The India flavors and fragrances market size reached USD 3.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 3.9 Billion by 2033, exhibiting a growth rate (CAGR) of 2.6% during 2025-2033. The market is expanding due to rising consumer demand for natural and organic ingredients, growing applications in food, beverages (F&B), personal care, and home care products, and increasing investments in research and innovation to develop unique, culturally resonant scent and taste profiles.
Report Attribute
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Key Statistics
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Base Year
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2024 |
Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 3.0 Billion |
Market Forecast in 2033 | USD 3.9 Billion |
Market Growth Rate 2025-2033 | 2.6% |
Rising Demand for Natural and Organic Ingredients
The India flavors and fragrances market growth exhibits a major transformation toward natural and organic ingredients because customers show greater interest in health, wellness, and sustainable choices. Manufacturers in the F&B sector and personal care industry choose plant-based ingredients free of genetically modified organisms (GMO) contaminants together with clean-label flavors and fragrances because consumers worry about synthetic additives and allergens. Moreover, smart businesses across food manufacturing and personal care companies choose essential oils along with botanical extracts and natural flavor compounds to enhance their products for packaged foods and liquids and personal and home-use items. Besides this, natural alternative adoption receives additional support from the Food Safety and Standards Authority of India (FSSAI) regulations and Ayurvedic product endorsements along with government guidelines. For example, on October 21, 2024, FSSAI announced amendments to the Food Product Standards and Additives Regulations, enhancing guidelines for natural flavor usage in food products. This move aims to ensure consumer safety and promote the use of natural ingredients. Furthermore, major industry participants dedicate funds to plant-derived formulation research and innovation, which creates products that follow traditional Indian values and Ayurvedic standards. As a result, the market is expanding sustainably alongside consumer need changes because of the increasing use of natural ingredients, thereby enhancing the India flavors and fragrances market outlook.
Expansion of Functional and Customized Fragrances
The fragrance market in India transforms through customization aspects and functional demands, focusing on personal care products together with home care items and wellness solutions. The current market demands fragrances with therapeutic benefits, which provide stress relief, as well as improve mood and provide better sleep quality. Additionally, essential oil aromatherapy products and herbal infusions along with mood-altering perfumes continue to rise in market popularity. Brands have also started to use artificial intelligence (AI) alongside data analytics to create individualized perfume scents which match customer preferences. Moreover, the Indian market receives region-specific perfume and deodorant launches from luxury and mass-market fragrance firms which match the country's climatic zones and cultural scent traditions. For instance, on December 5, 2024, Pantone announced a collaboration with Pura to debut the 2025 Color of the Year, Mocha Mousse, through a new scent. This partnership introduces innovative fragrance experiences, aligning with contemporary design trends and India's growing demand for unique, mood-enhancing fragrances. The increasing trend towards premiumization in home care products such as luxurious air fresheners and scented candles continues to drive market demand. Apart from this, companies are expanding their product lines with unique and premium fragrances to capture Indian consumers who value distinctive smells and high-quality perfumes, thus making India an essential market for new fragrance development.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region level for 2025-2033. Our report has categorized the market based on product type, form, application, and ingredients.
Product Type Insights:
The report has provided a detailed breakup and analysis of the market based on the product type. This includes nature-identical, artificial, and natural.
Form Insights:
A detailed breakup and analysis of the market based on the form have also been provided in the report. This includes liquid and dry.
Application Insights:
The report has provided a detailed breakup and analysis of the market based on the application. This includes flavors (beverages, dairy and frozen desserts, bakery and confectionery products, savories and snacks), and fragrances (soap and detergents, cosmetics and toiletries, fine fragrances, and household cleaners and air fresheners).
Ingredients Insights:
A detailed breakup and analysis of the market based on the ingredients have also been provided in the report. This includes natural and synthetic.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include North, South, East, and West India.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Billion USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Product Types Covered | Nature-Identical, Artificial, Natural |
Forms Covered | Liquid, Dry |
Applications Covered |
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Ingredients Covered | Natural, Synthetic |
Regions Covered | North India, South India, East India, West India |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: