The India fortified foods market size reached USD 13.98 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 23.82 Billion by 2033, exhibiting a growth rate (CAGR) of 6.10% during 2025-2033. The India fortified foods market is driven by rising health awareness, increasing micronutrient deficiencies, and government initiatives promoting fortified staples. Urbanization and changing lifestyles fuel demand for convenient, nutrient-rich foods, while growing disposable income enables premium product adoption. Expanding retail channels and industry innovations further boost market growth.
Report Attribute
|
Key Statistics
|
---|---|
Base Year
|
2024
|
Forecast Years
|
2025-2033
|
Historical Years
|
2019-2024
|
Market Size in 2024 | USD 13.98 Billion |
Market Forecast in 2033 | USD 23.82 Billion |
Market Growth Rate (2025-2033) | 6.10% |
Expansion of Government Fortification Programs and Regulatory Push
The Indian government has been actively promoting food fortification to combat malnutrition and micronutrient deficiencies. Mandated fortification of staple foods such as salt, milk, wheat flour, and edible oils aims to enhance nutritional intake for its 1.3 billion people. Initiatives like the Food Fortification Resource Centre (FFRC) under FSSAI and policies supporting fortified food distribution through the Public Distribution System (PDS), mid-day meal programs, and Integrated Child Development Services (ICDS) have strengthened market growth. Regulatory bodies are enforcing stricter labeling norms and quality standards to ensure compliance and consumer trust. With strong policy backing, fortified food products are becoming more accessible across urban and rural regions, improving public health and driving widespread industry adoption. This growing accessibility is fostering increased market penetration and consumer acceptance nationwide.
Rising Demand for Functional and Nutrient-Enriched Foods
Growing interest in preventive healthcare and wellness has driven demand for fortified foods supplemented with key vitamins and minerals. Consumers are looking actively for products that boost immunity, brainpower, and general well-being, prompting manufacturers to develop fortified staples, dairy, and drinks. Growing lifestyle disorders, including diabetes and cardiovascular disease (CVDs), have also boosted this trend. Government programs favoring fortification of staple items such as rice, wheat, and edible oils have also facilitated market growth. Urbanization and hectic lifestyles further fueled demand for convenient, easy-to-consume fortified products. As awareness for nutritional deficiencies grows and people seek fortified foods as a solution for them, this trend is poised to dominate the Indian fortified food market.
Growing Consumer Shift Toward Plant-Based and Clean-Label Fortified Products
Indian customers are increasingly opting for clean-label fortified foods with low amounts of additives and plant-based ingredients. Increasingly vegan and vegetarian populations, together with fear regarding synthetic fortificants and artificial additives, have driven the demand for natural sources of fortificants such as plant-based proteins, omega-3s, and herbal extracts. This is reflected in dairy alternatives, fortified plant-based drinks, and protein-fortified snacks. In a recent survey, 77% of Indian consumers indicated that they would try plant-based meat products, highlighting increasing acceptance of alternative plant-based solutions. To counter this, manufacturers are turning towards highlighting transparent labels, natural components, and environmentally friendly practices as they appeal to health-focused customers. With increasing awareness of environmental concerns and ethics-based consumption, plant-based and clean-label fortification is driving the market as manufacturers look towards investing in research and development (R&D) for cutting-edge, naturally fortified products.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region level for 2025-2033. Our report has categorized the market based on raw material, micronutrients, application, technology, and sales channel.
Raw Material Insights:
A detailed breakup and analysis of the market based on the raw material have also been provided in the report. This includes flours, (rice flour, wheat flour, corn flour), rice, salt, milk, oil, sugar.
Micronutrients Insights:
The report has provided a detailed breakup and analysis of the market based on the micronutrients. This includes vitamins (vitamin A, vitamin B, vitamin C, vitamin D, others), minerals (calcium, iron, zinc, iodine, others), Ther fortifying nutrients.
Application Insights:
A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes basic food (cheese, butter, yoghurt, others), processed food (extruded products, powdered products), value added food, condiments, and juice.
Technology Insights:
The report has provided a detailed breakup and analysis of the market based on the technology. This includes drying (oven drying, drum drying, spray drying), extrusion, coating and encapsulation, others.
Sales Channel Insights:
A detailed breakup and analysis of the market based on the sales channel have also been provided in the report. This includes modern trade, online sales, neighborhood stores, and others.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include North, South, East, and West India.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
---|---|
Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Billion USD |
Scope of the Report | Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
|
Raw Materials Covered |
|
Micronutrients Covered |
|
Applications Covered |
|
Technologies Covered |
|
Sales Channels Covered | Modern Trade, Online Sales, Neighborhood Stores, Others |
Regions Covered | North India, South India, East India, West India |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: