Change Language

Select Language

COVID-19
The pandemic continues to cause unprecedented disruption across industries worldwide.
Get detailed insights regarding the impact of COVID-19 on the market.

India Household Cleaners Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview:

The India household cleaners market reached a value of US$ 6,163 Million in 2021. Looking forward, IMARC Group expects the market to reach US$ 18,757 Million by 2027, exhibiting a CAGR of 19.63% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use sectors. These insights are included in the report as a major market contributor.

Household cleaners refer to a diverse range of cleaning products that help in removing dirt, germs, and other contaminants from different surfaces across homes. They can be widely categorized into laundry cleaners, dishwashing liquids, surface cleaners, toilet bowl cleaners, window cleaners, glass cleaners, etc. Furthermore, based on ingredients, household cleaners are also bifurcated into builders, solvents, surfactants, antimicrobials, etc. These products are highly effective against dust, clay, grease, soap scum, oil, hard water marks, limescale, microbial growth, etc. Household cleaners are commonly available in triggered sprays, aerosol cans, pouches, in-pump actuated bottles, etc.

India Household Cleaners Market Trends:

The growing consumer awareness towards household cleanliness and hygiene is one of the primary factors driving the market for household cleaners in India. In line with this, the elevating levels of urbanization, coupled with the improving consumer living standards, are further augmenting the product demand. Moreover, the wide product availability and the expansion of organized retail stores, especially across tier 2 and tier 3 cities, are also proliferating the sales of household cleaners in the country. Additionally, the launch of numerous awareness programs by the Indian government for promoting the need for proper hygiene and cleanliness across the residential and commercial spaces is acting as a significant growth-inducing factor. Apart from this, growing consumer inclination towards specialized cleaners that can be used on glass, mirrored surfaces, stainless steel, wood, etc., is positively influencing the regional market. Furthermore, with the increasing consumer concerns towards the negative impact of chemical cleaners, several product manufacturers are focusing on the development of natural ingredients-based variants. The introduction of safer and clean-label products, including vegetable oils, alcohol, baking soda, oxygen bleach, corn starch, washing soda, citrus solvents, etc., will continue to drive the India household cleaners market in the coming years.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the India household cleaners market, along with forecasts at the country and regional level from 2022-2027. Our report has categorized the market based on product, ingredient, distribution channel, income group, application and premiumization.

Breakup by Product:

  • Laundry
  • Dishwashing
  • Surface Cleaner
  • Toilet Bowl Cleaner
  • Window Cleaner
  • Glass Cleaner
  • Scourers
  • Others
     

Breakup by Ingredient:

  • Builders
  • Solvents
  • Surfactants
  • Antimicrobials
  • Others
     

Breakup by Distribution Channel:

  • Convenience Stores
  • Supermarkets and Hypermarkets
  • Online
  • Others
     

Breakup by Income Group:

  • Middle (INR 2.5 lacs- INR 27.5 lacs)
  • Low (Less than INR 2.5 Lacs)
  • High (Greater than INR 27.5 lacs)
     

Breakup by Application:

  • Fabric
  • Kitchen
  • Bathroom
  • Floor
  • Others
     

Breakup by Premiumization:

  • Economy
  • Mid-Size
  • Premium
     

Breakup by Region:

  • North India
  • West and Central India
  • South India
  • East India
     

Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the key players being Hindustan Unilever Limited (Unilever), Rohit Surfactants Private Limited, Reckitt Benckiser (India) Limited (Reckitt Benckiser Group PLC), Procter & Gamble Hygiene and Healthcare Ltd. (Procter & Gamble), Jyothy Labs Limited, Nirma Limited, Fena (P) Limited, Dabur India Limited, S. C. Johnson Products Pvt. Ltd. (SC Johnson & Son Investment Ltd.) and Pitambari Products Pvt Ltd.

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
Historical Period 2016-2021
Forecast Period 2022-2027
Units US$ Million
Segment Coverage Product, Ingredient, Distribution Channel, Income Group, Application, Premiumization, Region
Region Covered North India, West and Central India, South India, East India
Companies Covered Hindustan Unilever Limited (Unilever), Rohit Surfactants Private Limited, Reckitt Benckiser (India) Limited (Reckitt Benckiser Group PLC), Procter & Gamble Hygiene and Healthcare Ltd. (Procter & Gamble), Jyothy Labs Limited, Nirma Limited, Fena (P) Limited, Dabur India Limited, S. C. Johnson Products Pvt. Ltd. (SC Johnson & Son Investment Ltd.) and Pitambari Products Pvt Ltd.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 2999
Corporate License: US$ 3499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

 

Key Questions Answered in This Report:

  • How has the India household cleaners market performed so far and how will it perform in the coming years?
  • What are the key regional markets in the India household cleaners industry?
  • What has been the impact of COVID-19 on the India household cleaners industry?
  • What is the breakup of the market based on the product?
  • What is the breakup of the market based on the ingredient?
  • What is the breakup of the market based on the distribution channel?
  • What is the breakup of the market based on the income group?
  • What is the breakup of the market based on the application?
  • What is the breakup of the market based on the premiumization?
  • What are the various stages in the value chain of the India household cleaners industry?
  • What are the key driving factors and challenges in the India household cleaners industry?
  • What is the structure of the India household cleaners industry and who are the key players?
  • What is the degree of competition in the India household cleaners industry?

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    India Household Cleaners Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Breakup by Product
    5.5    Market Breakup by Ingredient
    5.6    Market Breakup by Distribution Channel
    5.7    Market Breakup by Income Group 
    5.8    Market Breakup by Application
    5.9    Market Breakup by Premiumization
    5.10   Market Breakup by Region
    5.11   Market Forecast
6    Market Breakup by Product
    6.1    Laundry
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Dishwashing
        6.2.1 Market Trends
        6.2.2 Market Forecast 
    6.3    Surface Cleaner
        6.3.1 Market Trends
        6.3.2 Market Forecast 
    6.4    Toilet Bowl Cleaner
        6.4.1 Market Trends
        6.4.2 Market Forecast
    6.5    Window Cleaner
        6.5.1 Market Trends
        6.5.2 Market Forecast
    6.6    Glass Cleaner
        6.6.1 Market Trends
        6.6.2 Market Forecast 
    6.7    Scourers
        6.7.1 Market Trends
        6.7.2 Market Forecast 
    6.8    Others
        6.8.1 Market Trends
        6.8.2 Market Forecast
7    Market Breakup by Ingredients
    7.1    Builders
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Solvents
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Surfactants
        7.3.1 Market Trends
        7.3.2 Market Forecast
    7.4    Antimicrobials
        7.4.1 Market Trends
        7.4.2 Market Forecast
    7.5    Others 
        7.5.1 Market Trends
        7.5.2 Market Forecast
8    Market Breakup by Distribution Channel
    8.1    Convenience Stores
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Supermarkets/Hypermarkets
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Online
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Others 
        8.4.1 Market Trends
        8.4.2 Market Forecast
9    Market Breakup by Income Group
    9.1    Middle (INR 2.5 lacs- INR 27.5 lacs)
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Low (Less than INR 2.5 Lacs)
        9.2.1 Market Trends
        9.2.2 Market Forecast
    9.3    High (Greater than INR 27.5 lacs)
        9.3.1 Market Trends
        9.3.2 Market Forecast
10    Market Breakup by Application
    10.1    Fabric
        10.1.1 Market Trends
        10.1.2 Market Forecast
    10.2    Kitchen
        10.2.1 Market Trends
        10.2.2 Market Forecast
    10.3    Bathroom
        10.3.1 Market Trends
        10.3.2 Market Forecast
    10.4    Floor
        10.4.1 Market Trends
        10.4.2 Market Forecast
    10.5    Others
        10.5.1 Market Trends
        10.5.2 Market Forecast
11    Market Breakup by Premiumization
    11.1    Economy
        11.1.1 Market Trends
        11.1.2 Market Forecast
    11.2    Mid-Sized
        11.2.1 Market Trends
        11.2.2 Market Forecast
    11.3    Premium
        11.3.1 Market Trends
        11.3.2 Market Forecast
12    Market Breakup by Region
    12.1    North India
        12.1.1 Market Trends
        12.1.2 Market Breakup by States 
        12.1.3 Market Forecast
    12.2    West and Central India
        12.2.1 Market Trends
        12.2.2 Market Breakup by States
        12.2.3 Market Forecast 
    12.3    South India
        12.3.1 Market Trends
        12.3.2 Market Breakup by States 
        12.3.3 Market Forecast 
    12.4    East India
        12.4.1 Market Trends
        12.4.2 Market Breakup by States
        12.4.3 Market Forecast 
13    SWOT Analysis
    13.1    Strengths
    13.2    Weaknesses
    13.3    Opportunities
    13.4    Threats 
14    Value Chain Analysis
15    Porters Five Forces Analysis

    15.1    Overview
    15.2    Bargaining Power of Buyers
    15.3    Bargaining Power of Suppliers
    15.4    Degree of Competition
    15.5    Threat of New Entrants
    15.6    Threat of Substitutes
16    Price Analysis
17    Competitive Landscape

    17.1    Market Structure
    17.1    Key Players
    17.1    Profile of Key Players
        17.3.1    Hindustan Unilever Limited (Unilever) 
           17.3.1.1 Company Overview
           17.3.1.2 Product Portfolio
           17.3.1.3 Financials
        17.3.2    Rohit Surfactants Private Limited
           17.3.2.1 Company Overview
           17.3.2.2 Product Portfolio
        17.3.3    Reckitt Benckiser (India) Limited (Reckitt Benckiser Group PLC)
           17.3.3.1 Company Overview
           17.3.3.2 Product Portfolio
           17.3.3.3 Financials
        17.3.4    Procter & Gamble Hygiene and Healthcare Ltd. (Procter & Gamble)
           17.3.4.1 Company Overview
           17.3.4.2 Product Portfolio
           17.3.4.3 Financials
        17.3.5    Jyothy Labs Limited
           17.3.5.1 Company Overview
           17.3.5.2 Product Portfolio
           17.3.5.3 Financials
        17.3.6    Nirma Limited
           17.3.6.1 Company Overview
           17.3.6.2 Product Portfolio
           17.3.6.3 Financials
        17.3.7    Fena (P) Limited 
           17.3.7.1 Company Overview
           17.3.7.2 Product Portfolio
        17.3.8    Dabur India Limited
           17.3.8.1 Company Overview
           17.3.8.2 Product Portfolio
           17.3.8.3 Financials
        17.3.9    S. C. Johnson Products Pvt. Ltd. (SC Johnson & Son Investment Ltd.)
           17.3.9.1 Company Overview
           17.3.9.2 Product Portfolio
        17.3.10    Pitambari Products Private Limited
           17.3.10.1 Company Overview
           17.3.10.2 Product Portfolio

List of Figures

Figure 1: India: Household Cleaners Market: Major Drivers and Challenges
Figure 2: India: Household Cleaners Market: Sales Value (in Million US$), 2016-2021 
Figure 3: India: Household Cleaners Market: Breakup by Product (in %), 2021
Figure 4: India: Household Cleaners Market: Breakup by Ingredient (in %), 2021 
Figure 5: India: Household Cleaners Market: Breakup by Distribution Channel (in %), 2021
Figure 6: India: Household Cleaners Market: Breakup by Income Group (in %), 2021 
Figure 7: India: Household Cleaners Market: Breakup by Application (in %), 2021
Figure 8: India: Household Cleaners Market: Breakup by Premiumization (in %), 2021 
Figure 9: India: Household Cleaners Market: Breakup by Region (in %), 2021
Figure 10: India: Household Cleaners Market Forecast: Sales Value (in Million US$), 2022- 2027
Figure 11: India: Household Cleaners (Laundry) Market: Sales Value (in Million US$), 2016 & 2021
Figure 12: India: Household Cleaners (Laundry) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 13: India: Household Cleaners (Dishwashing) Market: Sales Value (in Million US$), 2016 & 2021
Figure 14: India: Household Cleaners (Dishwashing) Market Forecast: Sales Value (in Million US$), 2022-2027 
Figure 15: India: Household Cleaners (Surface Cleaner) Market: Sales Value (in Million US$), 2016 & 2021
Figure 16: India: Household Cleaners (Surface Cleaner) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 17: India: Household Cleaners (Toilet Bowl Cleaner) Market: Sales Value (in Million US$), 2016 & 2021
Figure 18: India: Household Cleaners (Toilet Bowl Cleaner) Market Forecast: Sales Value (in Million US$), 2022-2027 
Figure 19: India: Household Cleaners (Window Cleaner) Market: Sales Value (in Million US$), 2016 & 2021
Figure 20: India: Household Cleaners (Window Cleaner) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 21: India: Household Cleaners (Glass Cleaner) Market: Sales Value (in Million US$), 2016 & 2021
Figure 22: India: Household Cleaners (Glass Cleaner) Market Forecast: Sales Value (in Million US$), 2022-2027 
Figure 23: India: Household Cleaners (Scourers) Market: Sales Value (in Million US$), 2016 & 2021
Figure 24: India: Household Cleaners (Scourers) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 25: India: Household Cleaners (Other Product Type) Market: Sales Value (in Million US$), 2016 & 2021
Figure 26: India: Household Cleaners (Other Product Type) Market Forecast: Sales Value (in Million US$), 2022-2027 
Figure 27: India: Household Cleaners (Builders) Market: Sales Value (in Million US$), 2016 & 2021
Figure 28: India: Household Cleaners (Builders) Market Forecast: Sales Value (in Million US$), 2022-2027 
Figure 29: India: Household Cleaners (Solvents) Market: Sales Value (in Million US$), 2016 & 2021
Figure 30: India: Household Cleaners (Solvents) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 31: India: Household Cleaners (Surfactants) Market: Sales Value (in Million US$), 2016 & 2021
Figure 32: India: Household Cleaners (Surfactants) Market Forecast: Sales Value (in Million US$), 2022-2027 
Figure 33: India: Household Cleaners (Antimicrobials) Market: Sales Value (in Million US$), 2016 & 2021
Figure 34: India: Household Cleaners (Antimicrobials) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 35: India: Household Cleaners (Other Ingredients) Market: Sales Value (in Million US$), 2016 & 2021
Figure 36: India: Household Cleaners (Other Ingredients) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 37: India: Household Cleaners (Convenience Stores) Market: Sales Value (in Million US$), 2016 & 2021
Figure 38: India: Household Cleaners (Convenience Stores) Market Forecast: Sales Value (in Million US$), 2022-2027  
Figure 39: India: Household Cleaners (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2016 & 2021
Figure 40: India: Household Cleaners (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 41: India: Household Cleaners (Online) Market: Sales Value (in Million US$), 2016 & 2021
Figure 42: India: Household Cleaners (Online) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 43: India: Household Cleaners (Other Distribution Channels) Market: Sales Value (in Million US$), 2016 & 2021
Figure 44: India: Household Cleaners (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 45: India: Household Cleaners (Middle (INR 2.5 lacs- INR 27.5 lacs)) Market: Sales Value (in Million US$), 2016 & 2021
Figure 46: India: Household Cleaners (Middle (INR 2.5 lacs- INR 27.5 lacs)) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 47: India: Household Cleaners (Low (Less than INR 2.5 Lacs)) Market: Sales Value (in Million US$), 2016 & 2021
Figure 48: India: Household Cleaners (Low (Less than INR 2.5 Lacs)) Market Forecast: Sales Value (in Million US$), 2022-2027 
Figure 49: India: Household Cleaners (High (Greater than INR 27.5 lacs)) Market: Sales Value (in Million US$), 2016 & 2021
Figure 50: India: Household Cleaners (High (Greater than INR 27.5 lacs)) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 51: India: Household Cleaners (Fabric) Market: Sales Value (in Million US$), 2016 & 2021
Figure 52: India: Household Cleaners (Fabric) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 53: India: Household Cleaners (Kitchen) Market: Sales Value (in Million US$), 2016 & 2021
Figure 54: India: Household Cleaners (Kitchen) Market Forecast: Sales Value (in Million US$), 2022-2027 
Figure 55: India: Household Cleaners (Bathroom) Market: Sales Value (in Million US$), 2016 & 2021
Figure 56: India: Household Cleaners (Bathroom) Market Forecast: Sales Value (in Million US$), 2022-2027 
Figure 57: India: Household Cleaners (Floor) Market: Sales Value (in Million US$), 2016 & 2021
Figure 58: India: Household Cleaners (Floor) Market Forecast: Sales Value (in Million US$), 2022-2027 
Figure 59: India: Household Cleaners (Other Applications) Market: Sales Value (in Million US$), 2016 & 2021
Figure 60: India: Household Cleaners (Other Applications) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 61: India: Household Cleaners (Economy) Market: Sales Value (in Million US$), 2016 & 2021
Figure 62: India: Household Cleaners (Economy) Market Forecast: Sales Value (in Million US$), 2022-2027 
Figure 63: India: Household Cleaners (Mid-Sized) Market: Sales Value (in Million US$), 2016 & 2021
Figure 64: India: Household Cleaners (Mid-Sized) Market Forecast: Sales Value (in Million US$), 2022-2027 
Figure 65: India: Household Cleaners (Premium) Market: Sales Value (in Million US$), 2016 & 2021
Figure 66: India: Household Cleaners (Premium) Market Forecast: Sales Value (in Million US$), 2022-2027 
Figure 67: North India: Household Cleaners Market: Sales Value (in Million US$), 2016 & 2021
Figure 68: North India: Household Cleaners Market: Breakup by States (in %), 2021
Figure 69: North India: Household Cleaners Market Forecast: Sales Value (in Million US$), 2022-2027 
Figure 70: West and Central India: Household Cleaners Market: Sales Value (in Million US$), 2016 & 2021
Figure 71: West and Central India: Household Cleaners Market: Breakup by States (in %), 2021
Figure 72: West and Central India: Household Cleaners Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 73: South India: Household Cleaners Market: Sales Value (in Million US$), 2016 & 2021
Figure 74: South India: Household Cleaners Market: Breakup by States (in %), 2021
Figure 75: South India: Household Cleaners Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 76: East India: Household Cleaners Market: Sales Value (in Million US$), 2016 & 2021  
Figure 77: East India: Household Cleaners Market: Breakup by States (in %), 2021
Figure 78: East India: Household Cleaners Market Forecast: Sales Value (in Million US$), 2022-2027 
Figure 79: India: Household Cleaners Industry: SWOT Analysis
Figure 80: India: Household Cleaners Industry: Value Chain Analysis 
Figure 81: India: Household Cleaners Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: India: Household Cleaners Market: Key Industry Highlights, 2022 and 2027
Table 2: India: Household Cleaners Market: Breakup by Product (in Million US$), 2016 & 2021
Table 3: India: Household Cleaners Market Forecast: Breakup by Product (in Million US$), 2022-2027
Table 4: India: Household Cleaners Market: Breakup by Ingredient (in Million US$), 2016 & 2021
Table 5: India: Household Cleaners Market Forecast: Breakup by Ingredient (in Million US$), 2022-2027
Table 6: India: Household Cleaners Market: Breakup by Distribution Channel (in Million US$), 2016 & 2021
Table 7: India: Household Cleaners Market Forecast: Breakup by Distribution Channel (in Million US$), 2022-2027
Table 8: India: Household Cleaners Market: Breakup by Income Group (in Million US$), 2016 & 2021
Table 9: India: Household Cleaners Market Forecast: Breakup by Income Group (in Million US$), 2022-2027
Table 10: India: Household Cleaners Market: Breakup by Application (in Million US$), 2016 & 2021
Table 11: India: Household Cleaners Market Forecast: Breakup by Application (in Million US$), 2022-2027
Table 12: India: Household Cleaners Market: Breakup by Premiumization (in Million US$), 2016 & 2021
Table 13: India: Household Cleaners Market Forecast: Breakup by Premiumization (in Million US$), 2022-2027
Table 14: India: Household Cleaners Market: Breakup by Region (in Million US$), 2016 & 2021
Table 15: India: Household Cleaners Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 16: India: Household Cleaners Market: Key Price Indicators
Table 17: India: Household Cleaners Market: Market Structure
Table 18: India: Household Cleaners Market: Key Players

Note: We value your privacy and will never rent or sell your email address. Privacy policy

Need more help?

  •   Speak to our experienced analysts for insights on the current market scenarios.
  •   Include additional segments and countries to customize the report as per your requirement.
  •   Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
  •   For further assistance, please connect with our analysts.

Purchase Options




$ 2499

REACH OUT TO US

Call us on

( US: +1-631-791-1145 )
( UK: +44-753-713-2163 )
( India: +91 120 433 0800 )


Drop us an email at

sales@imarcgroup.com

Social Links