India Fast Food And Quick Service Restaurant Market 2033

India Fast Food And Quick Service Restaurant Market Size, Share, Trends and Forecast by Business Model, Cuisine, Product Type, Service Type and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A30101

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India Fast Food And Quick Service Restaurant Market Overview:

The India fast food and quick service restaurant market size reached USD 8.70 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 12.32 Billion by 2033, exhibiting a growth rate (CAGR) of 4.00% during 2025-2033. Urbanization, increasing disposable income, changing lifestyle, and increasing demand for convenience are the driving forces contributing to India fast food and quick service restaurant market share. Increased preference for Western-style food, technology advancements such as online ordering, and development of global QSR chains further accelerate the India fast food and quick service restaurant market growth.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 8.70 Billion
Market Forecast in 2033	USD 12.32 Billion
Market Growth Rate 2025-2033	4.00%

India Fast Food And Quick Service Restaurant Market Trends:

Growth of Health-Conscious Fast Food Options

In India, one of the prominent trends influencing the India fast food and quick service restaurant market outlook is the increasing demand for healthy food options. With increasing awareness about healthy foods, customers are looking more for healthy substitutes to traditional fast foods. Hence, QSR chains are modifying their offerings by introducing light and balanced alternatives, including salads, whole grain wraps, and vegetarian products. These healthier products appeal to the demands of an expanding city population that is more concerned about living a well-balanced life. Moreover, the growing awareness regarding food quality and origin, along with the popularity of vegetarian and vegan lifestyles, are contributing to this shift. Large fast food companies are also launching low-calorie, low-sugar, and gluten-free items in order to meet varied dietary needs, further fueling this move towards healthy fast food.

India Fast Food And Quick Service Restaurant Market Size

Recently, startups such as Order for Health (O4H) have secured INR 1 crore in a seed series round spearheaded by Inflection Point Ventures. Order for Health is a mindful food brand that transforms food consumption by providing fresh, healthy, and eco-friendly meal choices, all prepared with high-quality ingredients. O4H offers a range of nutritious options, such as salads, wraps, bowls, and drinks, aimed at promoting a healthy lifestyle. The brand has quickly cultivated a devoted customer group of more than 1,00,000 people, positioning itself as a reliable name in the expanding healthy-food sector.

Rise of Delivery and Online Ordering Services

Another primary trend in India's QSR and fast food market is the growth in online ordering and delivery platforms. In tune with the huge growth in internet penetration and the use of smartphones, consumers are increasingly going for convenience and ordering food online. QSR chains are entering into tie-ups with third-party food delivery companies such as Zomato and Swiggy, while many others are opening their own applications to make the ordering process simpler. This has been fueled by the COVID-19 pandemic, with the increased demand for contactless and home delivery services. Further, the rise in working professionals and millennials that prefer fast, convenient meals has also fueled demand for fast food delivery. A joint report by Bain & Company and Swiggy highlighted that online food delivery penetration in India increased from 8% to 12% from 2019 to 2023, indicating a growth rate of 2.8 times in online food delivery relative to the overall food services sector. With this, QSRs are looking to ramp up their delivery infrastructure and make it fast, reliable, in order to achieve customer expectations. This is likely to persist as increasing numbers of people opt for the ease of online food ordering.

India Fast Food And Quick Service Restaurant Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on business model, cuisine, product type, service type and region.

Business Model Insights:

Independent
Chain and Franchise

The report has provided a detailed breakup and analysis of the market based on the type. This includes independent, and chain and franchise.

Cuisine Insights:

India Fast Food And Quick Service Restaurant Market By Cuisine

American
Chinese
Italian
Mexican
Japanese
Turkish and Lebanese
Others

The report has provided a detailed breakup and analysis of the market based on the form. This includes American, Chinese, Italian, Mexican, Japanese, Turkish and Lebanese, and others.

Product Type Insights:

Burgers and Sandwiches
Pizzas and Pastas
Drinks and Dessert
Chicken and Seafood
Others

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes burgers and sandwiches, pizzas and pastas, drinks and desserts, chicken and seafood, and others.

Service Type Insights:

Online Service
Offline Service

The report has provided a detailed breakup and analysis of the market based on the price point. This includes online service, and offline service.

Regional Insights:

North India
South India
East India
West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Fast Food And Quick Service Restaurant Market News:

In December 2024, Jubilant Food Ltd entered into an MoU with Coca-Cola to acquire sparkling beverages and additional products. They will additionally carry out promotional activities for Coca-Cola products. This comes after Jubilant Bhartia Group recently acquired a stake in Hindustan Coca-Cola Beverages.
In September 2024, McDonald's India, that runs a QSR chain in the West and South via its franchise Westlife Foodworld, revealed its latest burgers featuring a multi-millet bun, developed in collaboration with the renowned food technology research institute CSIR-CFTRI.

India Fast Food And Quick Service Restaurant Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Billion USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Business Model Cuisine Product Type Service Type Region
Business Models Covered	Independent, Chain and Franchise
Cuisines Covered	American, Chinese, Italian, Mexican, Japanese, Turkish and Lebanese, Others
Product Types Covered	Burgers and Sandwiches, Pizzas and Pastas, Drinks and Dessert, Chicken and Seafood, Others
Service Types Covered	Online Service, Offline Service
Regions Covered	North India, South India, East India, West India
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the India fast food and quick service restaurant market performed so far and how will it perform in the coming years?
What is the breakup of the India fast food and quick service restaurant market on the basis of business model?
What is the breakup of the India fast food and quick service restaurant market on the basis of cuisine?
What is the breakup of the India fast food and quick service restaurant market on the basis of product type?
What is the breakup of the India fast food and quick service restaurant market on the basis of service type?
What is the breakup of the India fast food and quick service restaurant market on the basis of region?
What are the various stages in the value chain of the India fast food and quick service restaurant market?
What are the key driving factors and challenges in the India fast food and quick service restaurant market?
What is the structure of the India fast food and quick service restaurant market and who are the key players?
What is the degree of competition in the India fast food and quick service restaurant market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India fast food and quick service restaurant market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the India fast food and quick service restaurant market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India fast food and quick service restaurant industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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