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1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 India Incense Sticks (Agarbatti & Dhoop) Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Product Type
6.1 Agarbatti
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Dhoop
6.2.1 Market Trends
6.2.2 Market Forecast
7 Market Breakup by Demographics
7.1 Urban
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Rural
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Distribution Channel
8.1 Retail Stores
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Departmental Stores
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Specialized Stores
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Online Stores
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Others
8.5.1 Market Trends
8.5.2 Market Forecast
9 Market Breakup by Fragrance
10 Market Breakup by Pack Type
11 Market Breakup by Pack Size
12 Market Breakup by Region
12.1 North India
12.1.1 Market Trends
12.1.2 Market Forecast
12.2 South India
12.2.1 Market Trends
12.2.2 Market Forecast
12.3 East India
12.3.1 Market Trends
12.3.2 Market Forecast
12.4 West India
12.4.1 Market Trends
12.4.2 Market Forecast
13 SWOT Analysis
13.1 Overview
13.2 Strengths
13.3 Weaknesses
13.4 Opportunities
13.5 Threats
14 Value Chain Analysis
15 Price Analysis
16 Porters Five Forces Analysis
16.1 Overview
16.2 Bargaining Power of Buyers
16.3 Bargaining Power of Suppliers
16.4 Degree of Competition
16.5 Threat of New Entrants
16.6 Threat of Substitutes
17 Competitive Landscape
17.1 Market Structure
17.2 Key Players
17.3 Profiles of Key Players
17.3.1 B. V. Aswathiah & Bros
17.3.2 Hari Darshan Sevashram Private Limited
17.3.3 Hem Corporation Private Limited
17.3.4 ITC Limited
17.3.5 Moksh Agarbattis Company
17.3.6 Mysore Deep Perfumery House (MDPH)
17.3.7 N. Ranga Rao & Sons Private Limited
17.3.8 Patanjali Ayurved Limited
17.3.9 Shree Kalpana Perfumery Works Private Limited
List of Figures
Figure 1: India: Incense Sticks Market: Major Drivers and Challenges
Figure 2: India: Incense Sticks Market: Sales Value (in Billion US$), 2016-2021
Figure 3: India: Incense Sticks Market: Sales Volume (in Units), 2016-2021
Figure 4: India: Incense Sticks Market: Breakup by Product Type (in %), 2021
Figure 5: India: Incense Sticks Market: Breakup by Demographics (in %), 2021
Figure 6: India: Incense Sticks Market: Breakup by Distribution Channel (in %), 2021
Figure 7: India: Incense Sticks Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 8: India: Incense Sticks Market Forecast: Sales Volume (in Units), 2022-2027
Figure 9: India: Incense Sticks (Agarbatti) Market: Sales Value (in Million US$), 2016 & 2021
Figure 10: India: Incense Sticks (Agarbatti) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 11: India: Incense Sticks (Dhoop) Market: Sales Value (in Million US$), 2016 & 2021
Figure 12: India: Incense Sticks (Dhoop) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 13: India: Incense Sticks (Urban) Market: Sales Value (in Million US$), 2016 & 2021
Figure 14: India: Incense Sticks (Urban) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 15: India: Incense Sticks (Rural) Market: Sales Value (in Million US$), 2016 & 2021
Figure 16: India: Incense Sticks (Rural) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 17: India: Incense Sticks (Retail Stores) Market: Sales Value (in Million US$), 2016 & 2021
Figure 18: India: Incense Sticks (Retail Stores) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 19: India: Incense Sticks (Departmental Stores) Market: Sales Value (in Million US$), 2016 & 2021
Figure 20: India: Incense Sticks (Departmental Stores) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 21: India: Incense Sticks (Specialized Stores) Market: Sales Value (in Million US$), 2016 & 2021
Figure 22: India: Incense Sticks (Specialized Stores) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 23: India: Incense Sticks (Online Stores) Market: Sales Value (in Million US$), 2016 & 2021
Figure 24: India: Incense Sticks (Online Stores) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 25: India: Incense Sticks (Other Distribution Channels) Market: Sales Value (in Million US$), 2016 & 2021
Figure 26: India: Incense Sticks (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 27: India: Incense Sticks Market: Breakup by Fragrance (in %), 2021
Figure 28: India: Incense Sticks Market: Breakup by Pack Type (in %), 2021
Figure 29: India: Incense Sticks Market: Breakup by Pack Size (in %), 2021
Figure 30: India: Incense Sticks Market: Breakup by Region (in %), 2021
Figure 31: North India: Incense Sticks Market: Sales Value (in Million US$), 2016 & 2021
Figure 32: North India: Incense Sticks Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 33: South India: Incense Sticks Market: Sales Value (in Million US$), 2016 & 2021
Figure 34: South India: Incense Sticks Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 35: East India: Incense Sticks Market: Sales Value (in Million US$), 2016 & 2021
Figure 36: East India: Incense Sticks Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 37: West India: Incense Sticks Market: Sales Value (in Million US$), 2016 & 2021
Figure 38: West India: Incense Sticks Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 39: India: Incense Sticks Industry: SWOT Analysis
Figure 40: India: Incense Sticks Industry: Value Chain Analysis
Figure 41: India: Incense Sticks Industry: Porter’s Five Forces Analysis
List of Tables
Table 1: India: Incense Sticks Market: Key Industry Highlights, 2021 and 2027
Table 2: India: Incense Sticks Market Forecast: Breakup by Product Type (in Million US$), 2022-2027
Table 3: India: Incense Sticks Market Forecast: Breakup by Demographics (in Million US$), 2022-2027
Table 4: India: Incense Sticks Market Forecast: Breakup by Distribution Channel (in Million US$), 2022-2027
Table 5: India: Incense Sticks Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 6: India: Incense Sticks Market: Competitive Structure
Table 7: India: Incense Sticks Market: Key Players
We expect the India incense sticks (agarbatti & dhoop) market to exhibit a CAGR of 9.1% during 2022-
2027.
The rising consumer preferences for incense-based products for various religious, spiritual, meditational,
and therapeutic purposes, is currently driving the India incense sticks (agarbatti & dhoop) market.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from
conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of
incense sticks.
Based on the product type, the India incense sticks (agarbatti & dhoop) market can be divided into
agarbatti and dhoop. Currently, agarbatti exhibits a clear dominance in the market.
Based on the demographics, the India incense sticks (agarbatti & dhoop) market has been segmented
into urban and rural, where rural currently holds the majority of the total market share.
Based on the distribution channel, the India incense sticks (agarbatti & dhoop) market can be
categorized into retail stores, departmental stores, specialized stores, online stores, and others. Among
these, retail stores account for the largest market share.
On a regional level, the market has been classified into North India, South India, East India, and West
India, where South India currently dominates the Indian market.
Some of the major players in the India incense sticks (agarbatti & dhoop) market include B. V. Aswathiah
& Bros, Hari Darshan Sevashram Private Limited, Hem Corporation Private Limited, ITC Limited, Moksh
Agarbattis Company, Mysore Deep Perfumery House (MDPH), N. Ranga Rao & Sons Private Limited,
Patanjali Ayurved Limited, Shree Kalpana Perfumery Works Private Limited, etc.
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