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The India incense sticks (agarbatti and dhoop) market is currently witnessing strong growth. Agarbatti and dhoop refer to a kind of scented smoke-emitting products that are manufactured using natural substances, which can be burned to release fragrant and aromatic smoke. An agarbatti is an incense stick that consists of a powdered mix of wood sawdust, fragrance oils and water on a thin bamboo stick. On the other hand, a dhoop, or dhoopbatti, is prepared from the extracts of Commiphora wightii trees that are mixed with various herbs, ghee and other aromatic products and is commonly available in the form of cones and thick stick.
The market is primarily driven by the rising consumer preference for incense-based products for various religious, spiritual, meditational and therapeutic purposes. The significant presence of temples across the country that conduct various religious events and rituals is acting as another major growth-inducing factor. These temples and other such religious establishments utilize agarbatti and dhoop in their daily spiritual and religious regime, which is also contributing to the increasing demand for these products. Furthermore, manufacturers are introducing innovative fruity and floral fragrances, such as cinnamon, lemongrass, strawberry and green apple, which is also providing a boost to the market growth. Other factors, including low operational cost, the easy availability of raw materials, and the development of low-smoke product variants, are projected to drive the market further.
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The competitive landscape of the industry has also been examined with some of the key players being B. V. Aswathiah & Bros, Hari Darshan Sevashram Private Limited, Hem Corporation Private Limited, ITC Limited, Moksh Agarbattis Company, Mysore Deep Perfumery House (MDPH), N. Ranga Rao & Sons Private Limited, Patanjali Ayurved Limited, Shree Kalpana Perfumery Works Private Limited, etc.
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