The India food authenticity market size reached USD 271.29 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 448.71 Million by 2033, exhibiting a growth rate (CAGR) of 5.75% during 2025-2033. The India food authenticity market share is driven by rising food adulteration cases and mislabeling and expanding packaged food demand, which increases authenticity verification needs. Besides this, the growing consumer awareness is improving transparency expectations, while technological advancements in testing methods are enhancing food safety and quality assurance.
Report Attribute
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Key Statistics
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Base Year
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2024
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Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 271.29 Million |
Market Forecast in 2033 | USD 448.71 Million |
Market Growth Rate (2025-2033) | 5.75% |
Increasing Incidents of Food Adulteration and Mislabeling
Increasing incidents of food adulteration and mislabeling are strengthening the India food authenticity market growth. Consumers are facing rising health risks due to harmful chemicals and contaminants present in food products. Authorities are enforcing stricter food safety regulations to curb fraudulent practices and ensure consumer protection. In September 2024, the Food and Drug Administration (FDA) in Pune conducted a special drive during the Ganesh Festival, seizing suspected adulterated and substandard food items worth ₹14.35 lakh. The inspection covered Pune, Solapur, Satara, Sangli, and Kolhapur, focusing on milk, khoya, paneer, mawa, ghee, butter, and namkeen, highlighting the growing concerns over food safety. Additionally, manufacturers are increasingly investing in advanced testing solutions to detect adulterants and verify ingredient authenticity effectively. Food authenticity testing is gaining prominence as businesses strive to maintain consumer trust and brand reputation. The government is implementing stricter penalties and monitoring systems to deter food adulteration practices nationwide. Laboratories and research institutions are developing innovative testing technologies to enhance accuracy and efficiency in food authentication. The increasing penetration of counterfeit food products in the market is further improving demand for authenticity testing solutions, making food safety a growing priority across the industry.
Expansion of Packaged Food Industry
The expansion of the packaged food industry is significantly influencing the India food authenticity market outlook. The escalating consumer demand for convenience foods is increasing the need for strict quality control and authenticity verification. As per the data published by IMARC Group, the India packaged food market is expected to reach US$ 210.81 Billion by 2032, exhibiting a CAGR of 7.08% during 2024-2032. With this rapid growth, packaged food products are becoming more susceptible to adulteration, mislabeling, and counterfeiting, requiring advanced authentication techniques for safety. Manufacturers are increasingly investing in food authenticity testing to comply with regulatory standards and maintain brand credibility. Moreover, growing urbanization and changing lifestyles are further driving the consumption of packaged foods, intensifying concerns over product authenticity. The Food Safety and Standards Authority of India (FSSAI) is implementing stricter regulations for packaged food labeling and testing. Companies are adopting sophisticated testing technologies, including spectroscopy and deoxyribonucleic acid (DNA)-based analysis, to detect contamination and ensure purity. As the packaged food market expands, ensuring authenticity is becoming a critical priority for businesses to meet regulatory requirements and consumer expectations.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on target testing, technology, and food tested.
Target Testing Insights:
The report has provided a detailed breakup and analysis of the market based on the test testing. This includes meat speciation, country of origin and aging, adulteration test, and false labelling.
Technology Insights:
A detailed breakup and analysis of the market based on the technology have also been provided in the report. This includes polymerase chain reaction based, liquid chromatography-mass spectrometry, isotope method, immunoassay based/ELISA, and others.
Food Tested Insights:
The report has provided a detailed breakup and analysis of the market based on the food tested. This includes meat and meat product, dairy and dairy product, cereal, grain, and pulse, processed food, and others.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Million USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Target Testing’s Covered | Meat Speciation, Country of Origin and Aging, Adulteration Test, False Labelling |
Technologies Covered | Polymerase Chain Reaction Based, Liquid Chromatography-Mass Spectrometry, Isotope Method, Immunoassay Based/ELISA, Others |
Food Tested Covered | Meat and Meat Product, Dairy and Dairy Product, Cereal, Grain, and Pulse, Processed Food, Others |
Regions Covered | North India, South India, East India, West India |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: