India Hair Color Market Size, Share, Trends and Forecast by Product Type, Type, Sales Channel, and Region, 2025-2033

India Hair Color Market Size, Share, Trends and Forecast by Product Type, Type, Sales Channel, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A30785

India Hair Color Market Size and Share: 

The India hair color market size reached USD 150.0 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 260.0 Million by 2033, exhibiting a growth rate (CAGR) of 6.5% during 2025-2033. The market is expanding due to rising fashion consciousness, increasing male grooming and growing demand for natural formulations. Rapid e-commerce growth, DIY hair coloring trends, and product premiumization and diversification are also some of the key factors influencing market growth.

Report Attribute 
Key Statistics
Base Year
2024
Forecast Years
2025-2033
Historical Years
2019-2024
Market Size in 2024 USD 150.0 Million 
Market Forecast in 2033 USD 260.0 Million
Market Growth Rate 2025-2033 6.5%


India Hair Color Market Trends:

Shift Toward Natural and Organic Colors

Consumers in India are increasingly choosing herbal, ammonia-free and plant-based hair dyes due to rising awareness of hair health and chemical-free formulations. This shift is fueled by concerns over scalp irritation, hair damage and long-term exposure to synthetic ingredients. India hair color market growth is being driven by brands introducing organic formulations enriched with henna, indigo and ayurvedic herbs. For instance, in August 2024, Naturtint launched its bio-based permanent hair color in India through Nykaa offering 11 shades made with 92% natural ingredients. Recognized for sustainability the brand aims to provide eco-friendly hair care solutions. These products appeal to health-conscious buyers seeking safer alternatives without compromising on color vibrancy or longevity. Additionally, regulatory trends promoting clean beauty and sustainable ingredients are reinforcing this demand. Major players are innovating with formulations free from parabens, sulfates and synthetic fragrances to cater to evolving preferences. With increasing disposable income and the expansion of premium herbal hair care ranges the segment is expected to gain further traction shaping the India hair color market outlook toward a more natural and holistic approach.

India Hair Color Market Size

Innovative Product Formats

The India hair color market is witnessing a surge in innovative product formats, catering to consumer demand for convenience and quick application. Shampoo-based hair colors have gained popularity as they combine cleansing and coloring in a single step, making them ideal for busy individuals. For instance, in November 2024, Streax launched its innovative shampoo hair color in South India, offering 100% grey coverage in five minutes. Enriched with almond oil and noni extracts, the ammonia-free product aims to enhance accessibility in the growing hair color market, targeting a wider consumer base. Foam-based formulations offer even application with minimal mess, appealing to first-time users and those seeking hassle-free coloring. Temporary hair colors, including sprays, gels, and wash-out formulas, are trending among younger consumers who frequently experiment with different shades without long-term commitment. These innovations are driven by advancements in formulation technology, ensuring vibrant results with less damage. Brands are focusing on user-friendly packaging and formulations enriched with conditioning agents to enhance the coloring experience. With growing consumer preference for easy-to-use solutions, these formats are expected to drive expansion in the India hair color market share.

India Hair Color Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on product type, type, and sales channel.

Product Type Insights:

  • Permanent Hair Color
  • Semi-Permanent Hair Color
  • Temporary Hair Color

The report has provided a detailed breakup and analysis of the market based on the product type. This includes permanent, semi-permanent, and temporary.

Type Insights:

  • Liquid
  • Cream
  • Powder
  • Spray

A detailed breakup and analysis of the market based on the type have also been provided in the report. This includes liquid, cream, powder, and spray.

Sales Channel Insights:

India Hair Color Market By Sales Channel

  • Supermarkets/Hypermarkets
  • Departmental Stores
  • Online
  • Others

A detailed breakup and analysis of the market based on the sales channel have also been provided in the report. This includes supermarkets/hypermarkets, departmental stores, online, and others.

Regional Insights:

  • North India
  • South India
  • East India
  • West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Hair Color Market News:

  • In November 2024, CavinKare launched Indica Natural & Nourish Creme Hair Color, marking its entry into the creme hair color market. The product features four shades and is endorsed by actress Trisha Krishnan. The company aims to promote accessible beauty through this innovative offering.
  • In March 2024, PROADS Professionals launched India's first Biotin Hair Color, blending the nourishing benefits of biotin with vibrant hair color. This innovative product aims to enhance hair health while providing long-lasting color, catering to the growing demand for natural hair care solutions in the Indian market.

India Hair Color Market Report Coverage:

Report Features Details
Base Year of the Analysis 2024
Historical Period 2019-2024
Forecast Period 2025-2033
Units Million USD
Scope of the Report

Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:

  • Product Type
  • Type
  • Sales Channel
  • Region
Product Types Covered Permanent, Semi-Permanent, Temporary
Types Covered  Liquid, Cream, Powder, Spray
Sales Channels Covered Supermarkets/Hypermarkets, Departmental Stores, Online, Others 
Regions Covered North India, South India, East India, West India
Customization Scope 10% Free Customization
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)


Key Questions Answered in This Report:

  • How has the India hair color market performed so far and how will it perform in the coming years?
  • What is the breakup of the India hair color market on the basis of product type?
  • What is the breakup of the India hair color market on the basis of type?
  • What is the breakup of the India hair color market on the basis of sales channel?
  • What is the breakup of the India hair color market on the basis of region?
  • What are the various stages in the value chain of the India hair color market? 
  • What are the key driving factors and challenges in the India hair color market?
  • What is the structure of the India hair color market and who are the key players?
  • What is the degree of competition in the India hair color market? 

Key Benefits for Stakeholders:

  • IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India hair color market from 2019-2033.
  • The research report provides the latest information on the market drivers, challenges, and opportunities in the India hair color market.
  • Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India hair color industry and its attractiveness.
  • Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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India Hair Color Market Size, Share, Trends and Forecast by Product Type, Type, Sales Channel, and Region, 2025-2033
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