India Herbal Shampoo Market

India Herbal Shampoo Market Overview:

The India herbal shampoo market size reached USD 183.70 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 257.86 Million by 2033, exhibiting a growth rate (CAGR) of 3.84% during 2025-2033. The escalating consumer awareness towards natural and organic ingredients, the rising demand for chemical-free personal care products, and the growing concerns about scalp and hair health are among the key factors driving the market. Additionally, the influence of Ayurveda and traditional herbal remedies, along with expanding retail channels, is also contributing to the market growth.

India Herbal Shampoo Market Trends:

Rising Consumer Demand for Natural and Chemical-Free Products

The increasing demand for natural and chemical-free personal care products is a key factor driving the growth of the India herbal shampoo market. As consumers become more aware of the harmful effects of chemicals in hair care products, such as dryness, scalp irritation, and hair damage, there is a growing preference for herbal and organic alternatives. This shift is further fueled by an increased understanding of the benefits of natural ingredients. For example, in May 2024, WOW Skin Science expanded its product range with the Activated Naturals line, combining natural ingredients with advanced formulations to cater to diverse consumer needs. Ayurveda’s influence also plays a significant role, with many consumers seeking shampoos infused with herbs like neem, hibiscus, aloe vera, amla, and brahmi, believed to promote hair health and growth. This trend aligns with the rise in popularity of Ayurvedic and organic beauty products in India. In February 2024, Herbal Essences introduced 11 new shampoo and conditioner formulations, each containing aloe and camellia oil certified by The Royal Botanic Gardens, Kew. Major brands are increasingly launching herbal shampoos to meet the growing demand for safer, effective, and eco-friendly hair care solutions.

Increasing Focus on Hair Health and Scalp Care

The increased emphasis on hair health and scalp care is a major trend driving the growth of the India Herbal Shampoo market. Consumers are increasingly understanding the benefits of having a healthy scalp for optimal hair development. This trend is driving the demand for herbal shampoos made with natural components that promote scalp health and treat concerns such as dandruff, dryness, and hair loss. Shampoos with components like tea tree oil, neem, and aloe vera are particularly popular because of their antibacterial and anti-inflammatory characteristics, which support scalp health. As a result, demand for medicated herbal shampoos in India is predicted to increase further, owing to greater knowledge of scalp cleanliness. For instance, in June 2023, Himalaya Wellness introduced two new herbal shampoos: Dandruff Control Aloe Vera Shampoo and Hair Fall Control Bhringaraja Shampoo, both available in INR 2 sachet packaging. The growth of the market is also fueled by social media and beauty influencers promoting natural scalp treatments, along with the rise of personalized hair care solutions. With consumer spending on personal care expected to grow considerably in the near-term, herbal shampoos targeting specific scalp and hair conditions are also poised for continued growth.

India Herbal Shampoo Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region/country level for 2025-2033. Our report has categorized the market based on type and sales channel.

Type Insights:

• Anit-Hair Loss
• Antidandruff
• Luminous/Gloss
• Others

The report has provided a detailed breakup and analysis of the market based on the type. This includes anti-hair loss, antidandruff, luminous/gloss, and others.

Sales Channel Insights:

• Hypermarkets/Supermarkets
• Pharmacies
• Departmental Stores
• Online
• Others

A detailed breakup and analysis of the market based on the sales channel have also been provided in the report. This includes hypermarkets/supermarkets, pharmacies, departmental stores, online, and others.

Regional Insights:

• North India
• South India
• East India
• West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Herbal Shampoo Market News:

• March 2025: Vedic Pride launched the Ayurvedic Hair Care Combo, a potent hair fall management product that combines Ayurvedic knowledge with current research. The complete hair care solution contains a Hair Mask, Hair Serum (Before and After Wash), and a Shampoo Bar.
• September 2024: Indus Valley Organic, a natural beauty firm, introduced a line of ready-to-use herbal hair care pastes. The brand claims to use shikakai, bhringraj, brahmi, amla, and more than 24 entire herbs. The goods are accessible through the brand's website and major e-commerce platforms.
• April 2024: Qi Ayurveda announced its launch in Coimbatore, India. The brand strives to blend Ayurvedic principles into modern goods by using plant-based, Swiss-certified actives. The brand offers four types of hair products: Restore, Wellness, Hydrate, and Nourish.

India Herbal Shampoo Market Report Coverage:

Key Questions Answered in This Report:

• How has the India herbal shampoo market performed so far and how will it perform in the coming years?
• What is the breakup of the India herbal shampoo market on the basis of type?
• What is the breakup of the India herbal shampoo market on the basis of sales channel?
• What are the various stages in the value chain of the India herbal shampoo market? 
• What are the key driving factors and challenges in the India herbal shampoo market?
• What is the structure of the India herbal shampoo market and who are the key players?
• What is the degree of competition in the India herbal shampoo market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India herbal shampoo market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the India herbal shampoo market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India herbal shampoo industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.