The India fast food and quick service restaurant market size reached USD 8.70 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 12.32 Billion by 2033, exhibiting a growth rate (CAGR) of 4.00% during 2025-2033. Urbanization, increasing disposable income, changing lifestyle, and increasing demand for convenience are the driving forces contributing to India fast food and quick service restaurant market share. Increased preference for Western-style food, technology advancements such as online ordering, and development of global QSR chains further accelerate the India fast food and quick service restaurant market growth.
Report Attribute
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Key Statistics
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Base Year
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2024 |
Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 8.70 Billion |
Market Forecast in 2033 | USD 12.32 Billion |
Market Growth Rate 2025-2033 | 4.00% |
Growth of Health-Conscious Fast Food Options
In India, one of the prominent trends influencing the India fast food and quick service restaurant market outlook is the increasing demand for healthy food options. With increasing awareness about healthy foods, customers are looking more for healthy substitutes to traditional fast foods. Hence, QSR chains are modifying their offerings by introducing light and balanced alternatives, including salads, whole grain wraps, and vegetarian products. These healthier products appeal to the demands of an expanding city population that is more concerned about living a well-balanced life. Moreover, the growing awareness regarding food quality and origin, along with the popularity of vegetarian and vegan lifestyles, are contributing to this shift. Large fast food companies are also launching low-calorie, low-sugar, and gluten-free items in order to meet varied dietary needs, further fueling this move towards healthy fast food.
Recently, startups such as Order for Health (O4H) have secured INR 1 crore in a seed series round spearheaded by Inflection Point Ventures. Order for Health is a mindful food brand that transforms food consumption by providing fresh, healthy, and eco-friendly meal choices, all prepared with high-quality ingredients. O4H offers a range of nutritious options, such as salads, wraps, bowls, and drinks, aimed at promoting a healthy lifestyle. The brand has quickly cultivated a devoted customer group of more than 1,00,000 people, positioning itself as a reliable name in the expanding healthy-food sector.
Rise of Delivery and Online Ordering Services
Another primary trend in India's QSR and fast food market is the growth in online ordering and delivery platforms. In tune with the huge growth in internet penetration and the use of smartphones, consumers are increasingly going for convenience and ordering food online. QSR chains are entering into tie-ups with third-party food delivery companies such as Zomato and Swiggy, while many others are opening their own applications to make the ordering process simpler. This has been fueled by the COVID-19 pandemic, with the increased demand for contactless and home delivery services. Further, the rise in working professionals and millennials that prefer fast, convenient meals has also fueled demand for fast food delivery. A joint report by Bain & Company and Swiggy highlighted that online food delivery penetration in India increased from 8% to 12% from 2019 to 2023, indicating a growth rate of 2.8 times in online food delivery relative to the overall food services sector. With this, QSRs are looking to ramp up their delivery infrastructure and make it fast, reliable, in order to achieve customer expectations. This is likely to persist as increasing numbers of people opt for the ease of online food ordering.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on business model, cuisine, product type, service type and region.
Business Model Insights:
The report has provided a detailed breakup and analysis of the market based on the type. This includes independent, and chain and franchise.
Cuisine Insights:
The report has provided a detailed breakup and analysis of the market based on the form. This includes American, Chinese, Italian, Mexican, Japanese, Turkish and Lebanese, and others.
Product Type Insights:
The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes burgers and sandwiches, pizzas and pastas, drinks and desserts, chicken and seafood, and others.
Service Type Insights:
The report has provided a detailed breakup and analysis of the market based on the price point. This includes online service, and offline service.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Billion USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Business Models Covered | Independent, Chain and Franchise |
Cuisines Covered | American, Chinese, Italian, Mexican, Japanese, Turkish and Lebanese, Others |
Product Types Covered | Burgers and Sandwiches, Pizzas and Pastas, Drinks and Dessert, Chicken and Seafood, Others |
Service Types Covered | Online Service, Offline Service |
Regions Covered | North India, South India, East India, West India |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: