The India hair color market size reached USD 150.0 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 260.0 Million by 2033, exhibiting a growth rate (CAGR) of 6.5% during 2025-2033. The market is expanding due to rising fashion consciousness, increasing male grooming and growing demand for natural formulations. Rapid e-commerce growth, DIY hair coloring trends, and product premiumization and diversification are also some of the key factors influencing market growth.
Report Attribute
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Key Statistics
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Base Year
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2024
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Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 150.0 Million |
Market Forecast in 2033 | USD 260.0 Million |
Market Growth Rate 2025-2033 | 6.5% |
Shift Toward Natural and Organic Colors
Consumers in India are increasingly choosing herbal, ammonia-free and plant-based hair dyes due to rising awareness of hair health and chemical-free formulations. This shift is fueled by concerns over scalp irritation, hair damage and long-term exposure to synthetic ingredients. India hair color market growth is being driven by brands introducing organic formulations enriched with henna, indigo and ayurvedic herbs. For instance, in August 2024, Naturtint launched its bio-based permanent hair color in India through Nykaa offering 11 shades made with 92% natural ingredients. Recognized for sustainability the brand aims to provide eco-friendly hair care solutions. These products appeal to health-conscious buyers seeking safer alternatives without compromising on color vibrancy or longevity. Additionally, regulatory trends promoting clean beauty and sustainable ingredients are reinforcing this demand. Major players are innovating with formulations free from parabens, sulfates and synthetic fragrances to cater to evolving preferences. With increasing disposable income and the expansion of premium herbal hair care ranges the segment is expected to gain further traction shaping the India hair color market outlook toward a more natural and holistic approach.
Innovative Product Formats
The India hair color market is witnessing a surge in innovative product formats, catering to consumer demand for convenience and quick application. Shampoo-based hair colors have gained popularity as they combine cleansing and coloring in a single step, making them ideal for busy individuals. For instance, in November 2024, Streax launched its innovative shampoo hair color in South India, offering 100% grey coverage in five minutes. Enriched with almond oil and noni extracts, the ammonia-free product aims to enhance accessibility in the growing hair color market, targeting a wider consumer base. Foam-based formulations offer even application with minimal mess, appealing to first-time users and those seeking hassle-free coloring. Temporary hair colors, including sprays, gels, and wash-out formulas, are trending among younger consumers who frequently experiment with different shades without long-term commitment. These innovations are driven by advancements in formulation technology, ensuring vibrant results with less damage. Brands are focusing on user-friendly packaging and formulations enriched with conditioning agents to enhance the coloring experience. With growing consumer preference for easy-to-use solutions, these formats are expected to drive expansion in the India hair color market share.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on product type, type, and sales channel.
Product Type Insights:
The report has provided a detailed breakup and analysis of the market based on the product type. This includes permanent, semi-permanent, and temporary.
Type Insights:
A detailed breakup and analysis of the market based on the type have also been provided in the report. This includes liquid, cream, powder, and spray.
Sales Channel Insights:
A detailed breakup and analysis of the market based on the sales channel have also been provided in the report. This includes supermarkets/hypermarkets, departmental stores, online, and others.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Million USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Product Types Covered | Permanent, Semi-Permanent, Temporary |
Types Covered | Liquid, Cream, Powder, Spray |
Sales Channels Covered | Supermarkets/Hypermarkets, Departmental Stores, Online, Others |
Regions Covered | North India, South India, East India, West India |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: