India Health Drinks Market

India Health Drinks Market Overview:

The India health drinks market size reached USD 9.63 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 28.45 Billion by 2033, exhibiting a growth rate (CAGR) of 11.81% during 2025-2033. The market is growing rapidly, stimulated by heightening health awareness and the need for healthy, functional drinks. The industry has a diverse portfolio of products, ranging from traditional and plant-based beverages to fortified ones, meeting different consumer needs and dietary requirements.

India Health Drinks Market Trends:

Functional Beverages Boosting Health and Wellness

India's health beverage market is also witnessing increased demand for functional drinks providing specific health benefits above hydration. These new-age drinks contain ingredients like probiotics, vitamins, antioxidants, and adaptogens to provide specific wellness needs such as digestion, immunity, and mental focus. With growing emphasis on overall health, customers are seeking drinks that enhance active and healthy living, which has resulted in a surge in energy-enhancing, gut-conscious, and stress-reducing beverages. For instance, in March 2024, Pansari Group introduced its TVOY GREEN TEA line, with Classic, Chamomile, and Kahwa variants. Nilgiris, Tamil Nadu, is the source of this green tea that is eco-friendly, biodegradable, and packaged. The idea is to merge tradition with wellness for the growing health-aware consumers. Moreover, functional drinks, offered in convenient ready-to-drink (RTD) forms, meet the demand for rapid, efficient nutrition on the move. They also fit into the clean-label movement, with natural and minimally processed ingredients. The popularity of functional beverages has reached the health-conscious individual, busy professionals, and fitness enthusiasts who look for convenient means to add nutrients into their daily lifestyles. As the wellness revolution grows, the market for functional beverages is poised for strong growth.

Ayurveda and Traditional Ingredients Driving Health Drink Trends

Ayurveda and Indian traditional ingredients blended with contemporary health drinks is a key trend in India. Natural ingredients such as turmeric, ashwagandha, tulsi, and amla are popular for their inherent health benefits such as immunity, digestive health, and overall wellness. Consumers are gravitating towards products that balance the ancient and the modern in terms of convenience, which indicates a larger move towards natural and holistic wellness options. These drinks come in packaging like herbal teas, wellness shots, and ready-to-consume elixirs, providing an easy means to utilize the power of ancient remedies. The trend tracks with increasing consumer demand for natural, not-too-processed products that deliver more than hydration alone. Ayurvedic health drinks are suitable for consumption by individuals who need authenticity and functional attributes, and they resonate most with consumers who choose health-driven options. With the changing market, Ayurveda-based drinks are set to continue playing a central role in India's health drink industry.

Plant-Based and Dairy Alternatives Shaping Health Drink Market

The growth of dairy alternative and plant-based beverages is a key trend in India's health drink space. With more awareness of veganism, lactose intolerance, and the value of a plant-based diet, consumers are seeking almond, soy, oat, and coconut-based beverages. For example, in September 2024, Maiva Fresh launched its first product, Maiva Unsweetened Almond Milk, which is a healthy, delicious, and convenient option. With no cholesterol, low GI, and vitamins fortified in it, it appeals to health-oriented consumers, particularly diabetics and body builders. Further, in addition to filling specific dietary requirements, these alternatives provide health benefits like enhanced digestion, cardiovascular well-being, and reduced calorie intake. This is also encouraged by the increased consumption of sustainable and ethical consumption because plant-based beverages are naturally known to be ecologically friendly alternatives. Some plant-based beverages also contain fortified vitamins and minerals that provide balanced levels of nutrition. With more individuals embracing flexitarian and wellness-conscious lifestyles, plant-based beverages become a daily consumption staple. The market will witness ongoing innovation in packaging, formulations, and flavors to address changing consumer tastes.

India Health Drinks Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region level for 2025-2033. Our report has categorized the market based on product type and distribution channel.

Product Type Insights:

• Fruit and Vegetables Juices
• Sports Drinks
• Energy Drinks
• Kombucha Drinks
• Functional and Fortified Bottled Water
• Dairy and Dairy Alternative Drinks
• RTD Tea and Coffee

The report has provided a detailed breakup and analysis of the market based on the product type. This includes fruit and vegetables juices, sports drinks, energy drinks, kombucha drinks, functional and fortified bottled water, dairy and dairy alternative drinks, and RTD tea and coffee.

Distribution Channel Insights:

• Hypermarkets/Supermarkets
• Specialty Stores
• Online Retail Stores
• Convenience Stores
• Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes hypermarkets/supermarkets, specialty stores, online retail stores, convenience stores, and others.

Regional Insights:

• North India
• South India
• East India
• West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North, South, East, and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Health Drinks Market News:

• In December 2024, Maharaja Drinks has introduced Borécha's range of non-alcoholic cocktails into the UK, with creative spins on classic Indian drinks such as Masala Cola and Sparkling Strawberry Lemon. In the run-up to Dry January 2025, the range features Borécha Berry Margarita, Cranberry Cosmo, Fiji Fruit Punch, and Lemon Martini.
• In November 2024, Bliss Body has launched India's first range of millet-fermented functional drinks in Pineapple, Mango, and Orange flavors. These sugar-free drinks fuse ancient ingredients with modern wellness, supporting gut health, stress, and diabetes management.

India Health Drinks Market Report Coverage:

Key Questions Answered in This Report:

• How has the India health drinks market performed so far and how will it perform in the coming years?
• What is the breakup of the India health drinks market on the basis of product type?
• What is the breakup of the India health drinks market on the basis of distribution channel?
• What is the breakup of the India health drinks market on the basis of region?
• What are the various stages in the value chain of the India health drinks market? 
• What are the key driving factors and challenges in the India health drinks?
• What is the structure of the India health drinks market and who are the key players?
• What is the degree of competition in the India health drinks market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India health drinks market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the India health drinks market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India health drinks industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.