India Kids Apparel Market Report by Category (Uniforms, T-shirts/Shirts, Bottom Wear, Ethnic Wear, Dresses, Denims, and Others), Season (Summer Wear, Winter Wear, All Season Wear), Distribution Channel (Supermarkets and Hypermarkets, Exclusive Stores, Multi-Brand Retail Outlets, Online, and Others), Gender (Girls, Boys), Sector (Organized Sector, Unorganized Sector), Cloth Material (Nylon and Rayon, Wool, Cotton Mix/Blended, Polyester, Cotton, and Others), and Region 2024-2032
The India kids apparel market size reached US$ 21.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 26.5 Billion by 2032, exhibiting a growth rate (CAGR) of 2.28% during 2024-2032.
Report Attribute
Key Statistics
Base Year
2023
Forecast Years
2024-2032
Historical Years
2018-2023
Market Size in 2023
US$ 21.6 Billion
Market Forecast in 2032
US$ 26.5 Billion
Market Growth Rate 2024-2032
2.28%
India is one of the largest contributors in the apparel-retail sector globally and it is becoming a hub for kids apparel and fashion retailers as well. The kids apparel market caters to children between 0 to 14 years of age and has been segmented into boys-wear and girls-wear. The Indian boys-wear segment currently accounts for the majority of the market share. The girls-wear segment, however, is also exhibiting strong growth characterized by a gradual shift in preferences due to the changing trends. Traditionally, the girls-wear segment was inclined towards ethnic and cultural clothing, but it is also shifting towards more contemporary and comfortable garments.
A key factor driving the Indian kids apparel market is the country’s huge population. Currently around 375 million individuals are below the age of 15 years in the country. This represents a huge consumer base for the kids apparel market. Moreover, catalysed by the strong economic growth in recent years, disposable incomes in India have been witnessing a continuous growth. This has resulted in an increasing spending on kids-wear by parents. Urban India majorly constitutes nuclear families with working parents willing to spend more for their child’s comfort and convenience. Moreover, Indian kids in both urban and semi-urban regions are increasingly being exposed to media and are therefore more aware about brands which cater to them. This has resulted in children’s active participation in their apparel purchase decisions as much as their parents. Additionally, organised retailers and foreign investors are establishing brands which target the requirements of both parents and their children. They have attracted consumers through better visual merchandising, right product assortment, promotional strategies and focused advertising. Moreover, both Indian and foreign brands that previously catered to adults, have now stretched their product lines to include children clothing as well.
IMARC Group’s latest report provides a deep insight into the India kids apparel market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the kids apparel market in India in any manner.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the India kids apparel market report, along with forecasts at the country and regional level from 2024-2032. Our report has categorized the market based on category, season, distribution channel, gender, sector and cloth material.
Breakup by Category:
Uniforms
T-shirts/Shirts
Bottom Wear
Ethnic Wear
Dresses
Denims
Others
Breakup by Season:
Summer Wear
Winter Wear
All Season Wear
Breakup by Distribution Channel:
Supermarkets and Hypermarkets
Exclusive Stores
Multi-Brand Retail Outlets
Online
Others
Breakup by Gender:
Girls
Boys
Breakup by Sector:
Organized Sector
Unorganized Sector
Breakup by Cloth Material:
Nylon and Rayon
Wool
Cotton Mix/Blended
Polyester
Cotton
Others
Breakup by Region:
North India
East India
West and Central India
South India
Value Chain Analysis
Key Drivers and Challenges
Porters Five Forces Analysis
PESTEL Analysis
Government Regulations
Competitive Landscape:
The report has also analysed the competitive landscape of the market with some of the key players being Gini & Jony Ltd., Aditya Birla Fashion and Retail Ltd., Benetton India Pvt. Ltd., Arvind Fashion Pvt. Ltd. (Tommy Hilfiger), Indian Clothing League Pvt. Ltd., Tiny Girls Clothing Pvt. Ltd., etc.
Report Coverage:
Report Features
Details
Base Year of the Analysis
2023
Historical Period
2018-2023
Forecast Period
2024-2032
Units
US$ Billion
Segment Coverage
Category, Season, Distribution Channel, Gender, Sector, Cloth Material, Region
Region Covered
North India, East India, West and Central India, South India
Companies Covered
Gini & Jony Ltd., Aditya Birla Fashion and Retail Ltd., Benetton India Pvt. Ltd., Arvind Fashion Pvt. Ltd. (Tommy Hilfiger), Indian Clothing League Pvt. Ltd., and Tiny Girls Clothing Pvt. Ltd.
Customization Scope
10% Free Customization
Report Price and Purchase Option
Single User License: US$ 2699
Five User License: US$ 3699
Corporate License: US$ 4699
Post-Sale Analyst Support
10-12 Weeks
Delivery Format
PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)
Key Questions Answered in This Report
The India kids apparel market was valued at US$ 21.6 Billion in 2023.
We expect the India kids apparel market to exhibit a CAGR of 2.28% during 2024-2032.
The rising demand for trendy clothing items, along with the introduction of innovative packaging solutions by leading manufacturers, is primarily driving the India kids apparel market.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of kids apparel across the nation.
Based on the season, the India kids apparel market has been divided into summer wear, winter wear, and all season wear. Among these, all season wear currently exhibits a clear dominance in the market.
Based on the distribution channel, the India kids apparel market can be categorized into supermarkets and hypermarkets, exclusive stores, multi-brand retail outlets, online, and others. Currently, multi-brand retail outlets account for the majority of the total market share.
Based on the sector, the India kids apparel market has been segregated into organized sector and unorganized sector, where the unorganized sector currently exhibits a clear dominance in the market.
Based on the cloth material, the India kids apparel market can be bifurcated into nylon and rayon, wool, cotton mix/blended, polyester, cotton, and others. Currently, cotton holds the largest market share.
On a regional level, the market has been classified into North India, East India, West and Central India, and South India.
Some of the major players in the India kids apparel market include Gini & Jony Ltd., Aditya Birla Fashion and Retail Ltd., Benetton India Pvt. Ltd., Arvind Fashion Pvt. Ltd. (Tommy Hilfiger), Indian Clothing League Pvt. Ltd., Tiny Girls Clothing Pvt. Ltd., etc.
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