The Indian kids apparel market reached a value of US$ 14.9 Billion in 2019. India is one of the largest contributors in the apparel-retail sector globally and it is becoming a hub for kids apparel and fashion retailers as well. The kids apparel market caters to children between 0 to 14 years of age and has been segmented into boys-wear and girls-wear. The Indian boys-wear segment currently accounts for the majority of the market share. The girls-wear segment, however, is also exhibiting strong growth characterized by a gradual shift in preferences due to the changing trends. Traditionally, the girls-wear segment was inclined towards ethnic and cultural clothing, but it is also shifting towards more contemporary and comfortable garments.
A key factor driving the Indian kids apparel market is the country’s huge population. Currently around 375 million individuals are below the age of 15 years in the country. This represents a huge consumer base for the kids apparel market. Moreover, catalysed by the strong economic growth in recent years, disposable incomes in India have been witnessing a continuous growth. This has resulted in an increasing spending on kids-wear by parents. Urban India majorly constitutes nuclear families with working parents willing to spend more for their child’s comfort and convenience. Moreover, Indian kids in both urban and semi-urban regions are increasingly being exposed to media and are therefore more aware about brands which cater to them. This has resulted in children’s active participation in their apparel purchase decisions as much as their parents. Additionally, organised retailers and foreign investors are establishing brands which target the requirements of both parents and their children. They have attracted consumers through better visual merchandising, right product assortment, promotional strategies and focused advertising. Moreover, both Indian and foreign brands that previously catered to adults, have now stretched their product lines to include children clothing as well.
IMARC Group’s latest report provides a deep insight into the Indian kids apparel market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the kids apparel market in India in any manner.
Report Scope:
- Historical, Current and Future Market Trends
- Market Breakup by Category:
- Uniforms
- T-shirts/Shirts
- Bottom Wear
- Ethnic Wear
- Dresses
- Denims
- Others
- Market Breakup by Season:
- Summer Wear
- Winter Wear
- All Season Wear
- Market Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Exclusive Stores
- Multi-Brand Retail Outlets
- Online
- Others
- Market Breakup by Gender:
- Market Breakup by Sector:
- Organized Sector
- Unorganized Sector
- Market Breakup by Cloth Material
- Nylon and Rayon
- Wool
- Cotton Mix/Blended
- Polyester
- Cotton
- Others
- Market Breakup by Region:
- North India
- East India
- West and Central India
- South India
- Value Chain Analysis
- Key Drivers and Challenges
- Porters Five Forces Analysis
- PESTEL Analysis
- Government Regulations
Competitive Landscape:
The report has also analysed the competitive landscape of the market with some of the key players being Gini & Jony Ltd., Aditya Birla Fashion and Retail Ltd., Benetton India Pvt. Ltd., Lilliput Kids Wear Ltd., Catmoss Retail Private Ltd., Arvind Fashion Pvt. Ltd. (Tommy Hilfiger), Indian Clothing League Pvt. Ltd., Tiny Girls Clothing Pvt. Ltd., etc.
Key Questions Answered in This Report:
- How has the Indian kids apparel market performed so far and how will it perform in the coming years?
- What are the key regional markets in the Indian kids apparel industry?
- What has been the impact of COVID-19 on the Indian kids apparel industry?
- What is the breakup of the market based on the category?
- What is the breakup of the market based on the season?
- What is the breakup of the market based on the distribution channel?
- What is the breakup of the market based on the gender?
- What is the breakup of the market based on the sector?
- What is the breakup of the market based on the cloth material?
- What are the various stages in the value chain of the Indian kids apparel industry?
- What are the key driving factors and challenges in the Indian kids apparel industry?
- What is the structure of the Indian kids apparel industry and who are the key players?
- What is the degree of competition in the Indian kids apparel industry?
- What are the profit margins in the Indian kids apparel industry?
Report Coverage:
- Base Year Considered: 2019
- Historical Data Coverage: 2014-2019
- Market Forecast: 2020-2025
- Currency: US$
- Geography Covered: India
- Segments Covered: Category, Season, Distribution Channel, Gender, Sector, Cloth Material, and Region
Report Customization: Although IMARC has tried to cover everything in the kids apparel market landscape, we believe that every stakeholder may have their own specific needs. In view of this, we provide up to 20 man hours of free customization for each report.
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 India Kids Apparel Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Breakup by Category
5.5 Market Breakup by Season
5.6 Market Breakup by Distribution Channel
5.7 Market Breakup by Gender
5.8 Market Breakup by Sector
5.9 Market Breakup by Cloth Material
5.10 Market Breakup by Region
5.11 Market Forecast
5.12 SWOT Analysis
5.12.1 Overview
5.12.2 Strengths
5.12.3 Weaknesses
5.12.4 Opportunities
5.12.5 Threats
5.13 Value Chain Analysis
5.14 Porters Five Forces Analysis
5.14.1 Overview
5.14.2 Bargaining Power of Buyers
5.14.3 Bargaining Power of Suppliers
5.14.4 Degree of Competition
5.14.5 Threat of New Entrants
5.14.6 Threat of Substitutes
5.15 PESTEL Analysis
5.15.1 Political
5.15.2 Economic
5.15.3 Social
5.15.4 Legal
5.15.5 Environmental
5.15.6 Technological
5.16 Price Analysis
5.16.1 Price Indicators
5.16.2 Price Structure
5.16.3 Margin Analysis
6 Market Breakup by Category
6.1 Uniforms
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 T-shirts/Shirts
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Bottom Wear
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Ethnic Wear
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Dresses
6.5.1 Market Trends
6.5.2 Market Forecast
6.6 Denims
6.6.1 Market Trends
6.6.2 Market Forecast
6.7 Others
6.7.1 Market Trends
6.7.2 Market Forecast
7 Market Breakup by Season
7.1 Summer Wear
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Winter Wear
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 All Season Wear
7.3.1 Market Trends
7.3.2 Market Forecast
8 Market Breakup by Distribution Channel
8.1 Supermarkets and Hypermarkets
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Exclusive Stores
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Multi-Brand Retail Outlets
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Online
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Others
8.5.1 Market Trends
8.5.2 Market Forecast
9 Market Breakup by Gender
9.1 Girls
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Boys
9.2.1 Market Trends
9.2.2 Market Forecast
10 Market Breakup by Sector
10.1 Organized Sector
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Unorganized Sector
10.2.1 Market Trends
10.2.2 Market Forecast
11 Market Breakup by Cloth Material
11.1 Nylon and Rayon
11.1.1 Market Trends
11.1.2 Market Forecast
11.2 Wool
11.2.1 Market Trends
11.2.2 Market Forecast
11.3 Cotton Mix/Blended
11.3.1 Market Trends
11.3.2 Market Forecast
11.4 Polyester
11.4.1 Market Trends
11.4.2 Market Forecast
11.5 Cotton
11.5.1 Market Trends
11.5.2 Market Forecast
11.6 Others
11.6.1 Market Trends
11.6.2 Market Forecast
12 Market Breakup by Region
12.1 North India
12.1.1 Market Trends
12.1.2 Market Forecast
12.2 West and Central India
12.2.1 Market Trends
12.2.2 Market Forecast
12.3 South India
12.3.1 Market Trends
12.3.2 Market Forecast
12.4 East India
12.4.1 Market Trends
12.4.2 Market Forecast
13 Government Regulations
14 Strategic Recommendations
15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
15.3.1 Gini & Jony Ltd.
15.3.2 Aditya Birla Fashion and Retail Ltd.
15.3.3 Benetton India Pvt. Ltd.
15.3.4 Lilliput Kids Wear Ltd.
15.3.5 Catmoss Retail Private Ltd.
15.3.6 Arvind Fashion Pvt. Ltd. (Tommy Hilfiger)
15.3.7 Indian Clothing League Pvt. Ltd.
15.3.8 Tiny Girls Clothing Pvt. Ltd.
List of Figures
Figure 1: India: Kids Apparel Market: Major Drivers and Challenges
Figure 2: India: Kids Apparel Market: Sales Value (in Million US$), 2013-2018
Figure 3: India: Kids Apparel Market: Breakup by Category (in %), 2019
Figure 4: India: Kids Apparel Market: Breakup by Season (in %), 2019
Figure 5: India: Kids Apparel Market: Breakup by Distribution Channel (in %), 2019
Figure 6: India: Kids Apparel Market: Breakup by Gender (in %), 2019
Figure 7: India: Kids Apparel Market: Breakup by Sector (in %), 2019
Figure 8: India: Kids Apparel Market: Breakup by Cloth Material (in %), 2019
Figure 9: India: Kids Apparel Market: Breakup by Region (in %), 2019
Figure 10: India: Kids Apparel Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 11: India: Kids Apparel Industry: SWOT Analysis
Figure 12: India: Kids Apparel Industry: Value Chain Analysis
Figure 13: India: Kids Apparel Industry: Porter’s Five Forces Analysis
Figure 14: India: Kids Apparel Industry: PESTEL Analysis
Figure 15: India: Kids Apparel (Uniforms) Market: Sales Value (in Million US$), 2014 & 2019
Figure 16: India: Kids Apparel (Uniforms) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 17: India: Kids Apparel (T-shirts/Shirts) Market: Sales Value (in Million US$), 2014 & 2019
Figure 18: India: Kids Apparel (T-shirts/Shirts) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 19: India: Kids Apparel (Bottom Wear) Market: Sales Value (in Million US$), 2014 & 2019
Figure 20: India: Kids Apparel (Bottom Wear) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 21: India: Kids Apparel (Ethnic Wear) Market: Sales Value (in Million US$), 2014 & 2019
Figure 22: India: Kids Apparel (Ethnic Wear) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 23: India: Kids Apparel (Dresses) Market: Sales Value (in Million US$), 2014 & 2019
Figure 24: India: Kids Apparel (Dresses) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 25: India: Kids Apparel (Denims) Market: Sales Value (in Million US$), 2014 & 2019
Figure 26: India: Kids Apparel (Denims) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 27: India: Kids Apparel (Other Categories) Market: Sales Value (in Million US$), 2014 & 2019
Figure 28: India: Kids Apparel (Other Categories) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 29: India: Kids Apparel (Summer Wear) Market: Sales Value (in Million US$), 2014 & 2019
Figure 30: India: Kids Apparel (Summer Wear) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 31: India: Kids Apparel (Winter Wear) Market: Sales Value (in Million US$), 2014 & 2019
Figure 32: India: Kids Apparel (Winter Wear) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 33: India: Kids Apparel (All Season Wear) Market: Sales Value (in Million US$), 2014 & 2019
Figure 34: India: Kids Apparel (All Season Wear) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 35: India: Kids Apparel Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2014 & 2019
Figure 36: India: Kids Apparel Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2020-2025
Figure 37: India: Kids Apparel Market: Sales through Exclusive Stores (in Million US$), 2014 & 2019
Figure 38: India: Kids Apparel Market Forecast: Sales through Exclusive Stores (in Million US$), 2020-2025
Figure 39: India: Kids Apparel Market: Sales through Multi-Brand Retail Outlets (in Million US$), 2014 & 2019
Figure 40: India: Kids Apparel Market Forecast: Sales through Multi-Brand Retail Outlets (in Million US$), 2020-2025
Figure 41: India: Kids Apparel Market: Online Sales (in Million US$), 2014 & 2019
Figure 42: India: Kids Apparel Market Forecast: Online Sales (in Million US$), 2020-2025
Figure 43: India: Kids Apparel Market: Sales through Others Distribution Channels (in Million US$), 2014 & 2019
Figure 44: India: Kids Apparel Market Forecast: Sales through Other Distribution Channels (in Million US$), 2020-2025
Figure 45: India: Kids Apparel (Girls) Market: Sales Value (in Million US$), 2014 & 2019
Figure 46: India: Kids Apparel (Girls) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 47: India: Kids Apparel (Boys) Market: Sales Value (in Million US$), 2014 & 2019
Figure 48: India: Kids Apparel (Boys) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 49: India: Kids Apparel (Organized Sector) Market: Sales Value (in Million US$), 2014 & 2019
Figure 50: India: Kids Apparel (Organized Sector) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 51: India: Kids Apparel (Unorganized Sector) Market: Sales Value (in Million US$), 2014 & 2019
Figure 52: India: Kids Apparel (Unorganized Sector) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 53: India: Kids Apparel (Nylon and Rayon) Market: Sales Value (in Million US$), 2014 & 2019
Figure 54: India: Kids Apparel (Nylon and Rayon) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 55: India: Kids Apparel (Wool) Market: Sales Value (in Million US$), 2014 & 2019
Figure 56: India: Kids Apparel (Wool) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 57: India: Kids Apparel (Cotton Mix/Blended) Market: Sales Value (in Million US$), 2014 & 2019
Figure 58: India: Kids Apparel (Cotton Mix/Blended) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 59: India: Kids Apparel (Polyester) Market: Sales Value (in Million US$), 2014 & 2019
Figure 60: India: Kids Apparel (Polyester) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 61: India: Kids Apparel (Cotton) Market: Sales Value (in Million US$), 2014 & 2019
Figure 62: India: Kids Apparel (Cotton) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 63: India: Kids Apparel (Other Cloth Materials) Market: Sales Value (in Million US$), 2014 & 2019
Figure 64: India: Kids Apparel (Other Cloth Materials) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 65: North India: Kids Apparel Market: Sales Value (in Million US$), 2014 & 2019
Figure 66: North India: Kids Apparel Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 67: West and Central India: Kids Apparel Market: Sales Value (in Million US$), 2014 & 2019
Figure 68: West and Central India: Kids Apparel Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 69: South India: Kids Apparel Market: Sales Value (in Million US$), 2014 & 2019
Figure 70: South India: Kids Apparel Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 71: East India: Kids Apparel Market: Sales Value (in Million US$), 2014 & 2019
Figure 72: East India: Kids Apparel Market Forecast: Sales Value (in Million US$), 2020-2025
List of Tables
Table 1: India: Kids Apparel Market: Key Industry Highlights, 2019 and 2025
Table 2: India: Kids Apparel Market Forecast: Breakup by Category (in Million US$), 2020-2025
Table 3: India: Kids Apparel Market Forecast: Breakup by Season (in Million US$), 2020-2025
Table 4: India: Kids Apparel Market Forecast: Breakup by Distribution Channel (in Million US$), 2020-2025
Table 5: India: Kids Apparel Market Forecast: Breakup by Gender (in Million US$), 2020-2025
Table 6: India: Kids Apparel Market Forecast: Breakup by Sector (in Million US$), 2020-2025
Table 7: India: Kids Apparel Market Forecast: Breakup by Cloth Material (in Million US$), 2020-2025
Table 8: India: Kids Apparel Market Forecast: Breakup by Region (in Million US$), 2020-2025
Table 9: India: Kids Apparel Market Structure
Table 10: India: Kids Apparel Market: Key Players