includes cash payment, bank transfer, card payment, digital wallet, and others. According to the report, the digital wallet segment holds the largest market share.

Regional Insights:

• North India
• West and Central India
• South India
• East India
   

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, West and Central India, South India, and East India. As per the report, West and Central India dominates the market. Some of the factors accelerating the West and Central India e-commerce market include the surging internet penetration, inflating consumer per capita income, and rapid urbanization.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the India e-commerce market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report.

Report Coverage:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India e-commerce market from 2017-2028.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the India e-commerce market.
• The study maps the leading, as well as the fastest-growing, regional markets.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India e-commerce industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.