India Facial Masks Market Research Report and Industry Forecast

India Facial Masks Market Overview:

The India facial masks market size reached USD 136.15 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 215.23 Million by 2033, exhibiting a growth rate (CAGR) of 5.22% during 2025-2033. The market is fueled by the emerging skincare awareness, rising disposable incomes, and increased demand for self-care products. Moreover, a trend towards natural and organic ingredients, celebrity and social media influencer endorsements and rising interest in beauty treatments at home are also contributing to the India facial masks market share.

India Facial Masks Market Trends:

Rise of Natural and Organic Ingredients in Facial Masks

In recent times, the India facial masks market outlook is witnessing a trend toward switching to natural and organic products. Consumers have become more aware of the probable harmfulness of artificial chemicals and are seeking clean, environmentally friendly formulations in the products they choose. Natural products such as turmeric, aloe vera, sandalwood, and neem are fast emerging for their skin-calming and healing virtues. This trend is being driven by heightened awareness of skincare and wellness, especially among millennials and Gen Z consumers. Brands are increasingly providing organic, cruelty-free, and vegan products, responding to the rising demand for sustainable beauty products. As consumers look for safer, more transparent beauty options, the demand for masks with natural ingredients is likely to keep driving the market's growth. Furthermore, these products appeal to the cultural significance of conventional Indian skin care, and thus they gain more attraction. For instance, Lumaè, a brand dedicated to premium skincare products that emphasize skin wellness, was recently established by siblings Gunjan Sharma and Shan Sharma. Rooted in principles of effectiveness, sustainability, and inclusivity, Lumaè is revolutionizing skincare with carefully designed formulations and an open method to product creation. Products such as Lumaè’s anti-acne serum help fight bacteria, manage oil production, clear blocked pores, and reduce dark spots, incorporating essential ingredients like Saffron, Ashwagandha, Salicylic Acid, and Glycolic Acid, which all aid in achieving clearer, more radiant skin. Through this launch, Lumaè is broadening its offerings to deliver more focused skincare options such as revitalizing night creams and anti-acne therapies, guaranteeing thorough care for various skin requirements.

Growth of Sheet Masks and Convenience-Oriented Products

Increased need for convenience in skincare has fueled the India facial masks market growth. The various pre-soaked, one-time use masks are gaining popularity due to their convenient use, mess-free application, and fast results. Sheet masks with different formulations provide consumers with a convenient way for delivery of specific skin treatments. Since consumers have active lifestyles, particularly in the city, they would want products that are fast-acting and deliver good results in a short while, and sheet masks fit perfectly into that bill. Nykaa’s Beauty Trends Report for 2024 reveals a 60% rise in purchases made during late-night hours. Throughout this period, shoppers mainly purchased lipsticks, serums, and sheet masks. This increase is linked to the ease of online shopping and the accessibility of round-the-clock services, enabling customers to shop at their convenience. Besides, the fact that there are so many sheet masks for different skin issues—such as hydration, brightening, anti-aging, and detox—has made them increasingly popular. As disposable income grows and consumers show a greater affinity towards high-end skincare products, sheet masks are fast becoming a Beauty Routine must-have. The user-friendly aspect, coupled with revolutionary formulations, makes sheet masks a primary trend in the changing Indian skincare market.

India Facial Masks Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on product type, application, price range, and sales channel.

Product Type Insights:

• Sheet Mask
• Cream Mask
• Clay Mask
• Peel-Off Mask
• Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes sheet mask, cream mask, clay mask, peel-off mask, and others.

Application Insights:

• Hydration and Relaxation
• Brightening
• Anti-Ageing
• Acne/Blemishes
• Others

The report has provided a detailed breakup and analysis of the market based on the application. This includes hydration and relaxation, brightening, anti-ageing, acne/blemishes, and others.

Price Range Insights:

• Economical
• Medium
• Premium

The report has provided a detailed breakup and analysis of the market based on the price range. This includes economical, medium, and premium.

Sales Channel Insights:

• Beauty Parlors/Salons
• Cosmetic Stores
• Online
• Supermarkets/Hypermarkets
• Others

The report has provided a detailed breakup and analysis of the market based on the sales channel. This includes beauty parlors/salons, cosmetic stores, online, supermarkets/hypermarkets, and others.

Regional Insights:

• North India
• South India
• East India
• West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Facial Masks Market News:

• In March 2025, Estèe Lauder Companies Inc., a leading global cosmetics company, entered into a Memorandum of Understanding (MoU) with Startup India to assist startups, innovators, and entrepreneurs in the nation. Estèe Lauder Companies Inc. is already reaching 19,000 pincodes throughout India via its brands, and it plans to further extend its reach to consumers through a Memorandum of Understanding with Startup India. This partnership will broaden the BEAUTY&YOU India program with a fresh initiative aimed at supporting startups founded by women. This collaboration marks the inaugural partnership between a worldwide beauty firm and Startup India.
• In January 2025, the premium Indian beauty brand RAS Luxury Skincare secured US$ 5 million in a funding round that was led by Unilever Ventures, which is the investment division of the FMCG giant. The series A funding round was additionally backed by Amazon Smbhav Venture Fund, a venture fund in India aimed at early-stage start-ups.

India Facial Masks Market Report Coverage:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India facial masks market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the India facial masks market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India facial masks industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.