India Electric Razors Market 2033

India Electric Razors Market Size, Share, Trends and Forecast by Product Type, Distribution Channel, End-User, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A34125

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India Electric Razors Market Overview:

The India electric razors market size reached USD 0.43 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 0.74 Billion by 2033, exhibiting a growth rate (CAGR) of 6.05% during 2025-2033. Rising disposable incomes, increasing awareness regarding personal grooming, and greater accessibility through online platforms are propelling the market growth. The convenience of cordless and rechargeable razors, alongside technological advancements for smoother shaving, are stimulating the market growth. Apart from this, the growing trend of male grooming, rapid urbanization, a shift toward premium products, and surging e-commerce penetration are contributing to the India electric razors market share.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 0.43 Billion
Market Forecast in 2033	USD 0.74 Billion
Market Growth Rate 2025-2033	6.05%

India Electric Razors Market Trends:

Rising Disposable Incomes

One of the key drivers for the India electric razors market is the steady rise in disposable incomes among Indians. For instance, India's per capita disposable income is expected to be around USD 2,600 in FY 2023–24, marking an 8% increase from the previous year. Improving economic conditions, along with individuals in stable, secure jobs and growing purchasing power, have boosted the demand for premium grooming products, including electric razors. This is particularly evident in urban areas, where middle and upper-middle-class consumers are looking to purchase high-quality grooming equipment. Consumers now view grooming not just as a necessity but as part of their lifestyle, making products like electric razors a vital part of their daily routines. As awareness of the importance of grooming and hygiene continues to rise, consumers are increasingly turning to electric razors for their convenience, efficiency, and ability to deliver superior results with minimal effort.

Increasing Knowledge of Personal Grooming and Hygiene

Increased awareness towards grooming and hygiene is also one of the driving forces behind the India electric razors market. With changing grooming patterns in society, particularly among young people, attention has turned towards facial grooming, shaving, trimming, and overall skin care. This is due to the exposure to international grooming levels through social networking sites, television, and digital media. Besides, the rising trend of urbanization and the swelling population of working professionals have grown the demand for personal grooming kits, thus boosting market growth. Customers now treat grooming as a lifestyle choice rather than a task, and products like electric shavers have consequently become a way of life for them.

Increasing Availability of Online Platforms

The increasing ease of access and availability of online platforms have been of pivotal importance to the growth of the electric razors market in India. As e-commerce behemoths like Amazon, Flipkart, and niche grooming-centric websites have gained prominence, consumers can easily access a vast variety of electric razors. These web-based platforms not only provide a comfortable shopping experience but also give users detailed product descriptions, customer reviews, and price comparisons, which enable consumers to make well-informed buying decisions. Additionally, e-commerce sites often provide discounts, bundled packs, and offers, which render electric razors more appealing to a larger crowd. The comfort of doorstep delivery and easy return has also turned online shopping into a popular preference.

India Electric Razors Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product type, distribution channel, and end-user.

Product Type Insights:

Foil
Rotary
Wet/Dry

The report has provided a detailed breakup and analysis of the market based on the product type. This includes foil, rotary, and wet/dry.

Distribution Channel Insights:

Online Retail
Offline Retail

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes online retail and offline retail.

End-User Insights:

Men
Women

The report has provided a detailed breakup and analysis of the market based on the end-user. This includes men and women.

Regional Insights:

North India
South India
East India
West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Electric Razors Market News:

In 2024, Philips India launched a limited-edition Beard Trimmer 1000, co-designed with cricketer Virat Kohli. Priced at approximately USD 13, it features self-sharpening blades and a SkinProtect comb, aiming to enhance the grooming experience for Indian consumers.

India Electric Razors Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Billion USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Product Type Distribution Channel End-User Region
Product Types Covered	Foil, Rotary, Wet/Dry
Distribution Channels Covered	Online Retail, Offline Retail
End-Users Covered	Men, Women
Regions Covered	North India, South India, East India, West India
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the India electric razors market performed so far and how will it perform in the coming years?
What is the breakup of the India electric razors market on the basis of product type?
What is the breakup of the India electric razors market on the basis of distribution channel?
What is the breakup of the India electric razors market on the basis of end-user?
What is the breakup of the India electric razors market on the basis of region?
What are the various stages in the value chain of the India electric razors market?
What are the key driving factors and challenges in the India electric razors market?
What is the structure of the India electric razors market and who are the key players?
What is the degree of competition in the India electric razors market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India electric razors market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the India electric razors market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India electric razors industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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