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India Incense Sticks (Agarbatti & Dhoop) Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

Market Overview:

The India incense sticks (agarbatti and dhoop) market is expected to grow at a CAGR of 10.1% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor. 

Agarbatti and dhoop refer to a kind of scented smoke-emitting products that are manufactured using natural substances, which can be burned to release fragrant and aromatic smoke. An agarbatti is an incense stick that consists of a powdered mix of wood sawdust, fragrance oils and water on a thin bamboo stick. On the other hand, a dhoop, or dhoopbatti, is prepared from the extracts of Commiphora wightii trees that are mixed with various herbs, ghee and other aromatic products and is commonly available in the form of cones and thick stick. 

The market is primarily driven by the rising consumer preference for incense-based products for various religious, spiritual, meditational and therapeutic purposes. The significant presence of temples across the country that conduct various religious events and rituals is acting as another major growth-inducing factor. These temples and other such religious establishments utilize agarbatti and dhoop in their daily spiritual and religious regime, which is also contributing to the increasing demand for these products. Furthermore, manufacturers are introducing innovative fruity and floral fragrances, such as cinnamon, lemongrass, strawberry and green apple, which is also providing a boost to the market growth. Other factors, including low operational cost, the easy availability of raw materials, and the development of low-smoke product variants, are projected to drive the market further.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the India incense sticks (agarbatti and dhoop) market, along with forecasts at the country and regional level from 2021-2026. Our report has categorized the market based on product type, demographics and distribution channel.

Breakup by Product Type:

  • Agarbatti 
  • Dhoop

 

Breakup by Demographics:

  • Urban
  • Rural
     

Breakup by Distribution Channel:

  • Retail Stores
  • Departmental Stores
  • Specialized Stores
  • Online Stores
  • Others
     

Breakup by Region:

  • North India
  • South India
  • East India
  • West India
     

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being B. V. Aswathiah & Bros, Hari Darshan Sevashram Private Limited, Hem Corporation Private Limited, ITC Limited, Moksh Agarbattis Company, Mysore Deep Perfumery House (MDPH), N. Ranga Rao & Sons Private Limited, Patanjali Ayurved Limited, Shree Kalpana Perfumery Works Private Limited, etc.

Report Coverage:

Report Features Details
Base Year of the Analysis 2020
Historical Period 2015-2020
Forecast Period 2021-2026
Units US$ Million, Units
Segment Coverage Product Type, Demographics, Distribution Channel, Region
Region Covered North India, South India, East India, West India
Companies Covered B. V. Aswathiah & Bros, Hari Darshan Sevashram Private Limited, Hem Corporation Private Limited, ITC Limited, Moksh Agarbattis Company, Mysore Deep Perfumery House (MDPH), N. Ranga Rao & Sons Private Limited, Patanjali Ayurved Limited and Shree Kalpana Perfumery Works Private Limited
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
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Corporate License: US$ 3499
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Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

 

1   Preface
2   Scope and Methodology 

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   India Incense Sticks (Agarbatti & Dhoop) Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6   Market Breakup by Product Type
    6.1    Agarbatti
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Dhoop
        6.2.1 Market Trends
        6.2.2 Market Forecast
7   Market Breakup by Demographics
    7.1    Urban 
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Rural
        7.2.1 Market Trends
        7.2.2 Market Forecast
8   Market Breakup by Distribution Channel
    8.1    Retail Stores 
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Departmental Stores
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Specialized Stores
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Online Stores
        8.4.1 Market Trends
        8.4.2 Market Forecast
    8.5    Others
        8.5.1 Market Trends
        8.5.2 Market Forecast
9   Market Breakup by Fragrance
10  Market Breakup by Pack Type
11  Market Breakup by Pack Size
12  Market Breakup by Region

    12.1    North India
       12.1.1     Market Trends
       12.1.2     Market Forecast
    12.2    South India
       12.2.1     Market Trends
       12.2.2     Market Forecast
    12.3    East India
       12.3.1     Market Trends
       12.3.2     Market Forecast
    12.4    West India
       12.4.1     Market Trends
       12.4.2     Market Forecast
13  SWOT Analysis
    13.1    Overview
    13.2    Strengths
    13.3    Weaknesses
    13.4    Opportunities
    13.5    Threats
14  Value Chain Analysis
15  Price Analysis
16  Porters Five Forces Analysis

    16.1    Overview
    16.2    Bargaining Power of Buyers
    16.3    Bargaining Power of Suppliers
    16.4    Degree of Competition
    16.5    Threat of New Entrants
    16.6    Threat of Substitutes
17  Competitive Landscape
    17.1    Market Structure
    17.2    Key Players
    17.3    Profiles of Key Players
        17.3.1    B. V. Aswathiah & Bros
        17.3.2    Hari Darshan Sevashram Private Limited
        17.3.3    Hem Corporation Private Limited
        17.3.4    ITC Limited
        17.3.5    Moksh Agarbattis Company
        17.3.6    Mysore Deep Perfumery House (MDPH)
        17.3.7    N. Ranga Rao & Sons Private Limited
        17.3.8    Patanjali Ayurved Limited
        17.3.9    Shree Kalpana Perfumery Works Private Limited

List of Figures

Figure 1: India: Incense Sticks Market: Major Drivers and Challenges
Figure 2: India: Incense Sticks Market: Sales Value (in Million US$), 2015-2020
Figure 3: India: Incense Sticks Market: Sales Volume (in Units), 2015-2020
Figure 4: India: Incense Sticks Market: Breakup by Product Type (in %), 2020
Figure 5: India: Incense Sticks Market: Breakup by Demographics (in %), 2020
Figure 6: India: Incense Sticks Market: Breakup by Distribution Channel (in %), 2020
Figure 7: India: Incense Sticks Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 8: India: Incense Sticks Market Forecast: Sales Volume (in Units), 2021-2026
Figure 9: India: Incense Sticks (Agarbatti) Market: Sales Value (in Million US$), 2015 & 2020
Figure 10: India: Incense Sticks (Agarbatti) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 11: India: Incense Sticks (Dhoop) Market: Sales Value (in Million US$), 2015 & 2020
Figure 12: India: Incense Sticks (Dhoop) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 13: India: Incense Sticks (Urban) Market: Sales Value (in Million US$), 2015 & 2020
Figure 14: India: Incense Sticks (Urban) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 15: India: Incense Sticks (Rural) Market: Sales Value (in Million US$), 2015 & 2020
Figure 16: India: Incense Sticks (Rural) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 17: India: Incense Sticks (Retail Stores) Market: Sales Value (in Million US$), 2015 & 2020
Figure 18: India: Incense Sticks (Retail Stores) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 19: India: Incense Sticks (Departmental Stores) Market: Sales Value (in Million US$), 2015 & 2020
Figure 20: India: Incense Sticks (Departmental Stores) Market Forecast: Sales Value (in Million US$), 2021-2026 
Figure 21: India: Incense Sticks (Specialized Stores) Market: Sales Value (in Million US$), 2015 & 2020
Figure 22: India: Incense Sticks (Specialized Stores) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 23: India: Incense Sticks (Online Stores) Market: Sales Value (in Million US$), 2015 & 2020
Figure 24: India: Incense Sticks (Online Stores) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 25: India: Incense Sticks (Other Distribution Channels) Market: Sales Value (in Million US$), 2015 & 2020
Figure 26: India: Incense Sticks (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 27: India: Incense Sticks Market: Breakup by Fragrance (in %), 2020
Figure 28: India: Incense Sticks Market: Breakup by Pack Type (in %), 2020 
Figure 29: India: Incense Sticks Market: Breakup by Pack Size (in %), 2020
Figure 30: India: Incense Sticks Market: Breakup by Region (in %), 2020
Figure 31: North India: Incense Sticks Market: Sales Value (in Million US$), 2015 & 2020
Figure 32: North India: Incense Sticks Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 33: South India: Incense Sticks Market: Sales Value (in Million US$), 2015 & 2020
Figure 34: South India: Incense Sticks Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 35: East India: Incense Sticks Market: Sales Value (in Million US$), 2015 & 2020
Figure 36: East India: Incense Sticks Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 37: West India: Incense Sticks Market: Sales Value (in Million US$), 2015 & 2020
Figure 38: West India: Incense Sticks Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 39: India: Incense Sticks Industry: SWOT Analysis
Figure 40: India: Incense Sticks Industry: Value Chain Analysis
Figure 41: India: Incense Sticks Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: India: Incense Sticks Market: Key Industry Highlights, 2020 and 2026
Table 2: India: Incense Sticks Market Forecast: Breakup by Product Type (in Million US$), 2021-2026
Table 3: India: Incense Sticks Market Forecast: Breakup by Demographics (in Million US$), 2021-2026
Table 4: India: Incense Sticks Market Forecast: Breakup by Distribution Channel (in Million US$), 2021-2026
Table 5: India: Incense Sticks Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 6: India: Incense Sticks Market: Competitive Structure
Table 7: India: Incense Sticks Market: Key Players

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Key Question Answered in this Report

We expect the India incense sticks (agarbatti & dhoop) market to exhibit a CAGR of 10.1% during 2021-2026.
 

The rising consumer preferences for incense-based products for various religious, spiritual, meditational, and therapeutic purposes are currently driving the India incense sticks (agarbatti & dhoop) market. 
 

Sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of incense sticks.
 

Based on the demographics, the India incense sticks (agarbatti & dhoop) market can be segmented into urban, and rural. Currently, rural holds the majority of the total market share.
 

On a regional level, the market has been classified into North India, South India, East India, and West India, where South India currently dominates the Indian market. 
 

Some of the major players in the India incense sticks (agarbatti & dhoop) market include B. V. Aswathiah & Bros, Hari Darshan Sevashram Private Limited, Hem Corporation Private Limited, ITC Limited, Moksh Agarbattis Company, Mysore Deep Perfumery House (MDPH), N. Ranga Rao & Sons Private Limited, Patanjali Ayurved Limited, Shree Kalpana Perfumery Works Private Limited, etc.

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