Indian Home Decor Market

India Home Decor Market Size and Share:

The India home decor market size was valued at USD 25.50 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 40.80 Billion by 2033, exhibiting a CAGR of 5.40% from 2025-2033. The market is fueled by increasing disposable incomes, growing urbanization, expanding middle-class population, social media impact, e-commerce expansion, and booming real estate industry, resulting in a growing demand for fashionable, functional, and space-efficient home furnishings and home decor products in various regions.

The rising disposable income and rapid urbanization are primary drivers of the India home decor market. For instance, in March 2025, India Circus launched its 18th store in Lucknow at the historic Le Press building. The store features Indo-contemporary designs, home decor, furniture, and fashion, which is a major push in the northern part of India. Moreover, as disposable incomes rise, especially in urban areas and the rising middle class, consumers have more money to spend on home decor. They bring along a corresponding spurt in demand for home decor as more and more people migrate to cities and occupy apartments or smaller dwellings. Due to smaller living spaces, there has been a growing demand for multifunctional and space-efficient furniture. Individuals are turning towards contemporary and functional solutions like modular furniture, wall units, and space-maximizing furniture that leave minimum space unused. As urban residents become increasingly design-savvy, the home decor industry is transforming with a move towards more fashionable, visually appealing, and functional products to meet the increasing demand for fashionable yet functional living spaces. These new living habits are assisting in shaping the home decor industry in India, which is fueling its strong growth.

The boom in e-commerce platforms is also being a key contributor to the India home decor market growth. Online purchases have become highly popular, as the usage of smartphones and internet penetration in the country has risen. E-commerce platforms provide shoppers with a lot of home decor products, most of which come at competitive prices, thus allowing them to easily buy quality products. The ease of shopping at home, coupled with rich product descriptions, reviews, and ratings, has rendered online platforms more appealing to customers. Additionally, e-commerce provides customers with convenient access to both global and domestic home decor styles, increasing their options beyond the usual physical stores. The growth of e-commerce in India has provided home decor products with wider reach among individuals in various regions, enabling the expansion of market reach. For example, in March 2023, Walldecore is an eco-friendly home decor startup specializing in sustainable wall decor produced with bamboo, repurposed wood, and recyclable metals. Affordability, cultural depth, and earth-friendly practices are what the company is all about. Furthermore, with ongoing increases in internet use and digital literacy, e-commerce will continue to be a key driver in the expansion of the home decor market.

India Home Decor Market Trends:

Impact of Social Media on Home Interior Trends

The emergence of social media sites like Instagram and Pinterest has greatly influenced home decor trends in India. India had around 491 million social media users as of January 2025, which accounts for around 33.7% of the population. These websites encourage people to replicate fashionable designs and use them in their homes. Social media not just affects the aesthetics of consumers, but also presents them with design trends from the world that was otherwise out of reach. Users and interior decor enthusiasts on such platforms present futuristic home decor inspirations, thus encouraging Indian consumers to embrace sleek, trendy style of decor. This web presence is instrumental in fueling demand for contemporary and trendy furniture, decor accessories, and design elements, as individuals desire to introduce beautiful and fashionable pieces into their living spaces. Social media has therefore become one of the leading drivers of India's expanding home decor industry.

Urbanization and Demand for Space-Saving Solutions

Country’s urbanization is a key driver of the India home decor market share, particularly in cities. With increased urban migration, more people are settling into apartments and smaller dwellings, which creates a greater demand for space-efficient and multi-functional furniture. Space-saving designs such as wall-mounted shelves, fold-down tables, and multi-functional furniture are gaining popularity as consumers look for functional pieces that optimize their available living space. The trend is especially pronounced in urban areas where high prices of properties and compact apartments necessitate space efficiency. This change in lifestyle is encouraging manufacturers to create and provide furniture and home decor that balances function and form. Increased demand for space-saving products indicates the changing lifestyle of urban people who seek convenience without having to settle for anything less than style. Consequently, multifunctional furniture has been a mainstay in contemporary urban home decor.

Increased Disposable Incomes and the E-Commerce Revolution

As India's middle class grows, the market for high-quality, visually appealing home decor products is increasing. The middle class now accounts for 31% of India's population, with estimates indicating this will increase to 38% by 2031 and 60% by 2047. With growing disposable incomes, consumers are increasingly willing to spend on improving their living environments, resulting in greater expenditure on home decor products. Moreover, the expansion of e-commerce sites has rendered home decor items accessible to more and more people, providing convenience, variety, and value. Internet shopping has also allowed consumers in even smaller towns and rural areas to surf and buy items that used to be accessible only in big cities. Home decor has become cheaper and accessible due to the boom in e-commerce, generating more growth in the market. This union of increasing incomes and online shopping platforms is defining the future of India's home decor industry.

India Home Decor Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the India home decor market, along with forecast at the, regional, and country levels from 2025-2033. The market has been categorized based on product type and distribution channel.

Analysis by Product Type:

• Home Furniture
• Home Textiles
• Flooring
• Wall Decor
• Lighting
• Others

Home furniture is the leader in the home decor market in India, with a 52.1% share in 2024, of the total market. Furniture is the backbone of both functionality and aesthetics in the home decor market, and it serves as the foundation of the home decor market. Demand for different furniture items, such as sofas, beds, tables, and storage, is on the rise as customers give importance to comfort, space efficiency, and aesthetics. New furniture styles, like space-saving and multifunctional ones, are highly sought after by city dwellers, particularly those in smaller living areas. With increased urbanization and the growing middle class, there is a move towards purchasing high-quality, long-lasting, and fashionable furniture. There is also increased demand for customized products, which enable buyers to customize furniture pieces according to their style and house designs. With increasing disposable incomes and changing consumer preferences, home furniture remains one of the major growth drivers in the Indian home decor market.

 Analysis by Distribution Channel:

• Home Decor Stores
• Supermarkets and Hypermarkets
• Online Store
• Gift Shops
• Others

Home decor stores continue to be an important distribution channel for home decor products in India, offering consumers a physical, touch-and-feel shopping experience. Home decor stores carry a vast range of products, such as furniture, lighting, wall decor, and accessories, appealing to varied consumer tastes. Conventional home furnishing stores, usually situated in towns and cities, provide the benefit of instant product availability and one-on-one customer care. The tangible nature of these stores enables customers to touch and feel the products, allowing them to inspect quality, size, and design before they buy. In spite of the rising popularity of e-commerce, home decor stores remain strong by offering an experiential shopping experience, with visual merchandising, product window displays, and expert guidance assisting consumers in making informed decisions. The ease of browsing through a carefully handpicked array of products and benefiting from expert suggestions makes home decor stores a sustainable medium for luxury and middle-of-the-road home decor products in India.

Regional Analysis:

• South India
• North India
• West & Central India
• East India

South India has become one of the prime destinations for home decor, supported by its rich population and rapidly growing real estate market. Demand is led by cities such as Bengaluru, Chennai, and Hyderabad, where there is high demand for fusion designs that combine traditional and modern styles. South India is also seeing an uptick in home decor sales online.

North India, especially Delhi and Uttar Pradesh, is witnessing considerable growth in the home decor sector. Growing disposable income and urbanization fuel demand for contemporary furniture and fashionable home accessories. The region also witnesses growth in luxury home decor, with consumers preferring high-end, designer products for their homes.

West and Central India, covering Maharashtra and Gujarat, have a robust home decor market presence. The cosmopolitan residents of Mumbai and Pune propel demand for modern, minimalist designs. A trend towards premium home decor products is also being observed, while online platforms are becoming increasingly popular due to easy accessibility.

East India, incorporating cities such as Kolkata and Bhubaneswar, boasts a increasingly rising home decor market. Demand is largely for cheap and traditional designs, with an increase in modern home furnishings as a result of urbanization. Also, growing online shopping trends are fueling the market here.

Competitive Landscape:

The India home decor market competition is changing rapidly, fueled by the growing desire for both beauty and functionality of design. Diverse players from brick-and-mortar stores, online platforms, to small neighborhood craftsmen compete for market space. Consumers now enjoy a rich range of products of home decoration from modern furniture and wall artwork to traditional crafts. Such competitive market forces the brands to be innovative, highlighting the quality products, distinctive design, and bespoke solutions. Further, price-consciousness and increased middle class influence companies to bring in affordable prices without sacrificing on quality. Increasing competition due to e-commerce has heightened competition since it enables buyers to compare prices conveniently and has easier access to more products. Firms are investing in technology to enhance online shopping experiences, increase product customization, and provide quicker delivery options. With the market growing, differentiation based on design, quality, and customer experience becomes more critical to success.

The report provides a comprehensive analysis of the competitive landscape in the India home decor market with detailed profiles of all major companies.

Latest News and Developments:

• February 2025: US home décor brand Lush Decor made its Indian launch at Bharat Tex 2025 in New Delhi. The brand exhibited an assortment of home décor items at the textile fair.
• December 2024: Nitori, a Japanese furniture and home furnishing retailer, launched its first Indian store at R City Mall in Ghatkopar, Mumbai. This was Nitori's foray into the Indian home furnishing market and a part of Nitori's global expansion plan to have 3,000 stores across the world by 2032.
• October 2024: Nilkamal introduced a new brand, Nilkamal Homes, to transform home decor in India with high-quality furniture products. The effort involved the launch of 60 stores in 35 cities in a mix of company-owned and franchise formats. The products spanned sofas and beds to dining sets, serving in-store and online consumers alike.
• June 2024: Asian Paints opened its Beautiful Homes Studio at Lokhra, Guwahati, with an area of 16,000 sq ft across two levels. The studio has more than 2,700 handpicked products such as furniture, fabrics, rugs, bedding, wallpapers, blinds, fitted wardrobes, artifacts, and lighting, with product offerings from established designers such as Sabyasachi and Jaipur Rugs.

India Home Decor Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India home decor market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the India home decor market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India home decor industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.