India Irish Whiskey Market

India Irish Whiskey Market Size and Share: 

The India Irish whiskey market size reached USD 500 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 900 Million by 2033, exhibiting a growth rate (CAGR) of 5.9% during 2025-2033. The market is driven by rising disposable incomes, increasing preference for premium and smooth whiskey variants, expanding e-commerce and retail distribution, and growing cocktail culture among younger consumers. Additionally, duty-free sales, whiskey-tasting events, and digital marketing campaigns are enhancing brand visibility and fueling demand for high-quality Irish whiskey.

India Irish Whiskey Market Trends:

Growing Premiumization and Craft Whiskey Segment

The Indian market for Irish whiskey is undergoing a transition towards premium and craft variants, with growth in disposable incomes and changing tastes of consumers. Consumers are showing a growing penchant for premium quality, smooth, and aged Irish whiskeys over normal blends, thus translating into greater demand for single malts and limited-batch releases. Global companies are launching more premium variants in India, with new-age boutique importers adding rare and limited-edition whiskeys. In addition, tasting sessions and connoisseurship of whiskey are driving demand for premium Irish brands, making the segment a very profitable one. The trend also receives support with increasing duty-free whiskey shopping among airports, wherein shoppers browse the higher-end Irish whiskey offerings and add to general premiumization across the market.

Expansion of Distribution Channels and E-Commerce Sales

The swift growth of contemporary retail and online commerce platformsis reshaping Irish whiskey sales in India. Increased digital penetration and relaxed liquor laws in select states have boosted online liquor sales, providing broader access to premium Irish whiskey. E-commerce giants and liquor delivery platforms cater to urban consumers seeking convenience and variety, driving demand. Simultaneously, premium Irish whiskey brands are strengthening partnerships with luxury retail outlets, duty-free shops, and high-end restaurants to enhance visibility. Social media and digital marketing campaigns further amplify awareness, fueling sales growth. This shift aligns with Irish whiskey’s surging exports, which surpassed 15 million cases in 2024, with India emerging as the fastest-growing market, witnessing an impressive 107% rise in imports, reflecting strong consumer demand.

Rising Popularity Among Younger Consumers and Cocktail Culture Growth

The growing trend of Irish whiskey in India is fueled by young consumers who enjoy smoother, more versatile spirits. This is impacted by changing consumer tastes, rising exposure to global trends, and premiumization of whiskey. In India, the world’s largest whiskey consumer, accounted for nearly 48% of global consumption, with around 230 million cases consumed in 2023. Younger consumers are reshaping whiskey preferences, favoring milder spirits like Irish whiskey. The growing cocktail culture in metropolitan areas has boosted demand, with bartenders and mixologists increasingly using Irish whiskey in craft cocktails. Its presence in premium bars and lounges is rising, supported by whiskey education initiatives, tasting experiences, and influencer-driven campaigns that make it more approachable. Changing social norms have expanded whiskey consumption beyond traditional settings to casual and experiential drinking occasions. This shift reflects India’s evolving whiskey market, where premiumization and versatility drive Irish whiskey’s growing appeal among younger, urban consumers.

India Irish Whiskey Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region level for 2025-2033. Our report has categorized the market based on type, pricing and sales channel.

Type Insights:

• Blended
• Single Malt
• Single Pot Still
• Single Grain

The report has provided a detailed breakup and analysis of the market based on the type. This includes blended, single malt, single pot still, and single grain.

Pricing Insights:

• Mass
• Premium

A detailed breakup and analysis of the market based on the pricing have also been provided in the report. This includes mass, and premium.

Sales Channel Insights:

• On-trade
• Off-trade

The report has provided a detailed breakup and analysis of the market based on the sales channel. This includes on-trade, and off-trade.

Regional Insights:

• North India
• South India
• East India
• West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North, South, East, and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Irish Whiskey Market News:

• In February 2025, Proximo Spirits and Monika Alcobev Limited are launching the Bushmills Irish Whiskey Global Travel Retail Exclusive Range in India from February 14, starting at GMR Hyderabad Duty Free, followed by Delhi and Mumbai outlets. The World Wood Series includes 10, 12, 15, and 21-year-old single malts, matured in premium casks and bottled at 46% ABV, offering rich flavor profiles with notes of fruits, spices, oak, and sherry influences.
• In December 2024, Teeling Whiskey entered the Indian market through a partnership with Bacardi India, launching its Small Batch Classic variant crafted exclusively for Indian consumers. This marks Bacardi’s first Irish whiskey in its India portfolio. Founder Jack Teeling confirmed plans to produce a second batch in January 2025, highlighting strong demand and growth potential in the Indian whiskey market.

India Irish Whiskey Market Report Coverage:

Key Questions Answered in This Report:

• How has the India Irish whiskey market performed so far and how will it perform in the coming years?
• What is the breakup of the India Irish whiskey market on the basis of type?
• What is the breakup of the India Irish whiskey market on the basis of pricing?
• What is the breakup of the India Irish whiskey market on the basis of sales channel?
• What is the breakup of the India Irish whiskey market on the basis of region?
• What are the various stages in the value chain of the India Irish whiskey market? 
• What are the key driving factors and challenges in the India Irish whiskey market?
• What is the structure of the India Irish whiskey market and who are the key players?
• What is the degree of competition in the India Irish whiskey market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India Irish whiskey market from 2019-2033
• The research report provides the latest information on the market drivers, challenges, and opportunities in the India Irish whiskey market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India Irish whiskey industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.