The Indian kids apparel market reached a value of US$ 14.9 Billion in 2019. India is one of the largest contributors in the apparel-retail sector globally and it is becoming a hub for kids apparel and fashion retailers as well. The kids apparel market caters to children between 0 to 14 years of age and has been segmented into boys-wear and girls-wear. The Indian boys-wear segment currently accounts for the majority of the market share. The girls-wear segment, however, is also exhibiting strong growth characterized by a gradual shift in preferences due to the changing trends. Traditionally, the girls-wear segment was inclined towards ethnic and cultural clothing, but it is also shifting towards more contemporary and comfortable garments.
A key factor driving the Indian kids apparel market is the country’s huge population. Currently around 375 million individuals are below the age of 15 years in the country. This represents a huge consumer base for the kids apparel market. Moreover, catalysed by the strong economic growth in recent years, disposable incomes in India have been witnessing a continuous growth. This has resulted in an increasing spending on kids-wear by parents. Urban India majorly constitutes nuclear families with working parents willing to spend more for their child’s comfort and convenience. Moreover, Indian kids in both urban and semi-urban regions are increasingly being exposed to media and are therefore more aware about brands which cater to them. This has resulted in children’s active participation in their apparel purchase decisions as much as their parents. Additionally, organised retailers and foreign investors are establishing brands which target the requirements of both parents and their children. They have attracted consumers through better visual merchandising, right product assortment, promotional strategies and focused advertising. Moreover, both Indian and foreign brands that previously catered to adults, have now stretched their product lines to include children clothing as well.
IMARC Group’s latest report provides a deep insight into the Indian kids apparel market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the kids apparel market in India in any manner.
The report has also analysed the competitive landscape of the market with some of the key players being Gini & Jony Ltd., Aditya Birla Fashion and Retail Ltd., Benetton India Pvt. Ltd., Lilliput Kids Wear Ltd., Catmoss Retail Private Ltd., Arvind Fashion Pvt. Ltd. (Tommy Hilfiger), Indian Clothing League Pvt. Ltd., Tiny Girls Clothing Pvt. Ltd., etc.
Key Questions Answered in This Report:
Report Customization: Although IMARC has tried to cover everything in the kids apparel market landscape, we believe that every stakeholder may have their own specific needs. In view of this, we provide up to 20 man hours of free customization for each report.
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