India Household Cleaners Market

Market Overview:

The India household cleaners market size reached US$ 7,537 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 21,950 Million by 2028, exhibiting a growth rate (CAGR) of 18.9% during 2023-2028. The growing consumer awareness about maintaining household cleanliness, rising prevalence of various virus-mediated diseases, and wide availability of innovative cleaning products represent some of the key factors driving the market.

Household cleaners are a wide variety of cleaning products, such as laundry cleaners, dishwashing liquids, surface cleaners, toilet bowl cleaners, window cleaners, glass cleaners, and floor cleaning solutions. They are commonly available in triggered sprays, aerosol cans, pouches, and in-pump actuated bottles. They contain numerous potent ingredients, such as abrasives, acids, alkalis, bleaches, sanitizers, detergents, spirit solvents, and degreasers, to dissolve dirt and stains on various surfaces and maintain thorough cleanliness inside houses. Household cleaners also consist of various pleasant fragrances of lemon, lime, rose, lavender, and sandalwood to provide a fresh smell to the house indoors. They are also incorporated with chlorine to provide protection against flu viruses and various foodborne illnesses. They prevent the growth of mold on various surfaces and walls and the accumulation of allergens causing allergic reactions in individuals. They help remove dirt, germs, and numerous other contaminants from different surfaces and prevent the formation of hard water marks on glass windows and mirrors. Furthermore, as household cleaners are easily available and provide effective applications for maintaining household hygiene, their demand is increasing in India.

India Household Cleaners Market Trends:

At present, the increasing demand for household cleaners due to the rising consumer awareness about maintaining household cleanliness represents one of the primary factors influencing the market positively in India. Besides this, the growing prevalence of virus-mediated diseases causing flu-like symptoms and various other health complications is offering a favorable market outlook. In addition, the increasing product availability and expansion of organized retail stores, especially in tier 2 and tier 3 cities, are propelling the growth of the market in the country. Apart from this, the Government of India is undertaking initiatives to spread awareness about the maintenance of household hygiene in various rural areas of the country. Additionally, there is an increase in the preferences of consumers to purchase specialized cleaning products that can be used on glass mirrored surfaces, stainless steel, wood, and concrete. This, along with the rising demand for toxic and chemical-free cleaners consisting of various natural ingredients, such as citrus solvents, corn starch, oxygen bleach, baking soda, and alcohol, is contributing to the growth of the market. Furthermore, the wide availability of innovative cleaning products, such as all-purpose cleaners, in-cistern and rim block toilet cleaners, cleaning wipes, and aerosol sprays, is bolstering the market growth.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the market report, along with forecasts at the country and regional level from 2023-2028. Our report has categorized the market based on product, ingredient, distribution channel, income group, application and premiumization.

Product Insights:

• Laundry
• Dishwashing
• Surface Cleaner
• Toilet Bowl Cleaner
• Window Cleaner
• Glass Cleaner
• Scourers
• Others
   

The report has provided a detailed breakup and analysis of the market based on the product. This includes laundry, dishwashing, surface cleaner, toilet bowl cleaner, window cleaner, glass cleaner, scourers, and others. According to the report, laundry represented the largest segment.

Ingredients Insights:

• Builders
• Solvents
• Surfactants
• Antimicrobials
• Others
   

A detailed breakup and analysis of the market based on the ingredients has also been provided in the report. This includes builders, solvents, surfactants, antimicrobials, and others. According to the report, builders accounted for the largest market share.

Distribution Channel Insights:

• Convenience Stores
• Supermarkets and Hypermarkets
• Online
• Others
   

A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes convenience stores, supermarkets and hypermarkets, online, and others. According to the report, convenience stores accounted for the largest market share.

Income Group Insights:

• Middle (INR 2.5 lacs- INR 27.5 lacs)
• Low (Less than INR 2.5 Lacs)
• High (Greater than INR 27.5 lacs)
   

A detailed breakup and analysis of the market based on the income group has also been provided in the report. This includes middle (INR 2.5 lacs- INR 27.5 lacs), low (less than INR 2.5 lacs), and high (greater than INR 27.5 lacs). According to the report, middle (INR 2.5 lacs- INR 27.5 lacs) accounted for the largest market share.

Application Insights:

• Fabric
• Kitchen
• Bathroom
• Floor
• Others
   

A detailed breakup and analysis of the market based on the application has also been provided in the report. This includes fabric, kitchen, bathroom, floor, and others. According to the report, fabric accounted for the largest market share.

Premiumization Insights:

• Economy
• Mid-Size
• Premium
   

A detailed breakup and analysis of the market based on the premiumization has also been provided in the report. This includes economy, mid-sized, and premium. According to the report, economy accounted for the largest market share.

Regional Insights:

• North India
• West and Central India
• South India
• East India
   

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, West and Central India, South India, and East India. According to the report, North India was the largest market for India household cleaners. Some of the factors driving the market in North India included the growing consumer awareness about hygiene, increasing construction of residential complexes, wide availability of various effective products, etc.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Hindustan Unilever Limited (Unilever), Rohit Surfactants Private Limited, Reckitt Benckiser (India) Limited (Reckitt Benckiser Group PLC), Procter & Gamble Hygiene and Healthcare Ltd. (Procter & Gamble), Jyothy Labs Limited, Nirma Limited, Fena (P) Limited,  Dabur India Limited, S. C. Johnson Products Pvt. Ltd. (SC Johnson & Son Investment Ltd.), Pitambari Products Private Limited, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Report Coverage:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India household cleaners market from 2017-2028.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the India household cleaners market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India household cleaners industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.