The India incense sticks (agarbatti and dhoop) market is currently witnessing strong growth. Agarbatti and dhoop refer to a kind of scented smoke-emitting products that are manufactured using natural substances, which can be burned to release fragrant and aromatic smoke. An agarbatti is an incense stick that consists of a powdered mix of wood sawdust, fragrance oils and water on a thin bamboo stick. On the other hand, a dhoop, or dhoopbatti, is prepared from the extracts of Commiphora wightii trees that are mixed with various herbs, ghee and other aromatic products and is commonly available in the form of cones and thick stick.
The market is primarily driven by the rising consumer preference for incense-based products for various religious, spiritual, meditational and therapeutic purposes. The significant presence of temples across the country that conduct various religious events and rituals is acting as another major growth-inducing factor. These temples and other such religious establishments utilize agarbatti and dhoop in their daily spiritual and religious regime, which is also contributing to the increasing demand for these products. Furthermore, manufacturers are introducing innovative fruity and floral fragrances, such as cinnamon, lemongrass, strawberry and green apple, which is also providing a boost to the market growth. Other factors, including low operational cost, the easy availability of raw materials, and the development of low-smoke product variants, are projected to drive the market further.
Breakup by Product Type:
Breakup by Demographics:
Breakup by Distribution Channel:
- Retail Stores
- Departmental Stores
- Specialized Stores
- Online Stores
- Others
Breakup by Region:
- North India
- South India
- East India
- West India
Competitive Landscape:
The competitive landscape of the industry has also been examined with some of the key players being B. V. Aswathiah & Bros, Hari Darshan Sevashram Private Limited, Hem Corporation Private Limited, ITC Limited, Moksh Agarbattis Company, Mysore Deep Perfumery House (MDPH), N. Ranga Rao & Sons Private Limited, Patanjali Ayurved Limited, Shree Kalpana Perfumery Works Private Limited, etc.
Key Questions Answered in This Report:
- How has the India incense sticks (agarbatti & dhoop) market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the India incense sticks (agarbatti & dhoop) market?
- What are the key regional markets?
- What is the breakup of the market based on the demographics?
- What is the breakup of the market based on the distribution channel?
- What is the breakup of the market based on the fragrance?
- What is the breakup of the market based on the pack type?
- What is the breakup of the market based on the pack size?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the market?
- What is the structure of the India incense sticks (agarbatti & dhoop) market and who are the key players?
- What is the degree of competition in the market?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 India Incense Sticks (Agarbatti & Dhoop) Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Product Type
6.1 Agarbatti
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Dhoop
6.2.1 Market Trends
6.2.2 Market Forecast
7 Market Breakup by Demographics
7.1 Urban
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Rural
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Distribution Channel
8.1 Retail Stores
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Departmental Stores
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Specialized Stores
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Online Stores
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Others
8.5.1 Market Trends
8.5.2 Market Forecast
9 Market Breakup by Fragrance
10 Market Breakup by Pack Type
11 Market Breakup by Pack Size
12 Market Breakup by Region
12.1 North India
12.1.1 Market Forecast
12.1.2 Market Forecast
12.2 South India
12.2.1 Market Forecast
12.2.2 Market Forecast
12.3 East India
12.3.1 Market Forecast
12.3.2 Market Forecast
12.4 West India
12.4.1 Market Forecast
12.4.2 Market Forecast
13 SWOT Analysis
13.1 Overview
13.2 Strengths
13.3 Weaknesses
13.4 Opportunities
13.5 Threats
14 Value Chain Analysis
15 Price Analysis
16 Porters Five Forces Analysis
16.1 Overview
16.2 Bargaining Power of Buyers
16.3 Bargaining Power of Suppliers
16.4 Degree of Competition
16.5 Threat of New Entrants
16.6 Threat of Substitutes
17 Competitive Landscape
17.1 Market Structure
17.2 Key Players
17.3 Profiles of Key Players
17.3.1 B. V. Aswathiah & Bros
17.3.2 Hari Darshan Sevashram Private Limited
17.3.3 Hem Corporation Private Limited
17.3.4 ITC Limited
17.3.5 Moksh Agarbattis Company
17.3.6 Mysore Deep Perfumery House (MDPH)
17.3.7 N. Ranga Rao & Sons Private Limited
17.3.8 Patanjali Ayurved Limited
17.3.9 Shree Kalpana Perfumery Works Private Limited
List of Figures
Figure 1: India: Incense Sticks Market: Major Drivers and Challenges
Figure 2: India: Incense Sticks Market: Sales Value (in Million US$), 2014-2019
Figure 3: India: Incense Sticks Market: Sales Volume (in Units), 2014-2019
Figure 4: India: Incense Sticks Market: Breakup by Product Type (in %), 2019
Figure 5: India: Incense Sticks Market: Breakup by Demographics (in %), 2019
Figure 6: India: Incense Sticks Market: Breakup by Distribution Channel (in %), 2019
Figure 7: India: Incense Sticks Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 8: India: Incense Sticks Market Forecast: Sales Volume (in Units), 2020-2025
Figure 9: India: Incense Sticks (Agarbatti) Market: Sales Value (in Million US$), 2014 & 2019
Figure 10: India: Incense Sticks (Agarbatti) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 11: India: Incense Sticks (Dhoop) Market: Sales Value (in Million US$), 2014 & 2019
Figure 12: India: Incense Sticks (Dhoop) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 13: India: Incense Sticks (Urban) Market: Sales Value (in Million US$), 2014 & 2019
Figure 14: India: Incense Sticks (Urban) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 15: India: Incense Sticks (Rural) Market: Sales Value (in Million US$), 2014 & 2019
Figure 16: India: Incense Sticks (Rural) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 17: India: Incense Sticks (Retail Stores) Market: Sales Value (in Million US$), 2014 & 2019
Figure 18: India: Incense Sticks (Retail Stores) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 19: India: Incense Sticks (Departmental Stores) Market: Sales Value (in Million US$), 2014 & 2019
Figure 20: India: Incense Sticks (Departmental Stores) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 21: India: Incense Sticks (Specialized Stores) Market: Sales Value (in Million US$), 2014 & 2019
Figure 22: India: Incense Sticks (Specialized Stores) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 23: India: Incense Sticks (Online Stores) Market: Sales Value (in Million US$), 2014 & 2019
Figure 24: India: Incense Sticks (Online Stores) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 25: India: Incense Sticks (Other Distribution Channels) Market: Sales Value (in Million US$), 2014 & 2019
Figure 26: India: Incense Sticks (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 27: India: Incense Sticks Market: Breakup by Fragrance (in %), 2019
Figure 28: India: Incense Sticks Market: Breakup by Pack Type (in %), 2019
Figure 29: India: Incense Sticks Market: Breakup by Pack Size (in %), 2019
Figure 30: India: Incense Sticks Market: Breakup by Region (in %), 2019
Figure 31: North India: Incense Sticks Market: Sales Value (in Million US$), 2014 & 2019
Figure 32: North India: Incense Sticks Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 33: South India: Incense Sticks Market: Sales Value (in Million US$), 2014 & 2019
Figure 34: South India: Incense Sticks Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 35: East India: Incense Sticks Market: Sales Value (in Million US$), 2014 & 2019
Figure 36: East India: Incense Sticks Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 37: West India: Incense Sticks Market: Sales Value (in Million US$), 2014 & 2019
Figure 38: West India: Incense Sticks Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 39: India: Incense Sticks Industry: SWOT Analysis
Figure 40: India: Incense Sticks Industry: Value Chain Analysis
Figure 41: India: Incense Sticks Industry: Porter’s Five Forces Analysis
List of Tables
Table 1: India: Incense Sticks Market: Key Industry Highlights, 2019 and 2025
Table 2: India: Incense Sticks Market Forecast: Breakup by Product Type (in Million US$), 2020-2025
Table 3: India: Incense Sticks Market Forecast: Breakup by Demographics (in Million US$), 2020-2025
Table 4: India: Incense Sticks Market Forecast: Breakup by Distribution Channel (in Million US$), 2020-2025
Table 5: India: Incense Sticks Market Forecast: Breakup by Region (in Million US$), 2020-2025
Table 6: India: Incense Sticks Market: Competitive Structure
Table 7: India: Incense Sticks Market: Key Players