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The India incense sticks (agarbatti & dhoop) market is expected to exhibit a CAGR of 9.1% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.
Agarbatti and dhoop refer to a kind of scented smoke-emitting products that are manufactured using natural substances, which can be burned to release fragrant and aromatic smoke. An agarbatti is an incense stick that consists of a powdered mix of wood sawdust, fragrance oils and water on a thin bamboo stick. On the other hand, a dhoop, or dhoopbatti, is prepared from the extracts of Commiphora wightii trees that are mixed with various herbs, ghee and other aromatic products and is commonly available in the form of cones and thick stick.
The market is primarily driven by the rising consumer preference for incense-based products for various religious, spiritual, meditational and therapeutic purposes. The significant presence of temples across the country that conduct various religious events and rituals is acting as another major growth-inducing factor. These temples and other such religious establishments utilize agarbatti and dhoop in their daily spiritual and religious regime, which is also contributing to the increasing demand for these products. Furthermore, manufacturers are introducing innovative fruity and floral fragrances, such as cinnamon, lemongrass, strawberry and green apple, which is also providing a boost to the market growth. Other factors, including low operational cost, the easy availability of raw materials, and the development of low-smoke product variants, are projected to drive the market further.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the India incense sticks (agarbatti & dhoop) market, along with forecasts at the country and regional level from 2022-2027. Our report has categorized the market based on product type, demographics and distribution channel.
Breakup by Product Type:
Breakup by Demographics:
Breakup by Distribution Channel:
Breakup by Region:
Competitive Landscape:
The competitive landscape of the industry has also been examined with some of the key players being B. V. Aswathiah & Bros, Hari Darshan Sevashram Private Limited, Hem Corporation Private Limited, ITC Limited, Moksh Agarbattis Company, Mysore Deep Perfumery House (MDPH), N. Ranga Rao & Sons Private Limited, Patanjali Ayurved Limited, Shree Kalpana Perfumery Works Private Limited, etc.
| Report Features | Details |
|---|---|
| Base Year of the Analysis | 2021 |
| Historical Period | 2016-2021 |
| Forecast Period | 2022-2027 |
| Units | US$ Billion, Units |
| Segment Coverage | Product Type, Demographics, Distribution Channel, Region |
| Region Covered | North India, South India, East India, West India |
| Companies Covered | B. V. Aswathiah & Bros, Hari Darshan Sevashram Private Limited, Hem Corporation Private Limited, ITC Limited, Moksh Agarbattis Company, Mysore Deep Perfumery House (MDPH), N. Ranga Rao & Sons Private Limited, Patanjali Ayurved Limited and Shree Kalpana Perfumery Works Private Limited |
| Customization Scope | 10% Free Customization |
| Report Price and Purchase Option | Single User License: US$ 2299 Five User License: US$ 3399 Corporate License: US$ 4499 |
| Post-Sale Analyst Support | 10-12 Weeks |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
We expect the India incense sticks (agarbatti & dhoop) market to exhibit a CAGR of 9.1% during 2022-
2027.
The rising consumer preferences for incense-based products for various religious, spiritual, meditational,
and therapeutic purposes, is currently driving the India incense sticks (agarbatti & dhoop) market.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from
conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of
incense sticks.
Based on the product type, the India incense sticks (agarbatti & dhoop) market can be divided into
agarbatti and dhoop. Currently, agarbatti exhibits a clear dominance in the market.
Based on the demographics, the India incense sticks (agarbatti & dhoop) market has been segmented
into urban and rural, where rural currently holds the majority of the total market share.
Based on the distribution channel, the India incense sticks (agarbatti & dhoop) market can be
categorized into retail stores, departmental stores, specialized stores, online stores, and others. Among
these, retail stores account for the largest market share.
On a regional level, the market has been classified into North India, South India, East India, and West
India, where South India currently dominates the Indian market.
Some of the major players in the India incense sticks (agarbatti & dhoop) market include B. V. Aswathiah
& Bros, Hari Darshan Sevashram Private Limited, Hem Corporation Private Limited, ITC Limited, Moksh
Agarbattis Company, Mysore Deep Perfumery House (MDPH), N. Ranga Rao & Sons Private Limited,
Patanjali Ayurved Limited, Shree Kalpana Perfumery Works Private Limited, etc.
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