Market Overview:

The India kids apparel market is expected to exhibit a CAGR of 5.6% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

India is one of the largest contributors in the apparel-retail sector globally and it is becoming a hub for kids apparel and fashion retailers as well. The kids apparel market caters to children between 0 to 14 years of age and has been segmented into boys-wear and girls-wear. The Indian boys-wear segment currently accounts for the majority of the market share. The girls-wear segment, however, is also exhibiting strong growth characterized by a gradual shift in preferences due to the changing trends. Traditionally, the girls-wear segment was inclined towards ethnic and cultural clothing, but it is also shifting towards more contemporary and comfortable garments.

A key factor driving the Indian kids apparel market is the country’s huge population. Currently around 375 million individuals are below the age of 15 years in the country. This represents a huge consumer base for the kids apparel market. Moreover, catalysed by the strong economic growth in recent years, disposable incomes in India have been witnessing a continuous growth. This has resulted in an increasing spending on kids-wear by parents. Urban India majorly constitutes nuclear families with working parents willing to spend more for their child’s comfort and convenience. Moreover, Indian kids in both urban and semi-urban regions are increasingly being exposed to media and are therefore more aware about brands which cater to them. This has resulted in children’s active participation in their apparel purchase decisions as much as their parents. Additionally, organised retailers and foreign investors are establishing brands which target the requirements of both parents and their children. They have attracted consumers through better visual merchandising, right product assortment, promotional strategies and focused advertising. Moreover, both Indian and foreign brands that previously catered to adults, have now stretched their product lines to include children clothing as well.

IMARC Group’s latest report provides a deep insight into the India kids apparel market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the kids apparel market in India in any manner.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the India kids apparel market, along with forecasts at the country and regional level from 2022-2027. Our report has categorized the market based on category, season, distribution channel, gender, sector and cloth material.

Breakup by Category:

• Uniforms
• T-shirts/Shirts
• Bottom Wear
• Ethnic Wear
• Dresses
• Denims
• Others
   

Breakup by Season:

• Summer Wear
• Winter Wear
• All Season Wear
   

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Exclusive Stores
• Multi-Brand Retail Outlets
• Online
• Others
   

Breakup by Gender:

• Girls
• Boys
   

Breakup by Sector:

• Organized Sector
• Unorganized Sector
   

Breakup by Cloth Material:

• Nylon and Rayon
• Wool
• Cotton Mix/Blended
• Polyester
• Cotton
• Others
   

Breakup by Region:

• North India
• East India
• West and Central India
• South India
   

Value Chain Analysis
Key Drivers and Challenges
Porters Five Forces Analysis
PESTEL Analysis
Government Regulations

Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the key players being Gini & Jony Ltd., Aditya Birla Fashion and Retail Ltd., Benetton India Pvt. Ltd., Lilliput Kids Wear Ltd., Catmoss Retail Private Ltd., Arvind Fashion Pvt. Ltd. (Tommy Hilfiger), Indian Clothing League Pvt. Ltd., Tiny Girls Clothing Pvt. Ltd., etc.

Report Coverage:

Key Questions Answered in This Report:

• How has the India kids apparel market performed so far and how will it perform in the coming years?
• What are the key regional markets in the India kids apparel industry?
• What has been the impact of COVID-19 on the India kids apparel industry?
• What is the breakup of the market based on the category?
• What is the breakup of the market based on the season?
• What is the breakup of the market based on the distribution channel?
• What is the breakup of the market based on the gender?
• What is the breakup of the market based on the sector?
• What is the breakup of the market based on the cloth material?
• What are the various stages in the value chain of the India kids apparel industry?
• What are the key driving factors and challenges in the India kids apparel industry?
• What is the structure of the India kids apparel industry and who are the key players?
• What is the degree of competition in the India kids apparel industry?
• What are the profit margins in the India kids apparel industry?